This presentation is a collection of mobile media/advertising information that we have been exposed to over the past twelve months. Some data might be duplicated but from different periods of time.
This presentation’s intention is to provide a collective insight into the potential of Mobile media and mobile advertising in Africa based on information that is publicly available.
Mobile offers brands huge scope in Africa. The digital media potential is massive and allows marketers direct access to communities. Here is a collection of stats and insights collected by Mindshare South Africa and Deloitte Digital to highlight this massive potential.
The first series of TechRasa’s market overview white paper reports starting with Iran AdTech Overview with sponsorship and data partnership with Adro AdExchange, Iran’s first AdExchange opening Iran’s online advertising landscape to the world.
In this report you’ll find out about:
* The evolution of advertising
* Iran AdTech ecosystem
* Adtech’s local and international trends
and Adtech’s challenges and opportunities
This document presents We Are Social’s in-depth analysis of the numbers and trends contained in its two huge new studies of the global digital landscape: Digital in 2016 (which you can find at http://bit.ly/DSM2016DI) and the 2016 Digital Yearbook (which you can find at http://bit.ly/DSM2016YB).
Digital 2016 Global Overview (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Insights on mobile internet habits in the Middle East & North Africa from the Media Consumption & Habits of Internet Users Survey conducted by Effective Measure and Spot On Public Relations (January 2011)
Mobile offers brands huge scope in Africa. The digital media potential is massive and allows marketers direct access to communities. Here is a collection of stats and insights collected by Mindshare South Africa and Deloitte Digital to highlight this massive potential.
The first series of TechRasa’s market overview white paper reports starting with Iran AdTech Overview with sponsorship and data partnership with Adro AdExchange, Iran’s first AdExchange opening Iran’s online advertising landscape to the world.
In this report you’ll find out about:
* The evolution of advertising
* Iran AdTech ecosystem
* Adtech’s local and international trends
and Adtech’s challenges and opportunities
This document presents We Are Social’s in-depth analysis of the numbers and trends contained in its two huge new studies of the global digital landscape: Digital in 2016 (which you can find at http://bit.ly/DSM2016DI) and the 2016 Digital Yearbook (which you can find at http://bit.ly/DSM2016YB).
Digital 2016 Global Overview (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Insights on mobile internet habits in the Middle East & North Africa from the Media Consumption & Habits of Internet Users Survey conducted by Effective Measure and Spot On Public Relations (January 2011)
8 key facts about japan digital marketing landscapeChandler Nguyen
This presentation includes information like the number of Japan mobile internet user, digital ad spending as % of total media ad spending, % of mobile ad spending, programmatic display in JP and more
RadiumOne State of Mobile Acquisition ReportRadiumOne
The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest “State of Mobile Acquisition” report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.
Everything you need to know about mobile, internet, social media, and e-commerce use in France in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Smartphone User Persona Report 2015 - PhilippinesVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Philippines.
Digital 2017 Q2 Global Digital Statshot (April 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in April 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaVaibhav Agarwal
Global Internet / Digital / Online users / consumers from Brazil, Russia, India, China and Indonesia including growth patterns and trends in internet and mobile growth.
Digital 2015 South Africa (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Africa in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
An introduction to changes in travel and shopping behaviour, driven by widespread mobile and social adoption. Includes case studies on Burt's Bees (O2O marketing triggered by changes in weather), Starbuck China (social gifting), and Maersk shipping (content marketing).
Talk by Napoleon Biggs, presented to Puratos Group at the launch of their Asian Development Centre in Hong Kong on Wednesday 1st March, 2017
Insights into the Mobile Internet in AfricaJon Hoehler
The presentation is a collection of information, insights and stats around the mobile internet in Africa. Its purpose is to provide perspective on the mobile internet in Africa and its potential for growth.
8 key facts about japan digital marketing landscapeChandler Nguyen
This presentation includes information like the number of Japan mobile internet user, digital ad spending as % of total media ad spending, % of mobile ad spending, programmatic display in JP and more
RadiumOne State of Mobile Acquisition ReportRadiumOne
The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest “State of Mobile Acquisition” report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.
Everything you need to know about mobile, internet, social media, and e-commerce use in France in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Smartphone User Persona Report 2015 - PhilippinesVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Philippines.
Digital 2017 Q2 Global Digital Statshot (April 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in April 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaVaibhav Agarwal
Global Internet / Digital / Online users / consumers from Brazil, Russia, India, China and Indonesia including growth patterns and trends in internet and mobile growth.
