Our Top 10 Campaign Solutions
•
0 likes•69 views
This document outlines 10 reasons to work with a marketing agency. It describes campaigns the agency ran that provided prizes and rewards to customers, including free concert tickets, taxi rides, flights, movie tickets and more. The agency says it has launched over 6,500 campaigns across 15 countries that reached over 1.8 billion people. It invites the reader to contact them to discuss a potential rewards campaign.
Report
Share
Report
Share
Download to read offline
Recommended
Media Literacy
The document contains summaries of advertisements for the Nook Color e-reader, Victoria's Secret and Ann Taylor clothing featuring supermodel Heidi Klum, and Apple's iPad. The summaries criticize the ads for omitting important details about technical limitations and unrealistic body standards in order to entice consumers to purchase the products.
Brand Storytelling in The Times of Covid
I co-animated a webinar with Shlomi Ron at the start of the pandemic. Branding in times of covid is challenging but necessary to maintain communication with customers. We demonstrate how using the storytelling technique, choosing the appropriate brand archetype, and conveying a human message, set brands apart. More importantly, brands are demonstrating that they care and not abandoning their clients.
© Shlomi Ron & Diana Yazidjian 2020
Ignition 5 17 11 14
This document provides summaries of 7 marketing campaigns:
1) Stubhub's #OnlyGoodSurprises campaign uses hidden cameras to prank sports fans and give away prizes to raise awareness of their ticket marketplace.
2) McDonald's Fruit Match game in Sweden synced an app to TV ads to engage viewers by having them pick fruits for a chance to win free smoothies.
3) Carling Black Label's "Be the Coach" campaign in South Africa allows fans to act as virtual coaches for soccer teams through beer packaging.
4) Childline Helpline's "Free Our Voices" campaign uses an online petition with voice recognition technology to raise awareness of unanswered child help calls.
5) Puma
Ignition 5 22.04.14
This document provides brief summaries of 7 different marketing campaigns or projects:
1) An undisclosed Boston ad agency posted a fake job listing for the "world's toughest job" and interviewed people for it to film their reactions.
2) A Singapore charity confronted "Facebook philanthropy" with ads showing thumbs up around tragic images, calling people to real volunteer work.
3) Kia created a mobile racing game called "GT Ride" to educate people about their new high-performance car and build interest in their brand.
4) Nescafé in France aimed to highlight the casual social experience of coffee with an campaign focusing on companionship and sharing.
5) A New Zealand boutique installed an
14
Ways To Make Your Customers Fall In Love With You
Check out these 14 strategies that will help you spread the love on Valentine's day and any other day of the year.
Vynl Wine Pulse - The Pitch
Vynl is a marketplace for people to discover small wineries with heart, and winemakers with a passion for wine.
The Spark - Female Fever
The document discusses how women are increasingly influential consumers, responsible for a large percentage of consumer spending globally. It provides several examples of brands that have successfully targeted female consumers by addressing their specific needs and interests, such as Harley Davidson creating women-focused riding programs and Old Spice marketing directly to women. The document advocates that brands should understand the differing concerns of male and female consumers in order to better appeal to women and unlock a significant untapped market opportunity.
9 Principles of Work That Matter at #CannesLions / #OgilvyCannes
The document summarizes 9 principles of work that matter as presented by Jonathan Mildenhall and Ivan Pollard of The Coca-Cola Company at Cannes Lions. The principles include straddling borders by bringing people together across divides, challenging racial prejudice through provocative ads, defying gender stereotypes, being stubbornly optimistic in the face of opposition, promoting real-world stories of community work, giving people reasons to believe during difficult times, not being too serious, taking a social stand on issues, and remembering the greater good of promoting inclusion, diversity and equality.
Recommended
Media Literacy
The document contains summaries of advertisements for the Nook Color e-reader, Victoria's Secret and Ann Taylor clothing featuring supermodel Heidi Klum, and Apple's iPad. The summaries criticize the ads for omitting important details about technical limitations and unrealistic body standards in order to entice consumers to purchase the products.
Brand Storytelling in The Times of Covid
I co-animated a webinar with Shlomi Ron at the start of the pandemic. Branding in times of covid is challenging but necessary to maintain communication with customers. We demonstrate how using the storytelling technique, choosing the appropriate brand archetype, and conveying a human message, set brands apart. More importantly, brands are demonstrating that they care and not abandoning their clients.
© Shlomi Ron & Diana Yazidjian 2020
Ignition 5 17 11 14
This document provides summaries of 7 marketing campaigns:
1) Stubhub's #OnlyGoodSurprises campaign uses hidden cameras to prank sports fans and give away prizes to raise awareness of their ticket marketplace.
2) McDonald's Fruit Match game in Sweden synced an app to TV ads to engage viewers by having them pick fruits for a chance to win free smoothies.
3) Carling Black Label's "Be the Coach" campaign in South Africa allows fans to act as virtual coaches for soccer teams through beer packaging.
