Web 2.0 for Schools/ Education Institution

CIO Advisory Services
Aligning Strategies, Business Processes and Technologies

Harnessing The Power Of Web 2.0 Solutions at K-12 Schools
Enables learning and community building beyond the regular school hours

Venkatesh P. Iyer
IT Management Consultant
IT Strategy and Analytics
Business Process Management Somerset, NJ 08873
IT Execution T: 732 485 8658
E: vpiadvisors@gmail.com

Credentials
Venkatesh P. Iyer
CIO Advisory Services, IT Management Consultant

Qualifications:
Client focused management consultant in technology strategy with fifteen years of extensive experience in business of technology and
core technologies.
• Areas of specialization include IT Strategy, Enterprise Architecture, IT Analytics, large-scale Program/ Project Management (PMO)
and software Pre-Sales.
• Strong skills in Server-Virtualization, Service Oriented Architecture (SOA), Business Process Management (BPM) and Middleware
(Java EE)
• Extensive skills and experience in linking business strategy, operations and technology implementation using high impact
methodologies
• Excellent team leader and mentor, with sound business understanding coupled with a strong technical foundation. Strong people
skills, works well with senior management, end-users, and business/ technical teams
• Skilled at guiding clients such as Allstate, Goldman Sachs, Citi, American Express, Comcast, AXATech, Aetna, Sun Chemical, Merrill
Lynch, AT&T etc to reach sound economic IT strategies to meet their critical business requirements

Education:
NEW YORK UNIVERSITY, New York, New York,
Leonard N. Stern School of Business, Master of Business Administration, 2003
UNIVERSITY OF PUNE, Pune, India,
Master of Computer Applications, 1993

IT Strategy and Analytics Business Process Management IT Execution

Preamble
The Buzz
“Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance
creativity, information sharing, and, most notably, collaboration among users” - Tim O'Reilly

“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an
attempt to understand the rules for success on that new platform”

… and the alphabet-soup-noodles …
APIs Blogging Collaboration RSS SaaS Social Networking Wiki MySQL Perl PHP Tagging
AJAX DHTML FLEX Podcasting Web-Services Linux SOA Apache Python P2P
Blogs

… Is leading to chaos and confusion!!!

The purpose of this paper is to provide an overview of Web 2.0 (Enterprise 2.0) – drivers,
risks etc and also offer the senior IT Management a rigorous approach to assess and if
applicable adopt Web 2.0 for their firm


Agenda

Web 2.0 Introduction

Web 2.0 and Education

Conceptual Solution Architecture

Packages and Pricing

Demo


Web 2.0 Overview

Contrasting Web 1.0 and Web 2.0 Characteristics of Web 2.0
Web 1.0 Web 2.0
DoubleClick Google AdSense
• Promotes openness and collaboration
Ofoto Flickr
• Empowers end-users
Akamai BitTorrent
• Strong focus on data management
mp3.com Napster
Britannica Online Wikipedia
• Offer software as a service
personal websites blogging
• Harnesses collective intelligence
evite upcoming.org and EVDB
• Social networks can promote Viral-
domain name speculation search engine optimization
Marketing
page views cost per click
screen scraping web services
• Many of the b2c Web 2.0 websites get
publishing participation
their revenue from Advertisements
content management systems wikis
directories (taxonomy) tagging (quot;folksonomyquot;)
stickiness syndication

Web 2.0 represents more than just new technologies rather it is a paradigm shift from Internet being
a set of applications to a platform that enables collaboration, combining applications etc


Web 2.0 Overview


Demand for Web 2.0 Solutions and Supply of Enabling Technologies

Demand and Supply around Web 2.0 Solutions Strategic benefits of Web 2.0 Solutions
• Improved innovation by sharing knowledge
among employees
• Increase agility by closely engaging Partners and
Clients
• Capture additional ad-revenues
• Leverage a cost-effective channel for
Outbound Messaging: Build communities to
disseminate news and ideas on products,
ideas, services etc
Inbound Messaging: Build communities to
source ideas and get feedback from customers
on new products and errors/ bugs in existing
products
• Build long-term relationships for cross-sell, up-
Web 2.0 drivers
sell additional products and services

