GO Box is a reusable take-out container service that provides clean containers to food vendors in Portland to reduce waste from disposable containers. They have over 60 vendor partners and 1300 subscribers who pay an annual fee to check-out and return containers. The financial projections show growing revenue from both vendors and subscribers as well as an increasing positive impact on reducing disposable container waste.
DA.AI Technology aims to reduce plastic waste by using PET bottles and plastic bags as raw materials to produce textile products and oil. Through its eco-friendly products and environmental education, DA.AI hopes to inspire businesses and the public to protect the environment. The company utilizes a closed-loop cradle to cradle process with over 76,000 volunteer collectors. If awarded $50,000, DA.AI would invest in pyrolysis technology to convert plastic bags into oil and develop higher value recycled materials.
The document outlines EverSpring's final marketing plan, including details about the company such as its mission to offer affordable home furnishings and vision for better living. It analyzes EverSpring's current customer base, offerings, and capabilities, and identifies strengths, weaknesses, opportunities, and threats. The plan proposes introducing a new "Tras" sock product line to expand into the hosiery market and increase EverSpring's home clothing presence.
SB'12 - Karen Barnes - Shelton, Hernan Sanchaz - Havas Media Intelligence, Jo...Sustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
Fiji Water is a bottled water company founded in 1996 that sources its water from an artesian aquifer in Fiji. It has experienced fast growth and markets itself as high quality, pure water. A SWOT analysis identified strengths such as water purity and health awareness, but also weaknesses like higher price compared to tap water. Marketing strategies include targeting the US market with a message of healthy, pure water and promoting sustainability even in the bottle.
Sales promotion is used to boost sales by connecting advertising and personal selling. It aims to increase customer buying responses, attract new customers, and build brand loyalty. Some objectives of sales promotion include increasing short-term sales, motivating the sales force, and countering competitors' promotions. While it can effectively introduce new products, sales promotion is a temporary tactic with short-lived benefits.
This is a talk I gave as a mentor for KStartup, a Korean startup accelerator program. Read an adapted version here: https://medium.com/ux-ui-design/be9d48aefeb0
The document provides information on ZigBee technology and its target markets. It discusses ZigBee's advantages such as being a standard in a fragmented market, having low power consumption, low cost, and high node density. Key target markets mentioned include consumer electronics, home automation, healthcare, and industrial applications. The document also provides details on ZigBee specifications, characteristics, and how it compares favorably to Bluetooth in aspects like power consumption and latency for applications like light switches.
DA.AI Technology aims to reduce plastic waste by using PET bottles and plastic bags as raw materials to produce textile products and oil. Through its eco-friendly products and environmental education, DA.AI hopes to inspire businesses and the public to protect the environment. The company utilizes a closed-loop cradle to cradle process with over 76,000 volunteer collectors. If awarded $50,000, DA.AI would invest in pyrolysis technology to convert plastic bags into oil and develop higher value recycled materials.
The document outlines EverSpring's final marketing plan, including details about the company such as its mission to offer affordable home furnishings and vision for better living. It analyzes EverSpring's current customer base, offerings, and capabilities, and identifies strengths, weaknesses, opportunities, and threats. The plan proposes introducing a new "Tras" sock product line to expand into the hosiery market and increase EverSpring's home clothing presence.
SB'12 - Karen Barnes - Shelton, Hernan Sanchaz - Havas Media Intelligence, Jo...Sustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
Fiji Water is a bottled water company founded in 1996 that sources its water from an artesian aquifer in Fiji. It has experienced fast growth and markets itself as high quality, pure water. A SWOT analysis identified strengths such as water purity and health awareness, but also weaknesses like higher price compared to tap water. Marketing strategies include targeting the US market with a message of healthy, pure water and promoting sustainability even in the bottle.
Sales promotion is used to boost sales by connecting advertising and personal selling. It aims to increase customer buying responses, attract new customers, and build brand loyalty. Some objectives of sales promotion include increasing short-term sales, motivating the sales force, and countering competitors' promotions. While it can effectively introduce new products, sales promotion is a temporary tactic with short-lived benefits.