Digital 2015 South Africa (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Africa in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
An introduction to changes in travel and shopping behaviour, driven by widespread mobile and social adoption. Includes case studies on Burt's Bees (O2O marketing triggered by changes in weather), Starbuck China (social gifting), and Maersk shipping (content marketing).
Talk by Napoleon Biggs, presented to Puratos Group at the launch of their Asian Development Centre in Hong Kong on Wednesday 1st March, 2017
Insights into the Mobile Internet in AfricaJon Hoehler
The presentation is a collection of information, insights and stats around the mobile internet in Africa. Its purpose is to provide perspective on the mobile internet in Africa and its potential for growth.
South Africa Native Advertising Benchmarks ReportAthar Naser
Welcome to The Content Vine's first ever Native Advertising Benchmarks Report. We have collated data from all of our campaigns in 2015 and presented it in an easy to absorb format. We hope this provides you with some good insights to help you plan the year ahead.
This presentation was held during the Lift Conference in Geneva in February 2016. It details how African entrepreneurs are taking the fast track to innovation by skipping whole generations of technologies and rethinking products and services for a global audience. It also presents a formula for how to think of African innovation in a global context.
Sabarkantha Model of Rural Broadband for Digital IndiaNagarajan M
Sabarkantha Model of Rural Broadband provides a service framework for providing high speed internet to interior and tribal areas where there is no service provider. It started by creating India's first 100% WiFi tribal block at Khedbrahma. Further improvements to the model were made by introducing revenue share mechanism. Gram Panchayats invest in last mile infrastructure for WiFi and act as service provider. Sabarkantha District Panchayat acts as the aggregator of the network and invests in middle mile/backhaul to extend the network. This model represents a change from fiber and hardware focus to services to citizens as the key outcome. Its a fully operational model across 65 village panchayats as on Jan 2016. The economic model provides for a sustainable way to run the network. The model will be seamlessly integrated and complimented to the NOFN/Bharatnet implementation as Sabarkantha is now included in Phase - I of NOFN.
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
Consumer, business and digital marketing trends in sub-Saharan Africa for 2016 and beyond. Covers the emerging African middle class, cultural diversity, Pan-Africa migration, smartphone penetration, social networking popularity and social commerce. Rich with data, anecdotes, examples and inspiration thought-starters. **Note: bold text is hyperlinked to references and more information so click throughout :)
Mobile App Stores Economy - Casual Connect 2012App Annie
First presented at Casual Connect 2012 Seattle
25 July 2012
by Bertrand Schmitt, CEO, App Annie
Utilizing App Annie Intelligence, an advanced market data product, we take the audience through the macroeconomic trends in today's app stores to explore the important themes of distribution and monetization for international mobile apps.
Casual Connect attendees will learn about:
- top countries by revenue, ARPU and downloads
- fastest growing apps in the USA, Asia and Europe
- top/fastest-growing gaming and non-gaming categories
- top countries/categories
- % of the US revenue and downloads by made by the US publishers
모바일앱 마케팅을 위한 방법들을 정리한 자료입니다. 블로그, 트위터, 페이스북 등 소셜미디어를 활용한 마케팅을 포함하여 모두 기본적인 내용들이지만 놓치기 쉬운 부분들이기도 합니다. 놓치고 있는 부분들은 없는지 잊고 있는 부분은 없는지 생각하면서 살펴보면 도움이 되지 않을까 합니다.
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
Insights into mobile telecoms in africa dec 2011 - finalAndrew McHENRY
Hi Madan,
Please review and select from the PDF's what PPT slides I can send you and you can incorporate into your research as long as Mobile In Africa / Jon and Andrew receive credit for the info.
Thanks
Andrew
Insights into Mobile Telecoms in AfricaJon Hoehler
A curated presentation of stats, data, graphs, analysis and insights on the mobile telecoms sector in Africa prepared by Jon Hoehler (@JonHoehler) and Andrew McHenry (@andrewmchenry).
The Smartphone Snapshot Showdown (Global Smartphone and Mobile Video Stats)Jon Hoehler
A Curated Presentation of Information, Data, Statistics, Analysis and Usage for Smartphones from around the world. Prepared By: @JonHoehler & @AndrewMchenry
Ericsson ConsumerLab: Bridging the Digital DivideEricsson
http://www.ericsson.com/thinkingahead/consumerlab
Ericsson has released its first regional consumer insight report focusing on trends and analysis of the mobile ecosystem in Sub-Saharan Africa.
