Brands must find a new balance between stakeholder interests and engage in reciprocal relationships to create meaningful value. As meaning and value are defined through ongoing dialogue, brands must shift from one-way communication to interactive engagement where they help construct shared meanings. To remain relevant, brands will redefine their relationships and relevance through authentic, personal dialogues that reward all parties.
A New Perspective on Millennials: Segmenting a Generation for Actionable Insi...Interbrand Design Forum
A New Perspective on Millennials: Segmenting a Generation for Actionable Insights
explores the discrete segments that exist within the Millennial generation.
The study was created in order to better inform retailers and consumer
goods companies on differences that exist in attitudes, behaviors and
preferences within this generation. The report is sponsored by Oracle.
The Best Retail Brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from around the world. The U.S. brands are valued for the fifth time in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
How Buyer Trends are Impacting the Future of Business ThinkingCintell
This free eBook looks at how future buyer trends are challenging conventional business thinking and offers a guide to modern business thinking in the hyper-competitive Social Age.
Interbrand Best Global brands report 2021Social Samosa
The Interbrand Best Global Brands report highlights the top 100 brands for 2021. Overall, the average brand value increase of the Best Global Brands is 10% in 2021, compared to 1.3% in 2020.
Rich content with cases and relevant examples on introduction to marketing, excellent resource for BBA, BCom,MBA, and EMBA
Location: for the students professionals, analysts, in India, Gulf, and worldwide
A New Perspective on Millennials: Segmenting a Generation for Actionable Insi...Interbrand Design Forum
A New Perspective on Millennials: Segmenting a Generation for Actionable Insights
explores the discrete segments that exist within the Millennial generation.
The study was created in order to better inform retailers and consumer
goods companies on differences that exist in attitudes, behaviors and
preferences within this generation. The report is sponsored by Oracle.
The Best Retail Brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from around the world. The U.S. brands are valued for the fifth time in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
How Buyer Trends are Impacting the Future of Business ThinkingCintell
This free eBook looks at how future buyer trends are challenging conventional business thinking and offers a guide to modern business thinking in the hyper-competitive Social Age.
Interbrand Best Global brands report 2021Social Samosa
The Interbrand Best Global Brands report highlights the top 100 brands for 2021. Overall, the average brand value increase of the Best Global Brands is 10% in 2021, compared to 1.3% in 2020.
Rich content with cases and relevant examples on introduction to marketing, excellent resource for BBA, BCom,MBA, and EMBA
Location: for the students professionals, analysts, in India, Gulf, and worldwide
The everyday fallacies of marketing technology: doing it right versus doing i...Drthomasbrand Limited
Marketing technology is the most powerful change to marketing and business is known history. This presentation covers key aspects of how to avoid the problems and incorporates the considerations to use marketing and digital technology best in companies.
* In an increasingly copy-cat economy, the new basis of competition is business model innovation.
* Unfortunately, the work of business model innovation is too often left undone, at great cost to the organization's longer term growth opportunities and its profitability. This gap is the outcome of marketing's role increasingly being defined around demand generation and brand communications in increasingly fragmented channels, roles that have required many new marketing subspecialties.
* The CMO is ideally suited to facilitate business model strategy decisions, decisions that must be made by the leadership team as a whole.
* Deploying the CMO to facilitate business model innovation will align brand and business strategy, benefiting the success of both.
This presentation expresses our view on the long term effects of the recession on consumer attitudes and behaviors, and introduces our concept of the M-Powered Era - the next generation of consumers.
Brands Exist to Serve Customers,Not the other way around.But you’d never know that from the way Brands are Managed. But are we acting in Customer focused way or Brand focused way ?Brand Management still trumps Customer Management in most large companies and the focus is increasingly incompatible with Growth. Brand should be in the service of the larger goal: growing customer equity
From product brands to concept brands the evolution of brand managementDrthomasbrand Limited
The idea of concept brands is a useful one to evaluate the extent to which a brand can stretch and create exponential brand and business growth and value. It can help a brand extend into new products, services, markets and segments. It can assist a brand to increase its growth and its value.
