The document discusses the rise of social media and its impact on society and government. It notes how social media platforms like Facebook and Twitter have become major sources of political discussion and for analyzing sentiment around debates and candidates. Two case studies are presented about large, unorganized parties called Project X that emerged through social media buzz in Haren and Arnhem. Various themes are discussed that are driving changes like scalability, direct communication, seamless cooperation and transparency. The role of social media in areas like crowdsourcing policy and new models of eGovernment and civic participation are explored.

1. YES, WE ARE ALL INDIVIDUALS!
Sociaal, media en overheid: presentatie CIO cafe
Martijn Kriens | @martijnkriens | martijn.kriens@icrowds.net

3. Martijn Kriens
Business|Science|Government|Innova2on|
ICT|eHealth
Cloud|Pancakes|iCrowds|
RTLNieuws|iCrowds|AIM|IIPSaaS
WirelessArnhem|Vlieger|Recalcitrant|
....
@martijnkriens | martijn.kriens@icrowds.net

4. “Our
wri(ng
equipment
takes
part
in
the
forming
of
our
thoughts”
Friedrich
Nietzsche
1844
-­‐
1900

5. "An
'organiza(on'
is
but
an
idea-­‐-­‐a
concept.
People,
as
individuals,
are
the
ul(mate
reality
and
the
only
opera(ve
element.
An
idea
cannot
make
a
commitment
to
anything
or
take
responsbility
or
ac(on-­‐-­‐only
individuals
can."
-­‐
Chris
Rufer

7. 1900: Local

8. 1960: Broadcast

9. 2000: Community

10. :2012: Connected

11. Global Village
The
new
electronic
interdependence
recreates
the
world
in
the
image
of
a
global
village
Marshall
McLuhan

12. Van de
eeuw
van
mijn
vader
naar de
eeuw
van
mijn
zoon

15. Facebook
Daily in NL
12.000.000

16. Twitter
Daily tweets in NL
5.000.000

17. Sources Dutch social web
In the Netherlands
390.000

18. Social media use per agegroup
social media
100
90
80
70
60
50
social media
40
30
20
10
0
20 - 34 jaar 35 - 49 jaar 50 - 64 jaar 65 jaar e.o.
Feb.
2012,
O&S
Amsterdam

19. Verkiezingen 2012
Luisteren naar de bank thuis

20. # political messages
25 Maart tot en met 23 September 2012
Verkiezingen
5
Miljoen
berichten!
Val
kabinet
Programma’s

21. # last month before election
2,2 Miljoen berichten (normaal is ongeveer 50.000 per maand)
Verkiezingsdag
RTL
Premier-­‐debat
RTL
Carre-­‐debat
NOS
Slotdebat
EO
debat

22. Sources political messages
Van de 2,2 Miljoen totaal in maand voorafgaand aan de
verkiezingen
Bron Aantal
Twitter 1.644.184
Nieuws 224.855
Facebook 96.168
Forum 50.135
Blog 35.105
Hyves 21.967
Overigen Minder dan 1%
Twi,er
is
the
most
important
social
pla5orm
for
poli7cal
discussion

23. How to determine sentiment
Volgen van specifiek sentiment in
relatie tot lijsttrekkers
Y-­‐as
is
percentage,
totaal
vier
lijsLrekkers
is
100%

24. Role sentiment in debates
“Mijnheer Rutte, nu doet u het
weer. Opmerking bij de start
stuurt sentiment hele debat

25. Partij of partijleider
Samsom trekt PVDA omhoog

26. Voorspellende waarde
Op basis van aantallen berichten,
berekend op basis van trendlijnen
Premier-­‐debat
VVD
41
PVDA
40
SP
15
PVV
15
CDA
12

27. Project X Haren
De wisselwerking tussen massa en sociale media

28. Project X Haren
A
16
year
old
girl
invites
some
friends
to
her
sweet
sixteen
party…

29. Project X Haren
7 September plaatst Merthe haar
uitnodiging
Slechts
401
berichten
tot
en
met
17
September!
(Facebook
32
originele
berichten
waar
219
reac2es
op
zijn
gegeven.
Reac2es
komen
bovenop
de
401.
Twiber
Gemiddeld
2
reac2es
op
bericht.
Totaal
maakt
dat
ongeveer
1000
berichten
In
10
dagen)