(When) Will mobile be adopted as the platform of choice for marketers in East...Moses Kemibaro
This is a presentation I gave this afternoon at the Inaugural Mobile Web East Africa Conference 2010 here in Nairobi, Kenya. The title of the presentation in full is (When) Will mobile be adopted as the platform of choice for marketers in East Africa? The perspective of a leading Digital Agency (Dotsavvy) with regard to how they are preparing for the expansion of mobile, and why.
Mobile Internet - Africa's Digital BackboneAdeyemi Fowe
A presentation at the University of Illinois Urbana-Champaign to the students in Faculty of Engineering on the state of the art of Mobile technology in Africa.., the hopes and what the future holds.
Mobile IR Communications: Today and TomorrowtheIRapp
As iPhones. iPads and Android mobile devices continue to proliferate, investors are becoming more dependent on them for the consumption of IR information. At investor conferences, analyst days, and other events, almost everyone in attendance possesses some sort of mobile device. It is for this reason alone that investor relations professionals must consider having a mobile communications strategy.
This online event will explore the current landscape of the mobile industry, the paradigm shift currently taking place in IR communications, how investors are using mobile devices in their investment decision making process as well as provide practical tips and best practices on the development of a mobile strategy to engage investors.
Access the replay at http://bit.ly/QWvA0a
Recommendation for mobile companies to win in mea regionSarfaraz Syed
This is Based on my research . Hope it Helps in understanding the potential of the MEA region to telecom entities and in this fast paced world , where the next growth going to come from >
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Insights into the Potential for Mobile Media in Africa (By Andrew McHenry and Jon Hoehler)
1. INSIGHTS INTO THE
POTENTIAL FOR MOBILE
MEDIA IN AFRICA
A CURATED STATISTICS, CHARTS, GRAPHS AND OBSERVATIONS
PRESENTATION BY @JONHOEHLER AND @ANDREWMCHENRY
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 1
2. PRESENTATION DISCLAIMER
• This presentation is a collection of mobile media/advertising information that we have been
exposed to over the past twelve months. Some data might be duplicated but from different
periods of time.
• This presentation’s intention is to provide a collective insight into the potential of Mobile
media and mobile advertising in Africa based on information that is publicly available.
• The views, analysis and commentary in the presentation are purely the thoughts of the
presentation contributors using the information at our disposal to draw conclusions and
provide insights.
• All sources where available have been credited.
• Data provided that has no source, or the source of the data is unknown will be noted.
• Some sources may represent conflicting data so that should be taken into account when
reading through and comparing the data provided.
Above all please enjoy the presentation and the data, insights and analysis that have
been provided. Should you have any questions, queries, comments, suggestions and
criticism about the presentation please don’t hesitate to make contact.
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 2
3. BEFORE WE BEGIN, A BIG THANK YOU….
We would like to thank everyone who assisted in the preparation
of the data and presentation as a whole. A shout out should
always go to the actual research houses, mobile players and
sources who produced some awesome information about
Mobile Media in Africa that allowed us to create this
presentation. Without this data we would not be able to tell our
story about the amazing opportunities that exist and the
potential for Mobile Media across Africa.
A big thank you also goes out to our presentation contributors
for their invaluable contributions, thoughts and insights which
assisted us in preparing this presentation.
Andrew and Jon
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 3
4. PRESENTATION COLLABORATORS
JON HOEHLER Jonathan is the manager for Mobile Technologies at Deloitte Digital in South
Africa as well as an active committee member of Mobile Monday South Africa.
jhoehler@deloitte.co.za jonhoehler
+27 83 712 2534 @JonHoehler
ANDREW McHENRY With twenty years experience in the information technology industry,
spanning software, hardware and custom application development. Currently
consulting in the Social, Location and Mobile (SoLoMo) sectors covering all
OS’s, all devices, hardware, software and solutions with a focus on Africa.
andrewmchenry65@gmail.com andrewmchenry1
+27 78 613 7090 @AndrewMcHenry
5. "It's refreshing to find two passionate mobile
professionals in Jon & Andrew who so keenly
have their fingers on the pulse of the African
mobile telecoms trends and African Mobile
ecosystems"
James Munn
VP Sub Sahara Region
Qualcomm
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 5
6. HOW BIG IS MOBILE
TELECOMS IN AFRICA?
