1. OVO Sound
OVO Sound is a Toronto-based Canadian record label founded by hip hop artist
Drake, Oliver El-Khatib, and long-time producer Noah "40" Shebib in 2012.
The label's roots can be traced back to 2006, where Drake's first official mixtape,
Room for Improvement, was released under the unofficial record label, "All Things
Fresh" which eventually became "October's Very Own". This was due to Drake's
standing as an unsigned artist at the time, with subsequent releases published under
the "October's Very Own" moniker. Drake would then raise the profile of the label by
prominently featuring OVO throughout his music, regularly mentioning the label in
songs, on stage as well as the distribution of OVO merchandise. The record label
was then officially founded in 2012, by Drake and long-time producer, Noah "40"
Shebib, showing to the huge success of Drake's third studio album Nothing Was the
Same. According to Billboard, Drake shortly signed a partnership deal with Warner
Bros. Records with the label, in a deal similar to Rick Ross' to the record company.
As Ross is signed as a solo artist to Epic, the artists on Ross' Maybach Music Group
label are signed to Atlantic Records, former partners with Warner. Drake will still be
signed as a solo artist to Republic Records through Young Money/Cash Money, but
the artists he signs to OVO Sound will have their content distributed through Warner.
The acts they have currently signed are:
Act Year
Drake 2012
PARTYNEXTDOOR 2013
OB O'Brien 2013
Majid Jordan 2013
Roy Woods 2015
dvsn 2016
Plaza 2017
Baka 2017
2. They don’t have a specific genre of music that they concentrate on
They have a radio station called OVO sound radio, they also have a clothing brand
called OVO clothing and OVO fest is there annual festival.