This is a talk I gave as a mentor for KStartup, a Korean startup accelerator program. Read an adapted version here: https://medium.com/ux-ui-design/be9d48aefeb0
The document provides information on ZigBee technology and its target markets. It discusses ZigBee's advantages such as being a standard in a fragmented market, having low power consumption, low cost, and high node density. Key target markets mentioned include consumer electronics, home automation, healthcare, and industrial applications. The document also provides details on ZigBee specifications, characteristics, and how it compares favorably to Bluetooth in aspects like power consumption and latency for applications like light switches.
This document appears to be a timeline of events in Bruce Daniel Hall's life from his birth in 1969 until his death in 2013 at age 44. Key events include his childhood milestones like starting school, a role in a school play at age 10, discovering music, and the births of family members like his son Aaron in 1989. The timeline also mentions relationships, homes, and hobbies throughout his life.
This spelling list contains words with the "aw/ough/al" sound patterns including words like ought, long, walk, also, thaw, lost, cause, taught, pause, straw, false, author, almost, swallow, naughty, somersault, sprawling, faucet, pause and soft. The list concludes with the word "yawn".
Natalia Sarrazola beim Schülerzeitungskurs in Dasselstefanierambow
Natalia Sarrazola, Schülerin an der Escuela Normal Superior María Auxiliadora in Medellín, Kolumbien, hat im August am Schülerzeitungskurs in Dassel, im Rahmen von PASCH, teilgenommen.
This document contains a list of years from 1922 to 2011. There is no other text or context provided. The list appears to be chronological and includes years from the early 20th century through the early 21st century.
The two Senate panels will question Homeland Security Secretary Janet Napolitano and other witnesses about President Obama's recent cybersecurity executive order and the need for legislation. While the executive order addresses some issues, legislation is still needed to fully protect against cyber attacks. The hearing will provide insight into plans for cybersecurity legislation this year after a bill failed to pass in 2012.
The document discusses a Star Wars story told one letter at a time. It describes how the story broke down the process of reading into its simplest form by using individual letters, and how this allowed the story to feel fresh and stripped down. It also discusses how the individual letters work together synergistically to create something greater than the sum of its parts. The story encouraged readers to create their own interpretations without outside influences beyond the title.
This document appears to be a timeline of events in Bruce Daniel Hall's life from his birth in 1969 until 2012. It notes his ages from 1 to 15 years old, includes grades he was in from 2nd to 5th, mentions roles he had in a school play and working at Aaron's, and notes family events like his brother's birth and parents' anniversary. The timeline also includes references to bikes, a dog, and Christmas in 2012.
This document provides the birth and death dates of an individual: June 18, 1926 to March 8, 2014. The person lived from June 18, 1926 until their death on March 8, 2014.
This document discusses mass movements and erosion of soil. It defines mass movements as the downward transportation of weathered materials by gravity, such as landslides and rock falls. It describes different types of mass movements including soil creep, slumps, earthflows, and mudflows. The document also discusses erosion, noting that water is a powerful cause of erosion. Soil is defined as an important renewable resource because it supports plant and animal life. Problems that threaten soil fertility include depletion from harvesting crops and salinization from minerals in irrigation water. The document concludes with a discussion of soil conservation methods like windbreaks, contour farming, terracing, and strip-cropping that are used to control erosion.
Here are some transition words:
Furthermore, in addition, also, besides, similarly, likewise, moreover, next, then, after that, consequently, as a result
Here are two sentences using transition words:
The dragon flew over the castle. Furthermore, it began to breathe fire on the towers.
The princess was locked in the highest room of the tallest tower. As a result, it was very difficult for the prince to rescue her.
This document is Jenny McCallum's graphic design portfolio from 2012. It includes examples of her work for clients such as Matrix Dental Laboratory, Beauty Works salon, Skills for Health, and the NHS. The portfolio highlights her skills in print and digital design, branding, and project management. It also includes testimonials, details of her design process, and contact information.
