This document provides an overview of social media and introduces the OASIS framework for designing, launching, and managing social media projects. It begins with defining social media and providing examples. It then outlines the OASIS methodology, which stands for Objectives, Audience, Strategy, Implementation, and Sustainment. Each step of the framework is described in detail, with an emphasis on understanding the audience, defining clear objectives, developing a strategy to engage the audience and meet goals, implementing tools and content, and planning for ongoing management and assessment of the project. A hypothetical example of using social media to prioritize road repairs is also provided.
What Is Web 2.0 April 2006 Fraser Valley Technology Networktroyangrignon
Web 2.0:
What is it? Why should you care?
How do you make it work for you?
Ean Jackson
Troy Angrignon
Presented at the Fraser Valley Technology Network
May 11, 2006
This presentation was the introduction to Flattening Classrooms, Expanding Minds, Growing Business given at the Center for Quality Teaching and Learning and covers an overview of why tools should be allowed in the classroom.
Webmanager University New Media Talks: User Centered DesignKath Straub
User-Centered Design is a multistage process that helps web managers and designers analyze and predict how users are likely to use a website, and test these draft designs with actual users a number of times before site launch. User-centered design lets you optimize the user interface around how people want and need to interact, rather than forcing them to adapt how they interact to the software.
Come hear Kath Straub introduce User-Centered Design and its importance in creating a great citizen experience on government websites. Visitors to government websites want to be able to find what they need and act on what they find.
Learn how to make your website content
* Easy to Use
* Understandable
* Relevant to the customer
Find out how adopting User Center Design can:
* Save Money
* Decrease Help Desk Calls
* Decrease the need for website Redesign
* Decrease formal training
Lutz Finger (@LutzFinger) has co-founded Fisheye Analytics, a company, which measures the SPREAD of a message next to other metrics about the social chatter.
Our clients include the World Economic Forum, International Olympic Committee, Eli Lilly and Nikon. Try us out!
What Is Web 2.0 April 2006 Fraser Valley Technology Networktroyangrignon
Web 2.0:
What is it? Why should you care?
How do you make it work for you?
Ean Jackson
Troy Angrignon
Presented at the Fraser Valley Technology Network
May 11, 2006
This presentation was the introduction to Flattening Classrooms, Expanding Minds, Growing Business given at the Center for Quality Teaching and Learning and covers an overview of why tools should be allowed in the classroom.
Webmanager University New Media Talks: User Centered DesignKath Straub
User-Centered Design is a multistage process that helps web managers and designers analyze and predict how users are likely to use a website, and test these draft designs with actual users a number of times before site launch. User-centered design lets you optimize the user interface around how people want and need to interact, rather than forcing them to adapt how they interact to the software.
Come hear Kath Straub introduce User-Centered Design and its importance in creating a great citizen experience on government websites. Visitors to government websites want to be able to find what they need and act on what they find.
Learn how to make your website content
* Easy to Use
* Understandable
* Relevant to the customer
Find out how adopting User Center Design can:
* Save Money
* Decrease Help Desk Calls
* Decrease the need for website Redesign
* Decrease formal training
Lutz Finger (@LutzFinger) has co-founded Fisheye Analytics, a company, which measures the SPREAD of a message next to other metrics about the social chatter.
Our clients include the World Economic Forum, International Olympic Committee, Eli Lilly and Nikon. Try us out!
The world is growing with unlimited access called the internet!
Internet remains the accessible network, communication channels, and real-time service.
With the birth of the internet our lives have been changed so much. To instantly know just anything you can log on to the internet and the answer is right in front of you. The writing of letters changed to writing of e-mails, talking over the phone gave you an option of chat on the net etc. All in all Internets has totally revolutionized everyone’s life. Before when one uses to write letters now people have started using net which not only saves time but they can get instant replies too.
Current Technolgies For Reality Capture DeckJim Foster
Summary of existing technologies to capture existing buildings digitally and using them inside of a BIM platform and/or energy modeling tools. Laser scanning, 123D Catch, PKNail, and satellite imagery.
It is a shorter version of the deck used/created by Jess Miller at Autodesk University, 2011.
