Paid Search Tips - SMX Israel 2015 - Mark GinsbergMark Ginsberg
Slides from the paid search tips session at SMX Israel in Jerusalem, Nov. 1 2015. The slides cover advanced reports in the Google Adwords Dimensions Tab and methods for refining and improving Google Shopping campaigns.
The document discusses setting up goals and funnels in web analytics to measure key user behaviors and business objectives. It recommends segmenting goals and funnels by factors like browser, screen resolution, and traffic source to better understand user behavior. Multi-channel funnels are presented as a way to more accurately track how users interact across channels. The overall message is the importance of defining proper goals and segmentation and using funnels to evaluate the user journey.
Search analytics and traffic analysis - Pubcon 2011adlift
This document discusses competitive analytics and search engine optimization (SEO). It recommends asking three questions: 1) How do my competitors rank? 2) How much SEO traffic do they drive? 3) Why are they outranking me? It then provides tools like Advanced Web Ranking, SEOmoz, and Majestic SEO to analyze competitors' rankings, traffic, and backlink profiles to identify SEO opportunities.
Digital Marketing Series: Creating a Compelling & Search Engine Optimized Web...CompTIA
Compelling content is the cornerstone of your digital marketing plan. During a CompTIA webinar presented by Dan Shapero, founder, ClikCloud, review industry research covering IT buying patterns and preferences of small to medium-sized businesses. Apply this information directly to content creation, search engine optimization, “Call to Action” development, and how to maximize your marketing efforts with a website that converts. Your website is an essential part of your digital marketing program - make sure it is search engine ready.
BrightEdge Share15 - S302: Beyond the Algorithm – Advanced SEO & Technical Tr...BrightEdge Technologies
This document discusses technical SEO and how it relates to dynamic websites. It notes that technical SEO touches many areas like site architecture, content strategy, and results measurement. The key points are that Google can now crawl dynamic content and execute JavaScript, rendering the full DOM rather than just the HTML source. This means technical SEO remains important for performance, and is critical to the success of content campaigns on dynamic sites. Proper technical implementation allows dynamic and engaging content to be discoverable by search engines.
Google Analytics: Actionable Business Insights & Custom ReportingKate Hamilton-Miller
This document provides an overview of new features and changes in Google Analytics, including newly available reports that can provide actionable business insights. It discusses working with "Not Provided" organic search data since Google's move to secure search, and how to leverage conversion tracking, funnels, and advanced segments. The document also includes primers on analytics terminology and setup.
The document discusses ways for advertisers to improve ROI during an economic recession by tracking consumer trends, optimizing keywords, and using Google AdWords tools. It notes that consumers will rely more on online research and promotions in 2009. It recommends using Google Insights for Search to track trends and examine seasonality. It also describes how Conversion Optimizer and the Content Network can help advertisers maximize profits by optimizing bids and increasing high-performing traffic. A case study shows how one company increased conversions and decreased costs using these tools.
The document discusses web analytics and how it can be used to understand user behavior on a website, optimize the user experience, track the effectiveness of marketing efforts, and increase conversions and returns on investment. It provides definitions and examples of key metrics that can be measured through analytics tools like Google Analytics, and gives a case study showing how one company used analytics to improve seasonal online sales.
Paid Search Tips - SMX Israel 2015 - Mark GinsbergMark Ginsberg
Slides from the paid search tips session at SMX Israel in Jerusalem, Nov. 1 2015. The slides cover advanced reports in the Google Adwords Dimensions Tab and methods for refining and improving Google Shopping campaigns.
The document discusses setting up goals and funnels in web analytics to measure key user behaviors and business objectives. It recommends segmenting goals and funnels by factors like browser, screen resolution, and traffic source to better understand user behavior. Multi-channel funnels are presented as a way to more accurately track how users interact across channels. The overall message is the importance of defining proper goals and segmentation and using funnels to evaluate the user journey.
Search analytics and traffic analysis - Pubcon 2011adlift
This document discusses competitive analytics and search engine optimization (SEO). It recommends asking three questions: 1) How do my competitors rank? 2) How much SEO traffic do they drive? 3) Why are they outranking me? It then provides tools like Advanced Web Ranking, SEOmoz, and Majestic SEO to analyze competitors' rankings, traffic, and backlink profiles to identify SEO opportunities.