30. Project X Haren
Until 17th of September mainly
messages from region Groningen

31. Project X Haren
Tweet from NOS on 15:29 starts
the real buzz on social media

32. Project X Haren
19th and 20th September it grows
to 11.000 messages. Main
subject is youth planning to join
the “party”

33. Project X Haren
Messages are more and more
comming from all over the
country
Nog
steeds
65%
van
de
berichten
uit
de
regio
Groningen

34. Project X Haren
In the evening it further growths,
especially after 20:30. Topics
mainly from younger people

35. Project X Arnhem
The start
In
the
evening
a
Facebook
page
is
made
that
immediately
a,racts
a,en7on
in
the
night
Messages
mainly
from
Arnhem

36. Project X Arnhem
Page creation until 28th
September (date of the “party”)
Prac7cally
no
buzz
from
the
crea7on
of
the
page
un7l
the
date
of
the
party

37. Project X Arnhem
Afternoon 28th September
15:30
ar7cle
on
the
government
ac7on
by
the
NOS
on
the
webpage

38. Project X Arnhem
Late afternoon, early evening
Short
burst
of
a,en7on
due
to
the
police
barricades
at
the
entrance
of
the
city
Hardly
any
conversa7on
of
youth
talking
about
going
to
the
party

40. Neelie Kroes
ICT radically alters how people
inhabit the world, how they
interact, how they perceive
the world around them: indeed,
it is changing what it is to be a
human being in society.

41. Neelie Kroes
ICT radically alters how people
inhabit the world, how they
interact, how they perceive
the world around them: indeed,
it is changing what it is to be a
human being in society.
hLp://www.europa-­‐nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?ctx=vig9egsodqzy

42. Crisis

43. (1
−
z3
/
6)
/
(z
−
z2
/
2)2
+
c
(1
−
z3
/
6)
/
(z
−
z2
/
2)2
+
c

44. Hidden Themes
That drive the change
Scalability

46. Liftdeck

48. Hidden Themes
That drive the change
Communica2on

50. Direct
communica2on
from
poli2cian
and
with
poli2cians

51. Hidden Themes
That drive the change
Coopera2on

54. Hidden Themes
That drive the change
Any2me
Anyplace

57. Hidden Themes
That drive the change
Transparancy

59. Project X Haren
Tweet from NOS on 15:29 starts
the real buzz on social media

60. Hidden Themes
That drive the change
• Scalability/Adaptability
• Direct Communication
• Seamless Cooperation
• Anytime, Anywhere
• Transparency

61. eGovernment

62. Government
“At it’s core, Government is what we do
together that we can not do on our own”
Tim O’Reilly

63. Icelandic constitution

64. Icelandic constitution

65. Code for America
Adopt a fire hydrant

66. “Verbeter de buurt”

67. WAT BETEKENT DIT VOOR DE OVERHEID?
Arnhem dichtbij – Verzet tegen
het kunstencluster

68. WAT BETEKENT DIT VOOR DE OVERHEID?
Petities.nl

69. Crowdsourcing policy

70. Centralised <> De-Centralised
Centralised
Distributed
De-­‐Centralised
Rand

71. The power of open networks
Hello everybody out there using minix -
I'm doing a (free) operating system
(just a hobby, won't be big and
professional like gnu) for 386(486) AT
clones. This has been brewing since
april, and is starting to get ready.
From: torvalds@klaava.Helsinki.FI
(Linus Benedict Torvalds)

72. New paradigm
• “The invisible hand”
Coopera7on
without
Coordina7on
Clay
Shirky

73. Ronald
Coase
The
Nature
of
the
Firm
(1937)

74. Hilton
• Founded in 1919
• 3897 locations,
642.000 rooms in
91 countries
• 135.000 employees

75. Booking.com
• 3000 employees
worldwide
• 30 million visitors
• 250.000 hotels in
177 countries
• 350.000 rooms per
night
• Estabished in 1996

76. Airbnb.com
• Founded 2008
• 192 countries, 26.000
cities, 200.000
listings
• 40.000 reservations
per day
• 300 employees

