Personal Brand Presentation Full Sail University Music Business Program Project Portfolio Class

1. PERSONAL BRAND EXPLORATION
Kevin De Los Santos
Project& Portfolio I: Week3
January25, 2019

2. The man himself , Kevin De Los Santoswas born in Kansas CityEmporiain one house
with all his cousins, aunts, and uncles. Atjustafewyears old his strong independent
mother tookhimand her daughter to find better opportunityin NewYork. Thatswhen life
as he knewitwould change for betterandworseas he grewup in thejungle. This is
where Kevin De Los Santos began to find his identity, passion for music,and strong sense of
character.
He’s been musically inclined sinceachild. Playing the guitar, singing,writing,and etc.
He played sportsas well. Doing his best to express himselfand findways to escape his
environment. Towards the end of his high schoolyearwhen his future isathand heasked
himself “Do I followmy heartandwhere God is leading me ? Or do I give up on mydreams
and give in to the pressures of life?WhatwillI be doingwith myfuture?Where do I go?”
ThatswhenaFull Sail came into the picture…
IDENTITY

3. PROFESSION
• A&R for Record LabelDefJam -A&R Managers are creative
people with good business skills and a solid
understanding of the music marketplace. It is
not enough to like the music, an A&R Manager
needs an excellent knowledge of the
contemporary music scene and to understand
what sells.
• Mixing Engineer /Audio Engineer- We are seeking an
experienced audio engineer to join our
education team as a full time instructor! Must
have experience in Pro Tools, Logic, and audio
technology for studio and live applications as
your primary focus is instructing this to the next
generation of audio engineering professionals
• Artist & Repertoire ManagerSocial MediaMarketer & Brand Builder -
• CEO/Founder of ‘Kingsbridge RoyaltyRecords’ & ‘Kingsbridge Royalty
Clothing’ Hero, Maverick, Royal Archetype - producing
brand stories rooted in communityand power. Uplifting others like a
hero. Mybrand is disciplinedand powerful.

4. • DEMOGRAPHICS: 65% Male, 18-45
years old, Predominately(African, Caribbean, Latino,
Afro-Latino, Hispanic,and Caucasian urban
&suburbann folks)while still open and welcoming
of other races. College & Highschool Educated,
Located in middle-America, lowerAmerica.
• PSYCHOGRAPHICS: Enjoys
community, culture,and empowerment of the people.
Loves urban cultureand still having interest in
eleganceand loyalty/royaltywhen needed be.
• IDEAL AUDIENCE MEMBERS: Jessica Herrera-Sinks, HR
Manager (PBR), Krystle Beavis, Marketing Manager (PBR),
Kacy Burke, Senior Marketing Manager (PBR)
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Landan entry-levelassistantengineering positionatFlux Studios in NYC .
‣Connectwith (917) 512-3489and sendafollowup promotionalemailto
info@fluxstudios.net
Mid Term: (2025)
• Lead asuccessfulClothing Brandand Record Label aimedatexpanding my
personal brandand movementasawholewhile stillnetworkingand gaining
industryexperienceasan engineerataRecord Studio.
Long Term: (2040)
• Establisha‘Kingbridge Royalty Records’, ‘Kingbridge RoyaltyClothing’,and my
artistbrand ‘KDOG$’. Gaining sponsorships, endorsement deals,and promotional
events. Expandingworldwide.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED & Current Proficiencies:
SocialMediaMarketing 87%
Adobe Creative Suite 75%
Brand Management 80%
Public Speaking 85%
SOFTHARD
Logic Engineering & Recording 90%
Communication & Team Skills 90%
ProTools Engineering 60%
Protools Recording 70%
SOFTHARD

7. I help professionalstudios inassistantengineering. I help upcoming
public figures and musicians marketand brandwith myknowledge,
skill,and experience in the Music Business Industryand Recording
Arts. Ialso use myunique connections within the industryto help
theseartists, brands,and public figures.
PROMISE

8. CREDENTIALS
Work Experience:
• 12years in songwritingand music production
• 5years in socialmediamarketing
• 1yearAssistantEngineeringatVivid Studios
Education:
• ContentMarketing, Engineering,and Music Business
• Associates of Science in RecordingArts, Bachelors in Music Business
• FullSailUniversity (Exp. 2020)
Awards:
• Nominated for “ The NationalSocietyof Collegiate
Scholars“ (NSCS) an honors organization thatrecognizesand
elevates high-achieving students.

