The document discusses the importance of companies spreading sharable brand stories through video content. It notes that people now have tools to avoid or spread messages, and are engaging with deeper stories. It then provides examples of successful viral brand videos and insights into video sharing behaviors. The document pitches helping companies find, tell and spread more brand stories through an agency that coordinates video production and promotion to track return on investment.

1. MISSION
COMPANIES THAT CAN
SPREAD THEIR
STORIES
ARE WINNING
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2. MISSION
Company
Customer
Product / Service
Your
Brand
Innovation
Stories
Partners
Internal
Other
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3. MISSION
People now have the
tools to avoid or spread
your message.
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4. MISSION
They’re engaging with
deeper stories.
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5. MISSION
Examples of Sharable Brand Stories
*Examples only, Not produced by Co.MISSION
Nike’s Make It Count
Intel’s Visual Life The Sartorialist
Canon’s Project Imagination
http://www.youtube.com/watch?v=WxfZkMm3wcg
http://www.youtube.com/watch?v=e5NgG5koPZU
http://www.youtube.com/watch?v=D52bdmsMtYI
8 Million Views
1 Million Views
500k Views
Old Spice’s The Man
Your Man Could Smell Like
GE’s Babies at Homerton
Red Bull’s Way Back Home
http://www.youtube.com/watch?v=owGykVbfgUE
http://www.youtube.com/watch?v=eAtHF6dQfDU
http://www.youtube.com/watch?v=Cj6ho1-G6tw
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45 Million Views
335k Views
24 Million Views
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6. MISSION
Examples of Sharable Brand Stories
*Examples only, Not produced by Co.MISSION
TMB Bank’s Panyee FC
STA Travel’s Move
Dollar Shave Club
http://www.youtube.com/watch?v=jU4oA3kkAWU
https://vimeo.com/27246366
http://www.youtube.com/watch?v=ZUG9qYTJMsI
2.5 Million Views
11 Million Views
7.4 Million Views
Kikkoman’s Make Haste Slowly:
Red Wing’s Shoe Repair
Thanksfa’s Thank You Mom
The Kikkoman Creed
http://www.youtube.com/watch?v=R7Skw6Wkxqc https://vimeo.com/41857465
http://www.youtube.com/watch?v=VaFoo4xkk1Q
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120k Views
300k Views
100k Views
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7. MISSION
Provoking a strong Brand videos over 2
emotion increases min are completed
sharing by 2x. 87% of the time.
Insights
42% 535%
of 18-34 year olds want increase in year-on-
to be entertained by year shares of the top
brands. 50 brand videos.
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*Sources: Unruly Media, Marketing Vox and Jun Group
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8. MISSION
What if we could help you
find, tell and
spread more
brand stories?
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9. MISSION
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10. MISSION
How we do it.
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11. MISSION
Our background
Agency + Client + Passion for Production
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12. MISSION
Determine objectives.
Find the stories.
Select the filmmaker(s).
Deliver concepts.
Coordinate production.
Get videos seen and shared.
Track ROI.
Oversee the entire process.
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13. MISSION
We’ve built a
global network of
talented filmmakers.
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14. MISSION
Fast.
Cost Efficient.
High Quality.
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15. MISSION
Our Latest Work
Misfit Shine
“An Ode To Movement”
Indiegogo Campaign
630k+ Video Views.
110k+ Video Views
$700k funds raised.
across 125+ countries.
Shot in NYC, SF and Seoul.
Shot across 7 countries.
Covered in Forbes, Fast Covered by Laughing
Company, TechCrunch, Squid, The Egotist, Infinity
Mashable and more.
List, Et Voila and more.
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http://comissioncontent.com/misfitshine
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16. MISSION
Let’s talk about your
sharable brand stories.
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17. MISSION
Co.MISSION
#SharableBrandStories℠
comissioncontent.com
Contact Harrison Winter at:
harrison@comissioncontent.com
917.940.2294
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