4) Childline Helpline's "Free Our Voices" campaign uses an online petition with voice recognition technology to raise awareness of unanswered child help calls.
5) Puma
Ignition 5 22.04.14
This document provides brief summaries of 7 different marketing campaigns or projects:
1) An undisclosed Boston ad agency posted a fake job listing for the "world's toughest job" and interviewed people for it to film their reactions.
2) A Singapore charity confronted "Facebook philanthropy" with ads showing thumbs up around tragic images, calling people to real volunteer work.
3) Kia created a mobile racing game called "GT Ride" to educate people about their new high-performance car and build interest in their brand.
4) Nescafé in France aimed to highlight the casual social experience of coffee with an campaign focusing on companionship and sharing.
5) A New Zealand boutique installed an
14
Ways To Make Your Customers Fall In Love With You
Check out these 14 strategies that will help you spread the love on Valentine's day and any other day of the year.
Vynl Wine Pulse - The Pitch
Vynl is a marketplace for people to discover small wineries with heart, and winemakers with a passion for wine.
The Spark - Female Fever
The document discusses how women are increasingly influential consumers, responsible for a large percentage of consumer spending globally. It provides several examples of brands that have successfully targeted female consumers by addressing their specific needs and interests, such as Harley Davidson creating women-focused riding programs and Old Spice marketing directly to women. The document advocates that brands should understand the differing concerns of male and female consumers in order to better appeal to women and unlock a significant untapped market opportunity.
9 Principles of Work That Matter at #CannesLions / #OgilvyCannes
The document summarizes 9 principles of work that matter as presented by Jonathan Mildenhall and Ivan Pollard of The Coca-Cola Company at Cannes Lions. The principles include straddling borders by bringing people together across divides, challenging racial prejudice through provocative ads, defying gender stereotypes, being stubbornly optimistic in the face of opposition, promoting real-world stories of community work, giving people reasons to believe during difficult times, not being too serious, taking a social stand on issues, and remembering the greater good of promoting inclusion, diversity and equality.
Please, Sir, I Want Some More... Ads | Matthew Hall
Delivered at Casual Connect Asia 2017. Crossy Road has served up 3 billion ad impressions in 2 years and is one of the most well known “rewarded video” success stories. Matthew Hall, co-founder of Hipster Whale will talk about how Crossy Road (and other successful free-to-play titles) make money from in-app advertising while still delivering a fun player experience.
Viral video cinema vol.23：content is king in video marketing
This document analyzes several successful video marketing campaigns and ads. It summarizes the key reasons why audiences share videos, such as to gain reputation among friends and families by sharing interesting or useful information. It then provides brief summaries of 6 example viral video ads, including their themes and creative elements, such as a fireman saving a kitten video from GoPro that combines attractive elements. It concludes by mentioning the company has over 1000 videos collected on video platforms and encourages contacting them for more information.
Beverage Industry: What We'll Drink in 2038
Faith outlines the shifts in the consumer lifestyle and need states that point the way to innovation success.
Vegan sausage rolls, spy cops and monkeys: how to apply innovation techniques...
This document discusses strategies for effective marketing and communications. It emphasizes the importance of clearly defining the target audience upfront and gaining insights about their needs and behaviors. It encourages showing audiences surprising facts in interesting ways to engage them. The document also warns against only listening to internal perspectives and advocates finding partnership opportunities to present uncomfortable truths from new angles. It stresses testing and pivoting marketing approaches based on audience feedback.
Marketing is no Longer Hollywood
The document discusses how marketing and branding has shifted from being defined by big advertising campaigns and awards to being defined through everyday customer interactions. It argues that today, 85% of brands are shaped by ordinary conversations people have about brands and everyday experiences with brands, rather than Hollywood-style marketing campaigns. It also notes that successful modern brands like Amazon, Lego, and Monster Energy focus on optimizing everyday touchpoints like customer service, retail experiences, and social media instead of prioritizing big advertising campaigns and awards. The era of brands being solely controlled through large marketing campaigns and big creative agencies defining brand narratives is coming to an end, as customers now have more influence over brands through online conversations and interactions.
Orange
Orange launched a powerful advertising campaign in 2018 focused on customer experience. The campaign slogan "Carry on with the life/live it and not act it" has a double meaning - it describes how actors get into character for their roles but also how Orange customers live authentic lives. The campaign featured celebrities Asser Yassin, Dhafer L'Abidine and Eyad Nassar posting photos with the hashtag "# عيش_الدور" to generate buzz online and encourage engagement.
Printads
This document provides summaries of 15 print advertisements from various brands. The ads promote products ranging from fragrances to vodka to protein supplements. Some key themes across the ads include using celebrities to endorse products, appealing to emotions like happiness and togetherness, promoting benefits like building muscle fast or saving money, and using catchy phrases or humor to get attention.
Susan Jones. Rebranding of an icon.
An overview of my work from 2009 - 2013. The key was tapping into the emotional decision of purchasing an RV from a dealership that did not compete on price. The value adds and corporate culture over-rode the sticker shock and allowed the buyer to feel a sense of wonder as they fulfilled their RV dream.