Firms that implement Web 2.0 solutions that complements their businesses optimally can capture
the benefits of ‘Network Externalities’ i.e. winner takes all


Web 2.0 Drivers
Shifts in Demographics
Projected income growth by generation (in trillions) Comments
Gen-x attaining
the lead position

• Gen-X and Gen-Y are typically technology savvy
and they are becoming increasingly influential for
businesses as customers
Gen-y start to enter
workforce
Gen-y start
• In order to attract and retain the best talent from
college
education
Gen-Y going forward, firms will have to invest in
building a strong Web 2.0 foundation
Source: Javelin Strategy & Research, Pleasanton, CA
Mobile data and communications activities by age • It offers a great opportunity to establish a engage
and build strong relationship with them starting
now e.g. a retail bank can start building
relationships with student loans for college
students and then expand it by offering car loans,
home loans, credit cards etc as these people move
along the lifecycle needs

Source Pew Internet & American Life Project Surveys

Forrester Research report states that enterprise spending on Web 2.0 technologies will continue to
rise over the next five years, growing 43 percent each year to reach $4.6 billion globally by 2013


Web 2.0 Drivers
Mobile devices as a Platform
Those who say it would be very hard to give up Comments
(among those who use each device)
• Mobile devices are not only being used for voice
communications but also for Data services like
text-messaging, emailing etc
• The adoption of mobile-devices for data and
communication is extremely high among the Gen-
Y and Gen-X. 96% of Gen-Y has used mobile
devices for these activities - Text-messaging,
taking pictures etc. For Gen-X the same
percentage is 85%
• The total number of global mobile social network
users is predicted to jump from 525 million this
year to 975 million in 2012
• With the worldwide smart phone market
expected to expand by more than 30% each year
through 2012, global usage of mobile social
networks and other mobile Web 2.0 tech, many of
which require Internet-enabled smart phones
Source Pew Internet & American Life Project Surveys

Mobile devices are morphing into a complete platform from being just a tool for voice-
communication


Web 2.0 Drivers
Profile of Emerging Markets
Growth in Internet Users (in MM) Comments
• In India, Youth forms the major chunk to the
China
growing Internet user base. Another major
segment on the Internet comprises the school kids

• The Mobile- Value added services (VAS) in India in
undergoing a rapid growth

• Cellphone usage growth in fast growing markets
last year: Vietnam: 114%, Pakistan: 170%,
Ukraine: 185%

• In Indonesia, one person in a hundred owns a PC,
India
and only one in a thousand has a broadband
Internet connection. While there are already 63
million cell phone subscribers, that only
represents 27% of the country's population of 234
million. Cell phone subscriptions in Indonesia are
growing 36% annually. And you think that's
something? In India, with 166 million cell phone
users, growth last year was 84.5%.
Source: Internet & Mobile Association of India (IAMAI)

Emerging countries like China, India, Russia and Brazil are rapidly adopting Web 2.0 solutions. Firms
can harness the power of Web 2.0 to penetrate these markets and to attract the best talents


Web 2.0 and Education Sector

Few Leading Questions

Why is Web 2.0 important for education?
•
How can schools take advantage of Web 2.0?
•
What are the benefits of adopting it at schools?
•
What are the risks in adopting this solution?
•



Web 2.0 enables leveling a playing field. Unlike previous technologies, Web 2.0 is
•
being primarily driven by the Younger participants.

Generation-Z (born after 2001) have never known a world without cell-phones,
•
computers, internet etc. They have closely observed their parents and grandparents
use the modern technologies
Gen-Z are starting to attend schools today and they will be the key drivers of
•
Collaborative-Web (i.e. Web 2.0) in the future
By offering Web 2.0 solutions, schools can not only to better prepare Gen-Y and
•
Gen-Z for strong education and career but also harness their natural inclination to
these technologies
The costs involved in adopting this technologies are extremely low
•

Schools should plan to offer Web 2.0 capabilities like Blogs, Wikis, Podcasts etc to
•
attract, retain and coach the pupils



Benefits
Foster building of long term relationships
Extend the learning to after school hours
Up-branding the school
Younger generation are the biggest adopters of Web 2.0 technologies
This solution is natural to Gen-X and Gen-Y