Digital Marketing Series: Creating a Compelling & Search Engine Optimized Web...CompTIA
Compelling content is the cornerstone of your digital marketing plan. During a CompTIA webinar presented by Dan Shapero, founder, ClikCloud, review industry research covering IT buying patterns and preferences of small to medium-sized businesses. Apply this information directly to content creation, search engine optimization, “Call to Action” development, and how to maximize your marketing efforts with a website that converts. Your website is an essential part of your digital marketing program - make sure it is search engine ready.
BrightEdge Share15 - S302: Beyond the Algorithm – Advanced SEO & Technical Tr...BrightEdge Technologies
This document discusses technical SEO and how it relates to dynamic websites. It notes that technical SEO touches many areas like site architecture, content strategy, and results measurement. The key points are that Google can now crawl dynamic content and execute JavaScript, rendering the full DOM rather than just the HTML source. This means technical SEO remains important for performance, and is critical to the success of content campaigns on dynamic sites. Proper technical implementation allows dynamic and engaging content to be discoverable by search engines.
Google Analytics: Actionable Business Insights & Custom ReportingKate Hamilton-Miller
This document provides an overview of new features and changes in Google Analytics, including newly available reports that can provide actionable business insights. It discusses working with "Not Provided" organic search data since Google's move to secure search, and how to leverage conversion tracking, funnels, and advanced segments. The document also includes primers on analytics terminology and setup.
The document discusses ways for advertisers to improve ROI during an economic recession by tracking consumer trends, optimizing keywords, and using Google AdWords tools. It notes that consumers will rely more on online research and promotions in 2009. It recommends using Google Insights for Search to track trends and examine seasonality. It also describes how Conversion Optimizer and the Content Network can help advertisers maximize profits by optimizing bids and increasing high-performing traffic. A case study shows how one company increased conversions and decreased costs using these tools.
The document discusses web analytics and how it can be used to understand user behavior on a website, optimize the user experience, track the effectiveness of marketing efforts, and increase conversions and returns on investment. It provides definitions and examples of key metrics that can be measured through analytics tools like Google Analytics, and gives a case study showing how one company used analytics to improve seasonal online sales.
SMX Israel 2013 - Optimizing Adwords with Google AnalyticsAnalytics Ninja LLC
The document discusses integrating Google Adwords and Google Analytics to optimize online marketing. It provides dimensions and metrics for Adwords data in Analytics and techniques for analyzing campaign and keyword performance, including using custom reports, weighted sorting, and top versus right-hand side dimensions. Remarketing strategies are also covered, such as creating remarketing lists with dynamic content.
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
This document discusses strategies for effective local SEO. It recommends optimizing a business's online presence across multiple platforms, including Google My Business, data aggregators, and social media. Regularly updating listings and claiming authoritative profiles is important to control search results and reputation. Both online and offline marketing should be used together to promote the business and drive traffic to the website. Monitoring reviews and reputation is also key to local SEO success.
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh EggFresh Egg UK
At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions.
At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
This document discusses optimization strategies for Google Shopping campaigns. It recommends optimizing product feeds for completeness, relevance and compliance. It also recommends structuring campaigns using product categories and groups to better target ads. Bids should be set based on ROAS goals and benchmark data. Regularly analyzing search query data can help identify missing products or opportunities in other campaigns. Tools like the Vallaeys Shopping Efficiency score can help assess structure and bidding.
This document discusses using Google Analytics to measure website analytics. It provides definitions of key analytics terms and explains how to set up tagging for campaign tracking. The main sections of Google Analytics are outlined for analyzing acquisition sources, user behavior, and conversions. The importance of comparing metrics over time and drilling down into dimensions to understand why certain interactions are occurring is emphasized. Proper tagging of campaigns and setting up goals is highlighted as crucial for attribution and proving return on investment from marketing efforts.
This document discusses Facebook Pixel and how it can be used to track conversions and events on websites and mobile apps. It describes Facebook's standard events that can be tracked like ViewContent, Lead, AddToCart, etc. It also discusses setting up custom conversions to track additional goals beyond the standard events. The document provides information on how to set up and use Facebook Pixel to improve marketing campaigns and measure return on investment.
This document provides an introduction to Google Analytics. It begins with an overview of the presenter's background and experience in online marketing and search engine optimization. It then discusses key concepts in web analytics including traffic sources, popular content, visitor demographics and goal conversions. The remainder of the document focuses on setting up a Google Analytics account properly and reviewing important reports like audience overview, traffic sources and goal conversions to derive meaningful insights and take action.
