This document outlines the vision, mission, goals, and objectives of a tobacco control advocacy forum presented by Evy R. Sarmiento. The vision is for Filipinos to be free from tobacco-related diseases. The mission is a unified response to prevent and control tobacco-related diseases. The goal is to protect present and future generations from the health, social, and environmental consequences of tobacco use. The objectives are to strengthen infrastructure and develop an integrated program, advocate for tobacco control laws and policies, and strengthen collaboration among stakeholders. The program will focus on implementing health interventions in key areas and five priority programs related to tobacco dependence, smoke exposure, education, and product regulation.