Communication is a process of sharing messages between a speaker and receiver using various channels and contexts. It involves a speaker generating an idea, encoding it into a message, transmitting it, the receiver decoding the message based on context, and providing feedback. Key elements of communication are the speaker, message, encoding, channel, decoding, receiver, and feedback, occurring within a certain context. Communication serves functions like control, social interaction, motivation, emotional expression, and information dissemination.

2. Communication
is a process of sharing and conveying
messages or information from one person
to another within and across channels,
contexts, media, and cultures
(McCornack, 2014).

3. Nature of Communication
•Communication is a process.
•Communication occurs between two or more
people (the speaker and the receiver).
•Communication can be expressed through written
or spoken words, actions (nonverbal), or both
spoken words and nonverbal actions at the same
time

4. Process
Process of Communication
1. The speaker generates an idea.
2. The speaker encodes an idea or converts the idea
into words or actions.
3. The speaker transmits or sends out a message.
4. The receiver gets the message.
5. The receiver decodes or interprets the message
based on the context.
6. The receiver sends or provides feedback.

5. Elements of Communication
1. Speaker – the source of information or message
2. Message – the information, ideas, or thoughts
conveyed by the speaker in words or in actions
3. Encoding – the process of converting the
message into words, actions, or other forms that
the speaker understands
4. Channel – the medium or the means, such as
personal or non-personal, verbal

6. Elements of Communication
5. Decoding – the process of interpreting the encoded
message of the speaker by the receiver.
6. Receiver – the recipient of the message, or someone
who decodes the message
7. Feedback – the reactions, responses, or information
provided by the receiver
8. Context – the environment where communication
takes place
9. Barrier – the factors that affect the flow of
communication

7. Functions of Communicaton
•Control – Communication functions to control behavior.
•Social Interaction – Communication allows individuals to
interact with others.
•Motivation – Communication motivates or encourages
people to live better.
•Emotional expression – Communication facilitates
people’s expression of their feelings and emotions.
•Information dissemination – Communication functions
to convey information.