Osama Alshurafa has extensive experience in marketing communications, sales engineering, management, training and development, and public speaking. He has worked in both large companies like Boeing and startups. Alshurafa has a proven track record of creating effective marketing strategies and campaigns for organizations across various industries. He utilizes value-based marketing techniques to clearly identify customer needs and develop integrated plans to address them. Alshurafa also specializes in training and developing positive attitudes in workplaces.

1. Osama Alshurafa Search Osama Alshurafa for people to hire
Marketing Communications Specialist | Sales
Engineer | Management | Training &
Development | Public Speaker
creative thinker takes initiative team contribution
Summary:
Much is said today about the rise of the global citizen. Osama is someone
who has travelled to over two dozen countries, and represents a unique
synthesis of the global business citizen - flawlessly bilingual and culturally
agile. He has a proven track record of success in both a US, science-heavy,
Fortune 500 context (in his work at Boeing), as well as in a smaller, late-stage
start-up, Middle East-based education venture. Osama is one of only a
handful of Integrated Marketing Communication consultants who understands
HIRE ME
the intricacies of marketing in a geographic context. He works personally with
small businesses, non-profit NGO's, early-stage startups and companies
osama@alshurafa.me worldwide to create immaculate, carefully thought-through and well
researched marketing plans, training plans, social media campaigns and go-
to-market strategies that deliver. With the over-crowded global marketplace at
+962.777.007.888
hand it is absolutely imperative for any company to stand out from their
competition. Utilizing value-based marketing techniques, Osama has a knack
Dahyet Alrashid for clearly and exactly identifying an organizations customer value proposition
Amman, Jordan and then putting together a customer focused, efficient, and effective
integrated market-driven strategy that delivers.
Education: work experience
CSULB (1997 – 2000)
Bachelors of Science Hopes for Women in Education (06/2011 – Present)
Marketing Advisor
Electrical, Biomedical & Clinical
Engineering Hopes is a non-profit NGO that works on providing scholarships to
underpriviledged refugee women in the Middle East. Put together and executed
El-Camino College (1994 – 1997) the overall marketing strategy including the brand and positioning of the
Associate of Arts organization. Provided life-skills training for the students with a special focus on
Positive Attitude. My work with Hopes is part-time pro bono consulting.
History & Liberal Arts
Extensya (03/2012 – 03/2013)
Courses/Certifications: Marketing | Learning & Development Specialist
Stanford University (Online) Extensya is a leader in business process outsourcing focusing on call center
Human Computer Interaction (UX/UI) management and solutions for the MENA region. Customer care agent attrition is
one of the focal challenges of any call center. Through a careful external analysis
CCNA/CCDA of the industry and environment the company operates in and an internal
analysis and audit of its activities, an integrated marketing plan was put in place
to address and alleviate the relatively high attrition rate. As part of executing on
the marketing plan, I had to revisit the company's training content and
methodology. As a result, I revamped the outdated training curriculum bringing a
new focus to customer loyalty rather than satisfaction. While administering and
delivering the training I began to notice an overall negative attitude possessed by
both trainers and agents alike, so I decided to implement a positive attitude
training to establish a mind-shift from a negative to a more positive outlook on
both work and life. This lead to an exponential rise in the quality of calls our
agents delivered resulting in increased business from our clients.

2. iGobubble (01/2011 – 12/2011)
Marketing Manager
iGobubble is social networking mobile app that allows users to meet friends and
interact with them in the real world through the creation and exchange of virtual
bubbles that carry various types of digital content. I worked closely with the CEO
in building the app from the ground up paying close attention to design, usability
and features of the app. I was also responsible for putting together and executing
a marketing plan with the main goal of building a solid customer base and
achieving market traction. In order to achieve our goal, I was responsible for a
plethora of tasks that ranged from blogging, social media marketing, online ads,
connecting with influencers, PR, freelance outsourcing and media relations. We
launched with a bang at the TechCrunch Disrupt in San Francisco in September
of 2011. Although the app was a revolutionary idea, we made mistakes
surrounding the usability and execution of the app by introducing way too many
features at launch. We decided to re-engineer the app at this point but the
company decided to move its operations to Europe where I couldn't follow and
hence deciding to part ways with the startup.
Razzack & Company (02/2010 – 01/2011)
Marketing Consultant
An online academy that teaches the Arabic language & Jurisprudence.They were
quickly losing market share to a competitor when they approached me for help
on the matter. I realized that they suffered from a tarnished brand and proceeded
to consult with them on a complete rebranding strategy.
Qasid Institute (12/2006 – 11/2009)
Managing Director
I first joined the Arabic Institute as Assistant Director before quickly moving up to
the position of Managing Director after grabbing the attention of one of its
founders through my passion for the company and its initiatives. I was
responsible for technology assessment, business development, sales and
marketing, public relations, legal matters, and finances. I established
partnerships with the U.S. embassy, U.S. department of state, ACOR, CAORC,
and the United Nations with the aim of bridging the gap between the East and
West through cultural immersion. In addition, I did a lot of International travel to
score new business for the Institute to countries like Indonesia where I secured a
business deal bringing 168 Indonesian students to study Arabic at the Institute. I
was the face for the company abroad when traveling to Washington DC for
example to represent Qasid in the Critical Language Scholarship Program. Along
with the board of directors, I had a concern for the political instability in the region
and in turn played an instrumental role in the launch of Quest, a Business
English Academy focusing on teaching business English to local Arab residents
and corporations.
Axiomtek (12/2004 – 12/2006)
Sales Engineer
Technical sales role focused on targeting, qualifying, and closing new business
accounts along with up-selling existing strategic accounts. Successfully met a
$100K USD sales quota throughout my time at the company. Managed to grow
territory Sales by more than 50% by utilizing direct Company resources as well
as third-party sales channels and by applying some of Jeffrey Gitomer’s popular
sales techniques. Represented the Company at relevant trade shows.

3. Boeing Satellite Systems (12/2000 – 11/2004)
MTS III: Satellite Design Engineer
Worked as part of a very talented Engineering team to design Sun-Sensor's and
other components for our satellites. My key role was in performing worst case
circuit board Analysis prior to the designs. During my work with Boeing, I was
also involved in High-Security level projects.
skills
 Marketing Planning & Strategies
 Soft Skill training & development / Postive Attitude Workshops
 SEO / SEM / Google Adwords / Facebook Ads know-how
 Inbound Marketing
 Communication through social media & blogging
 Purple-Cow marketing techniques
 Writing company associated press releases
 Print and online advertising
 Customer Value Proposition & USP
 Blogging, Web Content & Design, User Experience, UI
 Sales & Marketing
 CRM
 Creative Problem solving techniques
References
Sulayman Ellayan
COO, Extensya
E: Sulayman.Ellayan@extensya.com
M: +962.79.909.0007
Issam Ashkar
Business Development Manager, Extensya
E: iashkar@hotmail.com
M: +962.77.546.4000
Social Media
About.me http://about.me/alshurafa
Linkedin http://linkedin.com/in/oalshurafa
Twitter http://twitter.com/osama19