Presentation slides from AEC BIM Conference in Cleveland, OH 4/2/09. Discussed the emergence of BIM as technology standard and the importance of accurate as-builts as the foundation of a sucessful project done in the built environment. Also introduced PointKnown software, real time data capture and BIM building on the Revit platform.
"I Hate Working With You!" Conflict Resolution for Your Advising CenterAshley Ransom
This was presented at the National Academic Advising Association (NACADA) South Central Region 7 Conference - New Orleans, LA May 4th, 2009; The African American Leadership Conference (AALC) - San Marcos, TX September 12, 2009; The Texas State Leadership Conference - San Marcos, TX September 26, 2009; The University of Texas at San Antonio (UTSA) Advising Conference - San Antonio, TX December 4, 2009; The University of Texas at Austin Professional Development Day, Austin, TX February 10, 2010; Texas Academic Advising Network (TEXAAN) State Conference, San Marcos, TX February 19, 2010; Texas State University - San Marcos Professional Development Workshop September 7 & 8, 2010; National Academic Advising Association (NACADA) National Conference - Orlando, FL. October 6, 2010; and at the Delta Sigma Theta Sorority, Inc. Women’s Retreat – San Marcos, TX, October 2011.
Freshman Focus: Reaching Out Early to Raise Freshmen to New HeightsAshley Ransom
This was presented at the Texas Academic Advising Network (TEXAAN) State Conference - Houston, TX. February 19, 2009 and at the National Academic Advising Association (NACADA) National Conference - San Antonio, TX. October 2, 2009.
The world is growing with unlimited access called the internet!
Internet remains the accessible network, communication channels, and real-time service.
With the birth of the internet our lives have been changed so much. To instantly know just anything you can log on to the internet and the answer is right in front of you. The writing of letters changed to writing of e-mails, talking over the phone gave you an option of chat on the net etc. All in all Internets has totally revolutionized everyone’s life. Before when one uses to write letters now people have started using net which not only saves time but they can get instant replies too.
Current Technolgies For Reality Capture DeckJim Foster
Summary of existing technologies to capture existing buildings digitally and using them inside of a BIM platform and/or energy modeling tools. Laser scanning, 123D Catch, PKNail, and satellite imagery.
It is a shorter version of the deck used/created by Jess Miller at Autodesk University, 2011.
Presentation slides from AEC BIM Conference in Cleveland, OH 4/2/09. Discussed the emergence of BIM as technology standard and the importance of accurate as-builts as the foundation of a sucessful project done in the built environment. Also introduced PointKnown software, real time data capture and BIM building on the Revit platform.
"I Hate Working With You!" Conflict Resolution for Your Advising CenterAshley Ransom
This was presented at the National Academic Advising Association (NACADA) South Central Region 7 Conference - New Orleans, LA May 4th, 2009; The African American Leadership Conference (AALC) - San Marcos, TX September 12, 2009; The Texas State Leadership Conference - San Marcos, TX September 26, 2009; The University of Texas at San Antonio (UTSA) Advising Conference - San Antonio, TX December 4, 2009; The University of Texas at Austin Professional Development Day, Austin, TX February 10, 2010; Texas Academic Advising Network (TEXAAN) State Conference, San Marcos, TX February 19, 2010; Texas State University - San Marcos Professional Development Workshop September 7 & 8, 2010; National Academic Advising Association (NACADA) National Conference - Orlando, FL. October 6, 2010; and at the Delta Sigma Theta Sorority, Inc. Women’s Retreat – San Marcos, TX, October 2011.
Freshman Focus: Reaching Out Early to Raise Freshmen to New HeightsAshley Ransom
This was presented at the Texas Academic Advising Network (TEXAAN) State Conference - Houston, TX. February 19, 2009 and at the National Academic Advising Association (NACADA) National Conference - San Antonio, TX. October 2, 2009.
Brief introduction to digital revolution and digital Communications. Including where and how starting conversations in the new social landscape.
Used in IED Madrid in the Fashion Communication Course in may 2012 where I was invited as a guest speaker.