Visual Resume - Last update Aug 2011
Thomas Smith is an expert in brand creation and positioning who helps clients discover their brand's voice and tell compelling stories. His strategies have led brands from narrow distribution and $3 million in sales to widespread specialty store and department store placement and $10 million in retail sales. He specializes in developing online presences, viral marketing campaigns, and PR strategies that have generated coverage in major magazines. Smith also advises on product development, national account partnerships, and international expansion.
Women's Day Campaign
The document discusses ways for brands to celebrate International Women's Day including offering exclusive discounts to women customers at stores and restaurants, providing additional "girl gang" discounts for women who bring friends, committing to donate 5% of sales to women's causes, celebrating female employees on social media, and paying tribute to women with appreciation and respect. It encourages using the day as an opportunity for brands to support women through various marketing campaigns and initiatives.
Amy Glancey, Catherine Anderson, Daniel Gervais, Kylie Watson-Wheeler and Mel...
Atlassian, Powershop Australia, Airbnb, Walt Disney Company & Character + Distinction presented 'Brand Storytelling: How to Absolutely Nail It'
Brand Storytelling by Marvin Abrinica
Every company & their brand has a unique story to tell, but we've all been doing it wrong. We should be telling the story of our consumers if we want to get their attention. That's because building a brand requires consumer empathy, authenticity, and relatable moments that only a story can provide. Find out the secret to amazing brand storytelling from a former P&G brand storyteller who's been teaching brands & startups how to pitch.
PiKE New Marketing 2010 (slightly revised)
The document discusses how the game of branding has changed in an always-on, connected world. Key points include:
- Brands are now defined by what connected crowds say about them on the internet, rather than what companies say.
- Experiences, relationships, conversations and fans are more important than traditional advertising in this new environment.
- If companies deliver good experiences, positive word of mouth will spread organically as people share with friends.
- To succeed, companies must understand audiences, activate fans of the brand, and use all available online tools to engage in conversations.
Love me by piedae givenchi
This document summarizes an advertising plan for a women's perfume called "LOVE ME" by PIEDAE GIVENCHI. The perfume claims to use natural ingredients to help women attract men and guarantees satisfaction or a refund. It will be advertised on television and online featuring Lady Gaga testifying to the product's effects. The budget is $30,000 to pay for commercials and Lady Gaga's involvement. One key ingredient is an extract from the Venus flytrap plant native to the East Coast of the US.
"Lets SEAS 2016 Together" in Seal Beach
Keller Williams Pacific Real Estates wishes the honour of your presence on their Annual NEW YEARS KICK OFF party which is going to be held on Thursday, 21st, January, 2016 from 6:00 pm to 10:00pm. It is going to be of the most thrilling party in the beginning of this year so do not forget to inform all your near & dear ones about this party.
The Importance of Play
Consumers are shaping the way we shop like never before with their desire to explore, learn, experiment and communicate, pushing brands to connect with some of the most vital elements of human nature.
Explore the power of brands that turn storytelling into 'story doing' giving customers the freedom to create their own experience alongside the brand. This increases interaction and reinforces trust and loyalty, turning the serious business of shopping into the serious business of play.
Creative that Cracks the Code
This document discusses various creative advertising techniques, including:
1. Using memes to create variations on successful ads like Wonderful Pistachios.
2. Engaging users by embedding ads in games like Coca-Cola did by having users catch bottle caps.
3. Crowdsourcing ideas from users through competitions and voting, like Oreo's "Daily Twist" campaign.
4. Incorporating humor into ads, as seen in Kia Motor's hamster-focused ad.
Wow or Woe Peter Brewer Hayley Mitchell
This document discusses shifting to a digital world and the importance of providing extraordinary customer experiences. It emphasizes that customers now benchmark businesses against all their digital experiences, not just within a particular industry. To stand out, businesses need to focus on speed, simplicity and personalization. The real estate industry in particular is encouraged to disrupt traditional ways of doing business and find ways to better explain the property sales process to customers through innovative uses of video and technology. The document advocates for real estate agents to commit to strategies like exceptional marketing, excellent communication and "moments of wow" to differentiate themselves in this new digital landscape.
Kylie jenner - A SOCIAL MEDIA BILLIONAIRE
Kylie Jenner of the fame “Keeping up with the Kardashians” is the Youngest Millionaire in the cosmetics world to manage a Multi-Million Dollar company “Kyle Cosmetics.”
Empresa
El documento presenta una empresa que fabrica maletines de alta tecnología a bajo costo, con el objetivo de demostrar que la tecnología no tiene que ser intimidante. La empresa busca ser reconocida a nivel mundial por sus productos de gran calidad y estar en contacto con las necesidades de los clientes. Los maletines incluyen artículos como plumas que corrigen automáticamente la ortografía, agendas que recuerdan eventos importantes y masajes relajantes. La empresa se rige por valores como el respeto, la honestidad y la excelencia
herramientas informaticas
Microsoft Office es una suite de aplicaciones de ofimática compuesta por programas importantes como Word para procesamiento de texto, PowerPoint para presentaciones y Excel para hojas de cálculo. Estos programas integrados permiten crear y editar diferentes tipos de documentos de manera fácil.
