This document provides an overview of the services offered by an advertising agency. It describes the agency as being post-digital and able to plan, conceptualize, create and implement campaigns across all channels in an integrated manner. It then lists and provides brief descriptions of the agency's capabilities in areas such as activation, promotion, events, retail, digital marketing, endomarketing and more. It also lists some of the agency's clients and provides examples of campaigns conducted for clients in industries like gaming, finance, consumer goods and more.
NEOGAMA/BBH is an agency that specializes in branding, media planning, and management. It uses a 3-step process to create prime marketing ideas for brands: 1) analyzing the brand essence, 2) defining the brand's territory in consumers' minds, 3) creating a prime marketing idea that embodies the brand's territory. NEOGAMA/BBH has experience in Latin America and works with various international clients on brand positioning and communication strategies across all channels.
The document summarizes several business concepts and models developed by Creative Impulse Consulting. It describes concepts for restaurants, stores, franchises and brands across various sectors including food, clothing, and entertainment. Specific concepts mentioned include Villa Forneria (pizza franchise), Drakkar Store (men's clothing store), AçaíZeiro (healthy food concept), Prawn Villa (seafood restaurant and franchise), and Go Temaki (Japanese food concept). The document provides details on the vision, characteristics and potential models for each concept.
IKEA has reimagined furniture shopping through self-service showrooms of affordably priced, smartly designed furniture in a maze-like store accompanied by bold Swedish advertising and a cheap restaurant to attract more people. Nestlé is a diverse food leader that makes creative investments in line extensions and existing brands like Nespresso and Kit Kat to stay successful. Spotify became the most popular music streaming service by advertising and promoting content from social media and events while identifying suited playlists and new music for each user.
Anheuser-Busch engaged the company to develop promotional materials for several initiatives, including the True Music Roadhouse tour, the Anheuser-Busch B Lounge luxury bus, and a consumer connection guide. The company created customized advertisements, banners, flyers and other pre-promotional materials to generate interest and ensure strong turnout for the events.
SOBO provides customized promotional products and branding services. They have over 15 years of experience designing products that align with clients' unique personalities and appeal to target audiences. SOBO adds value by designing, manufacturing, and delivering goods to maximize return on investment. Their in-house creative team can design innovative products, like those with augmented reality features. SOBO ensures projects are completed on time and within budget.
Summit Projects is a full-service digital agency that provides web design, mobile app development, social media marketing, and industrial design services. They have over 20 years of experience working with clients across multiple industries to develop compelling digital experiences through strategic analysis, user experience design, and content marketing. Their goal is to help clients identify and achieve important business objectives by partnering with them throughout the design and development process.
This document provides information about "The Glam Street", a first of its kind fashion and glamour festival to be held on December 3rd and 4th, 2016 at a high street mall. The festival will be divided into zones with exhibits, performances, food and beverage areas. Exhibitors can book space to display, sell products and services, engage with visitors, and give demonstrations on stage. Sponsorship packages are available including title sponsorship, association sponsorship, zone ownership, and purchasing activity space, stage time, or screen time. The festival aims to bring together over 15,000 fashion forward and brand conscious attendees aged 18-35.
NEOGAMA/BBH is an agency that specializes in branding, media planning, and management. It uses a 3-step process to create prime marketing ideas for brands: 1) analyzing the brand essence, 2) defining the brand's territory in consumers' minds, 3) creating a prime marketing idea that embodies the brand's territory. NEOGAMA/BBH has experience in Latin America and works with various international clients on brand positioning and communication strategies across all channels.
The document summarizes several business concepts and models developed by Creative Impulse Consulting. It describes concepts for restaurants, stores, franchises and brands across various sectors including food, clothing, and entertainment. Specific concepts mentioned include Villa Forneria (pizza franchise), Drakkar Store (men's clothing store), AçaíZeiro (healthy food concept), Prawn Villa (seafood restaurant and franchise), and Go Temaki (Japanese food concept). The document provides details on the vision, characteristics and potential models for each concept.
IKEA has reimagined furniture shopping through self-service showrooms of affordably priced, smartly designed furniture in a maze-like store accompanied by bold Swedish advertising and a cheap restaurant to attract more people. Nestlé is a diverse food leader that makes creative investments in line extensions and existing brands like Nespresso and Kit Kat to stay successful. Spotify became the most popular music streaming service by advertising and promoting content from social media and events while identifying suited playlists and new music for each user.
Anheuser-Busch engaged the company to develop promotional materials for several initiatives, including the True Music Roadhouse tour, the Anheuser-Busch B Lounge luxury bus, and a consumer connection guide. The company created customized advertisements, banners, flyers and other pre-promotional materials to generate interest and ensure strong turnout for the events.
SOBO provides customized promotional products and branding services. They have over 15 years of experience designing products that align with clients' unique personalities and appeal to target audiences. SOBO adds value by designing, manufacturing, and delivering goods to maximize return on investment. Their in-house creative team can design innovative products, like those with augmented reality features. SOBO ensures projects are completed on time and within budget.
Summit Projects is a full-service digital agency that provides web design, mobile app development, social media marketing, and industrial design services. They have over 20 years of experience working with clients across multiple industries to develop compelling digital experiences through strategic analysis, user experience design, and content marketing. Their goal is to help clients identify and achieve important business objectives by partnering with them throughout the design and development process.
This document provides information about "The Glam Street", a first of its kind fashion and glamour festival to be held on December 3rd and 4th, 2016 at a high street mall. The festival will be divided into zones with exhibits, performances, food and beverage areas. Exhibitors can book space to display, sell products and services, engage with visitors, and give demonstrations on stage. Sponsorship packages are available including title sponsorship, association sponsorship, zone ownership, and purchasing activity space, stage time, or screen time. The festival aims to bring together over 15,000 fashion forward and brand conscious attendees aged 18-35.
This document provides information about Silverbird Cinemas, the leading cinema chain in West Africa. It discusses the company's history and growth over 12 years from opening its first 5-screen cinema in Lagos in 2004 to now having 9 locations across 2 countries and 4 Nigerian states. It details the number of screens and seating capacity at each location, as well as annual footfall numbers. The document then outlines Silverbird Cinemas' reach through its sister companies Silverbird Television and Rhythm FM. Finally, it proposes several sponsorship and branding offers for partners to leverage Silverbird Cinemas' large audience and network.