9. COMPETITION
Bronx Native
Amaurys Grullon
• Co-Founder of BronxNative Shop
• Bronx Native clothing brand
• Bronx Native Market
Leadership Experience:
• Leadership awards
• Forbes list magazine
• NewYork Times
• News 12
• The BronxTimes
•Skillsand Proficiencies:
• Public Speaking
• Leadership
• SocialMedia
• Organization
• Video Editing
Kevin De Los Santos
OverallOnline Presence:
BronxNative hasastrong brandand team online
IndustryExperience:
• 2year socialmediamarketing for cattle feed
retailstore
Education:
• Currentstudentenrolled in Music Business & Graduatedwith
Associates of RecordingArts FullSailUniversity
Leadership Experience:
• Footballmiddle schoolto highschool
• CEO of K.R.Rand K.R.C
Skillsand Proficiencies:
• SocialMedia Marketing -
• Adobe Creative Suite
• Public Speaking
OverallOnline Presence:
• Subtle butsolid foundation onlinewith his brand. Everyseason
newfollowersand contentbeing out. Partnershipsand
collaborationswillstrengthen this

10. COMPETITION
Bronx Native
Roselyn Grullon
• Co-Founder/ Partner of BronxNative Shop
• Bronx Native clothing brand
• Bronx Native Market
Leadership Experience:
• NewYork Times
• News 12
• The BronxTimes
Skillsand Proficiencies:
• Public Speaking
• Leadership
• SocialMedia
• Organization
• Video Editing
Kevin De Los Santos
OverallOnline Presence:
BronxNative hasastrong brandand team online
IndustryExperience:
• 2year socialmediamarketing for cattle feed
retailstore
Education:
• Currentstudentenrolled in Music Business & Graduatedwith
Associates of RecordingArts FullSailUniversity
Leadership Experience:
• Footballmiddle schoolto highschool
• CEO of K.R.Rand K.R.C
Skillsand Proficiencies:
• SocialMedia Marketing -
• Adobe Creative Suite
• Public Speaking
OverallOnline Presence:
• Subtle butsolid foundation onlinewith his brand. Everyseason
newfollowersand contentbeing out. Partnershipsand
collaborationswillstrengthen this

11. BRAND POSITION
“YepYepYep...I don't reallyTrusthumans thatmuch these days
Hmm factof the matter is, i trustdawgs more than i trusthumans
Nothin like thatdawg love i tellyou
Notjustanydawg, gottabea PitBull
Yep, that's the onlydawg for me
You don'twant to getcaughtina pitwith oneathem boy!
…Theymake good companions, buteven worse enemies … Itsallon howyou take it”
KEVIN “KDOG$” DE LOS SANTOS
Kevin De Los Santos earned the nickname “KDOG$”
in NewYorkfrom his elderand peerswho moved
asafamilyand unit. Loyaltyand Strong Community.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• RawArtist Organization
‣ Since 2018 https://rawartists.com/boogiedowndogpound
• Tier NightClub Booking & Performance
‣ May2nd, 2018
Digital Marketing
• PrimaryContent: Clothing Brand called “Kingsbridge RoyaltyClothing”
• PrimaryTools: Instagram - promote Merchandise and clothing brands website to boost
sellsand chain exposure through strategic marketing
• Website:(Under Construction)

13. PROFESSIONAL DEVELOPMENT
Mentor
• Armuarys Grullon from BronxNative
Formal Education
• High-school Graduate
• Full Sail Graduate with Associates ion Science in
Recording Arts Marketing
• Currently attending for Bachelors in Music Business
Technical Skills
• Logic Software
• Adobe Creative and Photoshop
• Video and Photo Editor
• Graphic Design
• WordPress 5 Essential Training - Lynda.com, May
2019
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019

14. Kevin De Los Santos
The game has been missing something. Its so oversaturated and I plan to
deliver. The purposeand message behind our brand /movementis to empower our
youthandadults through our culture.
startedand rooted inan urban areawith a universal message that canapplyto the globe....bringingvalue to others. My
brandsand movementalreadyhas the ball rolling and we are only getting bigger likeasnowballdownamountain. I have
Unique connections in the music business and clothing industry thatother people don’thave. Ifyou happen to haveanybitof
interestandwantto find outmore or be apart of this …..feel free to contactme sowe can talkrespectfulbusiness.
“

15. REFERENCES
Raw Artist Organization (2019)
Inc. (n.d.). KDOG$. Retrieved from http://www.rawartists.org/
boogiedowndogpound
Flux Studios NYC: Manhatttan Recording, Mixing, and
Mastering Studio. (n.d.). Retrieved from https://
www.fluxstudios.net/
PBR Career Site. (2019). Social Media Coordinator - Job
Description. Retrieved April 14, 2019, from https://
www.teamworkonline.com/other-sports-jobs/pbrnow/professional-
bull-riders/marketing/social-media-