Proposal kegiatan usaha makanan martabak manishaeznah
Proposal ini mengajukan usaha martabak manis yang akan menjual martabak dengan berbagai rasa dan bentuk dengan harga terjangkau. Usaha ini diharapkan dapat menarik minat masyarakat dan menjadi alternatif usaha kuliner di Indonesia. Analisis SWOT menunjukkan kekuatan produk seperti berbagai pilihan dan kehigienisan, tetapi juga kelemahan seperti mudah ditiru. Analisis 4P memperlihatkan penjualan produk di lokasi strategis dengan
The document summarizes information about Origami India, a leading producer of paper disposables in India. It provides details on Origami's product range, clients served, locations, vision, and analyses including PEST, Porter's Five Forces, SWOT, and resource-based reviews. Origami manufactures paper products from recycled waste or sustainable sources. It supplies various sectors including retail, exports, corporates, housekeeping, hospitals, and hotels. Various analyses highlight factors like competitive rivalry, bargaining powers, and how Origami can achieve sustained competitive advantage through valuable, rare, in-imitable, and non-substitutable resources.
As American Standard’s Jim McHale explains, more than 2,000 children in developing areas die every day from poor sanitation problems. Many people in poor regions use pit latrines, which enable flies to easily spread disease. American Standard examined why people were using unsealed latrines and designed a new product that worked with current user behavior while keeping the product cost to about a dollar. “Product development works when the people involved are treated and listened to as customers, not beneficiaries,” McHale says.
BasuraCero is a company that tackles hard-to-recycle plastics by transforming them into useful products. They work with companies that produce plastic waste and transform that waste into products those companies can use, helping to solve the plastic pollution problem and create environmental awareness. If they win $50,000, they will use the investment to meet their growing needs as the company expands.
Ecological Solutions proposes converting plastics to biodegradable materials to address plastic pollution. Their plan is to target restaurants, distribution points, and hotels in Guatemala City by selling biodegradable tableware and garbage bags. They estimate reaching the break-even point of 12,000 units sold annually in year 1 and growing sales over 5 years. The company is currently seeking startup funding and plans to eventually expand throughout Central and South America.
This document discusses proposals for improving East Village Gourmet, a small deli and convenience store. It begins by listing observations about current opportunities and cons, such as declining cigarette sales and a preference for healthy options. Brainstorming ideas are presented, such as adding seating, promoting samples, and making the store more visually appealing. Customer feedback was gathered through interviews and feedback cards. The initial poster design was revised based on problems identified, and the final poster addresses these issues by removing a minimum purchase requirement and allowing customers to share coupons with friends.
The document outlines Patagonia's dilemma in balancing growth goals with environmental values. It proposes a Product Lifecycle Initiative to repair and resell used Patagonia garments, extending their usable life. This allows promoting less consumption while remaining profitable. Risks include initiative failure damaging the brand or losing market share. Benefits are maintaining innovation leadership and educating customers. The recommendation is to offer refurbishing only for Patagonia products and outsource repairs to control costs.
The document outlines Patagonia's dilemma in balancing growth goals with environmental values. It proposes a Product Lifecycle Initiative to repair and resell used Patagonia garments, extending their usable life. This would allow the company to maintain profitability while encouraging less consumption and waste. The initiative faces risks like increased costs and potential quality issues but supports Patagonia's mission and competencies. Outsourcing repairs could help implementation.
We create reusable storage bags that disrupt the plastic sandwich and snack bag waste stream. Our bags are produced using sustainable textiles and are manufactured under fair labor/wage standards from seed to shelf. We source all supplies and materials in the United States, including our organic cotton.
Our wholesale and retail customers have confidence that they are purchasing a product that reduces waste and has been thoughtfully produced from seed to shelf.
This document appears to be a timeline of events in Bruce Daniel Hall's life from his birth in 1969 until his death in 2013 at age 44. Key events include his childhood milestones like starting school, a role in a school play at age 10, discovering music, and the births of family members like his son Aaron in 1989. The timeline also mentions relationships, homes, and hobbies throughout his life.
This spelling list contains words with the "aw/ough/al" sound patterns including words like ought, long, walk, also, thaw, lost, cause, taught, pause, straw, false, author, almost, swallow, naughty, somersault, sprawling, faucet, pause and soft. The list concludes with the word "yawn".
