This document presents an overview of case studies showing how VMware solutions helped various organizations: - NYSE Euronext used vCloud Director to provide financial services in a self-service cloud, increasing revenue and allowing customers to focus on their core business. - Oxford University used vCloud Director to create a database-as-a-service cloud for researchers, accelerating projects and reducing hardware costs. - Adeo Services used vCloud Director and vCenter Capacity IQ for self-service test and development environments, reducing provisioning time from two weeks to 15 minutes.

1. © 2009 VMware Inc. All rights reserved
Confidential
Overview of vCloud case studies
This document presents an overview of case studies published on www.vmware.com
Ashmi Chokshi. Product Marketing Team, VMware, Inc.
Date: Apr 2012

2. 2 Confidential
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Case study: Datacenter focus: Financial services-as-as-service
Customer: NYSE Euronext
Challenge:
• NYSE Euronext’s global
customers focusing on
infrastructure rather than
core business of analytics
• Lack of NYSE data feed
uptake due to challenge of
integrating it
VMware Solution:
• vCloud Director for
self-service access to
on-demand computing
and integrated market
data
• Delivered as a service
to global capital market
Benefits:
• Increased NYSE
revenue due to easy uptake
of its market data
• Improved end-customer
competitiveness due to
focus on core business
Before After

4. 4
Case Study: Datacenter focus – Database-as-a-Service cloud
Customer: Oxford University, UK (VIDaaS initiative)
VMware Solution:
• Shared, multi-tenant
infrastructure using vCloud
Director replaces desktops
under researchers’ desks
• Security with VMware
vShield
• Capacity expansion to
Colt for hybrid cloud
Before
Challenge:
• Delayed research
projects due to months
required to set up
databases
• High hardware costs
• Lack of data
management and
curation
Benefits:
• Accelerated startup of
research projects to
minutes
• Reduced hardware
costs
• Accelerated innovation
via controlled data
sharing
After
VDC VDC VDC

5. 5
Case study: Project focus – Self-service datacenter
Customer: Groupo Adeo – Adeo Services (European retailer)
VMware Solution:
• Shared self-service
test/dev infrastructure
using VMware
vSphere, vCloud
Director, vCenter
Capacity IQ
Challenge:
• Delays of as much as 2
weeks to get pre-configured
development and test
environments
• Capacity issues due to
long-lived resources
Before
Benefits:
• Preconfigured
development and test
environments available
in 15 minutes with self-
service
• Increased productivity
for system
administrators
After

6. 6
Case Study: Elastic Capacity Expansion
Customer: Intercontinental Hotels
VMware Solution:
• vCloud Director for on
premise infrastructure
• vCloud Datacenter
Services using Verizon
Before
Challenge:
• Holiday season
creates spike demand
for applications
• Average demand is
lower than maximum
during holidays
0
20
40
60
80
100
120
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
CAPEX
Unused Unused
Benefits:
• Meet SLA for max
demand without large
capital investment
• Application portability
for future flexibility
After
0
20
40
60
80
100
120
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
CAPEX
Verizon Verizon

7. 7
Other examples
 Experian: Self-service provisioning for agile development environments
 Dublin Bay Power: Production private cloud with security and disaster
recovery
 And many others

8. 8
Case study: Project focus – Self-service datacenter
Customer: Siemens IT Solutions & Services
VMware Solution:
• Shared self-service
test/dev infrastructure
using vCloud Director
• (Ongoing) On-demand
secure, multi-tenant,
SLA-sensitive services
with vCloud Director,
vShield, Chargeback
Challenge:
• Local pools of
underutilized, custom
infrastructure
• Manual provisioning of
servers for software
testing and on-demand
applications
Before
Benefits:
• Reduction in hardware
purchasing
• Increased time-to-
market
After

9. 9
Case study: Interactive lab/demo
Customer: Airline software company
???
Before
Challenge:
• Sales staff relied on
static PPT demos to
sell software products
• Only moderate sales
conversion
VMware Solution:
• Product demos
created as templates
in vCloud Director
• Salespeople could
deploy interactive
demos on-demand
Benefits:
• Time to demo & close
sales was accelerated
• Demo interactivity
enabled better
messaging &
increased sales
After

10. 10
Case Study: Datacenter Consolidation
Customer: Multinational Conglomerate
VMware Solution:
• Shared infrastructure
using vCloud Director
• Load balancing using
vSphere DRS
Before
Challenge:
• Multiple BUs with
underutilized
infrastructure
• Multiple IT teams
without coordination
Benefits:
• Reduction in hardware
purchasing needs
• Centralized,
coordinated shared IT
services team
After
VDC VDC VDC