A brief deck (it's a lot of slides, but can be run through in 30 mins or so) to provide a basic overview of how markets and marketing has changed and why that should drive in social media. Special thanks to Lee White for some of the slides that define social media, to gaipingvoid.com for the cartoons and Flickr users for the pictures.
Closing keynote at GOVIS 2009 by Nat Torkington. First part: a Web 2.0 hypemerchant social media consultant. Second part: a bozo manager. Third part: honest truths.
Mario Armstrong: From Free to Fee (Blogalicious Conference 2012)Mario Armstrong
At the 2012 Blogalicious conference in Las Vegas, Mario Armstrong had the pleasure of presenting on the topic of turning your passion into a business. In the interest of trying to get his message to as many people as possible, we're sharing those slides here for you to peruse.
Blogging isn’t easy, and making money doing it is tough. The best way to do it is to not think of yourself simply as a blogger. You have to start thinking about yourself as a media company.
Introduction to the basics of social media marketing. Introducing the basic principles, social media framework and -strategy. Full of examples and inspiring video-links.
Companies and Communities: Participating without being sleazyDawn Foster
Online communities are all the rage in today's talk of Web 2.0, social media, new media, and other buzzwords. However, despite the hype, communities should not be dismissed as a fad. Online community engagement is a critical part of any company's strategy. This presentation examines best practices and tips for engaging with online communities and will help you understand how to incorporate community efforts into broader company initiatives.
My speech to a group of local television broadcasters blends practical suggestions with an overview of broad trends in the future of television, expressed as a series of questions
RSS, Blogging & Podcasting-Opportunities to Connect People in New WaysJennifer Bohmbach
This presentation was give to the MN Women in Communication organization on April 19, 2007. The presentation is focused for an audience that is not yet familiar with all of the context around blogging and podcasting and the presentation sets the context and then goes into explaining considerations and how to get started.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
7. 7
TimBanks.ca"run,ifyoucan'thide"
Tim Banks is the CEO of APM, a Canada wide construction and property development company, with its
head office in Charlottetown, PEI. My family has lived on PEI for over eight generations and I was born
at the Prince County Hospital in Summerside, PEI. I am hoping someone will soon develop a blood test
to authenticate when you actually become an "Islander" as I am still having problems explaining where
I'm from?
Twitter Feed Monday, July 13, 2009
Tim's Tweets Where was the Guardian Editor....
1 Premier Ghiz and wife Kate
have new baby girl Juila
Elizabeth 8 lbs 12 ounces at Where was the Guardian Editor Friday when he sent Wayne Thibodeau out to
11:30 pm congratulations to cover the Cavendish Music Festival... Wayne's a good reporter and great at
all 4 days ago
2 Stratford Towers Pulls Plug on
covering the legislature and other top news items... but our Tourism industry is
project...Condominium BLEEDING and we need some “good” news... so what do we get in Saturday's
project cancelled... blame
focused on "Lagoon" which
paper... a picture of some whining VIP with a 19 people petition wanting to
was there before move the VIP tent closer to the stage... a "bullshit" negative story that should
project...weird? 5 days ago have never made it pass go let alone take half the copy... I couldn't believe
3 Banks found
"guilty"....http://bit.ly/ it... the biggest event on PEI and it gets 2nd page billing and half of which was
NedgM 6 days ago negative... tourist operator's are looking for something positive and that's just
4 Donnie Clow a native Islander
was appointed CEO of
what they got in spades from the promoters... surely had the Guardian sent an
Crombie Properties which is entertainment reporter out to the site they would have figured out that 19
controlled by Sobeys... see
www.timbanks.ca for full
whining VIP's (most of which belonged to one family) really wasn't much of a
story. 10 days ago story... and if I were the promoters and tourist operators I'd be sitting in the
5 Thinking about the perect publisher's office today telling him where the Guardian could shove their
burger http://bit.ly/yWke8
maybe just go to Shirley's in advertising in the future... good news sells papers too...
Brackley for one 12 days ago ‘We love ’em all’
6 To follow me on Twitter click Thousands enjoy Day 1 of the three-day Cavendish Beach Music Festival
here and either login to your WAYNE THIBODEAU
account or create a new one.
