This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Which Social Media Channel is Right for Your BusinessFB Smarty
It can be so confusing. How do you know where you should focus. Who is your target audience and which social network channels do they spend time on. Michelle Fontaine of FBSmarty and Social Media by Michelle shares this presentation which was given at the Empowering Women in Business Conference at Nichols College March 2013.
Content presentation - Bangkok Conference 2012Kirsty Brown
A presentation written for the franchise network at MyDestination.com focused on how to make your content work harder for your business. Includes sections on:
- How to engage users
- Knowing your audience
- Understand influence
- Implementing an Editorial Strategy
- SEO & Content
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Which Social Media Channel is Right for Your BusinessFB Smarty
It can be so confusing. How do you know where you should focus. Who is your target audience and which social network channels do they spend time on. Michelle Fontaine of FBSmarty and Social Media by Michelle shares this presentation which was given at the Empowering Women in Business Conference at Nichols College March 2013.
Content presentation - Bangkok Conference 2012Kirsty Brown
A presentation written for the franchise network at MyDestination.com focused on how to make your content work harder for your business. Includes sections on:
- How to engage users
- Knowing your audience
- Understand influence
- Implementing an Editorial Strategy
- SEO & Content
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
A guided tour of various destinations in the social media universe -- blogs, Facebook, Twitter, LinkedIn, YouTube -- and tips on using these networks to take your coaching business to the next level.
Winning Listings and Converting Buyers With Facebook Part 4HSA Home Warranty
Edge Rank is the secret algorithm Facebook uses to determine who sees the content you're posting. Understanding how Edge Rank orders posts is the single most important factor for increasing your reach and the impressions that your page makes. 98% of your fans don't come back to your page to view your posts which means your only way of reaching them is in their newsfeed. Don't miss this webinar!
John Foley Jr of Interlink One and Grow Socially presented for the 2nd time at the Global Channel Partners Summit during Print 2013, (John also presented for us at our 1st Global Channel Partners Summit during Graph Expo 2012 too). John's subject this year was 'Content Marketing, SEO and Inbound Marketing' he kept his audience (one of the largest at this year's summit) enthralled with practical hints, sound advice and thought provoking anecdotes on how to create, develop and manage the social media new business opportunity, all delivered in John's renowned, humorous and inimitable style.
How to Build a Winning Campaign with Strategic Content - Target X CRM Summit ...Converge Consulting
Political campaigns are won with strong values, great stories and strategic communication. Successful marketing campaigns often possess the same qualities. To win sales and garner attention from brand promoters, we need to ask ourselves: how can we best communicate our values and messaging to each of our target audiences? Why is segmentation so important? Because Joe the Plumber cares about different issues than Jane the CEO. How do we help Joe solve his problems What about Jane? We help Joe and Jane and all other audience members with strategically segmented communications that delivers the right message to the right person at the right time. Join Ann Oleson and Robyn Anderson of Converge Consulting for this interactive session on strategic content.
Inbound hosted their first event in Leicester on November 9th 2012. 70 attendees were given a two hour seminar on how to develop their brand online through search, engagement and conversions.
Image credit: http://www.imagesource.com
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
A guided tour of various destinations in the social media universe -- blogs, Facebook, Twitter, LinkedIn, YouTube -- and tips on using these networks to take your coaching business to the next level.
Winning Listings and Converting Buyers With Facebook Part 4HSA Home Warranty
Edge Rank is the secret algorithm Facebook uses to determine who sees the content you're posting. Understanding how Edge Rank orders posts is the single most important factor for increasing your reach and the impressions that your page makes. 98% of your fans don't come back to your page to view your posts which means your only way of reaching them is in their newsfeed. Don't miss this webinar!
John Foley Jr of Interlink One and Grow Socially presented for the 2nd time at the Global Channel Partners Summit during Print 2013, (John also presented for us at our 1st Global Channel Partners Summit during Graph Expo 2012 too). John's subject this year was 'Content Marketing, SEO and Inbound Marketing' he kept his audience (one of the largest at this year's summit) enthralled with practical hints, sound advice and thought provoking anecdotes on how to create, develop and manage the social media new business opportunity, all delivered in John's renowned, humorous and inimitable style.
