Strategy for Sustainability
 
 
 
 
 
 
 
 
 
 
 
 
 
 
<ul><li>Transparency </li></ul><ul><li>Engagement </li></ul><ul><li>Networks </li></ul>
Product Type Materials Packaging Transport External Disposal Diaper Feminine Pad Bathroom Tissue Paper Towel Laundry Liqui...
 
 
A Polarizing Campaign: BP Beyond Petroleum
 
Personal Community Planet
 
Eat food, not too much, mostly plants Don’t eat anything with a health claim. Don’t eat anything your grandmother wouldn’t...
 
 
Adapted from Dunphy, Griffiths & Benn, Organizational Change for Corporate Sustainability, Routledge 2003
Company Organized Employee Mandatory Low Employee Engagement High Employee Engagement  Company Enabled Employee Led Exampl...
 
Jan Bennett
Toyota : Build cars that never crash and clear the air as they drive Dong Energy : Change energy mix in one generation fro...
awerbach @saatchis .com   Twitter: @adamwerbach Or Facebook
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Adam Werbach - What is a sustainable brand? Presentation from the National Green Brands Forum, Melbourne 17th June 2010

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Adam Werbach is the author of Strategy for Sustainability and Global CEO of Saatchi & Saatchi S. He is widely known as one of the foremost experts in sustainability and was the opening keynote speaker at the National Green Brands Forum 2010, held in Melbourne on June 17th.

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Adam Werbach - What is a sustainable brand? Presentation from the National Green Brands Forum, Melbourne 17th June 2010

  1. 1. Strategy for Sustainability
  2. 16.
  3. 17. <ul><li>Transparency </li></ul><ul><li>Engagement </li></ul><ul><li>Networks </li></ul>
  4. 18.
  5. 19. Product Type Materials Packaging Transport External Disposal Diaper Feminine Pad Bathroom Tissue Paper Towel Laundry Liquid Dishwash Liquid Fabric Softener Shampoo 0.0E+00 5.0E+07 1.0E+08 1.5E+08 2.0E+08 2.5E+08 3.0E+08 3.5E+08 Energy (GJ) Life Cycle Phase Use in the Home P&G Manufacture Transport Internal Diaper Bathroom Tissue Laundry Liquid Fabric Softener LIFE CYCLE THINKING P&G PRODUCT ENERGY USAGE FROM LIFE CYCLE PERSPECTIVE Feminine Pad Paper Towel Liquid Dishwash Shampoo
  6. 20.
  7. 23. A Polarizing Campaign: BP Beyond Petroleum
  8. 25. Personal Community Planet
  9. 27. Eat food, not too much, mostly plants Don’t eat anything with a health claim. Don’t eat anything your grandmother wouldn’t recognize. Eat all the junk food you want as long as you cook it yourself. If it came from a plant, eat it. If it was made in a plant, don’t.
  10. 30. Adapted from Dunphy, Griffiths & Benn, Organizational Change for Corporate Sustainability, Routledge 2003
  11. 31. Company Organized Employee Mandatory Low Employee Engagement High Employee Engagement Company Enabled Employee Led Examples: PSP, Green Teams, walking club, Employee Storm Idea Gathering Company Organized Employee Invited Examples: New employee orientation, diversity training, regulatory compliance and safety trainings Examples: Exercise classes, Earth Day events, company volunteer days, flexible work schedules
  12. 33. Jan Bennett
  13. 34. Toyota : Build cars that never crash and clear the air as they drive Dong Energy : Change energy mix in one generation from 80% fossil to 80% renewable. P&G : Sell $50 Billion worth of sustainable innovation products by 2012
  14. 35. awerbach @saatchis .com Twitter: @adamwerbach Or Facebook

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