The document discusses the challenges of communication within an organization, focusing on the 'grapevine communication' case study at Alton Products involving Mindy Martin and Al Sharp. After the controversial promotion of Walter Murdoch, tensions escalated between Martin and Sharp, leading to a breakdown in their communication until their boss, William Attridge, intervened to resolve the conflict. Following the intervention, the two employees restored their working relationship, highlighting the importance of open communication in the workplace.

2. Communication in Organization
 Organization Communication is the process by which
activities of an organization are collected and
coordinated to reach the goals of both individuals and
organization.
 We are here in our case study, specifically discussing
the “Grapevine Communication” in an organization.

3. “Heading Off a Permanent
Misunderstanding”
 Company Name: Alton Products
 Immediate Boss: William Attridge
 Managers: Mindy Martin and Al Sharp
 Problem: Appointment of new Midwest Marketing
Director
 Midwest Marketing Director: Walter Murdoch

4. Case Study: Summary…
 Mindy Martin was no longer speaking to Al Sharp. She
was determined to get along with everyone in the
office, so she had taken Al Sharp,(a person having
strong position in case of recommendation of new
marketing manager), out to lunch, praised his work.
 But to her disappointment , Walt Murdoch was given
that position and sent to Topeka.

5. Summary…..
 She and Al Sharp used to call Murdoch "Mr.
Intolerable" because neither of them could stand his
pompous arrogance. She felt that his being chosen was
an insult to her; it made her rethink her entire career.
 Furthermore , the grapevine confirmed her suspicion
that Al Sharp had strongly influenced the decision, she
determined to reduce her interaction with Sharp to a
bare minimum.

6. Summary…
 Soon they both gave up trying to get back in each
other's favor, and they began communicating only in
short, unsigned memos.
 Finally, William Attridge , their immediate boss, could
tolerate the hostility no longer and called the two in
for a meeting. "We’re going to sit here until you two
become friends again”.

7. Summary…
 Martin couldn’t resist the firm attitude of his boss ,
finally expressed all her rage “ Al seems more
interested in dealing with Walter Murdoch." Sharp’s
jaw dropped; he sputtered but could not say anything.
 Now Attridge came up clearing Al Sharp’s position
said:

8. Summary…
 "Walter’s been safely kicked upstairs, thanks in part to
Al, and neither of you will have to deal with him in the
future. But if you’re upset about that promotion, you
should know that Al had nothing but praise for you
and kept pointing out how this division would suffer if
we buried you in Topeka. With your bonuses, you’re
still making as much as Murdoch. If your work here
continues to be outstanding, you’ll be headed for a
much better place than Topeka."

9. Summary…
 Embarrassed, Martin looked at Sharp, who shrugged
and said, "You want to go get some coffee?"
 The next day, the office was almost back to normal.
But a new ritual had been established: Martin and
Sharp took a coffee break together every day at ten.
Soon their teasing and friendly competition loosened
up everyone they worked with.

10. Question:1
 1) What might have happened had William Attridge not
intervened?
Answer : Mindy Martin made a lot of assumptions that she
shouldn't have. She came to many presumptions about Al
Sharp that were unnecessary. In reality, the two were
actually good friends and Al Sharp was just doing his job by
being a manager. I feel that it was very important for this
way, Mindy finally had a chance to share her feelings and Al
Sharp then finally understood what was going on. William
Attridge intervene.

11. Question:2
 2) Are the sources of misunderstanding between
Martin and Sharp common or unusual?
Answer: These sources of misunderstandings are very
common in the workplace. There are always
presumptions made about someone especially
between employees and managers. Talking things out
and discussing the problem is definitely helpful, and
most likely ends up being a different circumstance.