In this presentation, we explore what the concept is, how it works and why it matters. We investigate examples of brands that have done it right and brand that are struggling to do it right. We look at what factors make it succeed or fail.
We then review the process and questions as to how to make it work for your brand.
Effective Business Practices 101 (7/8): Market and Environmental Health Consi...Dmitri Tcherbadji
This deck is a part of an eight-day introductory course that I originally designed for the residents of Inle Lake (Nyang Shwe), Myanmar during my volunteer work with Partnership for Change org. This is a basic introductory course for those who wish to start a businesses but aren't sure where to begin or what would be an effective way to run and operate a company geared for Western customers.
This deck is free for anyone to modify and use, but please keep in mind that I do not own copyrights for most of the images on those slides (with some exceptions).
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long...
Digital vs. Traditional Marketing The Debate that Shouldn’t E.docxlynettearnold46882
Digital vs. Traditional Marketing: The Debate that Shouldn’t Exist
June 6, 2014 Jessie Gould
Content Marketing & Content Strategy, Mobile Marketing & Strategy
Really, it’s getting old.
It’s true that in the early days digital marketing was the wild child in the marketing world,
always experimenting with bizarre banner ads and keyword-stuffed webpages. In recent years,
however, the cards have flipped. It’s now popular to laud the accomplishments of digital
marketing and condemn traditional avenues as ineffective. In reality, neither perception is
correct. Here’s why.
Traditional marketing is still effective
Take a moment and imagine a billboard ad you’ve seen recently. Anything specific come to
mind? If so, you can rest assured that billboard advertising is alive and well. Now think of a
commercial, a magazine ad.
Contrary to what some marketers are shouting from the rooftops, traditional marketing is not
dying. In fact, it’s not going anywhere until paper, television, and commutes are no longer a part
of daily life. That’s assuredly a long time from now.
The marketing playing field is evening out. As digital rises in popularity, traditional is of course
taking a hit. That’s not to say that traditional will become irrelevant. Each medium has its unique
functions, able to reach different people in different ways.
Time to break down the walls
While traditional marketing isn’t dying, it is changing.
The division between digital and traditional is blurry at best, and arbitrary and unhelpful at
worst. Take an ad inside an ebook, for example. Is this traditional or digital? What about a
commercial that plays both on TV and before a YouTube clip?
It’s time to change the way we think about traditional and digital channels. One isn’t better or
more effective than the other; each has a role to play. Your goal as marketer is to determine what
roles those are and how to use them effectively.
The bottom line
If you’re trying to determine your budget for digital vs. traditional marketing, start with your
target audience. Where are they spending their time? Half of the battle is the message; the other
half is actually getting your message to your customers. Once you have found your audience, let
their preferred channels guide your budget decisions.
Stop thinking digital and traditional. Think customer service, and think results.
LaneTerralever is the agency of the future. A full-service agency is like a good mechanic, able to
utilize the right digital and traditional tools in any situation. See what we can do to get your
message to your audience and drive your bottom line.
HBR.ORG DECEMBER 2013
REPRINT R1312G
When Marketing
Is Strategy
Why you must shift your strategy downstream,
from products to customers by Niraj Dawar
This document is authorized for use only in Faculty's From Marketing Strategy to Execution - WMBA 6667/MRKT 6900-NEW course at Laureate Education - Baltimore, from Aug.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
Brands at an inflection point: do you live or die? The questions to ask, the ...Drthomasbrand Limited
The factors that will drive the growth or the demise of brands in the next twenty years. A critical view of how brands will evolve and devolve & what to do
Mastering in company capability for marketers and business leaders for busine...Drthomasbrand Limited
Executive bespoke or topic-based masterclasses for marketers and executives to deal with business and market challenges in a changed competitive, disruptive and within major market changes. Short course formats, high-level engagement, topics of relevance, building in-house capability for companies, reduce the reliance upon business consultants by building own capabilities, challenging, lateral thinking, results-focussed
The everyday fallacies of marketing technology: doing it right versus doing i...Drthomasbrand Limited
Marketing technology is the most powerful change to marketing and business is known history. This presentation covers key aspects of how to avoid the problems and incorporates the considerations to use marketing and digital technology best in companies.
