The Nike "Risk Everything" campaign promoted their new football boots and kits for the 2014 World Cup through an advert featuring star players like Ronaldo. The campaign's key message was to encourage people to "risk everything" to achieve their goals in football. It was a major commercial success for Nike, generating $2.3 billion in revenue and a 25% increase in footwear sales.

1. NIKE CAMPAIGN: RISK
EVERYTHING

2. PROMOTION
The Nike advert (winner stays on) was apart of the ‘risk
everything’ campaign. The advert was aimed at everyone
who wants to participate in football and it was aimed to
make people believe that they can do anything they want
if they want too. The target audience for this advert was
for footballers looking for new boots and to show off the
star players in the up and coming world cup in 2014. the
key messages behind the campaign was to ‘risk
everything’. The slogan was used near the end of the
digital advert when a random kid took the penalty from
Ronaldo and took a risk and chipped it down the middle
in the final minutes of the game.
https://www.youtube.com/watch?v=eGUor824a74&t=12
9s

3. NEW TO
FOOTBALL
During this campaign Nike released
the first ever sock boots. These had
never been seen in the football
world before and exploded when
they got released to the public.
When they got first released their
price was at a fair £200-£300
depending on size and additional
features like your name on the size.

4. STATISTICS
DURING THE
CAMPAIGN
During this campaign Nike reeled in
an astonishing $2.3 billion in
revenue for the brand. Also overall
footwear sales increased by 25%.

5. NIKES APPROACH
Along side their main advert for the
world cup Nike also released a
cartoon advert with brazil legend
Ronaldo as the teams manager and
the ‘risk everything’ slogan was used
when David Luiz dribbled the ball
towards the goal line and then
cleared it down the pitch risking a
goal.

6. REPRESENTATION
The representation for this campaign
was all the Nike players showing off
the new kits for the up and coming
World Cup. This also highlights the
different country's involved and their
different cultures.