Who knows what social media is?
16. 16
Cash on hand, at June 30, 2008 - $71,670,324
Unpaid campaign debts, at June 30, 2008 - $890,921
Contributions, net total to June 30, 2008 - $337,990,555
• Contributions for Jan 2008 - $32 million
• Contributions for Feb 2008 - $55 million
• Contributons for Mar 2008 - $41 million
• Contributions for Apr 2008 - $31 million
• Contributions for May 2008 - $22 million
• Contributions for June 2008 - $50 million
19. 10
Objectives
The first step is deciding what you want
Create a S.M.A.R.T*. Objective (or two)
Make sure your objective contributes to at least
one organizational objective
*Specific, Measureable, Attainable, Relevant, Timed
20. 20
Objectives - cont’d
Internal and external stakeholder consultation
Marketing and communications
Operations
Support and service
Objectives need to be measurable, link measurement to success
metrics.
21. 21
Audience
This is critical
Who are you connecting to?
What role will they play?
Online behaviour is not real life
22. 14
Audience - cont’d
Determine from your available resources how you
will...
• segment your audience, and;
• discover their online characteristics
23. 17
Audience - cont’d
What capabilities and behaviours do they have:
• Lurkers? Contributors? Creators? Hunter/gatherers?
• Use mobile? Web-only?
• What sites do they visit?
• What do they look for?
24. 19
Audience - cont’d
Use any recent existing research available
Conduct secondary audience research to verify
and validate
Conduct primary audience research, if possible
Research all online conversations
25. 20
Example
Primary Audience:
• Drivers license holders, aged 18-30, live in towns and
cities across province, travel 2-3 times per day via car
or truck, generally tech-savvy and participatory online,
high use of mobile devices, likely to have a profile in
one or more social networks, high consumers of video,
etc…
26. 26
Audiences in general
NA Watch Join Organize
Criticize Create
10%
25%
16%
5 basic behaviours
6%
13%
30%
35-44 year old in US.
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
Watch - read/watch.listen to social media (blogs, video, forums,
ratings, reviews)
Join - Maintain an on-line profile somewhere
Organize - Use RSS, tag photos, DIGG/Del.ic.ious
27. 27
Audience
35-44 year old in US.
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
Watch - read/watch.listen to social media (blogs, video, forums,
ratings, reviews)
Join - Maintain an on-line profile somewhere
Organize - Use RSS, tag photos, DIGG/Del.ic.ious
28. 28
Audiences in general
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
Blue Bars indicate the percentage of the selected demographic that are in each Social
Technographics group.
The white marks indicate the same percentages for the whole population of the country selected.
The index indicates how the demographic compares to the population — a score of 100 means the
demographic is the same as the population average.
29. 29
Audiences in general
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
30. 30
Audiences in general
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
31. 31
Strategy
How will you engage your audience?
Who gives, who gets?
How will they engage each other?
What are they looking for from each other?
How will this meet your goals?
What are you looking for?
Simple travel widget
Complex network of contributors with many actors, links and outcomes
32. 32
Strategy
Simple travel widget
Complex network of contributors with many actors, links and outcomes
33. 24
Implementation
Before you pick a tool, pick a type of tool:
• Should we be blogging?
• Host a discussion forum?
• Create videos?
• Join a social network?
• Replicate content?
34. 34
Implementation - cont’d
It will be a waste
of time using any
tool, if your
audience does
not use it, too.
That’s why your
audience
research is so
important.
(Image source: Robert Scoble & Darren Barefoot)
35. 35
Sustainment
You’ve launched, now what?
Plan for the end, or not
Monitor, and measure
What if it goes wrong?
What if it goes right?
36. 33
Sustainment - cont’d
OASIS
You are the host
• Treat everyone like a guest
• Interact, gauge reaction, ask questions, give honest
answers. Listen. Provide.
Nurture, measure, adjust
Results not what you want? Do things differently.
Results are good? Do more of the same!
37. 37
Key Points
Start with objectives
Know your audience
Measure, and monitor
Get leadership on-side
Look before you leap!