The document provides details of various events organized by a company called The Collective to promote their client's brands. It describes consumer events, brand ambassador programs, and corporate events held to increase awareness, drive trial, and boost sales. Examples include product launches, expositions, sampling activities at conventions, and games or entertainment used to interact with audiences. The goal is to effectively promote brands and illustrate their messages to target markets.
2017 AB Show Current Exhibitor Marketing Guide -- FINALJared Bruley
The document is the 2017 Exhibitor Marketing Guide for AB Show, which will take place November 9-10, 2017 in Orlando, Florida. The guide provides information for exhibitors on marketing and sponsorship opportunities at the trade show. Key details include that AB Show draws thousands of athletic, fitness, and recreation professionals each year looking to purchase new products and services. The guide outlines exhibit booth pricing and options, on-site sponsorship opportunities, and packages for exhibitors to advertise in Athletic Business magazine and online platforms to maximize their marketing reach.
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
Khushi Advertising began in 2004 providing off-screen ads in multiplexes and malls in Ahmedabad, India. It has since expanded to 28 offices across India, becoming a leading ambient media agency. It provides cinema advertising across over 2000 multiplex screens and 6000 single screens, as well as branding opportunities in 100+ spaces like malls, airports, coffee shops, and more. Khushi also offers experiential marketing services to create memorable brand experiences through innovations, activations, and live engagements.
Egg Entertainment & Productions Credentialsamanda slabber
This document provides an overview of the services offered by Egg Entertainment & Productions cc. In 3 sentences: Egg Entertainment is a South African company that has been operating since 1998 and offers a wide range of marketing and branding services including creative design, activations and events, prize indemnity insurance, competition management, live measurement platforms, spiffs/incentive programs, customer immersions, industrial theatre, experiential marketing, and production services to connect brands with markets across Africa. The document outlines Egg Entertainment's credentials and experience working with major brands on high-profile sponsorships and campaigns, and describes the various services they provide to help clients achieve their marketing objectives.
The Switch is a trend report seeking out interesting things retailers are doing, spotlighting innovations in retail across a wide range of industries across the globe.
The document summarizes an upcoming 7-day shopping discount fair organized by ShopBoldage from October 20-26, 2014 at Ruby Gardens in Lekki, Lagos. The fair will feature various exhibitors and sponsors and offer discounted products, entertainment, games, and a raffle contest with prizes. ShopBoldage aims to provide an affordable online and offline shopping platform that brings brands and goods closer to customers.
#PAY will take place August 20 - 21, 2019, with events being staged at Caesars Palace, Las Vegas. The Mandalay Group expects more than 2,200 professionals representing a wide range of industry sectors, to be in attendance at #PAY Symposium & Exposition. With 90+ Exhibitors, 60+ Speakers and over 50,000 square feet of conference and exhibition space, this promises to be a groundbreaking event for the entire payments industry. Over the past 10 years, Fintech has established itself as a fundamental part of the global financial services ecosystem. #PAY will spotlight the disruptive innovation that Fintech has brought to the payments industry.
XISTER IS A DIGITAL CREATIVE AGENCY.
ESTABLISHED IN 2002 IN THE HEART OF ROME, ITALY.
OUR PROCESS GOES FROM STRATEGY TO IMPLEMENTATION.
WE DELIVER NOT ONLY GREAT CREATIVITY,
BUT ALSO FINELY CRAFTED FINISHED PRODUCTS.
WE ARE DRIVEN BY OUR ATTENTION TO DETAIL,
OUR PASSION FOR BEAUTY AND OUR NATURAL ITALIAN STYLE.
My current portfolio of graphic design, brand activation and product merchandising campaigns from various agencies I worked at in South Africa from 2004 until present.
Independent creative agency specializing in event planning and production. Services include concept development, graphic design, stage design, talent sourcing, and event execution. Works with luxury brands and international clients on projects ranging from small VIP dinners to large consumer events and roadshows. Staff of 25+ across China with expertise in creativity, production, and local market knowledge. Provides bespoke solutions and high quality work.
The best live events and experiences surprise and delight.
We ensure everyone attending goes home smiling.
To make sure your experience shines you need bags of creativity. But you also need to be hands-on, to make sure things go as planned.
That’s why SGA fuse creativity with practicality – to ensure any experience that we produce truly reflects your vision.
It’s also why we say we offer Real Imagination. Because we come up with imaginative ideas then make them a reality.
A snapshot of my work as a Senior Graphic Designer. This covers digital design, print design, illustration, infographics, branding, advertising and marketing. Now available for freelance design work.
View the hi-resolution version here: http://bit.ly/paulsbehance
In this edition of Trends Across the Planet we examine travel
retail; how airlines are taking advantages of airport wait times,
digital Champagne tasting – and a whole lot more.
Happy Reading!
The document discusses various global experiential marketing campaigns from 2012-2013. It provides examples of innovative experiential campaigns for brands like Crabbie's Alcoholic Ginger Beer, Bulla Creamy Classics ice cream, Evian water, Radox shower gel, Electrolux appliances, McDonald's Happy Meals, and LEGO Star Wars toys. The campaigns engaged consumers through interactive experiences at shopping centers, social media competitions, cooking experiences, and a musical LEGO installation.
BEAR GRANT 2015 PORTFOLIO PAGES_5_11_2015_SMALLBeresford Grant
The document discusses several marketing campaigns for various alcohol brands. It provides brief descriptions of campaigns for Crown Royal whiskey, Husky moist smokeless tobacco, and Red Seal moist smokeless tobacco. The campaigns aimed to increase sales and visibility for the brands around holidays, sports events, and by highlighting product attributes. Many of the campaigns successfully increased sales and generated awards.
This document provides information about an advertising agency called MAD. It begins by stating what MAD is not, including that it is not a traditional advertising agency. It then lists several things that MAD does not do related to marketing, communications, and promotions. The document emphasizes that MAD takes an unconventional approach to marketing. It concludes by stating the best way to understand MAD is to view their website. The rest of the document provides examples of projects and campaigns MAD has worked on for various clients in industries like sportswear, beverages, publishing and fashion.
