The global market for sustainable packaging is forecast to reach $142.42 billion by the year 2015, according to a new report by GIA. Creative and innovative packaging solutions are an integral part of positioning a sustainable brand and Australian companies are embracing the opportunities that this presents. The recently introduced Australian Packaging Covenant (APC) mobilizes and cements our collective commitment to welcome innovation in design and move into an exciting new future.

1. Interactive
sessions to drive
real outcomes for
delegates
PACkAGING
for tomorrow
A one-day independent forum for businesses
seeking innovation and brand optimisation
through sustainable packaging
7 December 2010 melbourne
Extract value from the Australian Packaging Covenant

Translate concepts of innovation in sustainable packaging

Employ sustainable packaging tools and systems for your

business
PLUS
Exclusive Update on the International Sustainable

Packaging Guidelines
New Research and Case Studies: “Lessons learned” from

the Sustainable Packaging Guidelines Pilot Program
Separately
bookable INTERNATIoNAL GUEST SPEAkERS
WorkShop  Alston, CEo, McDonough Braungart Design
ken
Details inside… Chemistry (MBDC), USA
Anders Lindes, Chairman of ISo TC122/SC4 responsible

for developing the International Sustainable Packaging
Standard, Sweden
Event Partners
www.3pillarsnetwork.com.au

2. 08:30am Helen Lewis, Principal, Helen Lewis Research &
Consultant to the National Packaging Covenant on the
FRAMEWORKS, TOOLS AND
EMERGING GLOBAL STANDARDS
Registration Opens Sustainable Packaging Guidelines pilot program
Olivia Tyler, Global Manager Environment, 3:15pm
08:50am Foster’s Group Limited
Followed by an interactive group Coffee Break
Opening Remarks from the Chair
exercise to give participants an
MARRYING DESIGN WITH opportunity to harness knowledge and 3:45pm
SUSTAINABLE PACKAGING start thinking about practical ways of
Sustainable Packaging tools and systems
applying the Sustainable Packaging
for your business
09:00am Guidelines to their own brand.
Leanne Fitzpatrick, Executive Director,
INTERNATIONAL KEYNOTE 12:15pm Sustainable Packaging Alliance (SPA)
Cradle to Cradle® Design as a Positive Lunch
Sustainability Agenda for Products and
4:15pm
Packaging SUSTAINABLE PACKAGING:
Sustainable Packaging Standards on
AN INDUSTRY PERSPECTIVE a Global Scale
■ Eco-effectiveness versus eco-efficiency
The afternoon sessions are designed to
■ The Cradle to Cradle framework The global sustainable packaging market
stimulate discussion about some key
is projected to double to US$170 billion
■ Integration into the design of products issues around sustainable packaging.
by 2014. Hear about the initiatives of the
and packaging We pose two hypothetical questions
International Standards Organisation
to our panelists, inviting the audience
Ken Alston, CEO, McDonough Braungart Design (ISO) to develop global sustainable
to contribute their viewpoints:
Chemistry (MBDC), USA packaging guidelines and standard.
1:15pm Anders Linde, Chairman, ISO TC122/SC4 and
09:45am Executive Director, AliaXion AB
FISHBOWL DISCUSSION 1:
Australian Packaging Designers thinking 5:00pm
outside the Box Does green packaging do more harm
than good? Close of Conference and
■ How do we go beyond compliance to
networking drinks
drive innovation for the industry? Our panelists will discuss whether
attempts to reduce packagin actually
■ How can we translate concepts of
innovation in packaging for the local
create more waste, consume more
energy and miss the biggest issue –
WHAT IS A
context?
Scott Kilmartin, Founder, Haul
climate change FISH BOWL
Paul Charlwood, Founder and CEO, Charlwood
Facilitator Andrew Sweatman, Associate Director,
Net Balance
DISCUSSIOn?
Final Speaker, (tbc) Panelists Kelly O’Shanassy, CEO, Environment Leave your
Victoria preconceptions
10:30am Christopher Zinn, Director, Campaigns at the door, this
Coffee Break and Communications, Choice is no ordinary
Magazine conference.
PRACTICAL APPLICATION OF
John Newton, Group Manager, We’ll be placing our speakers
THE AUSTRALIAN PACKAGING Sustainability & Environment, AMCOR and experts at the heart of
COVENANT (APC) Janet Leslie, Manager, Quality, Safety the audience, encouraging all
Introduction to the new Australian & Environment, CANON Australia attendees to engage and actively
Packaging Covenant by newly participate in the conversation.
appointed CEO of the NPCIA 2:15pm This style of facilitation will:
FISHBOWL DISCUSSION 2: • encourage lively, intense and
11:00am focused discussion
Green Packaging is all very good but
Practical Application of the Australian • keep the exchange fast paced
does it help us to sell our products?
Packaging Covenant (APC) and highly relevant
Facilitator Ross Wyatt, Associate Director, • tease out fresh perspectives
■ How can your brand extract value from
Net Balance
the APC? • challenge the traditional
Panelists Michael Tempany, speaker/audience dynamic
■ New Research: Lessons learned so far Managing Director, NECO
from companies seeking innovation Room layout:
Mark Lincoln, Managing Director,
and compliance
Lush Australia & New Zealand
■ Case Study: Carlton & United Olivia Tyler, Global Manager
Breweries/Treasury Wine Estates Environment, Fosters Group Ltd (tbc)
– a participant in the Sustainable
Packaging Guidelines Pilot Program

