The document outlines a comprehensive SEO audit for OYO Rooms, detailing site metrics including keyword performance, backlinks, and content recommendations. It emphasizes the need for improved keyword integration, content quality, and backlink strategies to boost traffic and conversions. Key competitors and strategies are also referenced to enhance OYO's online presence across multiple regions.

1. SEARCH ENGINE
OPTIMIZATION
AYUSHI | ANVITA

2. TABLE OF CONTENTS
01
Site Audit
04
Keyword Research
02
Domain Overview
05
Meta Tag
03
Top SEO Pages
06
BackLink
07
SEO Strategy

3. ▪ Launch Date : 21st May, 2013
▪ Legal Name: Oravel Stays Private Limited
▪ Founder & CEO: Ritesh Agarwal
▪ Company Valuation: $10 Billion
▪ Headquarters: Gurgaon, Haryana – India
▪ Total Employees: 17,000 + Employees
▪ Areas Served: Asia, America & Europe.
▪ Countries Served: 10 Countries (India, China, Malaysia, Nepal, the United
Kingdom, the United Arab Emirates, Saudi Arabia, the Philippines,
Indonesia and Japan)
INTRODUCTION

5. SEO AUDIT RESULT
SEO = 226,087
PAID = 157,607
NO-CLICKS =
66,304

6. HTML HEADER

7. BODY CONTENT

8. KEYWORD CONSISTENCY

9. AUDIT RESULT

10. INDEXED PAGES

11. DOMAIN OVERVIEW

12. TOP ANCHORS AND DOMAIN

15. TOP SEO - PAGES

16. OYO - HOMEPAGE

17. OYO -
BLOG

18. KEYWORD - oyorooms
ORGANIC
PAID

19. BRANDED KEYWORD - oyorooms

20. PHRASE MATCH KEYWORDS (1,302) - oyorooms

21. BRANDED KEYWORD - OYO total holiday

22. PHRASE MATCH KEYWORD (72)
- OYO total holiday
RELATED KEYWORD (139)
- OYO total holiday

23. ORGANIC
SEARCH
RESULTS

24. NON-BRANDED KEYWORD - affordable rooms

25. In Organic Search results
OYO rooms is at 3rd & 4th
url search for non branded
keyword - affordable rooms.

26. LONG-TAIL KEYWORD SUGGESTION

27. LONG-TAIL KEYWORD SUGGESTION

28. META
TAG
MOBILE VIEW
DESKTOP VIEW

29. META
TAG
MOBILE VIEW
DESKTOP VIEW

30. META
TAG
MOBILE VIEW
DESKTOP VIEW

31. ORGANIC COMPETITOR

32. PAID COMPETITOR

33. OYO BACKLINK TYPE

34. BACKLINKS

35. BACKLINKS

36. BACKLINKS

37. ❏ BACKLINKS - 2,359
❏ REFERRING DOMAINS - 394
BACKLINKS

38. BACKLINKS - Suggestions
1. This is where they can add their app link when their name is at the top 1.
https://www.enukesoftware.com/blog/top-6-best-hotel-booking-apps-in-india.html
2. TINDER -
https://www.google.com/search?q=tinder&oq=Tinder&aqs=chrome.0.0l8.5640j0j7
&sourceid=chrome&ie=UTF-8
3. BUMBLE-
https://www.google.com/search?q=bumble&oq=bumb&aqs=chrome.0.69i59j0j69i5
7j0l5.8216j0j9&sourceid=chrome&ie=UTF-8
4. Bruised Passports (Travel Bloggers) -
https://www.google.com/search?q=bruised+passports&oq=bruised&aqs=chrome.0.
69i59j69i57j0l6.2848j0j9&sourceid=chrome&ie=UTF-8
5. Curly tales - https://curlytales.com/
6. Pop Xo - https://www.popxo.com/
7. LBB - https://lbb.in/

39. STEP 1 : KEYWORD
❏ Keywords are not incorporated appropriately the content is different
from the website.
❏ USP must be highlighted in making keywords.
❏ Simpler words must be used.
❏ OYO rooms has only brand name as its keywords which must be
avoided in making keywords.
❏ Analyse what the competitors are doing and analyse research on the
side.
❏ We must understand our end goal, maybe we get traffic but we need
to make conversions as well.
MONTH 1

40. STEP 2 : CONTENT
❏ Content given in the website does not include keywords in it.
❏ The content is also very repetitive in nature which block the traffic
for different pages in the same website.
❏ Keep paragraphs short and simple.
❏ Use images, video.
❏ Use the keywords which we had collected the previous month now.
❏ Another goal is to achieve a better google quality score.
MONTH 2

41. STEP 3: BACKLINKS
❏ Increasing platforms for the link.
❏ Increasing and building viewers from various platforms who are
related to this food industry.
❏ Featuring the website on travel blogs.
❏ Finding traffic from other pages/blogs like “Top 10
budget/affordable stays in Mumbai”
❏ Google judges the backlink of the website as well, so we must
choose and select wisely.
❏ Social shares would also be necessary.
MONTH 3

42. THANK YOU!!