Ricardo Maia is an entertainment executive with over 20 years of experience in strategic planning, development, and management of international business operations in the entertainment industry. He has consistently succeeded in analyzing market trends to create profitable partnerships and sponsorships for large companies through innovative marketing solutions and live entertainment productions. Some of his accomplishments include raising over $20 million in sponsorships and creating and producing 4 top-rated live shows on time and under budget.
PMU at VIVATECHNOLOGY DAY ONE #vivatechHUB INSTITUTE
PMU Lab develop innovative solutions around PMU business model to strengthen its online presence, or even its digitalization. Its goal is also to develop the idea that innovation belongs to all. PMU Lab anticipates, imagines, develops and deploy innovations to transform the customer experience.
This report has been created with the HUB Institute (http://www.hubinstitute.com), during VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Know More: http://signandpop.com
This document provides information about Silverbird Cinemas, the leading cinema chain in West Africa. It discusses the company's history and growth over 12 years from opening its first 5-screen cinema in Lagos in 2004 to now having 9 locations across 2 countries and 4 Nigerian states. It details the number of screens and seating capacity at each location, as well as annual footfall numbers. The document then outlines Silverbird Cinemas' reach through its sister companies Silverbird Television and Rhythm FM. Finally, it proposes several sponsorship and branding offers for partners to leverage Silverbird Cinemas' large audience and network.
The document provides details of various events organized by a company called The Collective to promote their client's brands. It describes consumer events, brand ambassador programs, and corporate events held to increase awareness, drive trial, and boost sales. Examples include product launches, expositions, sampling activities at conventions, and games or entertainment used to interact with audiences. The goal is to effectively promote brands and illustrate their messages to target markets.
2017 AB Show Current Exhibitor Marketing Guide -- FINALJared Bruley
The document is the 2017 Exhibitor Marketing Guide for AB Show, which will take place November 9-10, 2017 in Orlando, Florida. The guide provides information for exhibitors on marketing and sponsorship opportunities at the trade show. Key details include that AB Show draws thousands of athletic, fitness, and recreation professionals each year looking to purchase new products and services. The guide outlines exhibit booth pricing and options, on-site sponsorship opportunities, and packages for exhibitors to advertise in Athletic Business magazine and online platforms to maximize their marketing reach.
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
Khushi Advertising began in 2004 providing off-screen ads in multiplexes and malls in Ahmedabad, India. It has since expanded to 28 offices across India, becoming a leading ambient media agency. It provides cinema advertising across over 2000 multiplex screens and 6000 single screens, as well as branding opportunities in 100+ spaces like malls, airports, coffee shops, and more. Khushi also offers experiential marketing services to create memorable brand experiences through innovations, activations, and live engagements.
Egg Entertainment & Productions Credentialsamanda slabber
This document provides an overview of the services offered by Egg Entertainment & Productions cc. In 3 sentences: Egg Entertainment is a South African company that has been operating since 1998 and offers a wide range of marketing and branding services including creative design, activations and events, prize indemnity insurance, competition management, live measurement platforms, spiffs/incentive programs, customer immersions, industrial theatre, experiential marketing, and production services to connect brands with markets across Africa. The document outlines Egg Entertainment's credentials and experience working with major brands on high-profile sponsorships and campaigns, and describes the various services they provide to help clients achieve their marketing objectives.
The Switch is a trend report seeking out interesting things retailers are doing, spotlighting innovations in retail across a wide range of industries across the globe.
The document summarizes an upcoming 7-day shopping discount fair organized by ShopBoldage from October 20-26, 2014 at Ruby Gardens in Lekki, Lagos. The fair will feature various exhibitors and sponsors and offer discounted products, entertainment, games, and a raffle contest with prizes. ShopBoldage aims to provide an affordable online and offline shopping platform that brings brands and goods closer to customers.
#PAY will take place August 20 - 21, 2019, with events being staged at Caesars Palace, Las Vegas. The Mandalay Group expects more than 2,200 professionals representing a wide range of industry sectors, to be in attendance at #PAY Symposium & Exposition. With 90+ Exhibitors, 60+ Speakers and over 50,000 square feet of conference and exhibition space, this promises to be a groundbreaking event for the entire payments industry. Over the past 10 years, Fintech has established itself as a fundamental part of the global financial services ecosystem. #PAY will spotlight the disruptive innovation that Fintech has brought to the payments industry.
XISTER IS A DIGITAL CREATIVE AGENCY.
ESTABLISHED IN 2002 IN THE HEART OF ROME, ITALY.
OUR PROCESS GOES FROM STRATEGY TO IMPLEMENTATION.
WE DELIVER NOT ONLY GREAT CREATIVITY,
BUT ALSO FINELY CRAFTED FINISHED PRODUCTS.
WE ARE DRIVEN BY OUR ATTENTION TO DETAIL,
OUR PASSION FOR BEAUTY AND OUR NATURAL ITALIAN STYLE.
My current portfolio of graphic design, brand activation and product merchandising campaigns from various agencies I worked at in South Africa from 2004 until present.
Independent creative agency specializing in event planning and production. Services include concept development, graphic design, stage design, talent sourcing, and event execution. Works with luxury brands and international clients on projects ranging from small VIP dinners to large consumer events and roadshows. Staff of 25+ across China with expertise in creativity, production, and local market knowledge. Provides bespoke solutions and high quality work.
The best live events and experiences surprise and delight.
We ensure everyone attending goes home smiling.
To make sure your experience shines you need bags of creativity. But you also need to be hands-on, to make sure things go as planned.
That’s why SGA fuse creativity with practicality – to ensure any experience that we produce truly reflects your vision.
It’s also why we say we offer Real Imagination. Because we come up with imaginative ideas then make them a reality.
A snapshot of my work as a Senior Graphic Designer. This covers digital design, print design, illustration, infographics, branding, advertising and marketing. Now available for freelance design work.
View the hi-resolution version here: http://bit.ly/paulsbehance
In this edition of Trends Across the Planet we examine travel
retail; how airlines are taking advantages of airport wait times,
digital Champagne tasting – and a whole lot more.
Happy Reading!