Características evolutivas de los bebés
El documento describe las habilidades motrices, cognitivas y de desarrollo que los bebés adquieren en diferentes etapas desde el nacimiento hasta aproximadamente los 18 meses. Explica cómo los bebés realizan pequeños movimientos al nacer, luego comienzan a gatear, sentarse, ponerse de pie y caminar a medida que maduran neurológicamente. También desarrollan habilidades lingüísticas como balbucear y pronunciar sus primeras palabras.
More Related Content
What's hot
Please, Sir, I Want Some More... Ads | Matthew Hall
Delivered at Casual Connect Asia 2017. Crossy Road has served up 3 billion ad impressions in 2 years and is one of the most well known “rewarded video” success stories. Matthew Hall, co-founder of Hipster Whale will talk about how Crossy Road (and other successful free-to-play titles) make money from in-app advertising while still delivering a fun player experience.
Viral video cinema vol.23：content is king in video marketing
This document analyzes several successful video marketing campaigns and ads. It summarizes the key reasons why audiences share videos, such as to gain reputation among friends and families by sharing interesting or useful information. It then provides brief summaries of 6 example viral video ads, including their themes and creative elements, such as a fireman saving a kitten video from GoPro that combines attractive elements. It concludes by mentioning the company has over 1000 videos collected on video platforms and encourages contacting them for more information.
Beverage Industry: What We'll Drink in 2038
Faith outlines the shifts in the consumer lifestyle and need states that point the way to innovation success.
Vegan sausage rolls, spy cops and monkeys: how to apply innovation techniques...
This document discusses strategies for effective marketing and communications. It emphasizes the importance of clearly defining the target audience upfront and gaining insights about their needs and behaviors. It encourages showing audiences surprising facts in interesting ways to engage them. The document also warns against only listening to internal perspectives and advocates finding partnership opportunities to present uncomfortable truths from new angles. It stresses testing and pivoting marketing approaches based on audience feedback.
Marketing is no Longer Hollywood
The document discusses how marketing and branding has shifted from being defined by big advertising campaigns and awards to being defined through everyday customer interactions. It argues that today, 85% of brands are shaped by ordinary conversations people have about brands and everyday experiences with brands, rather than Hollywood-style marketing campaigns. It also notes that successful modern brands like Amazon, Lego, and Monster Energy focus on optimizing everyday touchpoints like customer service, retail experiences, and social media instead of prioritizing big advertising campaigns and awards. The era of brands being solely controlled through large marketing campaigns and big creative agencies defining brand narratives is coming to an end, as customers now have more influence over brands through online conversations and interactions.
Orange
Orange launched a powerful advertising campaign in 2018 focused on customer experience. The campaign slogan "Carry on with the life/live it and not act it" has a double meaning - it describes how actors get into character for their roles but also how Orange customers live authentic lives. The campaign featured celebrities Asser Yassin, Dhafer L'Abidine and Eyad Nassar posting photos with the hashtag "# عيش_الدور" to generate buzz online and encourage engagement.
Printads
This document provides summaries of 15 print advertisements from various brands. The ads promote products ranging from fragrances to vodka to protein supplements. Some key themes across the ads include using celebrities to endorse products, appealing to emotions like happiness and togetherness, promoting benefits like building muscle fast or saving money, and using catchy phrases or humor to get attention.
Susan Jones. Rebranding of an icon.
An overview of my work from 2009 - 2013. The key was tapping into the emotional decision of purchasing an RV from a dealership that did not compete on price. The value adds and corporate culture over-rode the sticker shock and allowed the buyer to feel a sense of wonder as they fulfilled their RV dream.
Visual Resume - Last update Aug 2011
Thomas Smith is an expert in brand creation and positioning who helps clients discover their brand's voice and tell compelling stories. His strategies have led brands from narrow distribution and $3 million in sales to widespread specialty store and department store placement and $10 million in retail sales. He specializes in developing online presences, viral marketing campaigns, and PR strategies that have generated coverage in major magazines. Smith also advises on product development, national account partnerships, and international expansion.
Women's Day Campaign
The document discusses ways for brands to celebrate International Women's Day including offering exclusive discounts to women customers at stores and restaurants, providing additional "girl gang" discounts for women who bring friends, committing to donate 5% of sales to women's causes, celebrating female employees on social media, and paying tribute to women with appreciation and respect. It encourages using the day as an opportunity for brands to support women through various marketing campaigns and initiatives.
Amy Glancey, Catherine Anderson, Daniel Gervais, Kylie Watson-Wheeler and Mel...