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 6
7. THE TRUE SIZE OF AFRICA
“According to the GSMA,
Africa is the world's
second largest mobile
market by connections
after Asia, and the fastest
growing mobile market in
the world.” – Sept 2011
10. Mobile connections, population and penetration in
Sub-Saharan Africa since 2012 including a map of
mobile penetration in 2012
SOURCE:
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 10
11. The mobile ads industry will generate $136 million in Africa in
2012 – the largest share (over 40%) will come from SMS ads.
“In terms of number of users it is more difficult to quantify
because we often do not often have access to the number of
mobile phone numbers targeted in ad campaigns. We can,
however, quantify the addressable market as we forecast over
262 million SMS users in Africa end-2012 and 71 million
mobile Internet users (over handsets only), up from
respectively 218 million and 46 million in 2011,”
Thecla Mbongue
Senior analyst
Informa Telecoms & Media
http://www.itnewsafrica.com/2012/10/why-it-pays-to-advertise-on-the-move/ South Africa
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 11
12. THE GLOBAL VIEW
THE GLOBAL FORECASTS FOR
MOBILE MEDIA AND ADVERTISING
13. With over 6 billion global mobile connections, mobile
supersedes traditional media like TV, cinema and radio
as the worlds largest consumer engagement platform.
The possibilities for mobile advertising opportunities
are HUGE……….
With the next billion mobile consumers
coming from emerging markets like Africa
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 13
14. Global Internet Device Sales
“More mobile devices in hand allowing for more eye balls and mobile advertising opportunities”
SOURCE:
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 14
15. Global Smartphones vs. All other Mobile Devices
Almost 1 Billion smartphone subscriptions BUT still huge mobile advertising market potential with
other mobile devices which support mobile advertising opportunities like SMS and mobile web
banners
SOURCE:
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 15
16. 2011 Global mobile ad spend by category
SOURCE:
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 16
17. Global Mobile Media Revenues
to touch $150 Billion in 2012
"Advertisers chase eyeballs so the
fact that brands spend more on in-
app advertising than the mobile
web is a clear sign that apps are
what consumers are glued to for an
increasing range of activities. In
the eyes of many advertisers, web
browsing on the smartphone is
playing second fiddle to the app
economy.“
David MacQueen
Director of Wireless Media Strategies
Strategy Analytics’
SOURCE:
Global Media Forecast 2012
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 17
18. Mobile Advertising Revenue by Type
Worldwide, 2008-2015 (Millions of Dollars)
SOURCE: (MARCH 2011)
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 18
19. Mobile Advertising Revenue by Type
Worldwide, 2008-2015 (Millions of Dollars)
SOURCE: (MARCH 2011)
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 19
20. Mobile Advertising Revenue by Region
Worldwide, 2008-2015 (Millions of Dollars)
SOURCE: (MARCH 2011)
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 20
21. Mobile Advertising Spending Worldwide
By Region and Country, 2011 - 2016
“Global mobile
ad spending to
reach $6.43
billion in 2012”
• Spending on mobile advertising in
the US will top all other regions in
the world for the first time in 2012
• Mobile, despite rapid growth,
accounts for just 1% of total ad
spending worldwide
• The mobile advertising market in
Asia-Pacific remains far bigger than
in Europe
• Mobile advertising, though just 2.3%
of total ad spending in the UK, is
expected to take a record share by
2016, reaching 11% of total ad
spending
SOURCE: (AUGUST 2012)
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 21
22. Opera – The State of Mobile Advertising
The amount of ad requests on Opera by Region
“North America is the
market leader”
• The United States and Canada
generate the majority of ad
requests, with 73% of the
global total.
• U.S. eCPM is also the highest
($1.98), closely followed by the
EU5 ($1.94) — and both top
the global average of $1.90.