The document discusses various global experiential marketing campaigns from 2012-2013. It provides examples of innovative experiential campaigns for brands like Crabbie's Alcoholic Ginger Beer, Bulla Creamy Classics ice cream, Evian water, Radox shower gel, Electrolux appliances, McDonald's Happy Meals, and LEGO Star Wars toys. The campaigns engaged consumers through interactive experiences at shopping centers, social media competitions, cooking experiences, and a musical LEGO installation.
BEAR GRANT 2015 PORTFOLIO PAGES_5_11_2015_SMALLBeresford Grant
The document discusses several marketing campaigns for various alcohol brands. It provides brief descriptions of campaigns for Crown Royal whiskey, Husky moist smokeless tobacco, and Red Seal moist smokeless tobacco. The campaigns aimed to increase sales and visibility for the brands around holidays, sports events, and by highlighting product attributes. Many of the campaigns successfully increased sales and generated awards.
This document provides information about an advertising agency called MAD. It begins by stating what MAD is not, including that it is not a traditional advertising agency. It then lists several things that MAD does not do related to marketing, communications, and promotions. The document emphasizes that MAD takes an unconventional approach to marketing. It concludes by stating the best way to understand MAD is to view their website. The rest of the document provides examples of projects and campaigns MAD has worked on for various clients in industries like sportswear, beverages, publishing and fashion.
Ricardo Maia is an entertainment executive with over 20 years of experience in strategic planning, development, and management of international business operations in the entertainment industry. He has consistently succeeded in analyzing market trends to create profitable partnerships and sponsorships for large companies through innovative marketing solutions and live entertainment productions. Some of his accomplishments include raising over $20 million in sponsorships and creating and producing 4 top-rated live shows on time and under budget.
PMU at VIVATECHNOLOGY DAY ONE #vivatechHUB INSTITUTE
PMU Lab develop innovative solutions around PMU business model to strengthen its online presence, or even its digitalization. Its goal is also to develop the idea that innovation belongs to all. PMU Lab anticipates, imagines, develops and deploy innovations to transform the customer experience.
This report has been created with the HUB Institute (http://www.hubinstitute.com), during VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Know More: http://signandpop.com
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
R+I is a fast-growing content marketing agency that creates successful branded content campaigns for leading brands.We develop new ways to connect brands and audiences through powerful and engaging content.
The document contains summaries of marketing campaigns and solutions for various clients conducted by Red Ark Marketing. Some key campaigns included developing a brand and messaging platform to position pears as a healthy snacking option, reintroducing Australian grapes to consumers, and creating a customization program for laptop bags to appeal to younger audiences. The agency also worked on branding, websites, promotions and other initiatives for construction material, beverage, entertainment and travel companies.
López Martí Miami is a small, nimble marketing agency that specializes in cross-cultural initiatives. They have worked with clients across North and South America on campaigns incorporating traditional and new media. Some of their case studies included a global phone launch campaign filmed in multiple countries, a branded mobile phone module initiative, and social media marketing in Spanish. They emphasize digital and experiential strategies over traditional advertising.
The document promotes an upcoming home builders and remodeling trade show, the 2010 Home Builders, Remodelers & Green Ideas Showcase, taking place in Albuquerque, New Mexico in April. It encourages businesses in the industry to sign up and exhibit at the trade show by the deadline of January 22nd in order to take advantage of bonuses and prime booth locations. It highlights the large promotional budget and strategies used to drive attendance to the trade show.
Stable Creative is an event branding and design company that has worked on many major sporting events around the world. They provide services such as 3D visualization, design for print, brand identity creation, and event mapping. Their portfolio includes projects for the America's Cup, Olympics, Ryder Cup, and other sailing, golf, and rugby events. They aim to help clients pitch sponsors and visualize event designs through high-quality graphic services.
This document provides information about the Insomnia Gaming Festival event and sponsorship opportunities for its debut in Dubai. Some key details:
- Insomnia is a gaming festival that has been running in the UK for over 20 years and celebrates gaming culture with gaming areas, merchandise, and esports tournaments.
- It will be held at the Meydan Grandstand & Convention Centre in Dubai, which regularly hosts events for 70,000 people.
- Sponsorship packages range from $1.5 million for a diamond title sponsorship with branding in all marketing to $250,000 for a gold sponsorship with branding and opportunities to engage attendees.
- The event aims to bring the excitement of gaming to
How to drive engagement with content marketingDavis JOHNSON
R+I capabilities deck 2016
A fast-growing content marketing agency that creates successful branded content campaigns for leading brands.
We deliver content marketing solutions to help brands connect with influential consumers.
Brandwave is a full-service marketing agency specializing in sports marketing. They have expertise in creative, PR, and strategic services. They are passionate about sports and work closely with clients to create effective campaigns seen around the world. The company is based in an office near the coast in England, providing a relaxing environment for meetings and creative work. They have a diverse team from various sports backgrounds who are obsessed with creating innovative campaigns and understanding their clients' audiences.
Rodrigo Rivellino discusses how sports marketing can help brands sell products and services. He notes that while some sports properties like the Super Bowl and Olympics have extremely valuable brands, there are also opportunities in niche sports events. To leverage a niche sports event as a marketing opportunity, brands should see the event as a product, develop a business plan, search for partnership opportunities, and work to attract both audiences and media coverage to the event. Rivellino provides the example of how his company, A.O.I.H.S., commercializes and markets a horse show event to generate $15 million in media coverage and sell all sponsorship opportunities.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of July, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
This document provides an overview of MKTG INC, an experiential marketing agency. Some key points:
- MKTG INC creates brand experiences and engages consumers through various channels both online and offline to build real connections between brands and consumers.
- They develop "marketing ecosystems" using consumer insights to engage people through every possible channel. They have expertise in events, social media, digital solutions, and more.
- The agency has over 300 full-time employees and 6,600 brand ambassadors. They operate 42 field offices globally and execute events in 9 countries.
- MKTG INC has long-term relationships with many large brands like Diageo, Nike, Nintendo, P&G
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
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Portfólio Ínsula - Inglês
1.
2. We are post-digital agency, born in this new
era, when the on/offline discussion makes no
sense anymore.
PLAN, CONCEPTUALIZE,
CREATE AND IMPLEMENT.
To all channels, in an integrated manner.
We are the only BTL agency that also provides
digital content and media. Because we were
born adapted to the laws of the
multidisciplinary jungle.
