The document discusses best practices for driving a successful modern sales organization. It summarizes research from a 2015 sales performance optimization survey. The survey found that sales quotas and revenue attainment have remained flat or decreased despite changes in customer expectations, increased competition, and more complex product offerings. It recommends focusing on insights over features, using analytics to identify top prospects, enabling reps with intuitive technology, and managing change when modifying sales processes. The document also describes how one company implemented an insight-driven sales performance solution using Oracle Sales Cloud to improve productivity, collaboration, and data management.