Marketing Using Google Adwords - IntrodcutionKaushal Shah
The document provides an overview of using Google Adwords for digital marketing. It discusses Adwords facts and figures, including that Adwords accounts for 97% of Google's revenue and businesses see on average $2 in revenue for every $1 spent. The topics covered include introducing Adwords and its benefits, performing keyword research, setting up ad campaigns, using Adwords extensions, optimizing landing pages, and whether Adwords can be profitable. The document aims to help marketers understand and leverage Google Adwords.
SEO and Influencer Marketing - Better TogethergShift
Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.
Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.
In this 45-minute webinar, we reviewed:
~what the gShift & InNetwork acquisition means for digital marketers
~the importance of including Influencer Marketing in the digital marketing mix
~the link between SEO data and Influencers discoverability and audience development
~influencer analytics, kontextURLs and reporting
This document discusses using Google Analytics reports to optimize a website and digital marketing strategies. It provides an overview of the main reporting sections in Google Analytics, including Audience, Acquisition, Behavior, and Conversions. It recommends seven specific reports that every marketer should check, such as conversion rates between mobile and desktop, identifying ways to improve paths through the site, finding low-hanging fruit pages to improve search rankings, and monitoring page load times. The overall message is that Google Analytics can provide actionable data to assess marketing campaigns and drive improvements to the website user experience and performance.
This presentation discusses strategies for optimizing product listings ads on Google and Bing. It covers setting up accounts in Google Merchant Center and Google AdWords to manage product feeds and bidding. Tips are provided for optimizing the product feed data, using attributes, categorization, and bid strategies. Metrics for tracking performance using Google Analytics and Merchant Center reports are also reviewed. Emerging opportunities like rich ads in search on Google are discussed. The presentation is humorously illustrated with references to Chuck Norris.
This document provides an overview of Google Analytics and how to use it to analyze website traffic and marketing initiatives. It discusses setting up Google Analytics tracking, reviewing key reports on audience, traffic sources, popular content, and goals/conversions. It also covers more advanced features like conversion funnels, multi-channel attribution, and real-time analytics. The overall goal is to help users understand their website data and take action to optimize performance.
What Happened to Network Domain & Service Provider in Google Analytics?Angela Hawker
Google Analytics stopped providing Network Domain and Service Provider data, which previously enabled marketers to segment website visitors by filtering out traffic from bots, spam, and internal sources, and build audiences for remarketing ad campaigns.
For companies that relied on this data, there is an alternative for more accurate account-level data to track, identify, and retarget the companies visiting your website, and much more.
Links mentioned in this presentation:
KickFire for Google product explainer video - https://kickfire.wistia.com/medias/jgyau90c5o
5 Ways to Decrease Ad Waste in Google Analytics & Google Ads - https://blog.kickfire.com/5-ways-to-decrease-ad-waste-using-google-analytics
Google Removed Network Domain and Service Provider – What Can You Do About It? - https://blog.kickfire.com/google-removed-network-domain-and-service-provider-what-can-you-do-about-it
Service Provider & Network Domain Disappear from Google Analytics - https://info.kickfire.com/webinar-video-form-google-service-provider-deprecation
Optimize Ad Spend with Keyword Intent Search & Personalization in Google Analytics - https://info.kickfire.com/webinar-video-form-optimize-ad-spend-google-analytics
Eliminate Ad Waste with Account-Based Marketing in Google Analytics - https://info.kickfire.com/webinar-video-form-eliminate-ad-waste-google-analytics
Get started at https://www.kickfire.com/google-deprecation?pmc=LI-SS
Key to B2B Success: Account-Based MarketingDemandbase
The document discusses account-based marketing (ABM) strategies. It outlines the key steps in an ABM process: identifying target accounts using predictive analytics and stakeholder input; developing tailored marketing and sales plans for those accounts; executing programs like advertising, events, and content; and measuring engagement and results by account and territory. The document provides examples of how Demandbase implements ABM, including identifying account attributes, segmenting accounts, and measuring performance differences between targeted and non-targeted accounts.
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.
This document provides an overview of Google Analytics and how to use it to measure website traffic and marketing initiatives. It discusses setting up Google Analytics properly, understanding key terminology, and analyzing important reports to derive insights and take action. These reports include audience overview, traffic sources, popular content, visitor information, and goal conversions. It also covers more advanced features like conversion funnels, multi-channel attribution, mobile analytics, social media tracking, and real-time event monitoring. The overall message is that Google Analytics can provide actionable data to optimize marketing efforts if set up correctly and reports are interpreted properly.
