This presentation outlines ways for a library to improve its online presence and relationship with patrons. It discusses issues with the library's current stereotype and ways to make the website and social media more user-friendly and engaging. Key recommendations include making the website mobile-friendly and search engine optimized, personalizing content like popular blogs and lists, keeping writing simple, regularly posting on Facebook and sending emails, and sharing content across different platforms. The goal is to transform patrons from unaware to advocates for the library.