3. ACTIVATION
Innovative actions,
impact and repercussion
for the brands.
PROMOTION
Planning, creation, management
and affirmation
in the trade.
EVENTS
Team with more than
300 events carried out
throughout the country.
RETAIL
Clients in the real estate,
automotive, and consumer
goods market.
ENDOMARKETING
Tailor-made projects,
for 200 or 300 thousand
employees.
DIGITAL
Chosen twice the digital
agency of the year.
ALT
Creativity in
communication with
effectiveness in the media.
POS
Original view and design,
always valuing the
product in the POS.
Skilled and dedicated professionals in each
discipline, connected to planning and
focused on conceiving and enabling winner
ideas that generate expertise.
6. ACTIVATION
LAUNCHING OF GOD OF WAR ASCENSION
IMPACTING LAUNCHING OF THE
EXPECTED GAME GOD OF WAR WITH
THE PRESENCE OF UFC CHAMPIONS
MINOTOURO AND MINOTAURO.
Fans were able to challenge the
champions in the stores: Minotauro (SP)
and Minotouro (RJ).
8. ACTIVATION
GAME “BEYOND: TWO SOULS”
WITH A DIFFERENTIATED APPROACH
AND GAME FEATURES, WE CREATED
TEASER AND LAUNCHING ACTIONS.
We involved the clients in the ludic universe
of the gate, with a real-live quest for the
character.
We characterized the sales promoteurs as SWAT agents.
10. ACTIVATION
WE LAUNCHED THE FIRST PS4
GAME IN BRAZIL, SURPRISING
A LEGION OF FANS IN FNAC
AT AVENIDA PAULISTA.
GAME “INFAMOUS: SECOND SON”
In cabins with light-painting, fans
simulated the game powers, and had
their pictures posted in Facebook.
• Playing stations
• Main character look-alike
12. ACTIVATION
MENTOS 3 LAYERS
Special greeting by the flight attendant with commercial advertising exhibition in all of Azul´s
flight.
Sampling give away to passengers.
A new chewing gum launch was activated by a partnership
between Mentos and Azul airlines. The outside of Azul´s aircrafts
and its tray tables were customized with the Mentos campaign.
13. A look-alike of the player Ronaldinho
Gaúcho waited on the clients and
taught them how to taste the doses
of the "little horse".
The clients played games between Atlético MG
and Bayern Munich at the PlayStation with “FIFA 14”.
ACTIVATION
WHITE HORSE – BLACK-AND-WHITE CAVALRY
TO TAKE ADVANTAGE OF ATLÉTICO MG
WINNING "TAÇA LIBERTADORES" AND
THE OPPORTUNITY TO PLAY FOR THE
CLUB'S WORLD TITLE, WE CREATED THE
BLACK-AND-WHITE CAVALRY.
15. TO REINFORCE BRADESCO'S IMAGE AND
GET THE BRAND CLOSER TO THE CARIOCAS
(PEOPLE BORN IN RIO DE JANEIRO), WE
CREATED A HUGE PHOTO PANEL FOR THE
POPULATION TO EXPRESS ITS SUPPORT TO
THE SELECTION OF THE CITY AS HOST OF
OLYMPIC GAMES 2016.
The big screen of 2.6 thousand m2 at Copacabana Beach
displayed the more than 500 photos received every day.
•Great return in spontaneous media, including internationally
•Victory show with the band Monobloco
ACTIVATION
BRADESCO AND YOU. PRESENCE IN RIO 2016 CHEERING CROWD
17. WE CREATED AN ENVIRONMENT
WITH AUGMENTED REALITY TO
ACTIVATE BRADESCO'S
SPONSORSHIP OF CIRQUE DU
SOLEIL'S "QUIDAM".
Games exploring services and
products of the bank generated a
ludic relationship with the brand.
Cards with QR Code took the game to their
home's computer.
ACTIVATION
BRADESCO – CIRQUE DU SOLEIL
19. WE GAVE THE MOTHERS
THE GIFT OF AN ENTIRE DAY
OF CARE IN THE FASHION
SPACE IN SEVERAL SALES
POINTS OF BROOKFIELD.
Auto-makeup course,
fashion, well-being,
and life quality tips.
ACTIVATION
BROOKFIELD MOTHER'S DAY
21. ACTIVATION
HERBALIFE – SOUP GIVE AWAY
AN AMUSING AND FUN
ACTIVATION TO LAUNCH THE FIRST
HERBALIFE SOUP, THE NUTRI SOUP.
We took by surprise, clients of a beauty salon when
bringing Julio Rocha (Brazilian actor) to offer Nutri
Soup for trial.
• Online battle between 3 famous brazilian actors on Facebook and Instagram to choose who would be
Herbalife´s cover boy: Julio Rocha, Henri Castelli e Dudu Azevedo.
• Action filmed was posted on YouTube and quickly viewed by fans and shared by millions.
24. PROMOTION
MENTOS VIP VACATIONS
A SURPRISING TRIP
WAS OFFERED TO
INCREASE SALES ALL
OVER BRAZIL.
• Fábio Porchat (Brazilian humor actor) brought more visibility, generating buzz to the campaign.
• A wanted prize with strong appeal among the young crowd.
• Attractive mechanic of instant win gifts with high perceived value.
• Many chances to win
25. Pr o mo ç ão
CRUZEIRO DOS SONHOS COM UM CAPITÃO SÓ SEU
TO LEVERAGE THE SALES OF
GOMES DA COSTA PRODUCTS
DURING LENT, THE MOST IMPORTANT
PERIOD FOR THE BRAND.
Promotion with strong female appeal
and endorsement of chef Edu Gueder:
impact and visibility
Aspirational Award
PROMOTION
DREAM CRUISE WITH YOUR OWN CAPTAIN
26. Pr o mo ç ão
CRUZEIRO DOS SONHOS COM UM CAPITÃO SÓ SEU
PROMOTION
DREAM CRUISE WITH YOUR OWN CAPTAIN
27. Pr o mo ç ão
CRUZEIRO DOS SONHOS COM UM CAPITÃO SÓ SEU
PROMOTION
DREAM CRUISE WITH YOUR OWN CAPTAIN
28. TO INCREASE SALES WITH
A PROMOTION IN ALL
SONY STORES THAT
SHOULD COVER THE
PERIOD OF CHRISTMAS
TO SUMMER VACATION.