Natalia Sarrazola beim Schülerzeitungskurs in Dasselstefanierambow
Natalia Sarrazola, Schülerin an der Escuela Normal Superior María Auxiliadora in Medellín, Kolumbien, hat im August am Schülerzeitungskurs in Dassel, im Rahmen von PASCH, teilgenommen.
This document contains a list of years from 1922 to 2011. There is no other text or context provided. The list appears to be chronological and includes years from the early 20th century through the early 21st century.
The two Senate panels will question Homeland Security Secretary Janet Napolitano and other witnesses about President Obama's recent cybersecurity executive order and the need for legislation. While the executive order addresses some issues, legislation is still needed to fully protect against cyber attacks. The hearing will provide insight into plans for cybersecurity legislation this year after a bill failed to pass in 2012.
The document discusses a Star Wars story told one letter at a time. It describes how the story broke down the process of reading into its simplest form by using individual letters, and how this allowed the story to feel fresh and stripped down. It also discusses how the individual letters work together synergistically to create something greater than the sum of its parts. The story encouraged readers to create their own interpretations without outside influences beyond the title.
This document appears to be a timeline of events in Bruce Daniel Hall's life from his birth in 1969 until 2012. It notes his ages from 1 to 15 years old, includes grades he was in from 2nd to 5th, mentions roles he had in a school play and working at Aaron's, and notes family events like his brother's birth and parents' anniversary. The timeline also includes references to bikes, a dog, and Christmas in 2012.
This document provides the birth and death dates of an individual: June 18, 1926 to March 8, 2014. The person lived from June 18, 1926 until their death on March 8, 2014.
This document discusses mass movements and erosion of soil. It defines mass movements as the downward transportation of weathered materials by gravity, such as landslides and rock falls. It describes different types of mass movements including soil creep, slumps, earthflows, and mudflows. The document also discusses erosion, noting that water is a powerful cause of erosion. Soil is defined as an important renewable resource because it supports plant and animal life. Problems that threaten soil fertility include depletion from harvesting crops and salinization from minerals in irrigation water. The document concludes with a discussion of soil conservation methods like windbreaks, contour farming, terracing, and strip-cropping that are used to control erosion.
Here are some transition words:
Furthermore, in addition, also, besides, similarly, likewise, moreover, next, then, after that, consequently, as a result
Here are two sentences using transition words:
The dragon flew over the castle. Furthermore, it began to breathe fire on the towers.
The princess was locked in the highest room of the tallest tower. As a result, it was very difficult for the prince to rescue her.
This document is Jenny McCallum's graphic design portfolio from 2012. It includes examples of her work for clients such as Matrix Dental Laboratory, Beauty Works salon, Skills for Health, and the NHS. The portfolio highlights her skills in print and digital design, branding, and project management. It also includes testimonials, details of her design process, and contact information.
Proposal kegiatan usaha makanan martabak manishaeznah
Proposal ini mengajukan usaha martabak manis yang akan menjual martabak dengan berbagai rasa dan bentuk dengan harga terjangkau. Usaha ini diharapkan dapat menarik minat masyarakat dan menjadi alternatif usaha kuliner di Indonesia. Analisis SWOT menunjukkan kekuatan produk seperti berbagai pilihan dan kehigienisan, tetapi juga kelemahan seperti mudah ditiru. Analisis 4P memperlihatkan penjualan produk di lokasi strategis dengan
The document summarizes information about Origami India, a leading producer of paper disposables in India. It provides details on Origami's product range, clients served, locations, vision, and analyses including PEST, Porter's Five Forces, SWOT, and resource-based reviews. Origami manufactures paper products from recycled waste or sustainable sources. It supplies various sectors including retail, exports, corporates, housekeeping, hospitals, and hotels. Various analyses highlight factors like competitive rivalry, bargaining powers, and how Origami can achieve sustained competitive advantage through valuable, rare, in-imitable, and non-substitutable resources.
