The document provides tips for optimizing a Facebook fan page for profits. It discusses setting up a fan page with categories, titles, taglines, and customizing the page design. It also recommends adding interactive content like videos, discussions, and third party apps. The document emphasizes building a compelling fan page, setting the right privacy and promotion strategies, and engaging fans to increase profits.

1. Optimizing Your
Presented by
Facebook Fan Page Mari Smith
for Profits
©2010 WhitePaperSource Publishing • Do NOT distribute

2. Get Ready! What we’ll cover…
Facebook marketing – an overview
Using your Profile for business and/or personal?
Privacy issues
Groups vs. Fan pages – which is best?
Building a compelling Fan Page
Optimizing your Fan Page
[Next session: Facebook Engagement: Advanced
Strategies for Building a Loyal Fan Base]
©2010 WhitePaperSource Publishing • Do NOT distribute • Page 2

3. Poll question
What is your primary objective in building a presence on
Facebook?
Create an "outpost" for our fans to connect with us.
Build our email list.
Increase product sales.
Improve customer service.
Raise brand awareness.
Crowdsource new products.
Other.

4. Why market on Facebook?
#1 social network in the world
~500 million active users (logged on during past 30 days)
Half logon daily
Average session time = 55 minutes
Global reach: 70% = outside United States
68% of US Facebook users “more likely to buy on a
positive Facebook friend referral” [eMarketer | Morpace]
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5. Why market on Facebook?
“Eyeballs are monetizable”
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6. Your Facebook Profile for business?
Primary reason to use for professional networking:
NEWS FEED:
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7. Facebook Privacy
Edit settings
Use Friend Lists
Unfriend/block as appropriate
Hide year of birth
Don’t reveal home address
Change your password regularly & don’t share
See 10 Ways To Stay Safe on Facebook:
http://bit.ly/10fbsafety
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8. Group vs. Fan Page?
Groups:
Unlimited members; can’t message past 5,000
Can’t add custom content
Not indexed on Google
Pages:
Unlimited members; can message all or targeted
Can add custom content
Fully indexed on Google
©2010 WhitePaperSource Publishing • Do NOT distribute • Page 8

9. New Community Pages
Favorite cause or topic
Activities and interests
Auto-connected to Pages
“Best collection of shared
knowledge”
Content from Wikipedia
Maintained like a wiki
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10. New Community Pages
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11. Official Page vs. Community?
http://www.facebook.com/pages/create.php
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12. Let’s build Facebook Pages!
What you need to know in advance:
Select the originating Admin with extreme care
Facebook’s TOS
One personal profile *OR* one Business Account
Add at least one more Admin
Discuss the category, content and design ahead of
time
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13. Begin with a checklist
Target Market
Objective
Strategies to implement
Technologies
Track & Measure results
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14. Getting set up
Categories – what you need to know
Choosing a title
Should you have a tagline?
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15. Design your fan page picture
180px by 540px
Can select thumbnail
Could rotate
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16. Add company details
Info tab
About us (mini bio)
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17. Import your blog
Networked Blogs app
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18. Add custom content
Welcome tab
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19. Video message
Primary purpose = click the Like button (become a fan)
Compelling, short, interesting
Explain benefits of WHY a visitor would want to join the
fan page
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20. Video examples
/stevespangler
/johnassarafpage
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21. Add custom content
Storefront
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22. Add custom content
Menu
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23. Add custom content
Live tweets,
blog posts,
Flickr photos
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24. Fan only content
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25. Interactive content
facebook.com/AliceInWonderland
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26. Add an email opt-in box
1. FBML app
2. Copy and paste code
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27. Adjust the settings
Default Landing Tab for non-fans
Filter should
be page + fans
Allow fans to
post content
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28. Start discussion topics
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29. Promote your other networks
Twitter
LinkedIn
YouTube
Your blog
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30. Advanced
Add third party apps
Involver.com
WildfireApp.com
FanAppz.com
BuddyMedia.com
©2010 WhitePaperSource Publishing • Do NOT distribute • Page 30

31. Promote your fan page
Post to profile with Share button
@ tag strategically
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32. Promotion strategy: Plugins
Social Plugins
http://developers.facebook.com/plugins
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33. Promote your fan page
Ezine/email list – suggested calls to action:
“Write on our Facebook wall”
“Connect with us on Facebook”
“Join our Facebook Community”
“Share your story with us on Facebook”
“Do you Like us? Show us some love on Facebook!”
“Like this? Let us know on Facebook!”
Business cards, brochures
©2010 WhitePaperSource Publishing • Do NOT distribute • Page 33

34. Questions?
Blog: marismith.com ASKING A LIVE
QUESTION:
Twitter.com/marismith Already on the phone: (*)
(8) on your telephone to get
Facebook.com/marismith in queue.
Listening online: Call 866-
630-3507, pin 9206; then
press (*) (8)
Outside US/Canada: Call
+1 (503) 295-8000, enter:
(866) 630-3507 (do not dial
'1'), pin 9206. Press (*) (8)
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