The document provides an overview of the Dharwad Milk Union (DMU) in India. It was established in 1986 as a cooperative to educate villagers about milk quality and provide milk and dairy products to consumers. The DMU collects milk from village cooperative societies, processes it using automated equipment, and distributes products through an extensive network. It has various departments, facilities, and a board of directors. The DMU aims to maximize farmer incomes while ensuring quality products and consumer satisfaction. A SWOT analysis found strengths in brand reputation but weaknesses in flexibility and promotion.

1. Organization study of
Dharwad Milk Union
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2. 1.Introduction .
2.Company profile.
3.Objectives of the DMU.
4.Quqlity objectives.
5.Vision and mission.
6.Products .
7.Organization structure.
8.Departments.
9.Infrastructer facility.
10.SWOT analysis.
11.Findings and conclusion, recommendation.
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3. INTRODUCTION OF THE COMPANY
• Dharwad Milk Union (DMU) came into existence on 3-3-1986 DMU was
established under co-operative act on 3-3-1986 at Dharwad.
• Establishment:
• The Dharwad Milk Union is Co-operative society among the 13
establishments, under KMF.
• features of Dharwad Milk Union:
• To educate the villagers about milk and its quality.
• To make 'Nandini' as a part of daily life.
• To provide good quality of cattle feed, fodder, veterinary aid seeds, etc., to
the villagers.
• To see that the DCS's are carrying out their activities properly and in an
efficient manner.
• To see that the milk is brought from DCS's to the chilling centers in the
prescribed time.
• To look the accounts of the DCS's supervise the purchase process and
market the milk and milk products.
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4. Company Profile:
COMPANY NAME : Dharwad Co-operative Milk Producers Union
Lakkammanahalli Industrial Area.
P.B Road Dharwad-580004
TYPE OF
OWNERSHIP : Co-Operative Unit .
TEL-NO : 0836-2467643,2461876,2468380.
RAW MATERIAL :Milk 80,000LPD
Water5 to 6 lack ltrs/day
Coal 4 to 5 tone.
CAPACITY OF
PLANT :1,20,OOOLtr’s / Day
12 Tonne milk powder, 10 T Butter, 6 T Ghee.
FINISHED
PRODUCTS : Milk, Butter, Ghee, Gurtz, Pedha, Milk powder,
Ice creams, Curd, Lassi, Khova.
TOTAL INVEST : 7 Crore Rs.
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5. BOARD OF DIRECTORS.
1. Shri B N Arabgond. Chairman
2. Dr M N Venkatramu. M Director
3. Shri N S Asuti. Director.
4. Shri G M Morbad. Director.
5. Shri H G Hiregoudar. Director.
6. Shri S M Hadagali. Director.
7. Shri R N Davagi. Director.
8. Shri U M Hegade. Director.
9. Shri G G Hegade. Director.
10. Govt Dept Officers. 4 Members
11. Govt Nominated. 3 Members
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6. OBJECTIVES OF THE DMU
• Providing hygienic and good quality of milk to the consumers.
• To build the economic strength of the milk producers in villagers.
• To eliminate middlemen's in the business so that the milk producers
receive their appropriate share of bread.
• To educate the villagers about the adulteration of milk and its harmful
effect on the body.
• To see that every citizen becomes healthy by consuming good quality of
milk.
• To make villagers self-viable and build self image.
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7. DMU QUALITY OBJECTS AND QUALITY POLICY:
Quality Objects:
•To develop the quality consciousness among all the producers or
employees of the union.
•To implement the cost reduction in each stage of collection processing and
distribution.
•Make every one aware of the every conservation in dairy.
•To maximize the customers complaints and achieve customer satisfaction.
•To set goals or targets at all levels to achieve continuous improvement.
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8. VISION AND MISSION
• Vision:
• Total quality
• Honesty
• Discipline
• Cleanliness
• Sincerity and dedication
• Respecting each other's, opinions, ideas & feelings.
• Mission:
• Dharwad Milk Union is committed to provide maximum possible price for the milk
supplied by its members and provide necessary inputs to enhance milk production
while ensuring economic viability of the Union.