As American Standard’s Jim McHale explains, more than 2,000 children in developing areas die every day from poor sanitation problems. Many people in poor regions use pit latrines, which enable flies to easily spread disease. American Standard examined why people were using unsealed latrines and designed a new product that worked with current user behavior while keeping the product cost to about a dollar. “Product development works when the people involved are treated and listened to as customers, not beneficiaries,” McHale says.
BasuraCero is a company that tackles hard-to-recycle plastics by transforming them into useful products. They work with companies that produce plastic waste and transform that waste into products those companies can use, helping to solve the plastic pollution problem and create environmental awareness. If they win $50,000, they will use the investment to meet their growing needs as the company expands.
Ecological Solutions proposes converting plastics to biodegradable materials to address plastic pollution. Their plan is to target restaurants, distribution points, and hotels in Guatemala City by selling biodegradable tableware and garbage bags. They estimate reaching the break-even point of 12,000 units sold annually in year 1 and growing sales over 5 years. The company is currently seeking startup funding and plans to eventually expand throughout Central and South America.
This document discusses proposals for improving East Village Gourmet, a small deli and convenience store. It begins by listing observations about current opportunities and cons, such as declining cigarette sales and a preference for healthy options. Brainstorming ideas are presented, such as adding seating, promoting samples, and making the store more visually appealing. Customer feedback was gathered through interviews and feedback cards. The initial poster design was revised based on problems identified, and the final poster addresses these issues by removing a minimum purchase requirement and allowing customers to share coupons with friends.
The document outlines Patagonia's dilemma in balancing growth goals with environmental values. It proposes a Product Lifecycle Initiative to repair and resell used Patagonia garments, extending their usable life. This allows promoting less consumption while remaining profitable. Risks include initiative failure damaging the brand or losing market share. Benefits are maintaining innovation leadership and educating customers. The recommendation is to offer refurbishing only for Patagonia products and outsource repairs to control costs.
The document outlines Patagonia's dilemma in balancing growth goals with environmental values. It proposes a Product Lifecycle Initiative to repair and resell used Patagonia garments, extending their usable life. This would allow the company to maintain profitability while encouraging less consumption and waste. The initiative faces risks like increased costs and potential quality issues but supports Patagonia's mission and competencies. Outsourcing repairs could help implementation.
We create reusable storage bags that disrupt the plastic sandwich and snack bag waste stream. Our bags are produced using sustainable textiles and are manufactured under fair labor/wage standards from seed to shelf. We source all supplies and materials in the United States, including our organic cotton.
Our wholesale and retail customers have confidence that they are purchasing a product that reduces waste and has been thoughtfully produced from seed to shelf.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Green marketing involves developing and promoting products and services in an environmentally friendly way. It can help build a company's image and satisfy customer demand for sustainable options. However, there are also challenges to green marketing, such as higher costs and lack of consumer awareness. Authentic green marketing that avoids greenwashing can help drive long-term growth while addressing environmental issues.
As part of our eco-island series, Maureen Wilson of red Ballon Marketing, discusses how environmental issues are affecting businesses behaviour and attitude
Green marketing involves promoting environmentally friendly products and reducing a business's environmental impact. Some techniques include eco-labels, green campaigns, and using sustainable materials and processes. Many companies profiled implement initiatives like reducing waste and emissions, increasing recycling and renewable energy use, and developing more eco-friendly products. However, greenwashing, where companies overstate their environmental efforts, is a risk. While green marketing can help the environment and lower costs, high prices and low consumer awareness in India pose challenges to its popularity there.
This document provides guidance on green marketing, including dos and don'ts. It discusses why businesses should engage in green marketing, noting that it addresses customer needs, tells a compelling story, adds value, and creates competitive advantage. The document also outlines what matters to customers, such as assurance, risk management, and shared values. It identifies emerging drivers like legislation and offers tips on what works with green marketing claims and what practices to avoid, like vague or irrelevant claims that amount to "greenwashing".
