This document provides an overview of an SEO presentation titled "SEO aur Mayavi Chudail". It begins with disclaimers that SEO takes time and effort, and is not a quick fix. It then discusses why SEO is important for building long-term value. The presentation philosophy is that SEO should be more technical, strategic, and follow ethics. Specific tips covered include understanding site structure and crawl behavior, maintaining technical hygiene, prioritizing users over Google's guidelines, avoiding technical issues, focusing on high-value content, and measuring performance. The document concludes with future SEO trends and tools used in SEO.

1. SEO aur Mayavi Chudail
Birla
http://bkbirla.in/

2. Why this title for the talk?
It is a boring topic so I thought at least the title
should be interesting
So chose a comics name
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3. Disclaimers
No instant results like late night ads
These are guesses not facts
No time back guarantees
SEO is not OTC drug, it is a prescription drug
I do reserve the right to be wrong
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4. Why SEO?
SEO is not a Mayavi Chudail
Do you have a rich father?
Builds long term value as opposed to short
term benefits
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5. Philosophy
It is more and more technical now
Don’t try to fool around
Think like a google programmer
Become influential
Follow SEO ethics
Strategic not tactical
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6. Real Stuff
Be the tailor
Maintain hygiene
Sab ki suno par apne customers ki karo
Don’t shoot yourself in the foot
Secular first then religious
Structure
Inlinks
Performance
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7. Be the tailor
Measure index size and page types ( site: )
Understand crawl behaviour ( Analytics is not
enough )
Automate measurements and understand
trends
Watch aberrations closely as they can point to
other issues
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8. Maintain Hygiene
Webmasters
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Sitemaps ( coverage and % indexed )
Crawl Rates / Time
Crawl Errors
Structured Data / Rich Snippets
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Analytics
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Shortcuts to key page types
Exclude brand queries
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9. Maintain Hygiene
Robots
Authorship
Rich Snippets
Above the fold content ( don’t juggle HTML,
visual extraction works )
Page size
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10. Sab ki suno par karo customers ki
Read all Matt Cutts says, But don’t believe it
Google is important but they are not going to
use your site
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11. Don’t shoot yourself in the foot
Nofollow to self
No SEO test cases in smoke testing
Robots to allow not deny
Index has staging site
Bad internal/external linking
Broken Links
Duplicate content
Different content for Google
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12. Secular first then religious
Things which impact larger audience first
Kill the beast not the flies
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13. Structure
Make it easy for search engine
Link less but link structured
Convey structure by different signals
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Links
Sitemaps
URL and title structure
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Structure can be more accurate than
classification
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14. Inlinks
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Great Content
Contribution
Humour
Participate
Research
Social Media
Videos
Events
Opensource
Lists
Controversy

15. Performance
VVIP
Measure it everywhere and every page type
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Webmasters
Analytics
Webserver Logs
Pagespeed/Yslow
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16. Tools of the trade
Free
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Analytics ( server side if site is big )
Webmasters
Google.com
SeoBook toolbar
Firebug
Pagespeed
YSlow
Gtmetrix
Moz.com
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17. Dreamy Stuff
Location will be very important
Google will become language driven
Device personalization
Mobile is Godzilla
Google will become more opaque
Social will matter more and more
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18. We killed the beast
And lived happily ever
after
Thanks