With a new key look and new materials
after Christmas, we rendered the
promotion more dynamic, attracting
more clients.
PROMOTION
SUMMER GIFT
30. PROMOTION
BEM DEVASSA SELECTION
PROMOTION TO INCREASE
DEVASSA SALES DURING
WORLD CUP.
Themed prizes and collectible
stimulated friends' gatherings
during the games.
32. SALÁRIO DE CRAQUE
Pr o mo ç ãoPROMOTION
SOCCER STAR SALARY
WE CREATED A NATIONAL PROMOTION TO TAKE
ADVANTAGE OF WORLD CUP AND RELATE THE
BRAND TO SOCCER.
We increase the trade perception with
regards to the brand's attractiveness.
We created themed prizes "buy and win" and an attractive
final prize.
COVERAGE
• 300 supermarkets
• 1,200 traditional point of sales
35. Attractive mechanics: Many
chances to win.
7 cars in the draw and 600 prizes in scratch cards.
PROMOTION
IN A LUCKY PATH
PROMOTION TO ACTIVATE TIRE
SALES IN THE POS.
37. PROMOTION INSIDE TELHA
NORTE STORES PROMOÇÃO
NO INTERIOR TO INCREASE
SALES OF SOME BRANDS
To activate the promotion, Insula
created a stage and a game on a
“Who Wants to Be a Millionaire?” style,
with questions related to the brands.
By answering the questions correct, the
clients would get gifts and discount on
their purchase.
Each R$ 300,00 purchase on participant brands the
client was granted with a coupon to run in a draw
for R$ 50 mil prize.
Action took place at stores from SP, BH, Londrina e
Jundiaí
PROMOTION
GRAN TRADE SHOW
40. TO LAUNCH A NEW VERSION OF
GT6 WE TOOK THE PRESS AND
BLOGGERS TO A RACE TRACK,
GENERATING STRONG PR.
After the presentation of Bruno Senna,
the guests rode a few laps in the track with
the same GT6 race cars , and also played
the game.
A challenge between bloggers in Paulista Subway
Station impacted more than 20 thousand people.
EVENTS
GRAND TURISMO – GT6
42. BRAZIL GAME SHOW
EVENTS
THE CHALLENGE: LAUNCHING THE EXPECTED PLAYSTATION 4
IN THE WORLD'S 2nd. LARGEST GAME SHOW.
We created a 800-sqm
stand with more than 90
game stations and we
raffled the country's first
PS4 among the visitors.
LED panel to show the games,
show posts, and display doubles
challenges.
44. HOW DO ADVERTISE THE 2013 LINE LAUNCHINGS, THE
NEW TECHNOLOGIES AND, AT THE SAME TIME, PRESENT
SONY'S CONNECTIVITY CONCEPT?
EVENTS
PHOTOIMAGE
In a 700-sqm stand, the visitors
interacted simultaneously with
more than one product.
Awareness growth and a greater
relationship between Sony and its
commercial partners.
46. EVENTS
YOU, READY FOR THE FUTURE
EVENT TO APPROACH THE
TRANSFORMATION MOMENT THE
COMPANY WAS GOING THROUGH,
COMBINING LEISURE MOMENTS AND
CORPORATE CONTENTS.
47. THREE-DAY EVENT FOR 400
DIAGEO'S COLLABORATORS
ACTING IN PARAGUAY, URUGUAY
AND BRAZIL (PUB), IN
FLORIANÓPOLIS.
We motivated the team for the new goals,
with exciting team-building actions.
• Round table and themed rooms
• Sketches to present the brands
• Show wit Preta Gil
EVENTS
DIAGEO SALES CONVENTION
49. WE ACTIVATED JOHNNIE WALKER'S
SPONSORSHIP TO MCLAREN WITH
AN EXCLUSIVE EVENT,
GENERATING STRONG PR.
Auction of McLaren's items
signed by its pilots and counting with
the presence of Jenson Button.
MC: Guilhermina Guinle
EVENTS
JOHNNIE WALKER® AUCTION
51. WE CREATED A BIG PARTY TO
ANNOUNCE AUTOSTAR AS THE NEWEST
HARLEY-DAVIDSON DEALER IN BRAZIL.
We invited Willie G. Davidson,
grandson of one of the founders, and
gathered more than 4,000 fans.
Rock concerts and "Paralamos do Sucesso" in
HSBC arena.
EVENTS
AUTOSTAR HARLEY-DAVIDSON LAUNCHINGMini On e
ATL
53. TO LAUNCH THE GREATEST ENTERPRISE
OF BROOKFIELD INCORPORAÇÕES
IN SÃO PAULO, WE HELD THE EVENT
FOR 900 REAL STATE BROKERS.
To generate impact and involvement,
we had a street car invade the stage.
•Awards for realtors placed under their chairs
•MC: Marcelo Tass
EVENTS
CAMINHOS DA LAPA
55. EVENTS
During 7 days the Ibirapuera Park received 4
sensorial pavilions developed by Saint-Gobain
office in France where visitors could explore
the senses: See, Hear, Creat and Colour.
To celebrate this milestone for the company in
Brazil, it was developed 2 pavilions that
completed the experience:
• Pavilion knowledge: based in the 6
strategic pillars of the group, presented the
past, present and future of Saint-Gobain in
the world and company´s activities in Brazil.
• Events Pavilion: hosted, for 3 days, 10
corporate and relationship events from
Saint-Gobain and the group´s companies.
TO CELEBRATE 350 YEARS OF SAINT-
GOBAIN, IN BRAZIL, WE´VE ACTIVATE
THE EXPOSITION SENSATIONS OF
FUTURE, IN THE IBIRAPUERA PARK,
IDEALIZING AND PRODUCTING 2
PAVILIONS OF THE GROUP IN BRAZIL.
EXHIBITION SENSATIONS OF FUTURE
58. Pr o mo ç ão
CRUZEIRO DOS SONHOS COM UM CAPITÃO SÓ SEU
TO PROMOTE GOMES DA COSTA
PRODUCTS IN THE POS DURING
LENT, WHEN THERE IS A
SIGNIFICANT INCREASE IN THE
CONSUMPTION OF FISH
PRODUCTS.