Grands Moulins de Dakar (GMD), a wheat flour company, launched the Souki sugar brand to diversify into fast-moving consumer goods. GMD purchased sugar from Compagnie Sucrière Sénégalaise in bulk bags, repackaged it under the Souki brand, and sold it at a slightly higher price than the unbranded bulk sugar. Through market research, production, advertising campaigns, and retailer promotions, Souki quickly gained brand recognition and market share. However, a government policy change lowered the price of bulk sugar significantly compared to Souki, threatening its viability. To maintain the brand, GMD absorbed losses by continuing to sell Souki at a reduced price for six
The document outlines steps companies can take to adopt greener practices and policies. It discusses communicating the business benefits of going green, developing and promoting more environmentally friendly products and services, assessing internal operations for sustainability opportunities, engaging employees and customers in green initiatives, and measuring the financial and brand impacts of these efforts. Successful company examples highlighted include Patagonia's Common Threads program and Cisco's One Million Acts of Green campaign.
Tips for your business to reduce waste| the better earthlingsTheBetterEarthlings
This document provides tips for businesses to reduce waste. It discusses how conducting a waste audit can help identify ways to reduce garbage. Going paperless, evaluating packaging, using demand forecasting, eliminating plastic water bottles, and implementing single-stream recycling are presented as six specific ways for a business to reduce waste. Reducing waste saves on disposal costs, conserves resources, improves efficiency and a brand's image, and addresses customer demand for environmentally-friendly businesses. The document encourages businesses to examine their waste creation and implement strategies to eliminate inefficiencies.
This document discusses market sizing and determining the opportunity for a new business idea. It provides guidance on moving out of the customer discovery and validation phases, identifying the target market, and estimating the size of the market using top-down and bottom-up approaches. Examples of each approach are given to illustrate how to size a market from a high level total addressable market view or by aggregating projections from individual customer segments.
Your creative & sustainability integrating brand, direct, and green powerVivastream
The document discusses three cases of using direct marketing and sustainability messaging. Case 1 describes using a Harvard Business Review article to acquire new subscribers. Case 2 involves a Fortune 500 brand developing sustainability messaging and migrating communications to digital formats. Case 3 highlights a Brazilian supermarket chain's direct marketing emphasizing sustainable habits and recycling. The document also covers general topics like the evolution of catalogs, personalization, eco-friendly creative processes, and push vs pull marketing.
Your Creative & Sustainability: Integrating Brand, Direct, and Green PowerVivastream
The document discusses three cases of using direct marketing and sustainability messaging to promote brands. Case 1 details using a Harvard Business Review article to acquire new magazine subscribers. Case 2 involves a Fortune 500 brand developing sustainability directives and messaging. Case 3 highlights the direct marketing of a Brazilian supermarket chain known for its sustainability practices and messaging in birthday mailings and emails to customers.
LuckyGoods exists to create incentive programs that reduce unnecessary plastic usage at point of sale. Their flagship program, LuckyBag, aims to increase reusable bag usage by associating them with prizes and value via retailer and manufacturer partnerships. LuckyBag would work by tracking bag usage and allowing users to earn "LuckyChips" for prizes. Revenue would come from fees paid per bag saved and for user actions. The presentation seeks $400,000 to launch LuckyBag at grocery stores and further develop partnerships.
This document outlines Patagonia's proposed Product Lifecycle Initiative to take responsibility for its products from production through end of life. It analyzes alternatives like focusing on sales growth versus remaining aligned with environmental values. The recommended action plan is to repair and resell used Patagonia garments over 3 years to retain customers and attract new ones, while educating about refurbished clothing. Risks include initiative failure damaging the brand, while benefits are maintaining an innovative industry position and reaching a broader customer base through an online community.
Similar to Think beyond plastic slide deck go box (20)
1. The First and Only Reusable
Take-out Container Service
Laura Weiss
GO Box Founder
laura@goboxpdx.com
971-212-9870
www.goboxpdx.com
2. The Problem…Disposables
Food carts in downtown Portland use
~60,000 disposable containers every month
Millions of clamshells are used and
thrown away every day in the U.S.,
creating tons of highly-processed plastics
designed to go straight to the landfill
GO Box Think Beyond Plastic - Innovation Competition 2
3. The Solution… Reusables
• GO Box provides clean, reusable to-go containers
as a service to food vendors and their customers, and
a system for managing the returns.