• It is also committed to provide quality milk products to consumers and emerge as
one of the top most milk union of the co-operative dairy industry in the country.
• At DMU we Endeavor to satisfy the taste and nutritional requirements of the
customers. Through excellence in marketing by DMU committed team, DMU are
committed to offering quality products that provide best value for money.
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9. PRODUCTS
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10. ORGANIZATION STRUCURE:
BOARD of
president
Directors
(8 members)
Ex officers
(5 members)
Procurement
Dept
Transport
Product
president
director
Quality control
Marketing dept
F.G.S& stores
Administrative
dept
M.I.S
Finance dept
Accounts &
purchase
Security dept
Govt nominees
(3 members)
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11. DEPARTMENTS
PURCHASE DEPARTMENT:
• The main work of this department is to purchase various
materials required by different department.
QUALITY CONTROL DEPARTMENT:
• There is a separate laboratory for this. Quality control is very
essential as to maintain the freshness of the milk.
• There are many tests conducted here. The packed milk we get
will have undergone 3 quality tests
HUMAN RESOURCE DEPARTMENT:
• Human resource department is employing the people
developing the resources utilizing maintaining and the
compensating there services in tune with the organizational
requirement with a view to contribute to the goals of
organization.
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12. PRODUCTION DEPARTMENT:
• This department is to follow up production
schedule as per plan and to maintain close and co-
ordinate relationship with other department and
ensures to upgrade the technical efficiency of
production.
PROCUREMENT AND INPUT DEPARTMENT:
• Procurement and input department is play a vital
role in the DMU. In any any milk union this
department handles the procurement of the milk
required amt to the production process.
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13. STORES DEPARTMENT:
• The stores department in DMU follows the
Cordex System (Coded Control System)
FINANCE DEPARTMENT:
• This Department is responsible for keeping all
the inward and outward flow of money of
union.
MARKETING DEPARTMENT:
• Marketing Department is very important part of
Organization marketing of milk and its products
is the greatest responsibility to all the products
before loosing its quality
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14. INFRASTRUCTURE FACILITIES:
Infrastructure facilities in DMU, they have these won chilling center and they
can distribute milk with the capacity of covering the 11 routes and the
capacity is 1, 00,000 LPD.
Other facilities like:
•Security facilities
•Canteen facilities
•Shift: Three shift per day.
•Manual punching card and computer entries will be there
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15. SWOT ANALYSIS
• Strength:
• Nandini enjoys good brand image.
• It has large procurement system.
• Huge infrastructure for processing.
• Competitive prices for all products.
• Wide distribution network leads to regular and timely supply.
• Weaknesses:
• Lack of flexibility in deciding about its operation.
• Perishable commodity.
• Lack of professional manpower.
• Lacking quality consistency because of seasonal changes in the supply of
milk.
• Inadequate sales promotional activity.
• Less buffelo milk.
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16. Opportunities:
• There is a phenomenal scope for innovation in product development.
• packing and presentation.
• Steps to taken to introduce value added products like shrikhands, ice-
creams.
• Yet another aspect can be the addition of infant foods and nutritionals.
• Increasing market demand for milk and milk products.
• Addition of buffalo milk will improve market share.
Threats:
• Increase of competitor's milk vendors in organized sector.
• Flexibility in commission structure by competitors may attract the
distributors.
• No entry barriers for private players.
• Low level of consumer awareness in Dharwad and surrounding areas.
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17. FINDINGS,CONCLUSION AND RECOMMENDATIONS
FINDINGS:
• Dharwad milk union is serving rural region by way of procuring milk through
poor farmers through its formed societies and paying them fair returns.
• Dharwad milk union is equipped with fully automatic systems which ensure
total quality maintenance.
• Through the use of advanced technology.
• The advertisement in local newspaper and local television is very low.
• Pricing strategies of Nandini is appreciated by its customers
SUGGESTIONS
• Organization should try to improve the packaging of the product to prevent
leakage.
• Dharwad milk union must adopt professionalism in its all-working
departments.
• The company should provide some attractive schemes for the regular
consumers as well as retail sellers.
• Offers performance awards annually to encourage employees, agents and
dealers.
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