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Nonprofits and Social Media: What's Next?


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A lot has changed in the last few years when it comes to nonprofits and social media. Looking back on where we've come so far, this presentation offers four key predictions on where social media is headed next for nonprofit organizations. If nonprofits can capitalize on these trends, they'll be poised to succeed when it comes to recruiting volunteers, donors, and supporters online.

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Nonprofits and Social Media: What's Next?

  1. 1. WHERE ARE WE GOINGAND ARE WE THERE YET? How nonprofits can be ready for what’s next in social media Sam Davidson
  2. 2. Many times, we hope that social media can beplanned much like a road trip can with a map. We want turn-by-turn directions and to know what exactly will be down the road for us before we set out. Unfortunately, using social media toaccomplish key marketing or communications functions is anything but that.
  3. 3. Instead, we need a compass. A compass doesn’t give us point-by-pointinstructions. It points us in the direction we need to go. It’s up to us to get there, to overcome the obstacles, make pit stops, or plow ahead.
  4. 4. B ED C ALet’s say this large circle is a communications goal we have. Who is closest?
  5. 5. B ED C A Because we’re not static entities, we’re constantly in motion, working on a goal but sometimes headed in other directions. Now who is closest?
  6. 6. B ED C A And sometimes, our goal itself gets redefined. Now who is closest?
  7. 7. The rate at which technology andcommunications tools change is rapid, as if it’sconstantly in motion. We’re trying to catch up.In order to know where all this is headed, we need to look at where we’ve been.
  8. 8. BroadcastThis was how we first communicated.We spread a story, unconcerned with response or connection.
  9. 9. ConnectionThen, social media allowed us to begin making meaningful connections and letting ourconnections tell our story to their connections.
  10. 10. CreationAt that point, creating good content becamecritical. People only shared what was good, interesting, or relevant.
  11. 11. Curation And in today’s world, with so much onlinecontent, organizations have a chance to curate content and offer the best to their audience.
  12. 12. Where We’re Going
  13. 13. Nonprofits will become media outlets. You may not have the budget of a major newsorganization, but you can tell stories that emerge from your work to an audience that wants to listen.
  14. 14. Nonprofits will become dot connectors.If you can use social media to help people connect thedots of passion and action, you’ll have an audience for a very long time.
  15. 15. Nonprofits will become meaningful tribes. Community is important and always will be. Develop and rally a community around your work. They will begin to go where you lead.
  16. 16. Nonprofits will become culture shapers. If you use social media well, you’ll begin to start, shape, and lead conversations that matter.
  17. 17. I skate to where the puck is going to be, not where it has been. Wayne Gretzky
  18. 18. SAM DAVIDSON