SlideShare a Scribd company logo
Google Analytics
In and Out of the Box
Mark Ginsberg
Megacomm 2014
It’s Free!

Flickr
It’s Feature Packed!
But Also Confusing and Daunting

Flickr
Key To Analytics


Look at metrics that matter



Don’t report on metrics for the sake of metrics –
get to business intelligence and understand the
story behind the data



Get actionable takeawaysfrom the data
The Rise of Not Provided

Image Courtesy of
mikearnesen.com
The Olden Days – Jan 2012
It’s Just Gonna Get Higher
Site Search to the Rescue
Configuration – know your URL

Admin > Account > Property > View
> View Settings
Hidden in the Data
Segmentation – Data Awesomeness

Bonus hint – tag your links / campaigns
Advanced Segments FTW!
Custom Reports
Google Analytics Solutions Gallery
Premade Templates Rock!
Custom Report for Import Content Efficiency Analysis
Adding Secondary Dimensions to
Standard Reports
80% Not Provided
Secondary Dimensions – Break it down!
Landing Page as a Secondary Dimension
for KW (not provided)
Takeaways


Actionable data is key



Dig Deeper



Segment for Success



Set up Site Search



Use Custom Reports and Advanced Segments



Secondary Dimensions Are Awesome
Stay in Touch – Happy to help


Mark Ginsberg



Founder of DriveHill Media



Marketing Director – Beyond Stores



mark@drivehillmedia.com



@msginsberg



Skype – msginsberg

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