Harnessing the wealth of information in online communities for parents to gain meaningful consumer insights through netnography as a basis for product and service innovation.
Low Cost / High Impact Mobile and Social Strategies (Joel Warady, Enjoy Life ...Digital Megaphone
In this session, Joel Warady will share a case study that details how a growth brand in the Consumer Packaged Goods space utilizes social and mobile in their overall integrated marketing plan to compete with the Goliaths in the industry. With a relatively small budget and an in-house social team, you will learn first-hand how these grassroots efforts has propelled this company to grow 40% each of the last two years, getting their products into over 14,000 retail stores.
Harnessing the wealth of information in online communities for parents to gain meaningful consumer insights through netnography as a basis for product and service innovation.
Low Cost / High Impact Mobile and Social Strategies (Joel Warady, Enjoy Life ...Digital Megaphone
In this session, Joel Warady will share a case study that details how a growth brand in the Consumer Packaged Goods space utilizes social and mobile in their overall integrated marketing plan to compete with the Goliaths in the industry. With a relatively small budget and an in-house social team, you will learn first-hand how these grassroots efforts has propelled this company to grow 40% each of the last two years, getting their products into over 14,000 retail stores.
Plant power and silence of the brands: the incredible growth of veganism and ...Frank Fenten
600% growth in two years. That's more than a blip.
With Dinosaur's extensive heritage in food, FMCG, health and fitness marketing, we've been looking at what this trend means for brands and how you can profit from it.
Playing the generation game: What’s next for fitness?davecaygill
The fitness and wellness industry is experiencing changing rapidly. Can the traditional gyms keep up with the changing demands of consumers and the innovation coming from boutiques and in the health technology / FitTech space? Let's explore some of the big trends and find out.
This presentation was given as part of a breakfast event @irisworlwide in June 2018 by @davidcaygill.
PMA Del Monte, USAWeekend, Whrrl Case Study 4.7.11dougchavez
Case Study of Del Monte Foods Kibble n Bits brand case study of fully integrated campaign including print, online display, social, geo location and blogger outreach
Yellow sub gastro pub: mock digital marketing campaign & presentationLauren Sittig
2. YELLOW SUB GASTROPUB: This is a mock digital media marketing campaign, focusing on the idea of a new restaurant starting up. This presentation was a group project where we strategically found the best way for the restaurant to open up with a thriving digital presence (across digital platforms) to add to the tangible location. Again, credit to my project partners (team), excellent group to work with: Trever Panter, Eli Jones, and Jesse Baxter.
We're Collecting COVID-19 Shopper Data in BIGtoken. BIGtoken
Yesterday, we began collecting real-time COVID-19 Shopper Data, from consumers across the US.
We hope the results that we collect will help brands & retailers get the right products to where they're most needed most, and better understand consumer needs today.
In the coming days we'll share some of this data and provide the market the ability for specialized data collections that help them service our communities during this unprecedented time.
Images of the COVID-19 survey, an explanation of BIGtoken data collection, and a case study of how to effectively use our data is included in this short deck.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
Plant power and silence of the brands: the incredible growth of veganism and ...Frank Fenten
600% growth in two years. That's more than a blip.
With Dinosaur's extensive heritage in food, FMCG, health and fitness marketing, we've been looking at what this trend means for brands and how you can profit from it.
Playing the generation game: What’s next for fitness?davecaygill
The fitness and wellness industry is experiencing changing rapidly. Can the traditional gyms keep up with the changing demands of consumers and the innovation coming from boutiques and in the health technology / FitTech space? Let's explore some of the big trends and find out.
This presentation was given as part of a breakfast event @irisworlwide in June 2018 by @davidcaygill.
PMA Del Monte, USAWeekend, Whrrl Case Study 4.7.11dougchavez
Case Study of Del Monte Foods Kibble n Bits brand case study of fully integrated campaign including print, online display, social, geo location and blogger outreach
Yellow sub gastro pub: mock digital marketing campaign & presentationLauren Sittig
2. YELLOW SUB GASTROPUB: This is a mock digital media marketing campaign, focusing on the idea of a new restaurant starting up. This presentation was a group project where we strategically found the best way for the restaurant to open up with a thriving digital presence (across digital platforms) to add to the tangible location. Again, credit to my project partners (team), excellent group to work with: Trever Panter, Eli Jones, and Jesse Baxter.
We're Collecting COVID-19 Shopper Data in BIGtoken. BIGtoken
Yesterday, we began collecting real-time COVID-19 Shopper Data, from consumers across the US.
We hope the results that we collect will help brands & retailers get the right products to where they're most needed most, and better understand consumer needs today.