SOURCE: (Q2 – 2012)
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 22
23. Opera – The State of Mobile Advertising
SOURCE: (Q2 – 2012)
#MOBILEINAFRICA THE POTENTIAL FOR MOBILE MEDIA IN AFRICA SLIDE 23
24. Growth of mobile advertising revenues
“According to the Interactive Advertising Bureau, mobile ad
revenues have increased 92 percent in the last year, rising
from $344 million in Q2 2011 to $661 million in Q2 2012”
SOURCE: (Q2 – 2012)
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25. Growth of mobile advertising revenues
Historically search has retained the largest share of advertising revenues, but
as the chart below shows, even though mobile's the youngest format, it had
the largest percent revenue increase between 2010 and 2012
SOURCE: (Q2 – 2012)
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26. THE GROWTH OF
MOBILE INTERNET
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27. Africa is a mobile first market. Mobile internet is
many African consumers only method of
connecting to the world. A key driver for mobile
media in Africa will be the mobile internet…………
Mobile is not the fourth, third or second
screen in Africa, IT’S THE FIRST SCREEN!
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28. The Future of the internet is MOBILE
SOURCE:
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29. Estimated total mobile internet traffic in Sub-
Saharan Africa by sub-region (2011-2016); and
assigned mobile spectrum for leading SSA countries
(MHz)
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30. Increasing undersea cable infrastructure
“Providing connectivity for Africa”
THE
CHALLENGE
ENSURING THE
CAPACITY FROM THE
UNDERSEA CABLES
FINDS ITS WAY TO THE
AVERAGE MOBILE
INTERNET USER
SOURCE: http://manypossibilities.net/about/
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31. Internet Penetration in Sub-Saharan Africa
SOURCE:
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32. Smartphone penetration in Africa
The availability of low-cost smartphones has increased adoption in the continent.
Informa Telecoms & Media forecasts a penetration of 12% by end-2017.
SOURCE:
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34. Top 10 3G subscriptions by country 2Q11 vs. 2Q12
SOURCE:
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35. Mobile web growth around the world
Mobile web traffic is growing rapidly across Africa, increasing from 5.81% in 2010 to 14.85% in
2012. An increase of 155.59%!!!! The potential for mobile web banner advertising is HUGE!
SOURCE: (May 2012)
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36. Global mobile data traffic forecast by region
Middle East and Africa will
experience the highest CAGR
of 104 percent, increasing 36-
fold over the forecast period
SOURCE: (2012)
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37. Mobile data usage and forecasts for MEA
• Mobile data traffic will grow 34-fold from 2011 to 2016, a
34 FOLD GROWTH compound annual growth rate of 102%.
532 Petabytes per • Mobile data traffic will reach 532 Petabytes per month in 2016,
month in 2016 up from 16 Petabytes per month in 2011.
• Mobile data traffic will grow 2 times faster than the rest of
2 TIMES Middle Eastern and African fixed IP traffic from 2011 to 2016.
• Mobile was 5% of total IP traffic in 2011, and will be 16% of
5 PERCENT total IP traffic in 2016.
• Mobile data traffic in 2016 will be equivalent to 37x the volume
37x VOLUME of the entire the rest of Middle Eastern and African Internet in
2005.
SOURCE: (Cisco VNI Forecasts 2011-2016)
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38. Opera Mini – State of Mobile Web in Africa
When it comes to growth in mobile web browsing, few regions in the
world can compare with Africa.
Mobile Penetration in Africa
Report Observations:
• 25 out of 53 countries (47%) have international news sites as the
most popular news source. Countries include Republic of Congo,
Sierra Leone, Egypt, Libya and Côte d’Ivoire. 18 of those 25
countries turn to the BBC as the most-used source.
• 36 countries more than doubled their Opera Mini user bases in one
year.
• The mobile web has made a comeback in Libya. In the year since the
revolution, Libya has grown the most in every category of Opera Mini
usage, including users, page views and data consumption.
• Côte d’Ivoire also showed spectacular growth. The number of Opera
Mini users rose 600% in one year. Page views grew 744%, meaning
people are browsing more pages than they did the year before. Data
use grew 760%, meaning people viewed richer, larger pages.
• Across Africa, data growth seems to outpace page-view growth. This
fact suggests that Africans are browsing larger pages and most likely,
using richer, more advanced websites.
SOURCE: ( MARCH 2012)
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39. Opera Mini – State of Mobile Web in Africa
Based on the Top 10 site listings from Opera Mini, a word cloud of the popular sites
users are accessing on Opera Mini across Africa
Note: The word cloud is not based on unique views, rather appearance of the site in each countries top 10 listing SOURCE: (MARCH 2012)
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40. Opera Mini – State of Mobile Web in Africa
Based on the Top 10 handset listings from Opera Mini, a word cloud of the popular
handsets users are using to access Opera Mini across Africa
Note: The word cloud is not based on unique views, rather appearance of the handset in each countries top 10 listing SOURCE: (MARCH 2012)
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41. THE OPPORTUNITY OF
MOBILE WEB BANNER ADS
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42. With billions of mobile display banners being
served to African mobile consumers on a
monthly basis, brands and advertisers have an
awesome opportunity to engage with consumers
And with low smartphone penetration rates across Africa,
mobile web banners work on feature phones extremely well.