Atlassian, Powershop Australia, Airbnb, Walt Disney Company & Character + Distinction presented 'Brand Storytelling: How to Absolutely Nail It'
Brand Storytelling by Marvin Abrinica
Every company & their brand has a unique story to tell, but we've all been doing it wrong. We should be telling the story of our consumers if we want to get their attention. That's because building a brand requires consumer empathy, authenticity, and relatable moments that only a story can provide. Find out the secret to amazing brand storytelling from a former P&G brand storyteller who's been teaching brands & startups how to pitch.
PiKE New Marketing 2010 (slightly revised)
The document discusses how the game of branding has changed in an always-on, connected world. Key points include:
- Brands are now defined by what connected crowds say about them on the internet, rather than what companies say.
- Experiences, relationships, conversations and fans are more important than traditional advertising in this new environment.
- If companies deliver good experiences, positive word of mouth will spread organically as people share with friends.
- To succeed, companies must understand audiences, activate fans of the brand, and use all available online tools to engage in conversations.
Love me by piedae givenchi
This document summarizes an advertising plan for a women's perfume called "LOVE ME" by PIEDAE GIVENCHI. The perfume claims to use natural ingredients to help women attract men and guarantees satisfaction or a refund. It will be advertised on television and online featuring Lady Gaga testifying to the product's effects. The budget is $30,000 to pay for commercials and Lady Gaga's involvement. One key ingredient is an extract from the Venus flytrap plant native to the East Coast of the US.
"Lets SEAS 2016 Together" in Seal Beach
Keller Williams Pacific Real Estates wishes the honour of your presence on their Annual NEW YEARS KICK OFF party which is going to be held on Thursday, 21st, January, 2016 from 6:00 pm to 10:00pm. It is going to be of the most thrilling party in the beginning of this year so do not forget to inform all your near & dear ones about this party.
The Importance of Play
Consumers are shaping the way we shop like never before with their desire to explore, learn, experiment and communicate, pushing brands to connect with some of the most vital elements of human nature.
Explore the power of brands that turn storytelling into 'story doing' giving customers the freedom to create their own experience alongside the brand. This increases interaction and reinforces trust and loyalty, turning the serious business of shopping into the serious business of play.
Creative that Cracks the Code
This document discusses various creative advertising techniques, including:
1. Using memes to create variations on successful ads like Wonderful Pistachios.
2. Engaging users by embedding ads in games like Coca-Cola did by having users catch bottle caps.
3. Crowdsourcing ideas from users through competitions and voting, like Oreo's "Daily Twist" campaign.
4. Incorporating humor into ads, as seen in Kia Motor's hamster-focused ad.
Wow or Woe Peter Brewer Hayley Mitchell
This document discusses shifting to a digital world and the importance of providing extraordinary customer experiences. It emphasizes that customers now benchmark businesses against all their digital experiences, not just within a particular industry. To stand out, businesses need to focus on speed, simplicity and personalization. The real estate industry in particular is encouraged to disrupt traditional ways of doing business and find ways to better explain the property sales process to customers through innovative uses of video and technology. The document advocates for real estate agents to commit to strategies like exceptional marketing, excellent communication and "moments of wow" to differentiate themselves in this new digital landscape.
Kylie jenner - A SOCIAL MEDIA BILLIONAIRE
Kylie Jenner of the fame “Keeping up with the Kardashians” is the Youngest Millionaire in the cosmetics world to manage a Multi-Million Dollar company “Kyle Cosmetics.”
What's hot (19)
Please, Sir, I Want Some More... Ads | Matthew Hall
Please, Sir, I Want Some More... Ads | Matthew Hall
Viral video cinema vol.23：content is king in video marketing
Viral video cinema vol.23：content is king in video marketing
Vegan sausage rolls, spy cops and monkeys: how to apply innovation techniques...
Vegan sausage rolls, spy cops and monkeys: how to apply innovation techniques...
Amy Glancey, Catherine Anderson, Daniel Gervais, Kylie Watson-Wheeler and Mel...
Amy Glancey, Catherine Anderson, Daniel Gervais, Kylie Watson-Wheeler and Mel...
Viewers also liked
Empresa
El documento presenta una empresa que fabrica maletines de alta tecnología a bajo costo, con el objetivo de demostrar que la tecnología no tiene que ser intimidante. La empresa busca ser reconocida a nivel mundial por sus productos de gran calidad y estar en contacto con las necesidades de los clientes. Los maletines incluyen artículos como plumas que corrigen automáticamente la ortografía, agendas que recuerdan eventos importantes y masajes relajantes. La empresa se rige por valores como el respeto, la honestidad y la excelencia
herramientas informaticas
Microsoft Office es una suite de aplicaciones de ofimática compuesta por programas importantes como Word para procesamiento de texto, PowerPoint para presentaciones y Excel para hojas de cálculo. Estos programas integrados permiten crear y editar diferentes tipos de documentos de manera fácil.