Digital marketing professionals face more selection in tools than ever before. When you find yourself deep within the process of selecting a platform, it can be difficult to know which questions to ask and how to compare your options. Narrowing down a list of platform vendors is only the first step.
As an SEO vendor in this space, gShift finds itself on the other side of this process every day. We have seen the pain points facing most organizational decision makers and understand the challenges facing industry professionals today. For instance, which aspect of your digital marketing strategy are most important for your brand; influencer marketing, content performance, discoverability, etc.? How do you select a platform that best aligns with your goals?
In this webinar, we reviewed the following points:
-SEO Technology Landscape & Market Trends
-What to Look For
-What to Ask
-What is Important in an SEO platform, as ranked by more than 100 SEO professionals
-Coming Up Next with Our SEO Buying Series
We are a full-service advertising agency that offers various services including print advertising, inbound marketing, 3D animation, website development, video production, motion graphics, music scoring, and marketing consultation. The document then outlines various customer engagement and online services including search engine optimization, business blogging, social media marketing, email marketing, email auto-responder, landing page creation, public relations marketing, and reporting. Packages for these online services are detailed as basic, pro, or ultimate.
Google Analytics Konferenz 2019_Google Cloud Platform_Carl Fernandes & Ksenia...e-dialog GmbH
Marketing in the Cloud with Google
It's no secret that "data" and "the cloud" presents a huge opportunity for marketers - but often it's difficult to understand how exactly these famous buzzwords can really help step change performance for a business. In this talk you will learn how Google thinks about marketing in the cloud, what the key use cases are and best practices that will help advertisers prepare for the future.
Reviewing the potential value of Google + as a Web presence point and content marketing distribution channel for Brands and Local Businesses.
Setting up, optimizing, posting to and measuring the overall effectiveness of a Google + page for a business.
SMX Israel 2013 - Optimizing Adwords with Google AnalyticsAnalytics Ninja LLC
The document discusses integrating Google Adwords and Google Analytics to optimize online marketing. It provides dimensions and metrics for Adwords data in Analytics and techniques for analyzing campaign and keyword performance, including using custom reports, weighted sorting, and top versus right-hand side dimensions. Remarketing strategies are also covered, such as creating remarketing lists with dynamic content.
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
This document discusses strategies for effective local SEO. It recommends optimizing a business's online presence across multiple platforms, including Google My Business, data aggregators, and social media. Regularly updating listings and claiming authoritative profiles is important to control search results and reputation. Both online and offline marketing should be used together to promote the business and drive traffic to the website. Monitoring reviews and reputation is also key to local SEO success.
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh EggFresh Egg UK
At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions.
At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
This document discusses optimization strategies for Google Shopping campaigns. It recommends optimizing product feeds for completeness, relevance and compliance. It also recommends structuring campaigns using product categories and groups to better target ads. Bids should be set based on ROAS goals and benchmark data. Regularly analyzing search query data can help identify missing products or opportunities in other campaigns. Tools like the Vallaeys Shopping Efficiency score can help assess structure and bidding.
This document discusses using Google Analytics to measure website analytics. It provides definitions of key analytics terms and explains how to set up tagging for campaign tracking. The main sections of Google Analytics are outlined for analyzing acquisition sources, user behavior, and conversions. The importance of comparing metrics over time and drilling down into dimensions to understand why certain interactions are occurring is emphasized. Proper tagging of campaigns and setting up goals is highlighted as crucial for attribution and proving return on investment from marketing efforts.
This document discusses Facebook Pixel and how it can be used to track conversions and events on websites and mobile apps. It describes Facebook's standard events that can be tracked like ViewContent, Lead, AddToCart, etc. It also discusses setting up custom conversions to track additional goals beyond the standard events. The document provides information on how to set up and use Facebook Pixel to improve marketing campaigns and measure return on investment.
This document provides an introduction to Google Analytics. It begins with an overview of the presenter's background and experience in online marketing and search engine optimization. It then discusses key concepts in web analytics including traffic sources, popular content, visitor demographics and goal conversions. The remainder of the document focuses on setting up a Google Analytics account properly and reviewing important reports like audience overview, traffic sources and goal conversions to derive meaningful insights and take action.
Marketing Using Google Adwords - IntrodcutionKaushal Shah
The document provides an overview of using Google Adwords for digital marketing. It discusses Adwords facts and figures, including that Adwords accounts for 97% of Google's revenue and businesses see on average $2 in revenue for every $1 spent. The topics covered include introducing Adwords and its benefits, performing keyword research, setting up ad campaigns, using Adwords extensions, optimizing landing pages, and whether Adwords can be profitable. The document aims to help marketers understand and leverage Google Adwords.
