Communication, landscaping, texture, color, and décor are the five elements of successful visual merchandising. Communication involves clearly identifying products with descriptions and prices. Landscaping displays food at varying heights for easy scanning. Texture adds subtle visual interest through contrasts. Color grabs attention by repeating throughout displays. Décor finishes the theme and enhances the customer experience with props.

1. Communication, or signage, is a critical
component of successful merchandising.
Every product should be clearly identified
with its description and price. Calling
attention to special nutritional information is
a great way to move product.
Color
Landscaping
Texture
Communication
Décor
Landscaping is the elevation of
products at varying heights. By
landscaping food, consumers can
easily scan the selection in cases,
on countertops and in open displays.
It is an effective way to highlight a
featured product.
Serpentine
Silver Swirl
Table & Skirting
Vollrath®
3 Qt Miramar
Decorative Pan
Texture adds subtle visual interest.
The most successful displays combine
textural contrasts. Opposites work well
together: shiny vs. satin, smooth vs.
rough, flat vs. ribbed, natural materials
vs. synthetic.
Vollrath® Round Fluted
Double Wall Bowls
Color is the easiest way to quickly impact your
visual merchandising. Color grabs attention
by catching the eye and focusing attention.
Repeating a color throughout your
display or case moves the eye through
the entire display to increase time spent
scanning the display, which also
increases the likelihood of a purchase.
Curved Metal Sign
Holder With
Matte Silver Finish
5elementsofmerchandising
Vollrath® 3.2 Qt
Square Double Wall
Serving Bowl
Specify Color: Black Black, Brazilian Blue, Cabernet, Cobalt Blue, Dazzle Red,
Fire Engine Red, Green Apple, Lemon Lime, Nugget Yellow, Pearl White, Tangelo
Décor is the finishing
touch to visual merchandising.
It unifies your theme and the
other four Elements of Merchandising.
Carefully-chosen props and decorative
items attract attention and enhance the
customer’s in-store experience.
Sprouts In Glass Vases
Imitation
Tomatoes
On The Vine
38847 5.79, ea
Item Stock No Price, ea
A. Vase with Alfalfa Sprouts 72857 14.99
B. Vase with Bean Sprouts 94721 16.19
C. Vase with Lemon Grass 74726 13.89
Sign Size Stock No Price, ea
12 x 6 85464 39.99
11 x 81
/2 23959 59.99
6 x 4 71840 24.39
4 x 4 90215 17.99
4 x 21
/2 84442 15.49
2 x 31
/2 28074 13.39
Qt Cap Dia x H Stock No Price, ea
.75 511
/16 x 3 67627 22.89
1.7 71
/4 x 4 75453 34.79
3.4 91
/2 x 5 85498 53.99
6.9 1113
/16 x 61
/2 86260 79.49
10.1 133
/4 x 67
/8 94916 113.00
14304 132.00, ea
24457 63.39, ea
Item Stock No Price, ea
Serpentine Table 76688** 759.00
Spandex Skirting 78758 208.00
**Additional shipping cost
A
B
C
Lime
Basic
Chef Coat
Specify Size: S, M, L
41932 39.99, ea