* In an increasingly copy-cat economy, the new basis of competition is business model innovation.
* Unfortunately, the work of business model innovation is too often left undone, at great cost to the organization's longer term growth opportunities and its profitability. This gap is the outcome of marketing's role increasingly being defined around demand generation and brand communications in increasingly fragmented channels, roles that have required many new marketing subspecialties.
* The CMO is ideally suited to facilitate business model strategy decisions, decisions that must be made by the leadership team as a whole.
* Deploying the CMO to facilitate business model innovation will align brand and business strategy, benefiting the success of both.
This presentation expresses our view on the long term effects of the recession on consumer attitudes and behaviors, and introduces our concept of the M-Powered Era - the next generation of consumers.
Brands Exist to Serve Customers,Not the other way around.But you’d never know that from the way Brands are Managed. But are we acting in Customer focused way or Brand focused way ?Brand Management still trumps Customer Management in most large companies and the focus is increasingly incompatible with Growth. Brand should be in the service of the larger goal: growing customer equity
From product brands to concept brands the evolution of brand managementDrthomasbrand Limited
The idea of concept brands is a useful one to evaluate the extent to which a brand can stretch and create exponential brand and business growth and value. It can help a brand extend into new products, services, markets and segments. It can assist a brand to increase its growth and its value.
In this presentation, we explore what the concept is, how it works and why it matters. We investigate examples of brands that have done it right and brand that are struggling to do it right. We look at what factors make it succeed or fail.
We then review the process and questions as to how to make it work for your brand.
Effective Business Practices 101 (7/8): Market and Environmental Health Consi...Dmitri Tcherbadji
This deck is a part of an eight-day introductory course that I originally designed for the residents of Inle Lake (Nyang Shwe), Myanmar during my volunteer work with Partnership for Change org. This is a basic introductory course for those who wish to start a businesses but aren't sure where to begin or what would be an effective way to run and operate a company geared for Western customers.
This deck is free for anyone to modify and use, but please keep in mind that I do not own copyrights for most of the images on those slides (with some exceptions).
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long...
Digital vs. Traditional Marketing The Debate that Shouldn’t E.docxlynettearnold46882
Digital vs. Traditional Marketing: The Debate that Shouldn’t Exist
June 6, 2014 Jessie Gould
Content Marketing & Content Strategy, Mobile Marketing & Strategy
Really, it’s getting old.
It’s true that in the early days digital marketing was the wild child in the marketing world,
always experimenting with bizarre banner ads and keyword-stuffed webpages. In recent years,
however, the cards have flipped. It’s now popular to laud the accomplishments of digital
marketing and condemn traditional avenues as ineffective. In reality, neither perception is
correct. Here’s why.
Traditional marketing is still effective
Take a moment and imagine a billboard ad you’ve seen recently. Anything specific come to
mind? If so, you can rest assured that billboard advertising is alive and well. Now think of a
commercial, a magazine ad.
Contrary to what some marketers are shouting from the rooftops, traditional marketing is not
dying. In fact, it’s not going anywhere until paper, television, and commutes are no longer a part
of daily life. That’s assuredly a long time from now.
The marketing playing field is evening out. As digital rises in popularity, traditional is of course
taking a hit. That’s not to say that traditional will become irrelevant. Each medium has its unique
functions, able to reach different people in different ways.
Time to break down the walls
While traditional marketing isn’t dying, it is changing.
The division between digital and traditional is blurry at best, and arbitrary and unhelpful at
worst. Take an ad inside an ebook, for example. Is this traditional or digital? What about a
commercial that plays both on TV and before a YouTube clip?
It’s time to change the way we think about traditional and digital channels. One isn’t better or
more effective than the other; each has a role to play. Your goal as marketer is to determine what
roles those are and how to use them effectively.
The bottom line
If you’re trying to determine your budget for digital vs. traditional marketing, start with your
target audience. Where are they spending their time? Half of the battle is the message; the other
half is actually getting your message to your customers. Once you have found your audience, let
their preferred channels guide your budget decisions.
Stop thinking digital and traditional. Think customer service, and think results.
