This document discusses organizational culture. It defines organizational culture as the ideas, customs, and social behavior within a particular organization. Organizational culture is formed through the philosophies of founders and top management, socialization of new members, and selection processes. Culture exists on three levels - visible artifacts, espoused values, and basic underlying assumptions. Culture provides unity, loyalty, competition, direction, and identity. It is important for building healthy relationships and extracting the best from team members. The key to creating culture is to treat staff how you want to be treated through living the values, defining and documenting them, teaching them, measuring them, and rewarding behaviors that support the culture.