Boxed is a wholesale retailer looking to expand its marketing to target millennial mothers. The proposal outlines a social media marketing campaign using the hashtag #outsidetheboxed. Key elements include influencer partnerships, a contest giving away free orders, and content promoting lifestyle hacks. The campaign aims to increase website traffic, sales, and brand awareness through Facebook, Instagram, blogs and a local influencer event. Success will be measured using analytics and monitoring reach, interactions, and repeat customers. The budget is $95,487 covering influencers, contests, and blogger partnerships over 3 months.
TabSite Webinar: Integrating Offline and Online MarketingMike Gingerich
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For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. Social Media finally places small, local and emerging businesses in the spotlight in ways that up until this point, were largely unattainable. Social media marketing works for both big and small organizations. Attendees at this event will learn from Brian Solis how small business social media trends differ from those of large corporations and how they can drive positive results even without the human capital and resources only available to large corporations.
Marketers are constantly generating campaigns to feature new products and promotions that acquire customers.
Next, we dig into metrics and hope to hit a new all-time-high click rate or page views (and conversions likely still hover at 3%).
Learn tactical tips that will extend the reach and performance of your campaigns, including:
○ Best digital channels for each campaign
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TabSite Webinar: Integrating Offline and Online MarketingMike Gingerich
TabSite webinar where we interview Houston Agency, Lewis & Partners, to showcase examples on how to best integrate offline and online marketing. Includes case studies and practical tips for using Facebook Fan Page tabs, web, social media, print, and more.
Social Media in Small Business is Anything But SmallMark Schmulen
For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. Social Media finally places small, local and emerging businesses in the spotlight in ways that up until this point, were largely unattainable. Social media marketing works for both big and small organizations. Attendees at this event will learn from Brian Solis how small business social media trends differ from those of large corporations and how they can drive positive results even without the human capital and resources only available to large corporations.
Marketers are constantly generating campaigns to feature new products and promotions that acquire customers.
Next, we dig into metrics and hope to hit a new all-time-high click rate or page views (and conversions likely still hover at 3%).
Learn tactical tips that will extend the reach and performance of your campaigns, including:
○ Best digital channels for each campaign
○ Key campaign-centered metrics (no vanity metrics here)
○ Optimizing campaign results throughout the lead funnel
○ Message-match tips for personalized engagement
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
With more than 85.4 million moms in the United States, Mother’s Day is undoubtedly a popular holiday. In 2012, spending around this holiday was projected to reach $18.6 billion. Yes, billion.
Capture a share of the revenue by running Mother’s Day contests and deals stores. Looking to discover best practices for selling Mother’s Day promotions and hear examples of past successes? Learn how to sell Mother's Day promotions from Matt Chaney & Julie Foley, Second Street's Directors fo Affiliate Success.
Benefit Cosmetic has it’s act together when it comes to content. In Frank Marquardt’s Digital Strategy class, we were tasked with performing a content analysis for the brand to become familiar with the process. I focused on the brands’ presence and engagement on social media, their cross-platform executions, and primary messaging. Here’s a summary of what I picked up in the colorful sea of Benefit Cosmetic content.
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
With more than 85.4 million moms in the United States, Mother’s Day is undoubtedly a popular holiday. In 2012, spending around this holiday was projected to reach $18.6 billion. Yes, billion.
Capture a share of the revenue by running Mother’s Day contests and deals stores. Looking to discover best practices for selling Mother’s Day promotions and hear examples of past successes? Learn how to sell Mother's Day promotions from Matt Chaney & Julie Foley, Second Street's Directors fo Affiliate Success.
Benefit Cosmetic has it’s act together when it comes to content. In Frank Marquardt’s Digital Strategy class, we were tasked with performing a content analysis for the brand to become familiar with the process. I focused on the brands’ presence and engagement on social media, their cross-platform executions, and primary messaging. Here’s a summary of what I picked up in the colorful sea of Benefit Cosmetic content.
My presentation on The 9 Immutable Laws of Social Media Marketing from the Direct Marketing Association's Annual conference #dma13 in Chicago, October 16 2013.
Presented by Jim Gilbert of Gilbert Direct Marketing Inc, a full service marketing and social media marketing agency.
Fully updated to cover topics relating to social media marketing in 2013
Monetising your social channels is and remains a challenge for brands and marketers. Does the effort involved actually outweigh the results? The Wonderland’s case study of Lily O’Brien’s shows a success story in developing social for the benefit of both the chocolatier’s customers and the company’s ecommerce growth.
This is a presentation regarding the social vision of the company know as 20/20 Vision Photography run by Tracy Brock. You can find her using the following URLs: http://www.eventphotographyinbirminghamal.com, http://2020vision.photoreflect.com, and many more
Similar to #outsidetheboxed with B.SWAY Marketing (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
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Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
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CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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Understand how search engines work
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Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. OUR AGENDA
• Introduction
• Boxed’s Situation Analysis
• SWOT Analysis
• Competitive Audit
• Target Persona
• Marketing Strategy
• Social Media Zones
• Marketing Tactic Example
• Experience Strategy
• Message Strategy and Media Plan
• Creative Samples
• Timeline
• Budget
• Next Steps
*Denotes that the reference is available in Appendix G.