3. Separately
booKable
DESIGNING FOR SUSTAINABILITy:
WorKShop
A masterclass in creating a robust APC Action Plan
Wednesday December 8, 2010 • 09:00am – 12:00pm • Net Balance • Level 4/460 Bourke St, Melbourne, VIC, 3000
Following the Packaging for Tomorrow Forum, Net Balance will convene a comprehensive masterclass on Australian
Packaging Covenant Action Plans. Action plans have a deadline of December 31, 2010 so this masterclass is ideally
placed to help ensure your action plans meet the APC requirements and the Sustainable Packaging Guidelines.
About the convenors: Andrew Sweatman, Associate Director, Net Balance
The facilitator of the workshop is Andrew Sweatman who has 20 years’ experience in the Design for Sustainability
field. Andrew will be joined by a team of packaging experts including Helen Lewis who assisted in developing the
Design for Sustainability Guidelines and has recently developed a series of SPG case studies for the Australian
Packaging Covenant.
InternatIonal Keynote SpeaKerS
Ken Alston, CEO, McDonough Braungart Design Chemistry (MBDC), USA
Ken Alston is CEO of MBDC (McDonough Braungart Design Chemistry) – a product and process design firm dedicated to trans-
forming the design of products, processes, and services worldwide. The firm was founded in 1995 by William McDonough and
Michael Braungart to promote and power “the Next Industrial Revolution” through intelligent design. MBDC employs Cradle to
Cradle(SM) Design using strategies they call “eco-effective” (rather than the widely promoted “eco-efficiency”) to create products
and systems that contribute to economic, social, and environmental prosperity. Prior to joining MBDC, Ken directed the worldwide
sustainability program at SC Johnson. He has also worked with many small, medium and large multi-national corporations intro-
ducing sustainability, Cradle to Cradle design principles and practice to the organisations.
Anders Linde, Chairman, ISO TC122/SC4 and Executive Director, AliaXion AB
Anders Linde is Executive Director of AliaXion AB, an international management consultant company and Managing Director
of BCME, Beverage Can Makers Europe. He is also chairman of ISO TC122/SC4 responsible for developing the International
Sustainable Packaging Standards and Guidelines. His past experience is with Rexam Plc as Director External Environmental
Affairs. Anders has a wide experience of environmental related issues related to packaging and packaging recovery and was
responsible in Rexam for the environmental policy making and implementing of the sustainability concept within the Group. Before
joining Rexam, Anders worked within marketing and product innovation at Nestlé and Åkerlund & Rausing, the founding company
of Tetra Pak.
SpeaKerS
Paul Charlwood Helen Lewis Olivia Tyler Kelly O’Shannassy Christopher Zinn Leanne
Founder & CEO, Consultant to Global Manager, CEO, Environment Director, Fitzpatrick
Charlwood the National Environment, Victoria Campaigns and Sustainable
Packaging Foster’s Group Communications Packaging
Covenant Limited Choice Magazine Alliance (SPA)
Mark Lincoln Michael Tempany Scott Kilmartin Ross Wyatt Andrew Sweatman John Newton
Managing Director, Managing Director, Founder, Associate Director, Associate Director, Group Manager,
Lush NECO Haul Net Balance Net Balance Sustainability &
Environment
AMCOR

4. enqUiRies R
egistration Form
anne Cameron
Phone 02 9810 2164 yes, please RegisteR me
Email anne@3pillarsnetwork.com.au group discounts are available for 3 or more attendees.
Contact Anne on 02 9810 2164 for this special rate.
to RegisteR
Online www.3pillarsnetwork.com.au 3 pillaRs netwoRk membeR Rates
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com.au
Mail 212A Darling Street Single registration $495 $695 $295
Balmain NSW 2041 2 people from same organisation $895 $1290
3 people from same organisation $1285 $1885
dates and VenUes
packaging for tomorrow standaRd Rate – book & Pay after 29 october 2010
Date Tuesday, 7 December 2010 Single registration $595 $795 $395
Time 8:30am – 5:00pm
2 people from same organisation $1090 $1490
Followed by networking drinks 3 people from same organisation $1585 $2185
Venue Cliftons
440 Collins Street non-membeR Rates
Melbourne VIC 3000 eaRly biRd – book & Pay by friday 29 october 2010
Phone 03 9993 9999 Conference Conference + workshop workshop only
Website www.cliftons.com/Melbourne
W’Shop Designing for Sustainability: Single registration $595 $795 $395
A masterclass in creating 2 people from same organisation $1090 $1490
a robust APC Action Plan 3 people from same organisation $1585 $2185
Date Wednesday, 8 December 2010
Time 9:00am – 12:00pm standaRd Rate – book & Pay after 29 october 2010
Followed by a light lunch Single registration $695 $895 $495
Venue Net Balance Offices 2 people from same organisation $1290 $1590
Level 4, 460 Bourke Street 3 people from same organisation $1885 $2485
Melbourne VIC 3000
25% disCoUnt applies FoR not-FoR-pRoFits, small Companies and stUdents.
Phone 03 8641 6400
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