Oxygenics Dubai Middle East Venture
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- ETL is a California-based company that produces eco-friendly showerheads and wants to expand into the Dubai market due to the city's growing population, water restrictions, and favorable business conditions. - Dubai has a hot, arid climate with scarce water resources, creating demand for water-saving products. The city also has a well-developed infrastructure and is becoming a tourism and trade center. - ETL plans to open a representative office in Dubai's Jebel Ali Free Zone to import and distribute its showerheads manufactured in China. It will employ a mix of local and expatriate staff to serve the Dubai market.
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· Be sure to keep in mind that the technology aspects of this assignment are different from those of Paper A (Application of decision-making frameworks to IT-related ethical issues) or Paper B, which dealt with aspects of ethical issues and a subsequent organizational policy.
· The link below provides some suggested topical ideas you may want to consider. Please remember that the emphasis on this paper is on digital technology and the ethical issue(s) with its use
Recommended Source: https://www.scu.edu/ethics/ethics-resources/ethics-articles/
3. Research Paper Outline
a. Title Page - Begin with a topic title that describes what you will research.
b. Topic Justification - Briefly explain the reason for your topic selection (100- 150 words recommended).
c. Research Questions - Based on your research and the ethical theories discussed in class, determine three ethically critical (important) questions to be addressed by the paper regarding your topic. List your questions in order of priority and for each question:
(1) State your question
(2) Justification “why” this question is critically important to the papers ethical issue.
(3) Research Findings. Using your research,
·
·
· List or summarize your research findings.
· List any ethical issues or principles, other problems, solutions or research gaps (areas that require further study to address the question if any).
d. Research Conclusions - Provide a conclusion for your research that addresses the following.
1.
0.
· Summarize the papers’ major takeaways and overall conclusions
· Of all your papers points, select the most important (or relevant) ethical theory that relates to your conclusions
· List the ethical principles that apply.
e. Reference Page. List and cite your references in accordance to APA requirements.
Note: Your research of the topic, questions and answers must be based on at least three reference sources. This paper is an academic research paper, therefore, two of these sources must be from the UMGC library database (or an equivalent academic database). These reference sources must have external links. (Note: You are likely to find additional and even better references/sources as you continue your research for this Assignment.)
Remembe ...
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This document provides an overview of market trends and M&A activity in the mobility and environment sector. It discusses growth in areas like electric vehicles, smart cities, and mobility as a service. Recent M&A transactions are also summarized. The document then outlines the expertise and methodology of GEREJE Corporate Finance in advising clients on buy-side, fundraising, and sell-side transactions in this sector.
Product policy and adaptation in international marketsCh
Product policy and adaptation in international markets
Chapter 9
1
Learning objectives
Explain the different approaches to creating product offerings.
Discuss various market-related differences in international markets.
Describe the characteristics of a product.
Engage with the company considerations in offering a product in the international marketplace.
Evaluate strategies to combat against counterfeiting.
2
Product variables
Tangible and intangible
The core product: the main benefit?
Augmented features:
Differentiation
Positioning
Augmented product i.e. installation, delivery and warranty
Core (or generic) product –solves the problem
core benefit consumers are seeking (car – transport, food to feel full / satiated)
Actual product – the buyer’s most basic expectations
differences between sellers start to appear at this level
i- quality level, features, styling, brand name, packaging
Augmented product – a bundle of benefits that the buyer may not expect – adds value
differentiates the market offering from its competitors
may not always be wanted by price-sensitive consumers. Augmented product; for example, installation, delivery and warranty
3
4
Standardisation versus adaptation
Four basic alternative approaches to product modifications:
no change
modify for different countries or regions
design new products for foreign markets
incorporate all the differences into one product and introduce it globally
5
Factors affecting adaptation
The market(s) that have been targeted
The products and its characteristics
Company characteristics (resources and policy)
The majority of the products have to be modified for the international marketplace
Mandatory versus discretionary adaption
6
Factors affecting
product-adaptation decisions
7
Other factors affecting adaptation
Assessment as a function of time and market involvement
Export learning leads to greater standardisation
8
Ikea – standardises most of its products
International marketing, Czinkota et al. Asia Pacific Edition
IKEA is an example of a firm that standardizes most of its products but leaving some decisions to local managers. Almost 90% of the product line is identical across many different countries. However, IKEA modifies some furniture offerings to suit tastes in individual countries. An overall, standardized marketing plan is centrally developed at the firm’s headquarters in Sweden,
but is implemented with local adjustments. Management decentralizes some decision-making to local store managers (i.e., product displays, advertising in local language).
Source: Cavusgil. International Business. Pearson
9
Whirlpool standardizes most of its products
12-10
10
Factors affecting adaptation
Standardisation results in production and marketing cost savings.
Other approaches include building adaptation around a standardised core.
11
Platform – example
12
time
...
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