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43. The Mobile Ecosystem according to Luma Partners
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44. The Mobile Advertising Ecosystem
SOURCE:
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45. Mobile Web Banner Advertising
Various Mobile Ad networks operating in Africa
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46. Mobile Web Banner Advertising
Inmobi, Quarter 2-2012 (Africa Overview)
SOURCE: (Q2 – 2012)
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47. Mobile Web Banner Advertising
Inmobi, Quarter 2-2012 (Africa Overview)
SOURCE: (Q2 – 2012)
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48. Mobile Web Banner Advertising
Inmobi, Quarter 2-2012 (Africa Overview)
SOURCE: (Q2 – 2012)
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49. Mobile Web Banner Advertising
Inmobi, Quarter 2-2012 (South Africa)
SOURCE: (Q2 – 2012)
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50. Mobile Web Banner Advertising
Inmobi, Quarter 2-2012 (Nigeria)
SOURCE: (Q2 – 2012)
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51. Mobile Web Banner Advertising
Inmobi, Quarter 2-2012 (Kenya)
SOURCE: (Q2 – 2012)
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52. Mobile Web Banner Advertising
Buzz City, Quarter 2-2012
Buzzcity’s network records 45%
smartphone penetration worldwide at
the beginning of June.
SOURCE: (Q2 – 2012)
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53. Mobile Web Banner Advertising
Buzz City, Quarter 2-2012 (South Africa Data)
Summary
Ad inventory grew by 29% in Q2.
Audience reach: 11.3 million
Top devices: Nokia, BlackBerry & Samsung.
Smartphone penetration: 36%
Average June CPC: USD 0.13 per click
SOURCE: (Q2 – 2012)
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54. Mobile Web Banner Advertising
Buzz City, Quarter 2-2012 (Nigeria Data)
Summary
Ad inventory grew by 10% in Q2.
Audience reach: 9.3 million
Top devices: Nokia, White Box Phones & Samsung
Smartphone penetration: 15%
Average June CPC: USD 0.01 per click
SOURCE: (Q2 – 2012)
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55. Mobile Web Banner Advertising
Buzz City, Quarter 2-2012 (Kenya Data)
Summary
Ad inventory grew by 11% in Q2.
Audience reach: 6.2 million
Top devices: Nokia, White Box Phones & Samsung
Smartphone penetration: 13%
Average June CPC: USD 0.04 per click
SOURCE: (Q2 – 2012)
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56. Mobile Web Banner Advertising
Characteristics of an ideal Mobile Ad Network
SOURCE: (Q2 – 2012)
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58. The key to a great mobile advertising campaign is
great consumer engagement with the advertising
material…. Imagine drives innovation…………………
Building rich media engagements for in developed markets
don’t necessarily work in developing markets like Africa.
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59. Mobile Media Engagement
SOURCE:
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60. Mobile Media Engagement
SOURCE:
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61. Mobile Media Engagement
Please Call Me Engagements
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62. MOBILE MEDIA POSSIBILITIES
ON SOCIAL MEDIA PLATFORMS
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63. “McHenry and Hoehler have become the
trusted gateway to aggregated data on the
mobile landscape in Africa. But they are more
than aggregators: they reveal how the various
data points and trends intersect and interact,
creating new knowledge and insight in the
process.”
Arthur Goldstuck
MD, World Wide Worx
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64. Social media platforms have created a steady
stream of available consumer eye balls allowing
advertisers through the platforms to serve
contextual and filtered advertising…….
Social media in Africa is all about the mobile device. Through social
media platforms, brands can target African consumers on their
primary digital screen, the mobile device
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65. Social Media (Facebook)
Facebook is growing across the continent. In South Africa, over 10% of the population
is registered on Facebook, with over 80% of usage via mobile devices. The potential for
targeted mobile advertising is massive…
SOURCE:
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66. Social Media (Facebook)
7 out of the top 10 countries with the highest Facebook on mobile penetration are in
Africa. In terms of page views, Facebook is the most viewed site on Opera Mini across
the continent.