LaneTerralever is the agency of the future. A full-service agency is like a good mechanic, able to
utilize the right digital and traditional tools in any situation. See what we can do to get your
message to your audience and drive your bottom line.
HBR.ORG DECEMBER 2013
REPRINT R1312G
When Marketing
Is Strategy
Why you must shift your strategy downstream,
from products to customers by Niraj Dawar
This document is authorized for use only in Faculty's From Marketing Strategy to Execution - WMBA 6667/MRKT 6900-NEW course at Laureate Education - Baltimore, from Aug.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
Brands at an inflection point: do you live or die? The questions to ask, the ...Drthomasbrand Limited
The factors that will drive the growth or the demise of brands in the next twenty years. A critical view of how brands will evolve and devolve & what to do
Mastering in company capability for marketers and business leaders for busine...Drthomasbrand Limited
Executive bespoke or topic-based masterclasses for marketers and executives to deal with business and market challenges in a changed competitive, disruptive and within major market changes. Short course formats, high-level engagement, topics of relevance, building in-house capability for companies, reduce the reliance upon business consultants by building own capabilities, challenging, lateral thinking, results-focussed
Into the Digital Abyss - or The New "Vortex" of Business? Creating new compan...Drthomasbrand Limited
We all know the world is changing, even if we struggle to grasp the depth of it. The sheer number of industries that are impacted, make us realise just how dramatic these changes are. There are more serious mega-trends than ever before. How we deal with these complexities as companies, will determine the degree of competitive opportunity we create. The better we leverage them, the more we will create companies that define their own market-space. This is the greatest opportunity for all. To make the best of these opportunities, will also entail far greater degrees of risk than before.
Within itself, innovation holds many paradoxes. It can become a rod for the back of a company. It can drive growth. It can motivate people. It can be very difficult to do. It may at some point become impossible to innovate a given product further. This article explores the paradoxes of innovation as a major driver of company success today.
Does market information, marketing and consumer research have a role in busin...Drthomasbrand Limited
In this presentation, I review the status of information and research within companies, and discuss issues and constraints pertaining to the more effective use of information in business and marketing decision making. These touch upon the way in which research is managed in companies, as well as how it is viewed by the executive. To do it well, requires a mind-set change, even a cultural change in many executive teams and companies. Even the talk of "big data", is meaningless unless the company is receptive to the information and its eco-system is prepared for it.
What challenger brands are, how they work and how to become one. Illustrated ...Drthomasbrand Limited
An overview of what challenger brands are and what makes them work. Illustrated through extensive examples. How do you become one, what are the steps and strategies that works.
How to use what makes your country unique to create competitive advantageDrthomasbrand Limited
How to leverage the unique strengths and capabilities of your company, country or region to create a sustainable business with a strong competitive advantage.
This article is done with specific emphasis on emerging markets where many local communities lack the resources or a sustainable way to create a higher standard of living for all. Examples are used to illustrate what countries and regions can do to resolve this challenge.
Essentially, it also endorses the fact that true competitive advantage lies in what a company can truly do authentically.
A view on brand portfolio management, innovation, profitability and corporate...Drthomasbrand Limited
An outline of the kind of strategy a company can pursue to attain its revenue and business growth.
It outlines a number of approaches and what is most relevant for what kind of company.
Disruptive innovation adds enormous value and margins to companies. If a company can create a new industry, this growth is exponential.
Yet, few companies do it well.
Yet, within it, innovation holds its own paradoxes: regular innovation creates expectations from investors and customers. Once the rate starts falling, the company is almost penalised for it, disproportionately.
Most companies pay lip service to innovation.
By remaining young at heart, a company can make the fundamental changes required to become innovative, outside of anecdotal changes that will be short-lived and that will not lead to a high innovation index.
The impact of information and other technology upon organisations and how they interface with their stakeholders and customers - and how they create meaning for their product and service brands, are vital today. We are facing an era of meta-technology, where our insights into, our understanding of and our use of technology, will impact the depth of meaning we create in our brands by the "amount" of information that is added through the application of technology and the value of meaningful content. Social media alone holds many challenges for organisations. This article explores some of these issues and raises key questions about the role of technology for brands, companies and stakeholders.