3. INTRODUCTION
• Boxed is on a mission to make shopping in bulk easy and affordable
• Currently experiencing growth and expansion*
• Management and marketing teams must continue to build the brand
• Looking to target millennial mothers
• Planning a social media hashtag campaign to reach their audience
4. BOXED’S SITUATION ANALYSIS
• Built a recognizable brand in the online wholesale industry
• Turned down acquisition offers and focused on building brand
• Utilizes smaller inventory to leverage better pricing
• Wholesale and supercenter industry is currently growing in revenue*
• Will focus local campaign efforts on Washington DC and surrounding areas
• Selected this location based on the low percentage of warehouse establishments and higher
percentage of millennial families.*
5. Boxed SWOT ANALYSIS
Strengths
Weaknesses
Opportunitie
Threats
• Recognizable branding
• No additional fees
• Curated selection of products
• Lack of engagement with customers on social media
• Lack of frequency in their marketing campaigns
• Opportunity to build a highly competent and loyal workforce
• On the cutting edge of technology in their online wholesale industry
• Threatened by the highly competitive industry due to smaller
customer base
• Limited resources in comparison to larger competitors
6. • Sam’s Club
• Annual fee based on membership level and business status
• Utilizes B2B social media marketing engagement*
• Costco Wholesale
• Targets a slightly more affluent shopper than Sam’s Club*
• Minimal advertising keeps costs low
• Has large social media presence
• Jet
• Targets millennial customers through lower and dynamic pricing*
• Amazon
• Targets wide audience
• Online leader with over 500 million products*
COMPETITIVE AUDIT
Four Top Competitors
7. MEET ASHLEY
TARGET MARKET PERSONAS
• 27 year old mother with a one month
old baby
• Nurse
• Uses social media to keep up with
friends and family
• Usually purchases items in bulk
• No store runs after work
• Loves private label at Boxed
Persona 1
8. MEET JENNIFER
TARGET MARKET PERSONAS
• 37 year old mother with two children
ages 9 and 6
• Teacher
• Student loan debt
• Upper middle class income
• Always looking for ways to save
money
• No time to go out shopping
Persona 2
9. OBJECTIVES
• Increase traffic to the website
• Increase sales
• Generate brand awareness
• Grow brand equity
• Customer retention
MARKETING STRATEGY
VALUE PROPOSITION
Boxed curates a selection of low-cost quality
products in bulk, but without the fees of other
wholesale retailers, saving you money while
you save money.
COMPETITIVE ADVANTAGE
Boxed does not require a fee to shop, curates
their product offering, offers additional
promotions for customers to use, and offers
free 2-day shipping on orders of $50 or more.
This has the most money-saving potential for
the target market and provides an optimal
shopping experience for millennial families.
10. SOCIAL MEDIA ZONES FOR BOXED
• SOCIAL COMMUNITY
• Create an ongoing conversation
• Post content about ease of shopping on website
• SOCIAL PUBLISHING
• Create content about product promotion and lifestyle
• Encourage user-generated content
• SOCIAL COMMERCE
• Create ongoing commercial transactions with their audience
11. EXAMPLE MARKETING STRATEGY TACTICS**
OBJECTIVE
• Increase traffic to the
website
STRATEGY
• Social community and social
publishing posts will include
product links and direct call
to actions to incentivize
clicks. They will use a mix of
organic and promoted
posts.
TACTICAL OBJECTIVES
• Bring awareness to real life
problems the target audience
faces and show products that
will provide real solutions
with links to the site.
• Encourage potential new
clients to visit the website.
• Reengage previous website
visitors who left the site
before making a purchase.
TACTICS
• Display scenarios on Facebook and
Instagram that mother's typically face
like sick children or snack time.
Connect with the ease of ordering the
needed items in those scenarios to
Boxed.
• Offer higher and limited-time
discounts for new buyers across all
social media outlets through paid
social ads. A high discount limits risk
and a time constraint generates
scarcity demand.
• Create retargeting campaigns on
Facebook, Instagram, and the Google
Display Network to highlight recently
viewed products and provide a link to
go directly back to the website.
**All strategies and tactics available in proposal document.
12. EXPERIENCE STRATEGY
#outsidetheboxed Challenge
• Establish hashtag as a place where mothers come to
share life hacks, tips for saving money, and ways to
save time in their busy schedules
• Uses social media influencers in the District of
Columbia and surrounding areas of Virginia and
Maryland
• Contest challenge where one individual a month who
uses the hashtag in a post will win their next Boxed
order completely free
• Sign up for more information about the Boxed
challenge and will be added to a specialized email list
13. EXPERIENCE STRATEGY
#outsidetheboxed Challenge
• Will seek additional influencers via an external software
called GroupHigh which allows businesses to connect
with the selected personas
• Will target their location demographics as well as
Instagram, Facebook, and blog followers
• Influencers will encourage people to take the
#outsidetheboxed challenge by following Boxed on
Instagram or Facebook and then posting their own life
hack or money-saving tip using the specified hashtag
• Will sponsor a local blogger meet-up that allows writers
and their audiences to meet in person
14. THREE KEY MESSAGE POINTS
• Boxed is connected with local moms just like you. We are a community.