Risks
? Security concerns
? Security breach recognition
? Inappropriate contents getting posted
? Reputation risks
? Legal Risks
? Information Security
? Competitive risks

Educational institutions should develop a comprehensive strategy to mitigate the risks and harness
the full potential of Web 2.0


Conceptual Architecture

Publications Publications

Parents
Parents

School’s Online
Community
Publications

Teachers

Administrator Publisher Teachers

fully secured perimeter

Pupils
Pupils


Contrasting Communities in Current Environment and in Web 2.0 Environment

Communities in the Current Setup Communities in the Web 2.0 Secured Cloud
Parents

fully secured
Publications Publications
perimeter
Parents Teachers

Teachers
School’s
Online
Community

Publications

Parents Pupils
Pupils

The linkages are few, usually pre-defined. Web 2.0 enables multiple communities along different set
Rarely is the case of unplanned communities of preferences e.g. Sports, Music, Math etc. Moreover
getting formed these can be long-lasting communities


Illustrative Example
Sample Web 2.0 Communities
College Basketballers SAT Math Community
Blogs Blogs

Michael (G-11), Tyrone (G-10), Daniel (G-11), Madison (G-12),
Wiki Files sharing
Mark (G-11), Mr. Andrew (Gym Christopher (G-12), Sophia (G-12)
teacher) and Mr. Andrew
Online poll Wiki

Mr. Andrew started a blog and now
Podcasts
Chris is serious about getting in an
these fans have a come together –
Ivy league college. He started it as
they conduct weekly online polls.
a wiki to discuss Math and English
They have wiki site to discuss how
for SAT. Now many of his class-
to improve their own games.
mates and teachers actively
participate discuss all the SAT
topics

School’s
Online
Community
Piano Group World Travelers
Blogs
Wikis

Wiki Tyrone(G-10), Daniel (G-11) and
Jacob (G-6), Emily (G-10) and Mr. Podcasts
Mr. William (Music teacher) and
William (Music teacher)
Mr. Rossi (Daniel’s father)
Pictures
Music Notes
Tyrone started the wiki as he was
doing research before visiting his
Mr. Williams publishes his class
Podcasts Videos
cousin in UK. Now there are many
lessons as podcasts. He also
members including Mr. Rossi, who
evaluates the practice sessions as
travels around the world extensively
podcasts that his pupil uploads.
for business. These people share
pictures, historical facts about different
places

Web 2.0 enables the creation of such diverse communities that would not be possible otherwise. The
school provides a platform for these ‘Birds of a feather’ to meet, build and foster their respective
online communities and build strong long-term friendship

Solution Core Capabilities

Communication Related Capabilities
Single Recipient Multiple Recipients
Single Publisher

General Reminders – Fees, Major
Events
Other Capabilities
Personalized Reminders - BDay
General Messages – Early closing
Personalized SMS - BDay
Class Lectures – Podcast
Class Lectures Notes
Security Administration
Multiple Publishers

User Administration

Discussion on any topic – Blogs,
-- NA --
Wikis,


Roles and Responsibilities
CIOAS Administrator

On-going
Launch site Terminate site
Management

• Single Point of Contact
• Archive contents
• Establish new site (SPOC) for all
• Suspend user
technical issues
• Grant permissions to
accounts
school administrators • Accountable for site’s
availability and
functionalities
School Administrator

Day to Day Terminate
On-boarding
Management Membership

• Establishing pupil • Oversee the suspension
• Governance
of the website
account
• Setup contact
information
• Grant permissions to
pupil

Beginning of the Academic year During the Academic year End of Academic year


Packages and Pricing

Package
Basic Medium Advanced
X X X
Security Perimeter

X X X
User Administration

X X X
Photos
Rate Card
X X X
Announcements
Grades Proposed Package Price (PPPM)
X X X
email

X X X
Reminders Pre-KG - I Basic
Capabilities

d
te
X X
Wiki
II - VIII Medium

le
De
X X
Blog
IX - XII Advanced
X
Instant Messaging
PPPM = Per Pupil Per Month
X
Home Page Customization

X
Podcasts

X
Videos

X
Documents Sharing

X
SMS Notification


Conclusion

Please contact us for a Demo


Web 2.0 for Schools/ Education Institution

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