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
A View On Brand Portfolio Management, Innovation, Profitability And Corporate...Drthomasbrand Limited
A view on how companies can manage their brand portfolios to balance incremental and radical innovation with optimal profitability and the right corporate culture.
The Old Spice campaign endorses two important brand management principles: understand the values that make your brand unique and integrate the media channels you use.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3. No! But also yes… value is still about creating
more than we consume…
• Increasingly, brands are being questioned about their environmental, societal
and labour ethics, fundamental purpose, values, profit margins and integrity.
• This means brands have to find a balance between their diverse stakeholder
interests – one that satisfies all interest groups.
• Yet, reciprocity of interests was never how business was defined – it therefore
fundamentally questions the global economic paradigms. Yet, there are no
clear answers to it.
• It means business needs to find ways to be more productive, without incurring
greater labour or other costs or making staff work too hard; charging too
much for their brands that it distorts the competitive context or value delivery
equation; use inferior materials in the process of production; distort the value
equation for brand users - or do anything that distorts the input: throughput:
output balance.
• It is arguable as to how a brand can do this sustainably… it will rely upon a
very fine balance of interests of value created and value delivered. And all
have to be totally transparent. There is even a limit to what the very best
value delivery can charge.
6. Can true reciprocity between the owners
of capital and society ever exist?
It will require a new mindset!
And greater levels of transparency and engagement.
Yet, we need to create more than we consume, otherwise we will consume the
planet, as we are doing in some ways today! All resources are part of this
equation, capital, natural resources, clean air & water, people skills, etc.
7. Most brands are parity offers,
they do very little that differentiates.
Consumers even see them as being the
same.
8. Real functional innovation will define
consumer and investor value.
• This undermines value in categories, i.e. airlines.
• This undermines consumer choice, because even if there are many
brands, the lack of discernment makes choice almost incidental.
• This undermines category value.
• Over-time, it erodes brand value.
• The only way out of this remains innovation, hence the battle between
Samsung and Apple.
• Innovation will drive higher demand – but it will arguably only be able to
do that up to a point.
• Transparency sets a theoretical limit upon what innovation can charge.
9. The paradox of innovation.
• Innovation holds the seeds of its own demise, just look at Apple today:
innovation “re-sets” consumer expectations to accelerate at an ever
increasing rate.
• The more you innovate as a brand, the more you need to innovate to
remain competitive. I call it the “paradox of innovation”.
10. How brand development evolves.
Customer needs
& wants.
Current
customer
behaviour. Technological
capabilities.
Current
competitive
context. Convergent
industries & lateral
competitors.
THE TREND LINE
Copying/
traditional
differentiation.
Imagination.
Solving basic
problems people
have.
Creating meaning
around ideas/ concepts.
Brands that solve
basic problems.
Traditional research useful Exploratory, experimental, pilots
11. Understanding people, patterns and how
they create meaning and engage.
• Despite fears of “1984”, we are now able to understand:
– Who, where, how, when and why people use brands.
– What works, what does not.
– What they do to engage with brands and other people.
– What they do to create and destroy meaning for themselves and for other people.
– What issues, patterns, viewpoints, new brands and new trends are out there.
– What is talked about and why it matters to people.
– These patterns are critical to understand how to create brands that will deliver the meaning they
want.
• We need to use the data, digital footprint and information at our disposal to really
understand our customers, track their behaviour, understand how they engage, become part
of their frame-of-reference in a natural way.
• This is why data insights will be the new competitive advantage.
13. As long as people have needs; products &
services get named = yes.
• I find the debate about the future of brands ridiculous: whilst people have needs
and companies make things to satisfy these needs, there will be brands.
• What has changed, is that brands have to balance their price against their value
delivery, unless that is fair, these brands will die. Social media accelerates that.
Industries that have no differentiation and that have become commodities, are
under threat. Yet, even in highly commoditised industries, there are better and
worse players.
• So if there are products and services that service needs better than others, they
will bear a name, hence they will be brands. A good name will distinguish itself
from a bad name – and that remains the essence of branding.
• So I find the “no logo” debate a bit futile, even if I buy the sentiment that
underlies it.