77. Couchsurfing.org
• 5,6 million homes,
94.000 cities in 207
countriies
• Launched in 2004 as a
volunteer organisation
• Changing to
commercial
organisation

78. Google.com
• Ecosystem of 80
billion turnover for
1,8 million companies
• 32.000 employees
• Google shopping,
local > local sites

79. CHANGE
Name
founded
Countries
Cities
Stays per day
Employees
Hilton
1919
91
3.897
400.000
135.000
Booking.com
1996
180
25.000
425.000
4.750
AirBNB.com
2008
192
26.000
60.000
300
Couchsurfing
2004
207
94.000
10.000?
50?

80. Transaction cost & Firm size
Breakup
in
logical
and
more
consistent
units

81. Nieuwe modellen
Theatre
produc2on
model
Common
interest
model

82. Nieuwe modellen: Blackboard
organisatie
Data

83. Nieuwe modellen: markten
aanbod
vraag

84. The mission is the boss …
Mission
Mission Mission
Mission
Mission
Mission
Mission
Mission
Mission

85. YES
we
are
all
individuals!

86. Questions?
@martijnkriens | martijn.kriens@icrowds.net | Martijn Kriens | www.icrowds.net

87. BEDANKT EN SUCCES!

88. Today
we
have
become
Shiva,
Destroyer
of
worlds
Oppenheimer

89. Today
we
have
become
Big
Brother,
Destroyer
of
worlds?

90. Reserve voor discussie

91. Pyramids to pancakes
• Open structuur, open data
• Community in plaats van Hierarchie

92. Sherry Turkle

93. Immersion?

94. Social?

95. From Pyramids to Pancakes

96. “If
the
Pyramid
era
was
about
accountability,
management,
planning
and
controlling,
then
the
Pancake
is
about
responsibility,
ques(oning,
learning
and
crea(ng.”
Josephine
Green
Senior
Director
Trends
and
Strategy
at
Philips
Design

97. Predicting the future

98. The
winners
that
takes
all
The
vanishing
local
notables
The
struggling
long
tail

99. Opmerking van der Staaij op RTLZ
Tijdens
het
programma
“Wat
kiest
Nederland
op
RTLZ
maakt
Kees
van
der
Staaij
(SGP)
de
opmerking
dat
na
verkrach2ng
de
kans
op
zwangerschap
heel
klein
is…

100. Opmerking van der Staaij op RTLZ
12:31 eerste tweet, direct na uitspraak

101. Opmerking van der Staaij op RTLZ
Journalist RTL tweet om 12:33

102. Opmerking van der Staaij op RTLZ
Storm aan reacties volgen

103. Opmerking van der Staaij op RTLZ
Hevige reacties maar na 2 dagen uitgedoofd, tweede piek tijdens
nieuws op TV
35.000
reac2es
in
twee
dagen

104. Vermeende kaping vlucht Vueling
Vlucht
van
Vueling
van
Malaga
naar
Amsterdam
verliest
kort
radiocontact

105. Vermeende kaping vlucht Vueling
Tijdlijn
hbp://www.rtl.nl/components/actueel/rtlnieuws/2012/08_augustus/30/binnenland/2jdlijn_vueling_gijzeling.xml

106. Vermeende kaping vlucht Vueling
Tijdlijn

107. Vermeende kaping vlucht Vueling
Tijdlijn
Eerste
bericht
op
Twi,er
al
voordat
de
F26’s
het
luchtruim
kiezen

108. Vermeende kaping vlucht Vueling
Tijdlijn

109. Vermeende kaping vlucht Vueling
Tijdlijn

110. Vermeende kaping vlucht Vueling
Tijdlijn

111. Vermeende kaping vlucht Vueling
Tijdlijn

112. Vermeende kaping vlucht Vueling
Storm aan berichten op Twitter start om 13:54, eerste bericht op
massamedia om 14:18. Op dat moment al 200 berichten per minuut
op Twitter. Om 14:48 is het duidelijk dat er niets aan de hand is
(scherpe stijging sentiment)
17.000
berichten

113. Vermeende kaping vlucht Vueling

114. Mad as Hell!!