• Boxed is here to share tips to save you money and make life easier.
• Boxed makes it easy to shop wholesale online.
PRIMARY SOCIAL MEDIA OUTLETS FOR CAMPAIGN
• Blog content
• Facebook posts
• Instagram posts
MESSAGE STRATEGY AND MEDIA PLAN
15. BLOG POST FACEBOOK INSTAGRAM
CREATIVE SAMPLES
Capitally Frugal DC is a DC-based blog written by Sarah. She posts tips on saving money in the region. Boxed
will partner with her and other DC-based influencers for content on blogs, Facebook, and Instagram.
16. TIMELINE
Local Outlet START END DAYS Media Outlet Additional Details
Blogger/Social Posts -
* Capitally Frugal DC Wed 1/02/19 Thu 1/31/19 29 2 Instagram Posts, 2 Facebook Posts, 1 Blog Post Local social media presence in target market.
* Beltway Bargain Mom Wed 1/02/19 Thu 1/31/19 29 2 Instagram Posts, 2 Facebook Posts, 1 Blog Post Local social media presence in target market.
* Moneywise Moms Fri 2/01/19 Fri 3/01/19 29 2 Instagram Posts, 2 Facebook Posts, 1 Blog Post Local social media presence in target market.
* City’s Mom Blog DC Fri 2/01/19 Sun 3/31/19 58 2 Sponsored Blog Posts Local social media presence in target market.
Deal Seeking Mom Fri 3/01/19 Sun 3/31/19 30 2 Instagram Posts, 2 Facebook Posts, 1 Blog Post Not local resource, but fits target persona.
Go Grow Go Sat 3/02/19 Mon 4/01/19 30 2 Instagram Posts, 2 Facebook Posts, 1 Blog Post Not local resource, but fits target persona.
Motherhood Sites -
Scary Mommy Wed 1/02/19 Sun 3/31/19 88 Sponsored Blog Post and Video Not local resource, but fits target persona.
Influencers -
Instagram Influencers Tue 1/01/19 Sun 3/31/19 89 Instagram Use GroupHigh software to seek influencers.
Facebook Influencers Tue 1/01/19 Sun 3/31/19 89 Facebook Use GroupHigh software to seek influencers.
Blogger Event -
Live Action Event Wed 3/06/19 Wed 3/06/19 1 In person event to connect influencers and audience Local bloggers will request reader attendance.
18. TODAY
• Sign up for GroupHigh
influencer software
• Start contacting targeted
bloggers and influencers
with plan details
• Finalize budget approval
NEXT WEEKS
• Coordinate with
influencers and finalize
schedule
• Create landing page
for #outsidetheboxed
campaign
• Approve creative from
all influencers
• Create final schedule
of launch events
NEXT MONTHS
• Launch the campaign
live
• Monitor results and
troubleshoot technical
challenges
• Select hashtag
campaign winners
each month
• Collect and utilize user-
generated content
• Decide whether to
move the campaign
into Q2 2019
NEXT STEPS FOR CREATIVE EXECUTION
19. MEASUREMENT
• Will use Google Analytics to determine if 5% of site traffic can be attributed to social at the
end of Q1
• Will use Google Analytics to measure revenue growth
• Social monitoring software will measure social post reach to ensure a 20 shares per post
threshold
• Monitor overall rise in the number of customer interactions on social media by 100%
• Will measure the number of repeat customers to calculate increased value
B.SWAY Marketing will present a social media marketing plan for Boxed to establish their place in the online wholesale market.
Thank you for joining us for this presentation. We will be going over everything from the current market situation that Boxed is currently experiencing and how they can shape their marketing and experience strategy to meet the needs of the consumer market.
B.SWAY Marketing has outlined all the objective and tactics needed to execute the marketing strategy in the proposal document. Here we show an example of an objective and how it can be broken down into a tangible tactic for the Boxed brand.
The primary social outlets Boxed will target includes blogs, Facebook, and Instagram. Boxed selected to focus on these three outlets because Facebook is where they have the highest number of followers, Instagram is where they see their highest level of engagement, and blog articles will provide the most opportunity to fully explain the campaign to the target audience.
Sarah will post about the #outsidetheboxed challenge on her blog, Facebook feed, and Instagram feed. She will connect with other local bloggers to help spread the word about the campaign and will participate in a local event.
We are targeting Q1 2019 to coordinate blog and social posts.
B.SWAY Marketing’s plan estimates we would spend $95,487 on their marketing plan.
The plan’s in place, and B.SWAY Marketing is ready to begin executing this social experience.
