The document summarizes the process of redesigning the window displays for the men's and women's sections of a Pacsun store. It describes the inspiration, planning process, elements incorporated, and before and after photos of each display. Key points included inspiration from current trends, creating outfits targeting different consumer types, use of lighting, color schemes, props and decorations appropriate for the holiday season, and incorporating feedback from the store manager. The team worked to apply their knowledge while maintaining Pacsun's store image and found it challenging at times to separate personal preferences from corporate instructions.

1. WINDOW DISPLAY: FCS 453. Dr. CHo
Shantell Alcazar, Ja’juan Graham, April Brakefield, Africa Martinez, Wendy Posada

2. Before

3. BEFORE - MEN’S
● Simple, ordinary
window display
● One window
decal
● Wood pallet to
create a “scene”
for their open
back window
display
● No graphics or
backdrop

4. before- women’s ● Signage (window
decal) hides the
merchandise
Spot light reflecting
off of top signage,
making it more
difficult to see
signage
Accessories were
included on the
outfits
Tells a story
Defines the targeted
customer
Appeals to
teenagers, and
young adults

5. HOLIDAY
CAMPAIGN INSPIRATION
● Added
“Familiar
Symbols” for
Holiday
display
● Pacsun
winter
colors:
white, silver
and pastels

6. Inspiration - Men
Jogger pants
Sneakers
Button up shirt
casual, work attire,
and nighttime
Urban
Jacket
Sweater
Jeans

7. Process of creating the
window display
● Store manager suggested
current trend, joggers
● Created 3 different
outfits for the three
targeted consumers:
casual, fashion leader,
trend follower
● Outfits all included a
jacket or long sleeve fit
for the season

8. Mens Display
● Accent lighting
● Silver decorations to
represent the upcoming
holidays
● Subtle decorations to
highlight merchandise

9. Womens Display
● Ensured that the various
merchandise that are
available in the store are
displayed
● Theme of the windows
reflected the Holidays
that the consumers will
be experiencing
● Usage of colors
reflected the cheerful
season that is
approaching

10. ● Halogen Lighting presented a focal point on the
brand “On The Byas” sweater.
● Decorations presented in a minimal way to attract
men
● The pants rolled into the wooden crate
represented “presents” under the Christmas tree
● Store manager suggested to present “Vans” shoes
because it is the current trend amongst their
targeted consumers.

11. ● Separation between the
actual store, using
signage Signage
represented the current
season
● The current holiday
seasons make it easy to
create a story behind
the products chosen for
the window display.
● Other brands used in the display:
Been Trill, Modern Amusement,
Bullhead denim

12. After: Men
PACSUN Trends:
target consumer
Graphics: Create
look of store,
backdrop
Lighting: Halogen
COlor: neutrals
Props: Pipe hanging
rod, pallet, crate
Decorations
Design Elements:
informal, linear

13. ● Hats; for repetition
● Color: complementary
& white for neutral,
familiar colors chosen
to represent the
“Christmas” seasons
● Advancing warm
colors to create
excitement
● Holiday decor
● “Diagonal lines”
for action
● Prop, color
scheme silver
and white

14. ● Texture: to create contrast
& create a scene
● Fake snow, silver
plants and glitter
Christmas tree brought
out the current season
and visually caught
the attention of
consumers who
are gift shopping.
● Products used:
LA Hearts, Kendall & Kylie
● displayed 3 outfit combinations
Womens Display

15. After:
Women PACSUN Trends: 3
Looks & Accessories
Graphics: Lifestyle &
Store identity
Lighting: Halogen
accent lighting
COlor:complementar
y
Props: Crates, pipe
stand, and holiday
decorations
Design elements:
Repetition, optical
weight

16. ● Incorporated Principles (rhythm & emphasis) , elements,
color, lighting, as best as we could using what was
available to us
● COmbined our current knowledge with PACSUN store
image to convey window display

17. Before
After

18. Frustrations:
keeping the main goal in mind
feedback from store manager
Experience:
Hard to keep personal opinion separate from
corporate instructions
Great team experience
Dressing the women's’ side was easier for us
Dressing the men’s side was harder
Conclusion