• Individuals and businesses subscribe to GO Box to
reduce waste and guilt!
Total Disposables Avoided
180,000
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
2011 2012 2013 2014 2015
GO Box Containers
GO Box Think Beyond Plastic - Innovation Competition 3
4. Customers and Revenue
Office and Building
Vendors Subscribers
Managers
• Food vendors who offer • Individuals who want to reduce • Businesses that want to reduce
take-out waste and guilt from take-out waste and green their
meals organization
• Over 60 vendors • Over 1300 subscribers • 14 participating businesses
• Pay $0.20 for each GO Box used • Purchase GO Box subscription • Purchase $75/month Corporate
• Sell GO Box subscriptions to for $12/year from a GO Box Plan
individuals, earn $2/sale vendor • Includes drop box and
• Display GO Box point of sale • Receive a GO Box token customized pickup service
marketing materials and signs redeemable at participating
vendors
Most
Profitable
GO Box Think Beyond Plastic - Innovation Competition 4
5. How the GO Box Service Works
Individuals: GO Box:
• Picks up used containers
• Washes them in a commercial
kitchen
• Returns them clean to vendors
• All by bicycle!
GO Box Think Beyond Plastic - Innovation Competition 5
6. Marketing and Sales Strategy
Our growth strategy will focus on increasing Corporate Plan sales
due to high profitability and volume subscriber acquisition.
Value Proposition Marketing Channels Costs
Office and Building Demonstrate your • Prospects identified by • Time - two
Managers commitment to proximity to vendors, hours/business to
(Corporate Plan) sustainability by helping interest in green present offering, answer
your employees reduce initiatives and number of questions, set up
to-go container waste GO Box subscribers at agreement (50%
the company conversion rate)
Vendors With GO Box, your • Vendors reached via face • Time - one
customers can get their to face communication hour/vendor to pitch
meal in a reusable • Free promo materials to and get account set up
container and you use display on site (85% conversion
fewer disposables, reduce rate)
garbage and lower your • $2 commission per new
costs subscription sold
Subscribers Reduce the trash from • Point of sale marketing at • Flyer design and
your take-out meals vendors printing
• Word of mouth • Time - media outreach
• Social media and earned (no paid advertising to
press date)
GO Box Think Beyond Plastic - Innovation Competition 6
7. Competition
Status quo (primary competition)
• Existing disposable containers are easy, free to
customers and convenient
People using their own containers
• Eco-conscious consumers sometimes bring their own
containers to vendors
• Officially against health code rules
Food service providers
• Some large cafeterias use reusable clamshells to reduce
waste on site
• Not available to the general public
GO Box Think Beyond Plastic - Innovation Competition 7
8. The GO Box Team
Laura Weiss, Founder and Owner
After completing her MBA in Sustainable Business, Laura decided
to combine her passion for sustainability with her nearly 30 years
of experience in environmental policy and her food service
industry experience with Aramark to launch GO Box.
Advisors
• Jed Lazar: Owner and Founder, Soupcycle
• Franklin Jones: Owner and Founder, B-line Sustainable Urban
Delivery
• Jonathan Poisner: Strategic Consultant
• Liz Feldman: Business Advisor, PSU Business Outreach Program
• Eliza Michiels: Co-founder, Stockbox Grocers
• Amy Hillman: Sales Manager, ECOtality
• Jonath Colon, Business Development Coordinator, Hispanic
Metropolitan Chamber
GO Box Think Beyond Plastic - Innovation Competition 8
9. Financials
GO Box is currently self funded.
Additional capital will be used to fuel growth and scale.