We created the Easter Fish
uniting the 2 greatest traditions:
fish and chocolate egg.
Tasting of new products, awareness and
visibility to the brand.
POS
EASTER FISH.
59. Pr o mo ç ão
CRUZEIRO DOS SONHOS COM UM CAPITÃO SÓ SEU
POS
EASTER FISH.
60. THE NEW PLAYSTATION GAME
ASKED FOR A HIGH VISUAL IMPACT
LAUNCHING. THAT'S WHAT WE DID.
POV materials with differentiated
formats brought the game's visual
richness to the stores.
POS
GAME “GOD OF WAR: ASCENSION” LAUNCHING
62. POS
LAUNCHING OF THE GAME “THE LAST OF US”
TO LAUNCH THE TITLE IN BRAZIL, WE EXPLORED
SEVERAL FORMS TO INVOLVE THE GAMERS.
Clients' photos in the game's post-apocalyptic
scenery, automatically posted, generated a
strong engagement.
Other actions: target shooting, game stations, and high-
impact visual material.
66. TO ADVERTISE THE PERFECT SERVE FORMULA
AND PROMOTE THE BEST CONSUMPTION
EXPERIENCE FOR COCA COLA.
We created an advertise strategy
focused in Premium restaurants
in São Paulo with sophisticated materials.
Didactic and involving communication.
POS
PERFECT COKE
68. POS
WHITE HORSE BH
MORE THAN RE-LAUNCHING,
WHITE HORSE WANTED TO
REPOSITION THE BRAND IN
BELO HORIZONTE – AN
IMPORTANT MARKET.
We created a new visual identity, tasting actions
and incentive actions for the brigade.
We approved new materials in the main presentation points.
70. TO OPTIMIZE THE VOLUME OF THE BANK'S
MERCHANDISE MATERIAL, WE CREATED
A LOGISTIC FOR VISITS AND MAPPING
OF THE RETAIL NET.
More than 3,500 branches
visited in the country,
generating 14% of savings
in graphic material.
POS
BRADESCO MERCHANDISING SYSTEM
72. THE IDEA: TO SHOW THE CARE OF REDE D’OR SÃO LUIZ
WITH THE MOTHERS GO WAY BEYOND THE BABY BIRTH.
An application to follow the
magic of motherhood, from
pregnancy to the 1st. year of life.
Tips on development, photo and video journal,
and baby monitor, and even a time clock
for feedings, among other tools.
DIGITAL
SÃO LUIZ BABY
74. WE INTRODUCED THE BRAND IN THE LIFE
OF DRIVERS IN A USEFUL MANNER, WITH
THE 1st. APPLICATION APPROVED BY
APPLE IN LATIN AMERICA.
Several mobile services and tips
to take care of your car,
generating a better relationship
and client retention.
DIGITAL
AUTO SAFE IPHONE APPLICATION
76. WE CREATED THE 1st. APPLE-
APPROVED APP IN THE COUNTRY
USING AUGMENTED REALITY.
The brand entered the client's day-by-day
using augmented reality, a novelty at the
time, to locate service points.
DIGITAL
AUGMENTED REALITY PRESENCE APP
78. HOW TO COMMUNICATE AND
VALUE JOHNNIE
WALKER/MCLAREN'S SPONSORSHIP
IN BRAZIL GP WHEN THE
CHAMPIONSHIP HAS ALREADY BEEN
DECIDED FOR ANOTHER TEAM?
A game in Facebook encouraged the fans
to create their own teams and answer
questions 24 hours a day.
The fastest won invitations to Brazil GP and to the auction.
DIGITAL
JOHNNIE WALKER PADDOCK RACE
80. WE CREATED AUTOSTAR CUPID TO
LAUNCH THE MINI ONE MODEL IN
BRAZIL AND STRENGTHEN THE
ASSOCIATION BETWEEN MINI AND
AUTOSTAR BRANDS.
The Facebook app played the role
of match-maker, inviting people
for a test drive with the most
compatible model.
DIGITAL
AUTOSTAR CUPIDMini On e
ATL
82. TO RE-LAUNCH OMO PROGRESS+, WE CREATED
A FACEBOOK ACTION INVITING THE BRAND FANS
TO BE THE FIRST TO TEST THE PRODUCT.
More than 41,508
registrations in only 5 days
of action.
In addition to the on-line action, we
sent direct mail with OMO
PROGRESS+ to one thousand winners.
Success: Unilever repeated the
action in Argentina.
DIGITAL
RE-LAUNCHING OMO PROGRESS+
84. TO LAUNCH THE
NEW MENTOS
POWER KISS, WE
CREATED THE KISS
KAMA SUTRA.
A humorous action with 21
different ways to kiss.
Site with the aesthetics of an 80's gym
videoclass. Thanks to the success, we
started selling the box with classes.
DIGITAL
KISS KAMA SUTRA
86. DIGITAL
LAUNCHING OF STRAWBERRY AND CHOCOLATE FLAVORS
CAMPAIGN WITH HUMOROUS ON-
LINE VIDEOS TO LAUNCH THE NEW
STRAWBERRY AND CHOCOLATE
FLAVORS.
A series of 4 videos
produced with animation
and launched weekly to
generate expectation.
Narrator: Paulo César
Pereio.
88. A BOLD STRATEGY DURING THE DRAW
OF GROUPS FOR THE WORLD CUP 2014:
AS SOON AS THE CITIES WHERE THE
31 SELECTIONS WOULD PLAY WERE
DEFINED, ON-LINE MOVIES WERE
PLAYED IN THESE COUNTRIES.
31 videos narrated by citizens of
these countries that live in Brazil
showing the attractions of the region
Task force with Google in the agency, addressing videos
and media display to the main portals of each country
in a record time.
DIGITAL
EMBRATUR – LUCKY YOU
90. Dig it al
No t a par a abr al e
WITH THE CAMPAIGN #NOTAPARAABRALE,
WE MOBILIZE THE PEOPLE IN THE STATE
OF SÃO PAULO TO DONATE THEIR
SALES RECEIPT VIA INSTAGRAM TO
ABRALE – BRAZILIAN ASSOCIATION FOR
LYMPHOMA AND LEUKEMIA.