69 % OF PAGE VIEWS
FACEBOOK PAGE VIEWS IN OPERA MINI ACCOUNT FOR 69%
OF ALL PAGE VIEWS IN SOUTH AFRICA, APRIL 2011
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67. Social Media (Twitter)
Twitter with is high frequency of content and short format lends itself to advertising
possibilities. More and more “promoted” tweets are entering the news feeds of Twitter
users.
SOURCE:
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68. Social Media (Twitter)
Through analysis of 11.5 million geo-located Tweets and a poll of Africa’s top tweeters,
the study surveyed Twitter traffic and trends across the continent.
SOURCE: Q4 -2011
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69. Social Media (Mxit)
Mxit is one of the success stories of the South African mobile explosion. The platform allows for targeted
advertising opportunities through splash screens and other inventory assets on the platform.
SOURCE: OCT 2012
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70. Social Media (Mxit)
SOURCE: OCT 2012
SOURCE: OCT 2012
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72. “I have found both Jon and Andrew’s
knowledge and understanding of the mobile
operators across Africa is first hand and
relevant having spent the better part of their
mobile careers in the continent running and
executing mobile campaigns.”
Prins Mhlanga
Managing Executive
Vodacom Mobile Media
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73. Mobile operators across the world have access
to the biggest communities in the world.
Leveraging network assets to create mobile
advertising opportunities is a massive prospect.
In South Africa, Vodacom has lead the charge when it comes to
leveraging network assets and value added service offerings to
create an extremely successful mobile advertising offering.
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75. Vodacom Mobile Advertising offering
Over 28 million adult South Africans own or have access to a Choose from our portfolio of world-class mobile advertising
cellphone, the majority of whom are Vodacom customers.
solutions to:
Vodacom Mobile Advertising offers a variety of products that • Maximise your traditional marketing campaigns
enable marketers to reach both prepaid (LSM 1-6 bias) and • Effectively target your campaigns by location,
postpaid (LSM 7-10 bias) subscribers. We also offer marketing demographics and other criteria
solutions that enable you to reach non-Vodacom subscribers. • Generate immediate responses
• Quickly gain intelligent market insights
With Vodacom Mobile Advertising, you can target a specific • Deliver rewards in the form of airtime, coupons, vouchers
mobile audience and engage them via SMS, video, multimedia or content directly to a customer’s cellphone
messaging or the mobile web. You can also drive sales by
delivering coupons directly to their cellphones.
SOURCE:
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76. Vodacom Mobile Advertising offering
Fast Facts
SOURCE:
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77. Vodacom Mobile Advertising offering SOURCE:
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78. Vodacom Mobile Advertising offering
SOURCE:
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79. Vodacom Mobile Advertising offering SOURCE:
Over 6 million of Vodacom’s
subscribers visit the
Vodafone live! mobile
portal every month.
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80. Vodacom Mobile Advertising offering
SOURCE:
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81. Vodacom Mobile Advertising offering SOURCE:
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82. Vodacom Mobile Advertising offering
SOURCE:
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83. Vodacom Mobile Advertising offering
SOURCE:
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85. Connected device footprint in South Africa
Mobile devices used on various platforms
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87. Augmented Reality
Augmented reality finds its way onto a Rolling Stone Magazine cover
“Scan the cover using Layar”
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88. “Mobile Smartphone penetration will continue to drive
Mobile Web usage in Africa more so that App usage, as
the African smartphone user has access to 3G more so
than Wi-Fi which is the primary app download
connectivity point. 2013’s key challenge will be to
improve content discoverability on the Mobile web
beyond content sites and towards relevant information
sources.”
Brett St Clair
Head of New Products and Services
Sub-Saharan Africa
Google
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90. CONTACT DETAILS
JON HOEHLER Jonathan is the manager for Mobile Technologies at Deloitte Digital in South
Africa as well as an active committee member of Mobile Monday South Africa.
jhoehler@deloitte.co.za jonhoehler
+27 83 712 2534 @JonHoehler
ANDREW McHENRY With twenty years experience in the information technology industry,
spanning software, hardware and custom application development. Currently
consulting in the Social, Location and Mobile (SoLoMo) sectors covering all
OS’s, all devices, hardware, software and solutions with a focus on Africa.
andrewmchenry65@gmail.com andrewmchenry1
+27 78 613 7090 @AndrewMcHenry