Go Box Proforma Income Statement Summary
2011 2012 2013 2014 2015
Total Revenue 14,040 30,868 83,170 187,120 371,600
Total Operating Expenses 780 6,710 26,490 43,080 58,080 Key Assumptions
Gross Margin $13,260 $24,158 $56,680 $144,040 $313,520 • Subscription prices will
Gross Margin% 94% 78% 68% 77% 84%
increase y/y
Total Expenses 8,760 8,220 11,110 14,290 15,280 • Pickup & delivery are the
EBITDA $4,500 $14,340 $45,570 $129,750 $298,240
main drivers of
Disposables Avoided 6,650 23,350 55,760 102,570 163,780 operational costs
(Running Total)
• Total Revenue does not
Revenue Breakdown include future licensing
2011 2012 2013 2014 2015 deals
Vendors 38 68 78 88 98
Vendor Revenue $1,408 $3,292 $6,482 $11,703 $15,303
• Subscriber Revenue
% of Total Revenue 10% 11% 8% 6% 4% includes new and
recurring subscriptions
Subscribers 835 1,500 2,700 3,900 5,100
Subscriber Revenue $6,946 $11,336 $24,198 $46,024 $82,730 • Other Revenue includes
% of Total Revenue 49% 37% 29% 25% 22% special events, catering
events and sales of ad
Corporate Plans 10 23 47 87 147
Corporate Revenue $1,110 $10,027 $43,740 $115,920 $252,900 space on tokens
% of Total Revenue 8% 32% 53% 62% 68%
Other Revenue $6,213 $8,745 $13,469 $20,671
GO Box Think Beyond Plastic - Innovation Competition 9
10. Sustainability
Product - GO Box Containers
• Durable #5 polypropylene plastic
• Can be reused up to 500 times, then
recycled
Operations
• All printed materials use 100% post-
consumer recycled, chlorine-free stock
• Bamboo drop boxes and liner bags are
made locally
• All pickup and delivery is done by bicycle,
a carbon-free mode of transportation
• Washing is done by partner organizations,
including a social service group that uses
GO Box washing as a job training program
GO Box Think Beyond Plastic - Innovation Competition 10
11. Accelerating Growth
Since July 2011 launch, GO Box has:
• Attracted over 1,300 subscribers
and 60 vendors in downtown Portland
• Eliminated the use of over 15,000
disposable containers
• Won the 2012 City of Portland
BEST Award for Sustainable Services
• Featured on NPR, Treehugger, the Portland Tribune
and over a dozen more media outlets
• Developed licensing agreement for expansion to
other cities in response to multiple inquiries
$50k would be used to:
• Hire a part-time sales director to increase revenue
from Corporate Plan and drive new subscriptions
• Develop a mobile app to manage subscriptions and
renewals (in place of tokens)
• Accelerate growth and scale in Portland
GO Box Think Beyond Plastic - Innovation Competition 11
Editor's Notes
Slide 2 What specific problem are you tackling? We know you’re helping solve plastic pollution, but which part of it, specifically? Persuasively describe what you’re targeting.
Slide 3 How does your product solve the problem you described? Explain your value proposition and how your impact will be measurable. For this slide, focus on being persuasive, rather than technical.
Slide 4 How does your company make money? Who are your customers and how do they find your product?Subscriber photo by Heather ZingerVendor photo by Alexandra Shyshkina
Slide 5 Tell us about your technology. How does it work, and what resources does it require? Diagrams may be more helpful than text here.
Slide 6 What is your marketing and sales strategy? Describe how you will reach your target audience and customers. What channels will you use, and what are the approximate costs?Top text (v5): Our growth strategy will focus on Corporate Program sales due to their high profitability and subscribers acquisition. Growth in this area will drive word-of-mouth subscriptions.
Slide 8 Who’s on your team? What experience do they bring? Describe your management and, if applicable, board of directors, advisors and investors.
Slide 9 Financials: What is your projected revenue three and five years out? How many customers do you expect to have then, and at what conversion rate? What startup capital do you need? Have you raised any money through friends, family or angels? How long will that money will last, and when will you need to raise your next round? Financial forecasts are, by nature, guesses, but we need to see your thinking behind them.
Slide 10 Sustainability: Explain how your company is ecologically sound. What action are you taking to build sustainability into both the production of your product and operations of your company?
Slide 11 What is your current status? Any accomplishments to date you’d like to mention? What’s on your timeline for the near future? If you win the $50,000 First Prize, how will you use the investment?Could add links to news stories here