Cradle to Cradle Chair for Innovation and QualityCradle to Cradle®Principles & Area DevelopmentDiana den Held@ RSM SEMINAR...
Cradle to Cradle® Chair Team                                                                                    Chair hold...
Diana den HeldStrategist - Gevleugelde WoordenAdvisor for prof. dr. Michael Braungart since 2008   Implementation Cradle t...
This book was financed by the Dutch government“LvDO” is financed by theMinistry of Housing, Spatial Planning and the Envir...
Due to recent developments,I’m changing the main topic of my speech     C2C Principles and Area Development               ...
All my (earlier) presentations can be found onSlidesharehttp://www.slideshare.net/gevleugeld                              ...
Cradle to Cradle basic DESIGN principles1. Waste equals Food   (Nutrients are Nutrients)2. Renewably sourced energy3. Acti...
Waste equals FoodPicture: Cow on Waste, Dhaka, Brunopress                            Picture: Designboom, Joeke           ...
Quality problem:people start calling every re-use of about anything C2C        This is becoming a Crap in – Crap out princ...
Important to distinct: Bio- en TechnosphereSource: EPEA/HUI                   © 2012 Diana den Held - Gevleugelde Woorden
Tool: ABC-X - Human Health Criteria•                                                           ••                         ...
Tool: ABC-X - Environmental Health Criteria••••••••••    Source: EPEA, C2C certification criteria 2.1.1                   ...
Tool: ABC-X                                                             OPTIMAL                                           ...
© 2012 Diana den Held - Gevleugelde Woorden
Design Principles Business Case: SteelcaseIn 2006 launched the first   C2C product ever:   the Think Chair.Several design ...
There’s more to it, than the 3 C2C basic design principles                      © 2012 Diana den Held - Gevleugelde Woorden
C2C organizational Charter – Guiding PrinciplesThe organization will:  Make sure technical and biological nutrients become...
C2C Area Development Principles         © 2012 Diana den Held - Gevleugelde Woorden
The Hannover Principles (written in 1992)Source: Michael Braungart                            © 2012 Diana den Held - Gevl...
Floriade Venlo Principles (written in 2007)                                                         Our mission is to use ...
The Almere Principles (written in 2008)1.   Cultivate diversity2.   Connect place and context3.   Combine city and nature4...
Different Area’s require different PrinciplesVenlo Carnaval Picture: Pieter Herngreen                              Defqon ...
© 2012 Diana den Held - Gevleugelde Woorden
Mumbai         © 2012 Diana den Held - Gevleugelde Woorden
Jakarta          © 2012 Diana den Held - Gevleugelde Woorden
Cultural diversity…                © 2012 Diana den Held - Gevleugelde Woorden
How to get to context specific Principles?              © 2012 Diana den Held - Gevleugelde Woorden
Economy – Equity – Ecology  Triple Top Line 100  80  60                                                                  ...
How either/or should this be?Picture: Diana                 © 2012 Diana den Held - Gevleugelde Woorden
Open for discussion: Steps C2C area development          State ambitions, including a time frame (like: 2020)             ...
ContactDiana den HeldAcademic Chair „Cradle to Cradle for Innovation and Quality‟Rotterdam School of Management - Erasmus ...
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Cradle to Cradle Principles & Area Development

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Seminar Cradle to Cradle® Practical Applications in Area Development - 13:30 - 13:45 - Cradle to Cradle® Principles & Area Development - Diana den Held (Academic Chair ‘Cradle to Cradle for Innovation and Quality’, RSM)

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Cradle to Cradle Principles & Area Development

