The document discusses using social media to recruit and retain volunteers. It notes that nonprofits should use social media to start conversations with new audiences and deepen conversations with existing audiences. The document provides statistics about how quickly social media has grown and how many people now use platforms like Facebook and Twitter. It emphasizes the importance of monitoring conversations, participating, and shaping discussions online. The conclusion discusses developing a social media strategy with goals, resources, and actions to effectively engage audiences and achieve organizational goals like increasing advocacy and outreach.