The document discusses how new technologies and social networks have enabled rapid growth and mainstream adoption. It notes that it took radio 38 years and the internet only 4 years to reach audiences of 50 million. It then discusses statistics on social network and online class usage. It quotes Starbucks saying they see themselves as a third place for customers. The document defines a revolution as a movement that has become mainstream with more people adopting new ways of life. It provides three steps to start a revolution: believe the unbelievable, do the unimaginable, and be the impossible. These steps are turning strangers into friends, friends into donors, and donors into advocates. It ends by emphasizing the importance of monitoring, listening to, participating in, and shaping conversations