This document provides information about a brief from a film company client to create advertising materials for their new horror/thriller film. The client is a medium-sized independent film company that produces films aimed at 17-25 year olds, who are 70% male. The brief asks for the creation of posters and digital ads to promote the new film release through traditional poster sites and digital platforms. The summary must be appropriate for the target audience and clearly and cost-effectively convey the film's message. In creating the poster, the creator conducted research on what visual elements are acceptable in posters in the target media sector of print advertising. Based on this, a mood board was developed and the poster design incorporates common successful techniques like central imagery

1. M3: howdoesyour postercomplywithcodesandconventionsof the mediasectors?
BREIF:
THE CLIENT:
21st centuryproductionsltd
About the client:
21st centuryproductionsltdisamediumsizedindependentfilmcompanywithanannual turnoverof
15 millionpounds.Theyspecialise inproducinghighqualityshortfilmproductionsaimed atan
audience aged predominantly between17-25 years.The audience/customeris approximately 70%
male 30% female.
Theyhave achievedareputation forproducingfilms of the horror/thrillergenre.Itisthis specialism
that theywishtodevelopandpromote
The brief:
The company wantto run an advertisingcampaigntoincrease ticketof theirlatestfilmrelease(you
name the film.) theywanttoproduce a campaignthat usestraditional postersitesatbusstops,
motorwayservice areas andbillboardfacilitiesclose tocinemalocations.
The company alsowantto take advantage of digital advertisingplatforms.Researchdataproduced
by the data detail marketingandresearchcompanyshow that70% of the target audience are more
influencedbysuchadvertisingplatforms
Produce a range of visualsandproposalsthatpresentideasforthe company's consideration.The
advertisingmustbe appropriate tothe targetaudience,be clearandeffective initsmessageand
cost effective.
Duringthe productionof my posterI didextensive researchoverwhatisacceptable,whatmakesa
goodposterand howto make a goodposter.FirstlywhenmakingmyposterIhadto findout whatis
acceptable tohave ina poster?DuringthisresearchIfoundout that thingslike bloodandgore
aren’treallythe bestwayto go aboutit as it can damage the campaignso insteadIoptednotto
include bloodbutmade the title redasa way of includinga scary but unique wayof includingit.

2. SecondlyIdecidedtocreate a moodboard of successful movie postersandfoundoutthattheyall
have a similarcolourpatternanda similarlayout. Onthe moodboardabove there iscommon
colourslike redblack andgrey so inmy posterIdecidedtouse a mixture of greyand redand they
bothcomplimenteachotherwell.Alsowhenlookingatgoodpostersthe mainideabehindthe filmis
oftenposedinthe middle of the postertoshow the audience whattoexpectinthe film.Fromdoing
thisresearchI am goingto put the asyluminthe centre and the title rightabove aslookingatmy
moodboard thisisa commonpractice for succesful films.
LastlywiththisposterI decidedtofindoutwhatsoftwaresIshoulduse and wetheritwill be
acceptable inthe targettedmediasector?The targettedmediasectorisprintsohavinggore and
bloodwouldn’tbe acceptable asitspublicsoif someone underage seesitthiscouldcause backlash
and damage the companysname and the campaigningeneral.