Características evolutivas de los bebés
El documento describe las habilidades motrices, cognitivas y de desarrollo que los bebés adquieren en diferentes etapas desde el nacimiento hasta aproximadamente los 18 meses. Explica cómo los bebés realizan pequeños movimientos al nacer, luego comienzan a gatear, sentarse, ponerse de pie y caminar a medida que maduran neurológicamente. También desarrollan habilidades lingüísticas como balbucear y pronunciar sus primeras palabras.
Drogas
O documento discute os tipos de drogas, como elas afetam o corpo, e os riscos associados com seu uso. Ele explica que drogas podem ser naturais ou sintéticas, lícitas ou ilícitas, e entram no corpo através da boca, nariz ou injeção. Além disso, discute os efeitos comuns de drogas como cocaína e maconha e os riscos do uso de drogas por adolescentes.
Tecnología de punta
Este documento presenta resúmenes sobre tres tecnologías de punta: biotecnología, nanotecnología y robótica y automatización. La biotecnología se refiere al uso de sistemas biológicos para crear o modificar productos. La nanotecnología implica la manipulación de la materia a escala nanométrica. La robótica y automatización estudian el diseño de máquinas como los robots para realizar tareas humanas o que requieren inteligencia.
Presentación Día del Comercio
El documento resume los logros de la Cámara de Comercio de Concepción durante el año 2011, incluyendo varios proyectos y programas implementados para promover y mejorar el comercio local, como contenedores en parques, campañas de marketing, capacitación de trabajadores y torneos de ajedrez. También destaca convenios firmados y hitos como la primera mujer presidenta de la cámara en 1934 y el aniversario de su fundación en 1933.
Market Research / Magazine Analysis
This document provides an analysis of the layout and design elements used in the magazine NME. It summarizes key features of the front cover, contents page, and a double page article spread. Some of the main points made include:
- The front cover uses simple design elements like a minimal masthead, high contrast colors and images, and pull quotes to draw attention and indicate the artists and stories featured.
- The contents page is divided into sections and uses a balance of images and text, including pull quotes and brief summaries. It also promotes a subscriber offer in a large red box to draw the eye.
- The double page spread analyzed divides the space into thirds, with two-thirds devoted to a
Matthew Caruso Portfolio
This document is a portfolio from Matthew Caruso for his END360 course in Spring 2014. It includes summaries of 5 projects:
1. An analysis of wayfinding at a Tim Hortons location in Buffalo.
2. The creation of infographics visualizing census data on poverty in Erie County.
3. Developing a brand for the Town of Cheektowaga.
4. Redesigning the intersection of West Delavan Avenue and Main Street in Buffalo as a "Complete Street."
5. Designing a scrim conveying Freitag's concept for the facade of their New York store.
Amenajari de interior
This document lists various types of food and drink establishments including bars, cafes, coffee lounges, cafeneas, fast food restaurants, food courts, bowling centers, and full service restaurants ranging from classic to rustic styles.
Conheça o Radar Microtargeting
A apresentação descreve a plataforma Radar Microtargeting, que permite segmentar anúncios online com base em dados demográficos e de comportamento. O Radar fornece acesso a 90% do inventário brasileiro e permite direcionar anúncios a públicos específicos com base em localização, interesses e outros fatores. A plataforma oferece três produtos para direcionar anúncios a influenciadores, listas personalizadas e segmentação por localização e demografia.
Benidorm
The document provides information about the history and attractions of Benidorm, Spain. It discusses that Benidorm was affected by Greeks and Phoenicians originally, then came under Roman rule. In the 19th century, Benidorm expanded and allied with Madrid and Alicante. In 1956, Benidorm declared itself a tourist town. Today it is a popular tourist destination known as the "Spanish Manhattan". The document then lists several attractions in Benidorm including beaches, theme parks, caves, waterfalls, and museums. It also notes the abundance of nightclubs and restaurants along the seafront. Finally, it states that the best way to get to Benidorm is by car, providing details of the
Valencia 2
Valencia is the third largest city in Spain located on the Mediterranean coast. It has a long history, having been ruled by Carthaginians, Romans, Visigoths, Moors, and the Kingdom of Aragon. The Fallas festival occurs each March, featuring large sculptures that are eventually burned. Popular places to visit include the Cathedral, City of Arts and Sciences, Miguelete tower, and beaches. Valencia can be reached by car, bus, train, taxi, or ship.
Pablo
Rome is an Italian city with over 2.8 million inhabitants, making it the largest city in Italy and fourth largest in the European Union. Some of Rome's most famous monuments include the Colosseum, Trevi Fountain, Pantheon, Piazza Navona, and St. Peter's Basilica. When visiting Rome, the author stayed near Piazza Navona, enjoyed pasta as the typical food, and found drinks to be more expensive than in Spain.
Guadalajara
Guadalajara was founded by the Andalusians in the 8th century and was an important city for the powerful Mendoza family during the 14th century. The city saw significant damage during the Spanish Civil War from 1936-1939 but has since rebuilt. Nowadays, Guadalajara is a popular day trip destination from Madrid known for its historic architecture along Calle Mayor, the Infantado Palace built by the Mendoza family, and green spaces like Concord Park.