• Whilst integrity is now more important for brands; and having a purpose or ideal
to strive for as a brand – one that is more than just profit, as brand custodians,
we can only be the catalyst to remind of and ensure integrity.
15. The Internet has created a widespread
notion that great content is “free”.
• Whilst there are important exceptions to this rule, it is a fact that the
Internet is dominated by free content.
• Beyond this, there is widespread copying of content, by people who would
never consider themselves being “thieves”.
• Price is no longer a definitive determinant of the quality of content.
• This places serious demands upon marketers and brand owners.
• Whilst the the notion of “value” is endless, the notion of “margin” is finite.
• Why pay for a small, local newspaper brand when you can get a global
medium for free?
• The historic logic of value delivery is totally distorted and there is no clear
answer all agrees to.
• This is a fundamental shift for business with no clear answer.
17. This argument is not new…
• The famous article by Levitt, “Marketing Myopia”, is old, yet most companies still
define their brands within set industries.
• This means we remain parochial as brand owners in how we view competition.
This restricts innovation and brand value.
• Competition is always from the viewpoint of consumer-choice, and often bears
little relationship to traditional competitive boundaries.
• Apple redefined many “categories”, again reinforcing that traditional categories are
often irrelevant to consumer decisions about brands.
– An Apple iPod is an MP3 player, a replacement for CD’s, a replacement for a music store and many
other things… it transcends many existing product categories. It very being made many other things
obsolete.
– As convergence grows, this is true for brands like Google, etc.
• Prof Gary Hamel states that 90% of innovation will come from outside of your
industry, so there is little point in reviewing trends within your industry, you need
to look at other industries.
18. This argument is not new (cont.)…
• Industries are overlapping, replacing one another and converging.
• Consumers are making buying decisions between, alongside and across industries
– very rarely even thinking within traditional industry boundaries of brands.
Consumers find solutions to their problems or yearnings, regardless of where they
come from.
• Brands and their value delivery are thus more important than products or
industries, as brands can transcend categories of needs or given sets of
competitors.
• Yet, most brands are not defined this way.
• This gives rise to what I call “concept brands”, brands whose value-set is greater
than the traditional boundaries of industries. Some brands are more able than
others to transcend categories, i.e. Apple and Sony versus Nokia or Toyota.
19. To re-construct value, you need to de-construct how
customers solve problems & reconstruct how value is
created.
Then you need a serious overlay of imagination.
Useful toolkit from
Osterwalder&Pigneur.
21. All of what a brand will ever do, is to retain and grow the
revenue and margins from the customers we have;
and acquire the customers we want,
at the margins we require and consumers are willing to pay.
This is true for any business.
Acquiring
new
customers.
Increased customer value.
More products, same segments.
Building brand value/ business value.
This is detailed overleaf.
22. The number of clients.
The lifetime value of these clients.
The profit margin of these clients.
÷
At the same or a lesser cost to acquire,
retain and service than rivals.
Actual revenue.
Cash-flow.
Actual profit.
Company value.
Profit margin.
Share price.
Growth potential/ sustainability of revenue & profit stream.
Leveraging customers
to create company
and brand value.
Adapted from: MIT Sloan Management Review, Can Marketing Lift Stock Prices? Summer 2011.
Is a function of:
23. 1. Whatever we do is designed to build company value for
stakeholders, both internally & externally. This may change, but
capital will only be available if the trade-off makes sense to
those who have capital.
Stock market
value
24. 2. The tools we use to do this, are revenue and margin derived
from customers: acquiring them, keeping them and growing
them. At the same or less costs than rival companies.
Leverage the
lifetime
value of the
consumer
Stock market
value
25. 3. This means retaining the right customers, growing their
revenue and margins, and acquiring the desired customers.
Leverage the
lifetime
value of the
consumer
Medium
customer
lifetime value
Low customer
lifetime value
High customer
lifetime value
Negative
customer
lifetime value
Potential high
consumer
lifetime value
Stock market
value
26. 4. To do this, we need to identify the right market opportunity; the right
target customers; the right strategy & the right marketing communications/
media and brand delivery.
