Co-presented with Barbara T. Obrentz, Chief Public Relations Officer/ Director of Marketing for Georgia Perimeter College at CASE III in 2009, this session taught communications theory as it relates to the usability of Web pages - what information college audiences expect from various Web pages and what written formats best deliver that content. Topics included: research on how people read web pages (usability); samples of well-designed web pages; identifying key website audiences; how to organize website content; how to write scanable website text using key words, meaningful headlines, bulleted lists, etc.; and using common writing styles and new writing formats such as chunking.