The document discusses adidas' marketing campaign for the 2010 World Cup, which launched the f50 adizero football boot designed for high-profile players like Messi. The campaign included a 90-second television ad, social media initiatives such as a Facebook push featuring insights from footballers, and various creative promotional strategies across different countries. Ultimately, the campaign proved to be highly successful and viral, engaging fans worldwide leading up to the tournament.

1. MARKETING CLUB
Presentation-2
ADIDAS
2010 World cup Campaign
BY: Avinash Chennuri, CMBA2, 1330

2. ABOUT
Founded by Adolf Dassler
in 1924
World’s Second Largest
Sportswear Manufacturing
Company
German Based Company
Largest Sportswear
Manufacturing Company in
Europe and Germany
ADIDAS GROUP:
Reebok
TaylorMade-Adidas Golf
Company
Rockport
FC Bayern Munich
Football
Tennis
Golf
Cricket
Basketball
Gymnastics
Skateboarding
Accessories
Products:

3. SITUATION ANALYSIS
2010 Football World cup
Biggest and Famous EVENT in
the World
Big Event for Companies
Big Companies used to Launch
their New Products
Specially Designed for Football
World cup
Huge Competition in Campaigns
between big sportswear Manufacturing
companies

4. OBJECTIVE Adidas came up with it’s new
Revolutionary product F50 AdiZero, It
was specially designed for big players
like Messi. Adidas Planned to Launch
F50 in Barcelona. They wanted to
make this campaign more viral.
The lightest, most technologically advanced boot ever made

5. STRATEGY Adidas planed to put the 90 second ad on TV in the run-up to
the tournament in South Africa from 11 June.
The campaign was supported by a '50
Days of Fast' Facebook push, which
features Messi, and other footballers
giving insights on how they think
football has developed over the years
to become a faster game.
SPEED MET SPEED
They Created a Graphic Novel with 32
Top players from Different Teams.
Named it as “THE QUEST”
They Created a matchup app with
players with different names in
Facebook.
They painted arts of football players and teams on
walls and installed boards in streets of different
countries,

6. The lightest, most technologically advanced boot ever
made and the graphic novel with its world of
superheroes really lets us showcase the genre defining
F50 adiZero –Nick Craggs, Adidas
The Campaign gone more viral in
every country and F50 AdiZero
is most successful product in
that season
RESULT

7. CONCLUSION
The Campaign gone more viral, it
was most creative and lot of people
involved and engaged in this
campaign. They executed this
campaign 50 days before start of
Football cup, so they attracted lot
of football fans with this campaign
all over the world and it became
one of the successful football cup
campaign.

8. Thank YOU