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Why social media matters to newspapers

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Why social media matters to newspapers

  1. 1. why social media matters<br />
  2. 2. People use them<br />65%of teen Internet users<br />35%of adult Internet users<br />Source: Pew Internet & American Life Project<br />
  3. 3. What’s active in your community<br />Source: Survey of participants<br />
  4. 4. Still popular in small towns<br />Source: Pew Internet and American Life Project<br />
  5. 5. They’re growing = more people<br />Source: Compete<br />
  6. 6. They’re growing = more people<br />Source: Compete<br />
  7. 7. More people spending more time<br />5:35:05<br />2:10:27<br />Source: Nielsen<br />
  8. 8. More people spending more time<br />7:01:41<br />21:40<br />16:04<br />Source: Nielsen<br />
  9. 9. More people spending more time and more money<br />$209 million<br />Source: Borrell Associates<br />
  10. 10. Don’t forget<br />Opportunity for<br />doing something never before possible<br />

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