The document outlines a brief for a media company to create an advertising campaign for their new horror/thriller film. The target audience is 17-25 year olds, who are 70% male. The company wants to use traditional poster sites as well as digital advertising. The assistant proposes television and print media as the targeted sectors. A movie poster will be created depicting an asylum, fitting the horror/thriller genre. It will feature the title in red text against a gray background to stand out. Research was also done on effective poster design, determining that less is more. The poster and a television trailer will advertise the short film to audiences using public spaces like buses and billboards.