BSc Marine Sports Science
This document outlines the learning objectives and module content for several courses in a Marine Sports Science undergraduate degree program. The courses focus on conducting research, evaluating literature, designing and executing data collection and analysis, communicating findings, investigating marine sports markets and developing business plans, assessing factors that influence athlete health and performance, and designing sustainable products while considering future trends and technologies.
Mision en 2016, Cazar Talento
El documento describe el proceso de reclutamiento y selección de talento en la era digital. Explica que muchos reclutadores apuestan al reclutamiento en línea sin comprender plenamente el funcionamiento de las redes sociales o alinearlas con los procesos de la empresa. También destaca las diferencias entre un reclutador y un "cazatalentos" (head hunter), notando que los head hunters se enfocan más en las personas, mantienen redes extensas de contactos y conocen a los candidatos antes de necesitarlos. Finalmente, en
Viewers also liked (16)
Similar to Our Top 10 Campaign Solutions
Scott Neumann Creative Samples
- L. Scott Neumann is a creative director who believes great creative comes from understanding what moves people and asking questions that lead to insights and breakthrough ideas.
- Some of his past work includes developing marketing campaigns and creative concepts for brands like Wrigley, Intel, McDonald's, Nike, Kraft, and Applebee's.
- His work spans various marketing channels and tactics, from in-store displays and packaging to digital, social media, and experiential activations.
The Ultimate Peel Off Game Promotion
WSP International has created the Ultimate Peel Off Game promotion for your next on cup or on package contest.
Holiday Campaign Lookbook | 12 Holiday Marketing Campaign Ideas
Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.
For more information about wayin, please visit wayin.com.
TTFCM 2009 Overview
TrashTalkFCM is an experiential marketing agency that specializes in creative brand marketing solutions. They offer a full suite of services including campaign ideation, planning, production, execution, and reporting. Their goal is to create meaningful engagements between brands and consumers through interactive experiences.
Christine Davies - Joe Public
This document contains summaries of various marketing campaigns Joe Public United worked on for different clients. These include campaigns for Jet, Anglo American, Knorr, Mercedes Benz, Tempest Car Hire, Surf, Nike/Kaizer Chiefs, and Manhattan Ice Tea. The campaigns spanned different mediums and objectives including employee awareness, product launches, promotions, and digital/in-store activations.
Fundraising Appeals in the Public Market Space
Are you connecting appeals to people? This playbook gives six tips that show you how to take the organization mission to the space where people “work, live and give”. The Public Market. Six tips in six minutes.
Travel presentation-final
Get paid for what you are already doing...TRAVEL! Be your own boss, write your business off on your taxes. Your friends and family are going to travel anyway, why not use your travel website! Go to: ytbtravel.com/sabea411 . Book flights, rental cars,cruises, hotel, vacations and more! Remnant Travel & Services (YTB) is where the fun begins!
Silver-Sweeper-Plansbook-pages
This document provides a marketing plan and campaign for Silver Sweeper Co. created by QLR Advertising. The campaign, called "We're Here for You", aims to increase brand awareness, target younger social media users, and establish Silver Sweeper Co. as reliable for vacuum needs. Key elements include radio ads on 94.7 KTTS, a Facebook page and ads, a Twitter account, website refresh, and Craigslist ads. The 8-month plan details creative content, media schedule, and budget to reach goals of increased sales, online following, and customer loyalty.
Snapple plan book 2
Snapple's 2017 campaign "Live, Laugh, Drink on the Bright Side" aims to strengthen customer loyalty and showcase family values. The multi-faceted media plan includes television, radio, print, billboards, social media, a new app, and experiential marketing like sponsoring Coachella and a bus tour. Snapple also plans to give back through community outreach like donating to schools, upgrading parks, and awarding 50 scholarships worth $100,000 each. The goal is for the campaign to welcome both new and existing fans into the Snapple family through interactive storytelling across various platforms.
Introducing new agency Path
Path Worldwide is a new creative agency founded by Ben Stobart and Philip Slade that takes a holistic approach to understanding shopper behavior and unlocking value throughout the customer journey. The agency uses multi-disciplinary teams to develop innovative ideas and solutions that engage customers in an omnichannel world, as shown through their work with clients in industries like retail, toys, and luxury goods. Examples of projects include helping a major retailer build new owned brands, reconnecting an iconic toy brand with families, and refining brand messaging for a famous champagne company.
ESI Media
The document provides an overview of ESI Media, a media company that owns various print, digital, and event businesses. It summarizes ESI's expansion into new areas like digital-only publications and content creation. It then introduces the leadership team and describes the services offered by various divisions, including Story Studio for branded content and ESI Live for events. Insights from audience research are presented, along with opportunities for advertiser partnerships across ESI's platforms.
Love Creative Marketing Pop up Creds
Pop up shops London, Birmingham, and Manchester. Love Creative Marketing will find your pop up space hire and provide you with first class sales teams that will drive sales.
