Karla Orellano Personal Branding

1. PERSONAL BRAND EXPLORATION
Karla I. Orellano
Project & Portfolio I: Week 1
June 1, 2023

2. I am an energetic, people-driven, and passionate creative after
world change through youth revival. I grew up in Puerto Rico and
moved to Florida at the age of 12. I gave my life to Jesus in the
9th grade and spent the years thereafter wandering away
clueless and sinking in the clashing of who God had called me to
be and who I was letting sin determine I was. At the shore of the
Covid pandemic, depression, anxiety and panic attacks had
sucked all life and purpose out of me. That is, until God spoke to
me one day. He declared over me that I was not a child of this
world but His child. This changed my life and broke my chains
right then and there. I have since committed to a relationship with
Jesus that has and continues to free me. I have found purpose in
yielded submission to God and power in knowing my identity in
Christ. I long to steward well that which I have been given, to
spread the message of the one who saved me and to encourage
others to do the same.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Collective Head Advisor
• Talent Acquisition Manager
• Head of Event Planning
BRAND ARCHETYPE - Doing business God’s way
requires time spent in the word, prayer, and
submission to the Holy Spirit. It also requires
discernment in terms of detachment from many
aspects of the industry. Romans 12:2 says “Do not
conform to the pattern of this world, but be
transformed by the renewing of your mind. Then you
will be able to test and approve what God’s, pleasing
and perfect will.” The brand archetype the quiz
determined for me spoke of me as an artist, designer
and maker. I take after my Father! Therefore, I long to
work collectively with a body of creatives who want to
utilize their gifts to glorify Jesus.
VSSL Collective Co-founder for Ministry Through the Arts

4. [Christians of all ages who feel called to bring forth worship for Jesus and to minister to the
nations through all types of artistic genres.]
TARGET AUDIENCE
Hannah McIntyre
Outreach Plan:
• Develop VSSL more
• Call, Text, Email
• Call, by 2025
Christian Director, painter,
photographer
Moises Terrero
Outreach Plan:
• Finish my feature in our song “Bless us”
• Call, Text, Email
• Call, by July 2023
Christian Singer/
Songwriter, Fashion
Designer
Shemar Abdul Outreach Plan:
• Book Full Sail Studio
• Call, Text, Email
• Call, by June 2023
Christian Singer/ Songwriter,
rapper, instrumentalist

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Release VSSL worship album and Freedom pop EP’s with a collective of
christian creatives, begin to do gigs and galleries around Orlando, start a
coffee cart business and develop a small clothing line to sell online.
• Album/EP released in the year of 2025, gigs scheduled and in
motion (a need for organized rehearsals), receiving provision for
business investments, developing designs that are going live on a
website and selling at an acceptable rate to help fund VSSL.
Mid Term: (2030)
• Establish music and arts studio, have artist’s signed, be part of larger scale
events, throw our own gigs, coffee business growth/ established in a rented
space.
‣ Generating content and income from the studio and rentals, healthy
Christian artist’s being supported in creating in
fl
uential arts for
Jesus, audience-following stable enough for our collective to be
recognized by event recruiters, capability to
fi
ll small venues, coffee
shop sales able to sustain a rented place, a strong employee team
and help fund VSSL.
Long Term: (2040)
• Develop VSSL Record Label, VSSL School of Worship Arts, VSSL Mission
Ministries, VSSL Worldwide Events and Festivals
‣ The collective is surpassing previous
fi
nancial goals, has a large
following, is able to
fi
ll stadiums, is supporting various successful
artists across different genres and millions of people are being
impacted by the gospel through the arts

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Word processing software
SOFT
HARD
Novice / Adept / Expert
Of
fi
ce suit software Novice / Adept / Expert
Costumer service Novice / Adept / Expert
Leadership/ Training experience Novice / Adept / Expert
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
Desktop publishing software Novice / Adept / Expert
Event planning/ Hosting Novice / Adept / Expert
Vision casting Novice / Adept / Expert

7. I enable passionate and zealous followers of
Jesus to grow in relationship with their
maker and impact lives with the message of
the gospel by providing encouragement,
leadership, and opportunities for growth both
spiritually and in their craft.
PROMISE

8. CREDENTIALS
Work Experience:
• Associate Trainer, Panera Bread
• Veterinary Assistant, Ban
fi
eld Pet
Hospital
• Chiropractic Assistant, Lerner Family
Chiropractic
• Host, Carrabba’s Italian Kitchen
• Paid Songwriting
Education:
• Entertainment Business Bachelor’s of
Science, Full Sail University (2025)
Leadership Roles:
• Leader, VSSL Collective
• Jesus Nights Leader, Full Sail
• Arts Small Group Leader, Journey
Church