How to Build a Winning Campaign with Strategic Content - Target X CRM Summit ...Converge Consulting
Political campaigns are won with strong values, great stories and strategic communication. Successful marketing campaigns often possess the same qualities. To win sales and garner attention from brand promoters, we need to ask ourselves: how can we best communicate our values and messaging to each of our target audiences? Why is segmentation so important? Because Joe the Plumber cares about different issues than Jane the CEO. How do we help Joe solve his problems What about Jane? We help Joe and Jane and all other audience members with strategically segmented communications that delivers the right message to the right person at the right time. Join Ann Oleson and Robyn Anderson of Converge Consulting for this interactive session on strategic content.
Inbound hosted their first event in Leicester on November 9th 2012. 70 attendees were given a two hour seminar on how to develop their brand online through search, engagement and conversions.
Image credit: http://www.imagesource.com
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
1. For the Love of
Writing…
Dedicated to readers, writers,
and publishers alike.
h"p://crea*velystrategic.blogspot.ca/
Sarah Tu"y
Tuesday, April 24, 2012
3. Internet 2.0
Why is it important? Because EVERYONE is online!
Canadians especially…
• Canadians were the most engaged users in the world in 2010
• More hours online/person
• More site visits/person
• #2 for pages/visit
• Broadband Connec6on: World Leaders
• 2000 – 12%
• 2008 – 81%
4. I AM CANADIAN…
• Even split between males and females
• Differ in types of sites visited
• Income is almost irrelevant
• Ages 25‐54 = 55% of users
• Even distribu6on across provinces in
Usage: Popula6on ra6o
• Social Media dominates
• Directories
• Newspapers
• Technology
• Movies/Entertainment
5. Growth & Opportunity
• Video
YouTube brand channels
Video content is domina6ng the web
• 55yo+
12% increase in users
• Social Networks
Crea6ng Conversa6ons
6. Mobile 2.0?
Everyone has a phone!
• Increase in Smart Phone purchases
• Technology: Can use phone to Pay
• Increased consumer trust
• Accessible and convenient
7.
8. For the Love of Writing…
Topic: Reading, wri*ng,
and publishing.
Why?
• Because I am a book
addict!
• Post Graduate course
Crea*ve Book Publishing
9. Persona
Hello! My name is Evelyn. I am a 25 year
old book loving, wine drinking, craPs
making, chocolate ea*ng, itchy feet
possessing Canadian, living in Toronto and
loving my life. Like most people, in order
to pay my rent, I spend my days pu"ering
about in an office, where I secretly read
books under my desk, drink horrific
amounts of coffee, espresso, and
cappuccino, all while looking terribly
interested in spreadsheets and targets.
My first and greatest love has always been
literature, and my dream is to contribute
to the literary landscape with a piece of
fic*on of my own. I am an unashamed
Book Snob, and I will be as relentless in
my addic*on as humanly possible.
11. Blog Post Titles
1. Procras*na*on & Fear
2. E‐books e‐vil?
3. Canada Reads eh?
4. What Good is a Book Review?
5. So what exactly is a novel?
6. Top Book Review Sites
7. Highest Paid Authors of 2011
8. I need a good book to add to my
reading list! Help!
9. Keep Toronto Reading Fes*val
10. The 49th Shelf: The Canadian
Literary Scene
11. Amazon vs. Apple: Is There
Really a Price Fixing War?
12. Crea*ve Book Publishing:
Humber College
16. Key Learning’s
‐ Most appropriate social networks for the blog
‐ Require DAILY efforts
‐ Timed/scheduled
‐ Facebook linked to Twieer
SEO & Content
A clear focus/direc6on
Share links
17. Website: YES, YES, YES!
• Content is King! Target Market
• Mobile conversion Needs content
Willing to be engaged
Gimmick's will not work
Added‐value
– Wri6ng prompts
– Wri6ng contest updates
– Twieer feed
– Discussion Forum
– Daily Wri6ng 6ps
– Book reviews
18. Blog: Where to Improve
Content & Focus
– Twieer feed
– 2 posts/wk minimum
– Tips on wri6ng and how
to get your work
published.
– Affiliate Ad Campaign
Social Media
‐ Campaign
‐ Create conversa6on
‐ Regular ac6vity
19. Post SEO
Title
Searchable words
Repeated in first and last sentence
Use words as labels
Labels
Use of Google Ad word
Level of compe66veness
How are people searching for your topic?
Always write the post first, op1mize it a4er!
21. Display Ad
Campaign
Top 10 Websites
• Amazon
• Quill & Quire
• Readerviews.com
• Google & Bing
• On a Book Bender
• The Book Seller
• Publishers Weekly
• Idealog
• Readerviews
• Zouch Magazine