In the coming days we'll share some of this data and provide the market the ability for specialized data collections that help them service our communities during this unprecedented time.
Images of the COVID-19 survey, an explanation of BIGtoken data collection, and a case study of how to effectively use our data is included in this short deck.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
The past year in the food industry has been a year of transitions. The consumer is moving from paper to digital lists. Price has risen as a consideration both at the grocery and when selecting a restaurant and Millennials are impacting food consumption behavior.
Mercer Capital's Value Focus: Food & Beverage Industry | Q1 2016 | Segment: A...Mercer Capital
Mercer Capital's Food & Beverage Industry newsletter provides perspective on valuation issues. Each newsletter also typically includes a macroeconomic trends, industry trends, and guideline public company metrics.
Healthy trends per il retail e per l’industriaLargo Consumo
Le esperienze di industria e retail a confronto sui bisogni emergenti di benessere e cibi sani, sempre più oggetto di sfida anche sul fronte dell’innovazione.
Il nuovo customer journey del consumatore multicanaleLargo Consumo
Un cliente sempre più erratico, tra un canale e l’altro, spinge le realtà del retail a dare risposte in chiave di massima fruibilità della consumer experience.
RETAIL: Le 7 verità da svelare (trend di mercato)Alfacod Group
I consumatori stanno modificando le loro abitudini di acquisto, i retailer devono comprendere il cambiamento e trasformare il punto-di-vendita fisico. Scopri le 7 verità da svelare e rifletti sui 7 trend del mercato retail del futuro.
Hunter Public Relations 2015 Food News Study Abbreviated ReportHunter PR
The 13th Annual Food News Study, comissioned by Hunter Public Relations, examined the top food stories of 2015 in terms of general awareness and concern. The study also explored how food news stories influence consumer behavior and the top media sources for food information - broken out by recipes, general food news and nutrition.
To receive a copy of the full report, including data by specific demographic segments, visit us at www.hunterpr.com/our-pov/foodstudy.html to learn more.
Britain's love of chocolate shows no sign of abating, as the Grocer reported on our recent poll, if shoppers were allowed just one treat, a third would choose chocolate.
Together with the Grocer we investigated consumer's
views towards Confectionery - covering the good, the bad and the ugly, and we wanted to share this research with you.
Harris Interactive interviewed 2,081 members of the British Public aged 16+ through our online Omnibus service, to probe consumer attitudes towards confectionery in general, looking at a range of issues including health, pricing, product size, and displays amongst others.
'Top Ten Trends' that FMCG Gurus suggests to watch out for in 2020. The report explores trends such as; Alternative proteins, Blockchain, Augmented reality, CBD, Sustainability, & Holistic health. FMCG Gurus predicts a shift in consumer attitude, influence and behavior patterns. This report provides a benchmark of how this will evolve.
Hunter PR: The Six Food News Consumers You Need to KnowHunter PR
For the past eleven years, Hunter PR, a leading public relations agency in food, beverage and consumer packaged goods, has conducted an annual Food News Study highlighting the top food stories of the year according to Americans. Last year, with the help of our partners at Libran Research & Consulting, we began taking a deeper look at how Americans consume food-related information and the sources they most trust. From this data, six distinct archetypes of food news consumers emerged.
Meet the Six Food News Consumers You Need to Know. From the Multi-Media Foodie to the Media Averse, understanding the attitudes, behaviors, and media consumption habits of these groups can help food marketers focus their efforts accordingly and deepen their connection to the minds, hearts, and stomachs of their target consumer.
For additional information, contact us at foodnewsstudy@hunterpr.com and keep a look out in early December for the release of Hunter PR's 12th annual Food News Study.
Hunter Public Relations 2016 Food News Study Summary ReportHunter PR
The 14th Annual Food News Study, commissioned by Hunter Public Relations, examined the top food stories of 2016 in terms of general awareness and concern. The study also explored how food news stories influence consumer behavior and the top media sources for food information - broken out by recipes, general food news and nutrition.
Please visit us at www.hunterpr.com/our-pov/foodstudy.html to learn more.
More than one trillion posts from sources like Twitter, Facebook, Tumblr, Reddit and forums between 2010 and 2016. and data from nonsocial are used to analyze ....
sources
Public Health: An individual’s or the government’s responsibility?Ipsos UK
The range of approaches to encourage the public to improve their own health is developing all the time, from taxation to more innovative uses of behavioural science. This presentation at an Ipsos MORI / King's College London event examined where the public see the line between individual and state responsibility, and what implications this has for public health practitioners. For more information on Ipsos MORI's research into public health, visit: http://www.ipsos-mori.com/researchspecialisms/socialresearch/specareas/nhspublichealth/publichealth.aspx
The Next Idea Food and Restaurant Forecast 2019 Robert Ancill
The Next Idea (TNI) anticipates 2019 to be a uniquely pivotal year as the restaurant and food terrain adjusts itself towards an increasingly confident, exploratory, and discerning consumer.