At the same or a lesser cost than rivals.
Leverage the
lifetime
value of the
consumer
Medium
customer
lifetime value
Low customer
lifetime value
High customer
lifetime value
Negative
customer
lifetime value
Potential high
consumer
lifetime value
What must be done, and
how must it be done, to
achieve incremental growth.
This sets clear and
measurable objectives,
enables accurate specs and
outlines key activities.
It ensures all activities and
resources are aligned to
achieve business growth.
Stock market
value
27. Creating & managing customer value is a function of various
elements that systematically and incrementally build: it is
unlikely that this equation will ever change.
Brand
Communications
expression
Brand
Trade
expression
Infrastructural & marketing costs to deliver the brand
Market
opportunity
or GAP
Value
proposition &
strategy
The alignment of those elements that construct brand value for the
customer
X X X
Brand sales;
brand margin
Brand
delivery
Market, industry and competitive factors
X
The marketplace results achieved
Growth is incremental and multiplies results: the greater the alignment, the better and more efficient the
outcome, conversely, the non-alignment of an element undermines the process of value creation. Optimal
alignment = optimal resource alignment.
28. Brand relevance lies in an ongoing dialogue in
which “brand meaning” is defined and re-
defined.
29. From one-way communication to interactive
engagement.
• The traditional notion was that brand names & identities were “short-hands”
for the brands and what they offer.
• Today, I believe they are instruments of reciprocal engagement between brand
interest groups.
• This means they are:
– Active, not passive.
– Variable.
– Not just identifiers.
– They become the “language” by which a brand engages, not just a name and identity. The
more a brand can create a new language, the stronger it will be. The more it can create its
own set of symbols, dialogue, words, associations, new terminology, new icons, new set of
meanings, the stronger it will bond with contemporary issues and people. This means brands
will either evolve - or they will die.
– They become “creators of meaning” (compare Roberto Verganti), hence a process of value
creation where the brand constructs meaning and value through its ongoing engagement with
customers and other stakeholders.
– This inverts the traditional brand paradigm, where “meaning” is owned by the brand owner.
Now meaning and its related value is in constant flux and gets redefined all the time.
30. “Meaning” is a function of the information contained.
That in turn, is a function of the “new-ness” & “meaningful-ness” of the
information.
That means the process of engagement, determines the value of the meaning
created. So much of the value of a brand lies in how it engages with me… in
brand design terms, this means the traditional concept of “information-
design” gets far greater traction.
31. Meaning gets created in an ongoing
dialogue…
Real dialogue depends upon true reciprocity…
authenticity depends upon the mutual give of meaning...
“Meaning” will only be “meaningful” if it is rewarding to all.
32. Google redefines the relationship and degree of relevance it has
every day… outside of defining the brand, it defines its
access, accessibility, authenticity, IQ and EQ.
Google becomes “me”, and I become my own Google.
This means it awakens fresh
interest in, a new relationship with,
a growing expectation from the
brand every day, hence it redefines
the brand meaning every day. The
brand listens & responds & grows…
hence its value gets redefined.
34. Value is exponential to the degree of
engagement that takes place.
More = Better.
Greater quality = Better.
More meaningful (new) = Better.
More personal = Better.
More unique = Better.
Too structured = Bad.
Too inflexible = Bad.
Too “me” = Bad.
“I” = Good.
36. Conclusions.
• The paradigm is shifting.
• A new context, content, demands a new way of working.
• This means:
– A new reciprocity between the interest groups, one that has no simple and clear answer about how
reciprocal value will be created yet.
– Increased emphasis upon brand value creation.
– A more complex environment where most content is free, undermining the definition of value
further.
– Redefining the ways in which brands are created, managed and how value is delivered to consumers.
– A change in how brands engage with consumers and in how meaning is created.
• Defining an era of meaningful brands, engaging in meaningful ways, delivering
meaning to all stakeholders in a manner that is reciprocal.
• Underlying this, will remain consistent ways in which a brand is managed, but it
will require greater insights, use of information and imagination: to create
meaning in which all stakeholders will benefit.
• Meaninglessness will have no value and no role.
• As brand custodians, what is our role in creating this new meaning?