Communication is defined as the process of sharing and conveying ideas, messages, or information between two or more people through verbal and nonverbal means. There are two major types of communication: verbal which uses spoken and written words, and non-verbal which uses actions, gestures, facial expressions and body language. The key elements of communication are a speaker, message, encoding, channel, decoding, receiver, feedback, and context. The communication process involves a speaker generating an idea, encoding a message, transmitting it to a receiver who decodes and provides feedback.

1. What is
communication?

2. In a group of 5 members,
create a two-minute group
presentation that reflects your
understanding of what
COMMUNICATION is all about.

3. Communication is a process of
sharing and conveying ideas,
messages or information from
one person to another within and
across channels, context, media
and culture (McCornack, 2014)

4. 2 MAJOR TYPES OF COMMUNICATION
1.VERBAL – the use of spoken and
written words in communicating
2.NON-VERBAL- the use of actions,
gestures, facial expressions or body
language in expressing one’s ideas

5. NATURE OF COMMUNICATION
1. It is a process.
2. It occurs between two or more
people (speaker and receiver)
3. It can be expressed through verbal
or nonverbal

6. ELEMENTS OF
COMMUNICATION
1. SPEAKER- the source of information
2. MESSAGE- information, ideas or thoughts
conveyed
3. ENCODING- the process of converting ideas into
words, actions or other forms
4. Channel- the medium or the means of
communication

7. 5. DECODING- the process of interpreting the
encoded message
6. RECEIVER- the recipient of the message
7. FEEDBACK- the reactions, responses or
information provided by the receiver
8. CONTEXT- the environment where the
communication takes place
9. BARRIER- the factors that affect the flow of
communication

8. PROCESS OF COMMUNICATION
The speaker generates the idea.
The speaker encodes an idea or converts the idea into words or actions.
The speaker transmits or sends out a message.
The receiver gets the message.
The receiver decodes or interprets the message based on the context.
The receiver sends or provides feedback.

9. Functions of communication
1. Control- to control behavior
2. Social Interaction- allows individual to interact with
others
3. Motivation motivates or encourages people to live
better
4. Emotional Expression- facilitates people’s expression
of their feelings and emotions
5. Information Dissemination- to convey information

10. MODELS OF
COMMUNICATION
1. SHANNONWEAVER MODEL- depicts
communication as a linear or one-way process.
2. TRANSACTIONAL MODEL- a two-way process of
communication