  1. 1. Cradle to Cradle Chair for Innovation and QualityCradle to Cradle®Principles & Area DevelopmentDiana den Held@ RSM SEMINAR C2C Practical Applications in Area Development29 October, 2012 © 2009 - 2012 Diana den Held - Gevleugelde Woorden
  2. 2. Cradle to Cradle® Chair Team Chair holder Prof. dr. Michael BraungartKatja Hansen Marleen Lodder Douglas Mulhall © 2012 Diana den Held - Gevleugelde Woorden
  3. 3. Diana den HeldStrategist - Gevleugelde WoordenAdvisor for prof. dr. Michael Braungart since 2008 Implementation Cradle to Cradle®Senior Researcher Cradle to Cradle Chair for Innovation and Quality RSM - Department of Decision and Information SciencesBook "Inspired by Cradle to Cradle; C2C practice in education" © 2012 Diana den Held - Gevleugelde Woorden
  4. 4. This book was financed by the Dutch government“LvDO” is financed by theMinistry of Housing, Spatial Planning and the Environment;Ministry of Foreign Affairs/Development Co-operation;Ministry of Agriculture, Nature and Food Quality;Ministry of Economic Affairs and Energy;Ministry of General Affairs;Ministry of Transport, Public Works and Water Management;Ministry of Education, Culture and Science;and by all the provinces.The District Water Boards are also involved in the program.Hiteq is financed by theMinistry of Education, Culture and Science. © 2012 Diana den Held - Gevleugelde Woorden
  5. 5. Due to recent developments,I’m changing the main topic of my speech C2C Principles and Area Development © 2012 Diana den Held - Gevleugelde Woorden
  6. 6. All my (earlier) presentations can be found onSlidesharehttp://www.slideshare.net/gevleugeld © 2012 Diana den Held - Gevleugelde Woorden
  7. 7. Cradle to Cradle basic DESIGN principles1. Waste equals Food (Nutrients are Nutrients)2. Renewably sourced energy3. Actively support diversity © 2012 Diana den Held - Gevleugelde Woorden
  8. 8. Waste equals FoodPicture: Cow on Waste, Dhaka, Brunopress Picture: Designboom, Joeke Beenhakker + Breg Hanssen © 2012 Diana den Held - Gevleugelde Woorden
  9. 9. Quality problem:people start calling every re-use of about anything C2C This is becoming a Crap in – Crap out principle © 2012 Diana den Held - Gevleugelde Woorden
  10. 10. Important to distinct: Bio- en TechnosphereSource: EPEA/HUI © 2012 Diana den Held - Gevleugelde Woorden
  11. 11. Tool: ABC-X - Human Health Criteria• •• •• •• •• • Source: EPEA, C2C certification criteria 2.1.1 © 2012 Diana den Held - Gevleugelde Woorden
  12. 12. Tool: ABC-X - Environmental Health Criteria•••••••••• Source: EPEA, C2C certification criteria 2.1.1 © 2012 Diana den Held - Gevleugelde Woorden
  13. 13. Tool: ABC-X OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZEDSource: EPEA © 2012 Diana den Held - Gevleugelde Woorden
  14. 14. © 2012 Diana den Held - Gevleugelde Woorden
  15. 15. Design Principles Business Case: SteelcaseIn 2006 launched the first C2C product ever: the Think Chair.Several design awards.In 2009 sales had increased with 20% = $ 500 Million.(Publicly mentioned by Serena Borghero in 2009 in Sweden.) © 2012 Diana den Held - Gevleugelde Woorden
  16. 16. There’s more to it, than the 3 C2C basic design principles © 2012 Diana den Held - Gevleugelde Woorden
  17. 17. C2C organizational Charter – Guiding PrinciplesThe organization will: Make sure technical and biological nutrients become safely reusable nutrients. Measurably use renewable energy for its products and processes via KPI‟s. Examples of renewable energy include solar thermal, ground based and air-based heat exchange, wind, biomass, hydro and, photovoltaic. Actively and measurably support biodiversity according to well- established biological tools for measuring species diversity. Have clear intention to purchase or lease all products and services used in the organization (amongst others: office supplies, equipment and maintenance) according C2C criteria.(Charter is signed by a.o. van Houtum, Mosa and Desso.) © 2012 Diana den Held - Gevleugelde Woorden
  18. 18. C2C Area Development Principles © 2012 Diana den Held - Gevleugelde Woorden
  19. 19. The Hannover Principles (written in 1992)Source: Michael Braungart © 2012 Diana den Held - Gevleugelde Woorden
  20. 20. Floriade Venlo Principles (written in 2007) Our mission is to use our Cradle to Cradle framework as an engine for innovation Our Cradle to Cradle framework means: We are native to our place Our waste = food Sun is our income Our air, soil, and water are healthy We design enjoyment for al generations Our goal is a delightfully diverse, safe, healthy and just world, with clean air, water, soil, and power – economically, equitably, Source: Michael Braungart ecologically and elegantly enjoyed. © 2012 Diana den Held - Gevleugelde Woorden
  21. 21. The Almere Principles (written in 2008)1. Cultivate diversity2. Connect place and context3. Combine city and nature4. Anticipate change5. Continue innovation6. Design healthy systems7. Empower people to make the city Source: Michael Braungart © 2012 Diana den Held - Gevleugelde Woorden
  22. 22. Different Area’s require different PrinciplesVenlo Carnaval Picture: Pieter Herngreen Defqon Festival Almere © 2012 Diana den Held - Gevleugelde Woorden
  23. 23. © 2012 Diana den Held - Gevleugelde Woorden
  24. 24. Mumbai © 2012 Diana den Held - Gevleugelde Woorden
  25. 25. Jakarta © 2012 Diana den Held - Gevleugelde Woorden
  26. 26. Cultural diversity… © 2012 Diana den Held - Gevleugelde Woorden
  27. 27. How to get to context specific Principles? © 2012 Diana den Held - Gevleugelde Woorden
  28. 28. Economy – Equity – Ecology  Triple Top Line 100 80 60 Economy Equity 40 Ecology 20 0 "current" C2C -20 © 2012 Diana den Held - Gevleugelde Woorden
  29. 29. How either/or should this be?Picture: Diana © 2012 Diana den Held - Gevleugelde Woorden
  30. 30. Open for discussion: Steps C2C area development State ambitions, including a time frame (like: 2020) – based on the Triple Top Line ↓ Define and publish Context Specific C2C Principles – incorporating the 3 basic C2C Design principles ↓ Define measurable goals ↓ Develop and publish roadmap and sub-roadmaps ↓You & your partners know exactly which steps you want to take tomorrow to reach your C2C ambitions © 2012 Diana den Held - Gevleugelde Woorden
  31. 31. ContactDiana den HeldAcademic Chair „Cradle to Cradle for Innovation and Quality‟Rotterdam School of Management - Erasmus UniversityDecision and information SciencesBurgemeester Oudlaan 50T Building, Room 9-443062 PA Rotterdam, The NetherlandsTel: +31 10 408 2277dheld@rsm.nlheld@braungart.com © 2012 Diana den Held - Gevleugelde Woorden

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