9. COMPETITION
Elijah Spencer
Industry Experience:
• Music producer, Rapper,
Worship Leader, Songwriter,
Instrumentalist, Content creator
Education:
• Recording Arts Bachelor’s of Science
Leadership Experience:
• Co-leader Jesus Nights, Fullsail
• Student Leader, Younglife
• Global Leadership Summit
• Small group leader, Journey Church
• Co-founder, VSSL
Skills and Pro
fi
ciencies:
• Pro Tools
• Mixing and Mastering
• Photography
• Social media
• Sound engineering
Karla I. Orellano
Overall Online Presence:
• 1,306 Followers on Instagram,
• 81 connections, banner not customized, semi-
professional headshot, detailed pro
fi
le, not active on
other social media, LinkedIn URL customized.
• Grade: Average
Industry Experience:
• Entrepreneur, Worship Leader,
Singer, Songwriter, Content-
creator
Education:
• Entertainment Business Bachelors of Science
Leadership Experience:
• Co-Leader Jesus Nights, Fullsail
• Small group leader, Journey Church
• Co-founder, VSSL
Skills and Pro
fi
ciencies:
• Customer Service
• Interpersonal skills
• Event planning
Overall Online Presence:
• 831 followers on Instagram, 2 connections, banner
customized, semi-professional headshot, detailed
pro
fi
le, not active on other social media, LinkedIn URL
not customized.
• Grade: Average

10. COMPETITION
Jack McIntyre
Noteworthy Experience:
• Founder Jesus Nights, FullSail
• Sent on Assignment (Short Film)
• Work Study, Full Sail University
• Standing on Your Faithfulness, Victory Church
Karla I.Orellano
Industry Experience:
• Filmmaker, Writer,
Photographer, Videographer,
Songwriter, Instrumentalist
Education:
• Film Bachelors of Science
Skills and Pro
fi
ciencies:
• Camera Op
• Adobe photoshop
• Video editing
• Gimbal operation
• Canon Cameras
• Arri Alexa
Overall Online Presence:
• 67 followers on Instagram, 73 connections, has banner
image, professional, detailed pro
fi
le, not active on
other social media, LinkedIn URL not customized.
• Grade: Superior
Industry Experience:
• Entrepreneur, Worship Leader,
Singer/Songwriter, Content-
creator
Education:
• Entertainment Business Bachelors of Science
Leadership Experience:
• Co-Leader Jesus Nights, Fullsail
• Small group leader, Journey Church
• Co-founder, VSSL
Skills and Pro
fi
ciencies:
• Customer Service
• Interpersonal skills
• Event planning
Overall Online Presence:
• 831 followers on Instagram, 2 connections, banner
customized, semi-professional headshot, detailed
pro
fi
le, not active on other social media, LinkedIn URL
not customized.
• Grade: Average

11. BRAND POSITION
For creatives of Jesus who have let their dreams lay
dormant or do not know how to use their God-given gifts
for the sake of the gospel, I provide the encouragement,
leadership, community, and tools to help sharpen skills
and launch careers that will impact the world because I,
myself, have been saved and given this vision and
purpose to pursue and trust the Lord with.
“PURPOSE AND FREEDOM”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Small Group Tent
‣ June 4th | Journey Church
• Networking Summit
‣ July 3rd | Full Sail
Digital Marketing
• Primary Content: Photography, video reels, art content,
brand advertisement
• Primary Tools: Instagram, Website, LinkedIn
• Website: Establish my presence online via website for my
core information that requires less updating
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• A leader with a heart for ministry who is passionate
about the arts with a bold/ transparent lifestyle of
coming to the table and seeking
fi
rst love with Jesus
(2025).
Formal Education
• Entertainment Business Bachelor’s of Science, Full Sail
University (2025)
Technical Skills
• Upperroom Internship 2025
• Tribl Internship 2025
• Braveheart Ministries program 2025
Soft Skills
• Financial Peace University, August 2023
• Throw three 30-130 people events, December 2023
• Lead arts small group successfully, July 2023

14. Karla I. Orellano
You know how the world is always searching for
truth, identity, and purpose and is constantly trapped
by pride, fear, and hopelessness? Well, what I do is lead people to the one
who has the answers and is able to set free; Jesus Christ. In fact, I am just a
vessel that believes God is bringing a revival through the youth and with the
arts. So I, hand-in-hand with other believers, have started a collective of
people with the same vision and after that same goal. Are you interested in
working with a group like this?
“

15. REFERENCES
Orellano, KI. (2023) LinkedIn Pro
fi
le: Karla I.
Orellano: Entrepreneur-Singer/ Songwriter-
Visual Artist
Spencer, E. (2023) LinkedIn Pro
fi
le: Elijah
Spencer- Producer, audio engineer, songwriter
McIntyre, J. (2023) LinkedIn Pro
fi
le: Jack
McIntyre- Filmmaker-Scriptwriter-
Photographer- Videographer
Brand quiz - kaye putnam: Psychology driven
brand strategist. Kaye Putnam |
Psychology Driven Brand Strategist. (2023,
May 23). https://www.kayeputnam.com/
brandality-quiz/
Full sail one. Full Sail One. (n.d.). https://
one.fullsail.edu/
O*Net online. O*NET OnLine. (n.d.). https://
www.onetonline.org/
Login • instagram. Login • Instagram. (n.d.).
https://www.instagram.com/