The 20th Anniversary Edition of the HUNTER: Food News Study commissioned by HUNTER examined the top food news stories of 2022 in terms of awareness, consideration, intent and advocacy. The study also explored the top media sources for food information broken out by recipes; general food news and nutrition; food shopping and cooking behaviors; and food personas. Data was reviewed by key demographic group, as well as the age cohorts of Millennials/Gen Z, Gen Xers, Baby Boomers/Matures.
To conduct the study, HUNTER partnered with Libran Research & Consulting, who surveyed 1,001 Americans and 1,000 residents of the UK aged 18 years and older via an email invitation and online survey. The respondent sample was balanced to the U.S. population on key demographics. Results of any sample are subject to sampling variation. For the interviews conducted in this study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points. The survey was implemented Oct. 11 to Oct. 17, 2022, covering the 12-month period from November 2021 through October 2022.
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
This report looks at consumer healthcare trends in Vietnam, Asia. It explores drivers behind the growth in the pharmaceutical industry, changing attitudes to healthcare, prevalence of diseases and treatments. The report considers the relative influence of consumers, pharmacies and healthcare practitioners for marketing budgets.
This special report presents the results of the 2015 Food and Health Survey, focusing specifically on the responses of the 299 Millennials who participated.
For this report, Millennials are defined as those between the ages of 18 and 34. In addition, this report also highlights subgroup differences within the Millennial generation.
An interview with Thomas Schultz-Jagow,
Senior Director of Campaigns and Communications
at Amnesty International. From Martin Thomas’
forthcoming book Go Native: A senior professionals’
guide to social media, published by Global Professional Publishing, February 2017
An analysis of the culture of sustainability and its impact on the food that we eat in the UK in 2025. Just how eco-sensitive and specifically how meat free will the national dinner plate be within the decade to come?
Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
1. The five key trends shaping
our food choices in the UK
over the next decade
June 2016
2. Introduction
The following forecasts are based on our analysis of prevailing
socio-economic trends, expert interviews & an ICM poll of 2,000
16+ UK consumers conducted in February 2016.
The research was commissioned originally on behalf of World
Meat Free Day.
The statistics referenced in this presentation are from the ICM
poll unless otherwise stated.
3. Five consumer food trends
1. The end of excess
2. An app-etite for technology
3. Food gets political
4. Redefinition of ‘good’ parenting
5. Eating sustainably as a public act
4. 1. The end of excess
Sobriety is the new cool and all forms of eating & drinking
excess will become less socially acceptable.
51% of adults are
trying to cut sugar
out of their diet
33% of adults are
actively choosing to
eat less meat
56% of adults are
actively choosing to
eat less saurated fat
49% of adults would
never go on a date
with someone who
is obese
61% of adults ‘would
never go on a date
with someone who
drinks heavily’
5. 2. An App-etite for technology
People will increasingly use mobile technology to arm
themselves with real-time information to make
personal choices about the food that they buy and eat.
35% of 16-24s agree that ‘by
2025 smart technology will
ensure that all of the food we eat
is both healthy for us and
produced in environmentally
sensitive ways’.
Over 40% of UK smartphone users
have used their device in a store –
to compare prices, check product
features and find deals - rising to
56% of 18-24 year-olds. comScore
2015
6. 3. Food gets political
The government’s laissez-faire approach to food policy
will weaken. Taxation (broadly supported by the public)
will be used to encourage positive changes in eating
behaviour.
40% of Britons agree that
‘unhealthy foods should
be heavily taxed’ by 2025
37%
29%
23%
12%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Fast food restaurants Home delivered
take-aways
Processed meat Red meat
Agree with imposition of new tax of 5-10%
7. 4. Redefinition of ‘good’ parenting
Increased social pressure/criticism will influence
parenting food decisions
36%
32%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Not give confectionery to their
children as a snack or a reward
Not give hamburgers or
sausages to their children at
family mealtimes
What is bad for you? (Agree with statement)
By 2025, good parents will generally …
8. 5. Eating sustainably as a public act
Public figures will lead the way in declaring that they
are actively moderating their eating behaviour for the
sake of the environment e.g. eating less meat
54% of adults (rising to 61% of
16-24s) agree that ‘there is more
that I personally could do to help
protect the environment’
36% of adults agree that ‘a meat-
free diet or one where we eat
less meat is better for the
environment’ (48% of 16-19 year
olds)