Communication is the exchange of thoughts, opinions, or information through speech, writing, or signs. Organizational communication differs from usual communication in that it is the structured and directed flow of information within an organization to coordinate activities and reach individual and organizational goals. The key elements of the communication process are the sender, encoding, message, channel, decoding, receiver, and feedback. Communication can be verbal through oral/spoken communication or written communication, or non-verbal through body language and other means. Organizations utilize upward, downward, and lateral/horizontal communication.

1. COMMUNICATION
SHAI JANI
Cyber Security And Data Analytics
Andhra University

3. WHAT IS COMMUNICATION?

4. • The imparting or interchange of thoughts, opinions, or
information by speech, writing, or signs.
• Something imparted, interchanged, or transmitted
• A document or message imparting news, views, information etc.
“Any act by which one person gives to or receives from another
person information about that person's
needs, desires, perceptions, knowledge, or affective states.
Communication may be intentional or unintentional, may involve
conventional or unconventional signals, may take linguistic or
non-linguistic forms, and may occur through spoken or other modes.”

5. What is organizational communication?
And
How is it different from usual communication?

6. “Organizational communication is the process by
which activities of an organization are collected and coordinated to
reach the goals of both individuals and the organization”
“In simple terms it is the information flow that
happens in an organization but the flow of information has got a
structure , direction and process.”

7. The Communication process
Channel
The medium selected by the sender through which the message travels to the
receiver
Types of Channels
Formal Channels
Are established by the organization and transmit messages that are related
to the professional activities of members
Informal Channels
Used to transmit personal or social messages in the organization. These
informal channels are spontaneous and emerge as a response to individual
choices.

8. Elements of the Communication Process
 The sender
 Encoding
 The message
 The channel
 Decoding
 The receiver
 Noise
 Feedback

10. The steps between a source and a
receiver that result in the transference
and understanding of meaning.

11. FORMS OF COMMUNICATION

12. A. VERBAL COMMUNICATION
“Communication by the using language is
simply called as verbal communication ”.
Again verbal communication divides into:

13. ORAL COMMUNICATION
• Oral communication is the interchange of verbal messages between sender and
receiver .
• Oral communication can be terms as ,
“ Spoken communication which can be defined as communicating our
thoughts through words”

14. Forms of Oral Communication

15. PROS..
• It is spontaneous and natural.
• It is, therefore, easy for others to understand .
• The communicator or the person who communicates, is
always physically available.
CONS..
• What is heard is often forgotten.
• Nonverbal communication that supports oral communication may not be
understood by people from other cultures.

16. Written Communication
• Written communication is a creative activity that requires a lot of
imagination and efforts to arrive at the finished product .
• Written communication can be terms as,
“ Transformation of information
through in any written form like letters ,
notices , circulars , memos , reports etc”

17. FORMS OF WRITTEN COMMUNICATION

18. Pros..
• Knowledge and information became available to people who could read.
• Written message are more carefully formulated than oral communication .
• Written communication serves as a reliable record for future reference and
can be used in legal proceedings .
Cons..
• Written communication is generally more expensive to convey a short message .
• Formal in nature so It does not involves personal touch between two parties
• If the written communication is poorly drafted , it mat create misunderstanding and
confusion in the mind of receiver .

19. NON-VERBAL COMMUNICATION
 Non verbal communication is the transfer of meaningful information from one person to
another by means other than written or spoken words

21. Direction of Communication
Upward Downward Lateral

22. -the process whereby the
ideas, feelings, and perceptions of lower-level employee are
communicated to those at higher levels in the organization.
Functions:
• It provides management with needed information for decision
making
• It helps employees relieve the pressures and frustrations of the
work situation.
• It enhances employees’ sense of participation in the enterprise.
• It serves as a measure of the effectiveness of downward
communication.
Upward communication

23. Downward communication
“Such communication is initiated by the organization’s
upper management and then filters downward through the “chain of command”
Lateral/Horizontal Communication
The exchanges between and among agencies and personnel on the same level of the
organization chart.
Horizontal communication aims at:
– Task coordination: (Inter Personal & Departmental)
– Problem solving: (Discussion & Brainstorming)
– Information sharing: (Inter Personal & Departmental)
– Conflict resolution: (Inter Personal & Departmental)