John Wylie's Personal Brand Keynote Presentation for Full Sail University.

1. Personal
Brand
Exploration
Project and Porfolio I:
Week 1
Digital Marketing
March 10 2024
ource: Dave Herring; Unsplash

2. ● Graduate from FSU.
● Enroll in Seminary.
● Graduate from Seminary & be
Ordained!
● Begin as a Deacon in the
Orthodox Church.
● Create Orthodox digital content
online.
● Remain faithful to Christ and
His Church!
Career
Category:
Changing
Careers
Short-Term
Goals
Long-Term
Goals
Source: Julia Volk and Plato Terentev; Unsplash

3. Occupation:
Ministry
Potential Job Titles:
Bishop (Father)
Priest (Father)
Deacon (Father-
Deacon)
Profession
Source: Ron Lach; Pexles

4. Target
Market
All of Humanity
Anyone with a soul
is the goal!
Spiritual
Explorers
Those interested in
the Orthodox “Way”.
Catechumen
People who’ve
commited on a
serious level to
Orthodoxy.
Orthodox
Christians
Baptized believers
in the Eastern
Orthodox Church!

5. “Competition”
John Wylie
• FSU Student
Currently working on BA
• Called to Ministry from a young
age.
Also a Protestant convert to
Orthodoxy.
• Decent following online.
• Christian faithful, explorers,
critics.
• Mostly Protestant followers.
Fr Josiah
Trenham
• Priest in the Orthodox
Church.
• BA from Westmont College in
Santa Barbara, CA
• Master’s from Westminster
Theological Seminary in
Esconido, CA
• Ph.D from University of
Durham, England.
• Ordained a Priest in
Orthodoxy in 1993
• Founder of Patristic Nector
• Thousands of Orthodox
Explorers, Critics, and
Faithful follow his
organization.
Source: OrthodoxWiki & Patristic Nectar Website

6. Identity
Core Values:
Empathy, Mindfulness,
Selflessness, Teamwork, Warmth
Golden Circle:
Why? Strengthening and
encouraging those who feel “far
from God”.
How? Encouraging and inspiring
with online and real-life
content o ntopics of life and
faith.
What? Digital content and real-
life services and liturgies.
Vision:
Leave people feeling encouraged
and inspired. Whether through
content, or real-life
encounter.
Guiding
Principle:
Christ and His presence and
calling on my life.
Passion:
Having meaningful conversations!
Super Power:
My ability to listen and relate
to anyone struggling or going
through a hard time.
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7. What
Sets
Me
Apart?
Promise
Helping those who feel
far from God discover
Him, and grow closer to
Him every day.
Position
Digital / Real-Life
Content

8. Industry Events:
Sunday Liturgy
Every Sunday 7:45AM – 3PM
Antiochian Orthodox North-American Convention
Chicago IL – July 20-27 2025
Gathering of many Antiochian (Eastern Orthodox) Faithful from
around America and the World.
Elevator Pitch
Have you ever wondered if there is any meaning or purpose to
life? Is there more to the rat-race we all face in America / The
West? Could there be a calling or purpose beyond what we are
experiencing? I encourage you to seek after God and the person
of Jesus. Your life will radically change, and you will begin to
see the beauty and meaning behind even the smallest things.
Mentorship:
Fr Methodios Ingles; Priest of my home Perish.
Fr Deacon Luke; Deacon of my home Perish.
NETWORKING
Source: Mehmet Turgot Kirkgoz; Pexles // Antiochian Gathering
Website

9. ● Volume: Zero
● Relevance: High
● Purity: Low
● Diversity: Low
● Validation: Low
● Archetype: Caregiver
● Description: “Also known
as the Saint, altruist,
parent, helper,
supporter, advocate, and
nurturer, the Caregiver
archetype evokes
powerful emotions and
establishes deep
connections with your
customers.”
Digital
Marketing
Online ID Calc.
Scores
Brand
Archetype
Digital Marketing Strategy to Improve Online ID
Calculator Scores While Excluding Brand Archetype
Focus Variables: Volume & Purity
Type of Content: Short-form videos, and blogs. Short form being
5 minutes or under, many being under 60 seconds.
Primary Tools for Distribution: TikTok, YouTube, X, Facebook,
Personal Blog. Source: Kaye Putnam

10. Professional
Development
Transferable
Learning the Liturgy &
Other key Theology
Task: Ask Fr Methodios
for books and study
materials
Date: May 2024
Technical
Video Editing
Task: Grow and develop
my skills in video
editing using
professional tools.
Org: LinkedinLearning
Date: May 2024
Singing
Task: Grow in Confidence
with my singing voice.
Org: Private Voice Coach
Date: June 2024
Public Speaking
Task: Join a Local
Toastmasters Club and
attend monthly meetings.
Org: Toastmasters
Date: May 2024
Source: Milan Cobanov; Pexles.

11. Resources
AC 2025 Home. 2025 Antiochian Archdiocese Convention - Chicago, IL. (2023, July 28).
https://ac2025chicago.org/
Cobanov, M. (n.d.). Pexles Photo. https://www.pexels.com/photo/frescoes-above-the-altar-of-the-all-
serbian-saints-serbian-orthodox-church-in-mississauga-canada-12158127/
Herring, D. (2019, April 4). Photo by Dave Herring on unsplash. Man holding incense burner inside
building photo – Free Israel Image on Unsplash. https://unsplash.com/photos/man-holding-incense-
burner-inside-building-jwVhVBN0M9A?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash
Kirkgoz, M. T. (n.d.). Free stock photo of church, door - pexels. Pexles.
https://www.pexels.com/photo/royal-doors-in-orthodox-church-17571695/
Lach , R. (n.d.). A person praying inside the church · Free Stock Photo - PEXELS.
https://www.pexels.com/photo/a-person-praying-inside-the-church-5985971/
Putnam, K. (2024, January 24). Caregiver brand archetype: Kaye Putnam. Kaye Putnam | Psychology Driven
Brand Strategist. https://www.kayeputnam.com/brand-archetype-caregiver/
Terentev, P. (n.d.). Photo of priest standing on Cathedral · Free Stock Photo.
https://www.pexels.com/photo/calm-elderly-bearded-priest-standing-in-orthodox-cathedral-5889552/
Various. (n.d.). Father Josiah Trenham. Home. https://www.patristicnectar.org/father_josiah
Volk, J. (n.d.). Icon on arched wall of orthodox cathedral · free stock photo.
https://www.pexels.com/photo/icon-on-arched-wall-of-orthodox-cathedral-5272984/
Wiki, O. (n.d.). Josiah Trenham. OrthodoxWiki. https://orthodoxwiki.org/Josiah_Trenham