1. WINDOW DISPLAY: FCS 453. Dr. CHo
Shantell Alcazar, Ja’juan Graham, April Brakefield, Africa Martinez, Wendy Posada

2. Before

3. BEFORE - MEN’S
● Simple, ordinary
window display
● One window
decal
● Wood pallet to
create a “scene”
for their open
back window
display
● No graphics or
backdrop

4. before- women’s ● Signage (window
decal) hides the
merchandise
Spot light reflecting
off of top signage,
making it more
difficult to see
signage
Accessories were
included on the
outfits
Tells a story
Defines the targeted
customer
Appeals to
teenagers, and
young adults

5. HOLIDAY
CAMPAIGN INSPIRATION
● Added
“Familiar
Symbols” for
Holiday
display
● Pacsun
winter
colors:
white, silver
and pastels

6. Inspiration - Men
Jogger pants
Sneakers
Button up shirt
casual, work attire,
and nighttime
Urban
Jacket
Sweater
Jeans

7. Process of creating the
window display
● Store manager suggested
current trend, joggers
● Created 3 different
outfits for the three
targeted consumers:
casual, fashion leader,
trend follower
● Outfits all included a
jacket or long sleeve fit
for the season

8. Mens Display
● Accent lighting
● Silver decorations to
represent the upcoming
holidays
● Subtle decorations to
highlight merchandise

9. Womens Display
● Ensured that the various
merchandise that are
available in the store are
displayed
● Theme of the windows
reflected the Holidays
that the consumers will
be experiencing
● Usage of colors
reflected the cheerful
season that is
approaching

10. ● Halogen Lighting presented a focal point on the
brand “On The Byas” sweater.
● Decorations presented in a minimal way to attract
men
● The pants rolled into the wooden crate
represented “presents” under the Christmas tree
● Store manager suggested to present “Vans” shoes
because it is the current trend amongst their
targeted consumers.

11. ● Separation between the
actual store, using
signage Signage
represented the current
season
● The current holiday
seasons make it easy to
create a story behind
the products chosen for
the window display.
● Other brands used in the display:
Been Trill, Modern Amusement,
Bullhead denim

12. After: Men
PACSUN Trends:
target consumer
Graphics: Create
look of store,
backdrop
Lighting: Halogen
COlor: neutrals
Props: Pipe hanging
rod, pallet, crate
Decorations
Design Elements:
informal, linear

13. ● Hats; for repetition
● Color: complementary
& white for neutral,
familiar colors chosen
to represent the
“Christmas” seasons
● Advancing warm
colors to create
excitement
● Holiday decor
● “Diagonal lines”
for action
● Prop, color
scheme silver
and white

14. ● Texture: to create contrast
& create a scene
● Fake snow, silver
plants and glitter
Christmas tree brought
out the current season
and visually caught
the attention of
consumers who
are gift shopping.
● Products used:
LA Hearts, Kendall & Kylie
● displayed 3 outfit combinations
Womens Display

15. After:
Women PACSUN Trends: 3
Looks & Accessories
Graphics: Lifestyle &
Store identity
Lighting: Halogen
accent lighting
COlor:complementar
y
Props: Crates, pipe
stand, and holiday
decorations
Design elements:
Repetition, optical
weight

16. ● Incorporated Principles (rhythm & emphasis) , elements,
color, lighting, as best as we could using what was
available to us
● COmbined our current knowledge with PACSUN store
image to convey window display

17. Before
After

18. Frustrations:
keeping the main goal in mind
feedback from store manager
Experience:
Hard to keep personal opinion separate from
corporate instructions
Great team experience
Dressing the women's’ side was easier for us
Dressing the men’s side was harder
Conclusion