Please see corresponding blog http://blog.eComm.ec

2. Managing Growth & Profits in the Yottabyte Era

4. http://www.chetansharma.com

5. Mobile Ecosystem TRENDS

6. Mobile Ecosystem is getting Complex Fixed broadband network operator TV creation & distribution Search Other CE creation & distribution Software & applications Mobile Operators Social Networking mPayments Home networking & automation Games Fixed video network operator Music creation & distribution Print creation & distribution Movie creation & distribution Mobile device creation & distribution Consumers Source: Adapted from T-Mobile USA, Inc.

7. Broadband requirements are increasing

9. Arrival of the yottabyte era

10. Source: Calit2 Hiperwall – Highest Resolution Display on the planet 287 million pixels, 70 monitors, 10Gbps connections

14. Data Consumption Trends Source: T-Mobile, 2010 Source: Verizon

15. Mobile Data Traffic Growth 15 Times 29% of the mobile traffic 90% of the mobile traffic 34% of the revenues 17% of the revenues

16. Wireless vs. Wireline By 2013, Mobile will lag Wireline traffic by only 5 years

18. Revenue vs. Usage

19. Unpredictable sources of data growth

20. SOLUTIONS

22. Different IP network needs Web Browsing Throughput Delay Tolerance/Bufferability VoIP Video conf HQ audio Bulk File Transfer High Quality Video Download E-commerce Streaming Video Voice Msg E-mail Telemedicine/ Teletraining Real time HD Video Current Internet Applications Growing Internet Applications Managed Network Applications Key: Gaming “ Burstiness” Source: AT&T

25. Management of Data Requires Multiple Strategies

27. LTE doesn ’t help significantly in the short-term No major impact initially LTE alone is not going to make a significant dent for the next 2-3 years Similarly, getting more spectrum will only go so far

28. Need a holistic approach to data management By pursuing a holistic strategy, costs can be lowered by at least 70% in 5 years

29. CONTEXT DRIVEN ECONOMY

30. Context drives everything Source: Chetan Sharma Consulting, 2010

31. Analytics framework Source: Mobile Advertising, John Wiley, 2008

33. Thank You [email_address] Twitter.com/chetansharma