The campaign was launched with celebrities,
who donate 1 selfie and 300 reals in receipts.
They received their selfies back, with the hair
shaved, posting their support in social medias
and inviting people to join them.
DIGITAL
YOUR RECEIPT TO ABRALE
91. Dig it al
No t a par a abr al e
DIGITAL
YOUR RECEIPT TO ABRALE
93. TO ADVERTISE THE NEW POSITIONING
OF ORIZON – SIMPLIFYING HEALTH –
AND UNIFYING THE SPEECH ABOUT
THE COMPANY'S ACTIVITIES WITH
EMPLOYEES.
With the campaign "With you, it is simpler", we
valued the work of each employee in the
company
INTERNAL
MARKETING
WITH YOU, IT IS SIMPLER.
95. A "NICE TO LOOK AT" CAMPAIGN
THE PURPOSE WAS TO REINFORCE THE
INTEGRATION BETWEEN EMPLOYEES
OF BRADESCO SEGUROS, FORMED BY
FIVE COMPANIES THAT ACT IN
DIFFERENT MARKETS.
We distributed cameras for the employees to
shoot colleagues and we used the pictures
taken in the campaign “You are part of a
company that is nice to look at.”
We generated a major involvement and a feeling of
belonging.
INTERNAL
MARKETING
96. A "NICE TO LOOK AT" CAMPAIGN
INTERNAL
MARKETING
97. THE PRESENCE IS YOU
TO MOBILIZE AND ENSURE THE
UNDERSTANDING OF VALUES
IN BRADESCO'S NEW
POSITIONING: PRESENCE.
We registered the cellular of more than 90
thousand employees to listen, via IVR,
messages from the bank's president and to
receive SMS related to the campaign.
Full compliance of the employees to the quiz to measure
participation and understanding.
INTERNAL
MARKETING
99. TO INVOLVE EMPLOYEES IN THE
CELEBRATION OF THE BANK'S 70 YEARS,
WE CREATED A 7-CHAPTER DOCUMENTARY.
Script for historian Eduardo “Peninha”
Bueno and presentation of Denise Fraga.
We have rescued the pride of being part of this history.
BRADESCO 70 YEARS. PROUD TO BE PRESENT.
INTERNAL
MARKETING
101. INTERNAL
MARKETING
A BEAUTIFUL COMPANY GALLERY
The Beautiful Company Gallery is a
valuable online platform that integrates
many activities to Bradesco Seguros
employees, stimulating them to study (more
than 200 online courses), and share
knowledge and experiences.
103. PROMOTE ADHERENCE,
INCENTIVE PARTICIPATION, TO
INCREASE SUBSCRIPTION AND
CREATE INTERACTION BETWEEN
SALES TEAL AND DEVELOPERS.
Diverse mechanics and many awards:
more incentive to participate, achieve goals
and swap rewards.
More than 400 awards like: notebooks,
motorcycles and cars.
Monthly quizzes: Reinforce programmers´
content by monthly rewards.
Sponsorship of Telecine and HBO developers
• Period: March to December / 2014
INCENTIVE
SALES’ CHAMPIONS
105. “ELITE” AND “FERAS”
To create more synergy and involvement, the campaign
was divided into two distinct audiences: distributors
owners (Elite) and sales teams (The “tigers”).
Communication and gifts during
the campaign to keep the teams warmed up.
Awards:
• The “tigers”: Bimonthly rewards paid in credits with “cash” card.
Final Award: an international trip on South America for two people.
• Elite: International trip for two people.
ACTIVATE SELL IN AND SELL OUT,
POSITIVATE THE FOCUS PRODUCTS,
TRAIN AND MOTIVATE THE SALES
TEAMS PROMOTING NEWS ABOUT
MARS DURING THE CAMPAIGN.
Com garra e determinação você vai mais longe.
INCENTIVE
.
106. “ELITE” AND “FERAS”
INCENTIVE
Com garra e determinação você vai mais longe.
Fera que é fera se alimenta de prêmios.
Participe, bata suas metas e garanta os seus.
Veja como ganhar.
+ + + + =
110. ATL / RETAIL
INTEGRALMÉDICA CAMPAIGN
TO REINFORCE THE
PRESENCE OF THE BRAND
IN UFC AND MMA, WE
CREATED THE INSTITUTIONAL
ADVERTISING HIGHLIGHTING
THE TEAM OF ATHLETES THE
BRAND SPONSORS.
111. ATL / RETAIL
HERBALIFE'S PASSION FRUIT SHAKE MOUSSE LAUNCHING
WE LAUNCHED THE NEW
HERBALIFE'S SHAKE WITH AN
IRREVERENT CAMPAIGN,
RE-POSITIONING THE BRAND
AND INTRODUCING A VARIETY
OF FLAVORS, HIGHLIGHTING
THE PASSION FRUIT MOUSSE.
• Film 30”
• Advertising
113. BROOKFIELD REAL STATE RETAIL
THE AGENCY IS RESPONSIBLE FOR THE
ENTIRE COMMUNICATION OF
BROOKFIELD, INCLUDING DEVELOPMENTS
AND INSTITUTIONAL. IN 2013 WE WERE
RESPONSIBLE FOR THE LARGEST
LAUNCHING OF THE COMPANY IN SÃO
PAULO: CAMINHOS DA LAPA.
The concept takes the history of Lapa's
pioneer spirit, with an innovative
graphic line in this market.
ATL / RETAIL
115. ATL / RETAIL
REDE METODISTA DE EDUCAÇÃO
FOR THREE YEARS, WE CREATED THE
SELECTION PROCESS CAMPAIGNS,
WITH A MODERN LANGUAGE AND
FOCUSING ON THE EVOLUTION THE
COLLEGE PROVIDES: FROM STUDENT
TO A SKILLED PROFESSIONAL
PREPARED FOR
THE LABOR MARKET.
• Film 30”
• Advertising
117. CONSTRUTORA SÃO JOSÉ
WE TAKE CARE OF THE COMPANY'S
COMMUNICATION IN ALL SEGMENTS:
HIGH LUXURY, RESIDENTIAL
CONDOMINIUMS OR BUSINESS
COMPLEXES, ADVERTISING THEIR
LAUNCHING IN THE LAST 5 YEARS.
ATL / RETAIL