1.
2014
INNOVATION
FORUM
8
AUGUST
2014,
TAURANGA
NEW
ZEALAND
1
SUSTAINABILITY
A
CATALYST
FOR
INNOVATION?
Some
Ideas,
Experiences,
Outcomes
&
Lessons
John
Gertsakis
–
Chief
Sustainability
Officer
InfoacPv,
Melbourne
Australia

2.
THE
GREENING
OF
DESIGN
..
SOME
CONCEPTS
ECODESIGN
+
SUSTAINABLE
PRODUCT
DEVELOPMENT
2

3.
What
is
Sustainable
Development?
Development that meets the needs of the
present without compromising the ability
of future generations to meet their own
needs
World Commission on Environment and Development, Our Common Future, 1987

4.
Consuming
the
Future
Per
capita
consumpPon
of
materials
and
energy
across
OECD
countries
is
increasing.
Designers,
engineers
and
entrepreneurs
can
intervene
at
a
very
early
stage
to
maximise
the
environmental
performance
of
products
and
services.

5.
5

6.
Defining
EcoDesign
The
development
of
products
by
applying
environmental
criteria
aimed
at
the
reducPon
of
environmental
impacts
along
all
stages
of
the
product
life
cycle.

7.
Role
of
EcoDesign
• Address
key
issues
at
source
• Lock-­‐in
posiLve
environmental
features
eg.
durability,
recycled
content,
Design
for
Disassembly,
Recycling
and/or
Remanufacturing,
water
and
energy
efficiency
in
use.
• Lock-­‐out
negaLve
environmental
features
eg.
avoid
specificaPon
of
toxic
or
hazardous
substances,
eliminate
or
reduce
consumables,
high
embodied
energy
materials.

8.
Product
impacts
Need
to
consider
impacts
at
every
stage
:
materials
and
energy
consumed;
wastes
and
emissions
produced
Raw Materials material
processing
Product
manufacture
Distribution
and storage
Use
Disposal/
Recycling
Materials
and
energy
Wastes
and
emissions

9.
Basic
EcoDesign
Strategies
• Efficient
design
• Cyclic
design
• Safe
design
• CommunicaPons
design
The Total Beauty of Sustainable Products by Edwin Datschefski

10.
Efficient
Design
Keep
the
material
and
resource
inputs
to
a
minimum
Doing
more
with
less

11.
Cyclic
Design
Design
to
enable
materials
to
be
conPnuously
cycled
through
natural
or
industrial
systems

12.
Safe
Design
Avoid
toxic
and
hazardous
substances
and
processes
Keep
human
health
in
mind
as
well
as
ecological
impacts

13.
CommunicaLons
Design
Ensure
product
and
packaging-­‐related
communicaPons
are
informaPve
and
accurate
Encourage
and
enable
responsible
consumer
behaviour

14.
Beyond
EcoDesign
Sustainable
Product
Development
Key
factors
acPng
concurrently:
1.
Economic
2.
Environmental
3.
Social
4.
Ethical

15.
THE
GREENING
OF
DESIGN
…
REAL
OUTCOMES
15

16.
EcoDesign
outcomes
• Materials
efficiency
• Design
for
extended
product
life
• Designed
for
disassembly
• Designed
for
recyclability
• Fewer
components
and
assemblies
• Designed
for
refurbishment
• Post-­‐consumer
cycled
content
• Minimal
coaPngs
&
hazardous
substances

17.
DEAD
TELEVISIONS,
COMPUTERS
&
PHONES
THE
IMPORTANCE
OF
PRODUCT
STEWARDSHIP
27

18.
23
May
2013
CON
FIDE
NTI
AL
/
/
28

19.
Extended
Producer
Responsibility
EPR
is
defined
for
the
purposes
of
the
OECD
project,
as
the
extension
of
the
responsibiliPes
of
producers
to
the
post
consumer
stage
of
products’
life
cycles.
EPR
strategies
suggest
that
the
use
and
post-­‐consumer
phases
of
a
product’s
life
cycle
are
important
aspects
of
the
polluPon’
for
which
responsibility
must
be
assumed
under
the
Polluter
Pays
Principle.

20.
Product
Stewardship
A
concept
with
a
longer
history
and
its
origins
in
the
petro-­‐
chemical/plas6cs
industries
but
now
expanding
to
electrical
&
electronics
products,
packaging
and
commercial
furniture.
Product
Stewardship
is
about
managing
the
life
cycle
of
a
Product
from
‘cradle
to
grave’,
to
systemaPcally
limit
its
direct
and
indirect
impacts
on
the
environment
at
all
stages
of
that
‘life’.

21.
1996
First
Australian
report
on
e-­‐waste
recycling
–
RMIT
University
31

22.
2000
Pilot
TV
collecPon
&
recycling
project
–
Metro
Melbourne
32

23.
2004
A
NaPonal
Product
Stewardship
Approach
for
Electronics
–
Strategy
33

24.
2007
ByteBack
pilot
computer
recycling
project
–
Metro
Melbourne
34

25.
2009
Environment
Ministers
iniPate
development
of
legislaPon
35

26.
2011
Product
Stewardship
(TVs
&
Computers)
RegulaPons
-­‐
November
37

27.
2012
NaPonal
Television
&
Computer
Recycling
Scheme
commences
38

28.
2014
New
opportuniPes
&
challenges:
bajeries,
appliances,
furniture
39
?

29.
LESSONS
FROM
MANY
PROJECTS
RELENTLESS
PERSISTANCE
CONFIDENTIAL
//
40

30.
PrevenLon
by
Design
It
is
esPmated
that
70%
of
a
product’s
environmental
impact
is
determined
at
the
design
stage
Designers,
engineers,
product
developers
and
entrepreneurs
are
in
a
key
posiPon
to
influence
and
reduce
these
impacts,
open
through
straighqorward
methods

31.
Sustainability
–
a
catalyst
for
innovaLon
A
key
role
for
designers
and
engineers
et
al
• History
of
ingenuity
and
innovaLon
• Well
placed
to
lock-­‐in
posiLve
features
at
the
design
stage
• Even
bejer
placed
to
lock-­‐out
negaLve
materials,
substances
and
ajributes
• Ability
to
work
across,
and
with
other
disciplines.
• Knowledge
of
interacPons
between
people,
cultures,
products,
services
and
spaces

32.
CONTACT
VISIT:
WWW.ECOACTIV.COM.AU
CALL:
1800
489
278
EMAIL:
INFO@ECOACTIV.COM
OR
JOHN.GERTSAKIS@INFOACTIV.COM
TWITTER:
@INFOACTIVGROUP
FACEBOOK:
WWW.FACEBOOK.COM/INFOACTIV.FB
43