ANT CREDS
This document provides an introduction to the creative agency Antidote. It summarizes their purpose, beliefs, and ambitions. Their goal is to become the top agency for ambitious ideas that can significantly transform client brands and businesses. They believe in the power of bold ambition to fuel innovation and that truly great brands are driven by a visionary purpose. The document also introduces the leadership team at Antidote and provides examples of ambitious campaigns and ideas they have brought to life for clients.
Winning hearts and minds at Christmas with Action for Children
This is a summary of a session from Raw London's Relay event, 'Grow Your Giving: How cutting-edge creative is driving fundraising in 2020', which took place on Thursday 12 March 2020.
Speaker: Lara Palmer, Brand Marketing Manager, Action for Children
7 Tips From the 2020 REGGIE Awards
The ANA REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. Often, the best campaigns are the ones that challenge us, inspire us, and make us think and feel differently. In this presentation, we will cover seven tips from award-winning campaigns that you can apply to your own work.
Iconn Media (Pvt) Ltd - Company Profile 2017
Iconn Media (Pvt) Ltd,
McLarens Building, 2nd Floor, Bauddhaloka Mawatha, Bambalapitiya
Contact Us : 0777 48 90 68 / 0777 233 445
Email : info@iconn.lk
Web : www.iconn.lk / www.iconnmedia.com
MillennialMarketing_Top20
The document ranks the top 20 favorite brands of millennials ages 18-35 based on research from FutureCast and other leading research firms. Nike is ranked number 1 for shoes and apparel. LG is ranked number 2 for appliances. Coca-Cola is ranked number 3 for beverages. Samuel Adams is ranked number 4 for beer. Bacardi is ranked number 5 for spirits.
27th Annual Ace Awards Presentation (2015)
The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received!
Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners.
This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.
signmesh snapshot - top 10 of September 2017
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
All about the mc doanld's (1)
The McDonald's Monopoly campaign advertises their Monopoly game promotion where customers peel stickers off food packaging to collect game pieces and win prizes. The campaign uses TV, radio, print, and website ads to promote the game to families aged 10-45. The ads aim to create excitement around the millions of prizes available and encourage more restaurant visits and food purchases by playing on the popularity of the Monopoly brand. The campaign was found to be highly successful, increasing McDonald's sales figures. Regulators like the ASA, OFCOM and BBFC provide guidelines to ensure ads for promotions like Monopoly comply with standards around fair competition, food claims and protecting audiences.
Similar to Our Top 10 Campaign Solutions (20)
Holiday Campaign Lookbook | 12 Holiday Marketing Campaign Ideas
Holiday Campaign Lookbook | 12 Holiday Marketing Campaign Ideas
Winning hearts and minds at Christmas with Action for Children
Winning hearts and minds at Christmas with Action for Children
Recently uploaded
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandHow to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Recently uploaded (20)
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Our Top 10 Campaign Solutions
- 1. 10 reasons why you should speak to us!
- 2. What can we do for you?
- 3. We identify, manage and execute the right idea. We help build powerful and effective promotions through a customized approach that amplifies your brand message and expands its range. We’re the best at what we do. Take a look...
- 4. #1 We provide all major prizes for a top quick service restaurant in over 5 countries.
- 6. One of our rock star campaigns rewarded thousands of customers with a free concert ticket, just for buying a pair of sunglasses. #2
- 8. One of our promotions touched over 600 million people. #3
- 10. We helped a top spirits brand send a positive message by giving away free taxi rides. #4
- 12. We offered a free flight with every purchase to help our client’s latest laptop stand out. We also increased their sales by 46%. #5
- 14. Our loyalty rewards program retained 12% more customers for a major green energy provider throughout the summer. #6
- 16. Our Mother’s Day campaign brought moms and daughters together by offering them a free brunch and lifelong memories. #7
- 18. For this campaign, we surprised 50,000 top customers with 2 free Broadway show tickets. #8
- 20. We created a reward app that asked customers to ‘Play The Love Game.’ They swiped left to ‘love it’ or right to reveal another prize. Everyone won something and one lucky customer won a sexy Alfa Romeo. #9
- 22. We are about to launch the best movie product in the U.S! It gives your customers unlimited $8 movie tickets to any screening at over 1,500 cinemas nationwide. It’s unrivaled and ready to be branded as yours. SNEAK PEAK #10
- 23. We have launched more than 6,500 campaigns, in 15 countries that reached over 1.8 billion people. Amsterdam • Auckland • Boston • Chicago • Frankfurt • Johannesburg Lisbon • London • Madrid • Milan • New York • Paris Sao Paulo • Shanghai • Swansea • Sydney
- 24. 60 Hudson Street, Suite 1809, New York, NY 10013 646 459 8800 :: hello@tlcmarketing.com :: tlcmarketing.com Don’t just take our word for it, contact us and try a reward for yourself. Which one? You decide.