SEO and Influencer Marketing - Better TogethergShift
Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.
Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.
In this 45-minute webinar, we reviewed:
~what the gShift & InNetwork acquisition means for digital marketers
~the importance of including Influencer Marketing in the digital marketing mix
~the link between SEO data and Influencers discoverability and audience development
~influencer analytics, kontextURLs and reporting
This document discusses using Google Analytics reports to optimize a website and digital marketing strategies. It provides an overview of the main reporting sections in Google Analytics, including Audience, Acquisition, Behavior, and Conversions. It recommends seven specific reports that every marketer should check, such as conversion rates between mobile and desktop, identifying ways to improve paths through the site, finding low-hanging fruit pages to improve search rankings, and monitoring page load times. The overall message is that Google Analytics can provide actionable data to assess marketing campaigns and drive improvements to the website user experience and performance.
This presentation discusses strategies for optimizing product listings ads on Google and Bing. It covers setting up accounts in Google Merchant Center and Google AdWords to manage product feeds and bidding. Tips are provided for optimizing the product feed data, using attributes, categorization, and bid strategies. Metrics for tracking performance using Google Analytics and Merchant Center reports are also reviewed. Emerging opportunities like rich ads in search on Google are discussed. The presentation is humorously illustrated with references to Chuck Norris.
This document provides an overview of Google Analytics and how to use it to analyze website traffic and marketing initiatives. It discusses setting up Google Analytics tracking, reviewing key reports on audience, traffic sources, popular content, and goals/conversions. It also covers more advanced features like conversion funnels, multi-channel attribution, and real-time analytics. The overall goal is to help users understand their website data and take action to optimize performance.
What Happened to Network Domain & Service Provider in Google Analytics?Angela Hawker
Google Analytics stopped providing Network Domain and Service Provider data, which previously enabled marketers to segment website visitors by filtering out traffic from bots, spam, and internal sources, and build audiences for remarketing ad campaigns.
For companies that relied on this data, there is an alternative for more accurate account-level data to track, identify, and retarget the companies visiting your website, and much more.
Links mentioned in this presentation:
KickFire for Google product explainer video - https://kickfire.wistia.com/medias/jgyau90c5o
5 Ways to Decrease Ad Waste in Google Analytics & Google Ads - https://blog.kickfire.com/5-ways-to-decrease-ad-waste-using-google-analytics
Google Removed Network Domain and Service Provider – What Can You Do About It? - https://blog.kickfire.com/google-removed-network-domain-and-service-provider-what-can-you-do-about-it
Service Provider & Network Domain Disappear from Google Analytics - https://info.kickfire.com/webinar-video-form-google-service-provider-deprecation
Optimize Ad Spend with Keyword Intent Search & Personalization in Google Analytics - https://info.kickfire.com/webinar-video-form-optimize-ad-spend-google-analytics
Eliminate Ad Waste with Account-Based Marketing in Google Analytics - https://info.kickfire.com/webinar-video-form-eliminate-ad-waste-google-analytics
Get started at https://www.kickfire.com/google-deprecation?pmc=LI-SS
Key to B2B Success: Account-Based MarketingDemandbase
The document discusses account-based marketing (ABM) strategies. It outlines the key steps in an ABM process: identifying target accounts using predictive analytics and stakeholder input; developing tailored marketing and sales plans for those accounts; executing programs like advertising, events, and content; and measuring engagement and results by account and territory. The document provides examples of how Demandbase implements ABM, including identifying account attributes, segmenting accounts, and measuring performance differences between targeted and non-targeted accounts.
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.
This document provides an overview of Google Analytics and how to use it to measure website traffic and marketing initiatives. It discusses setting up Google Analytics properly, understanding key terminology, and analyzing important reports to derive insights and take action. These reports include audience overview, traffic sources, popular content, visitor information, and goal conversions. It also covers more advanced features like conversion funnels, multi-channel attribution, mobile analytics, social media tracking, and real-time event monitoring. The overall message is that Google Analytics can provide actionable data to optimize marketing efforts if set up correctly and reports are interpreted properly.
Digital marketing professionals face more selection in tools than ever before. When you find yourself deep within the process of selecting a platform, it can be difficult to know which questions to ask and how to compare your options. Narrowing down a list of platform vendors is only the first step.
As an SEO vendor in this space, gShift finds itself on the other side of this process every day. We have seen the pain points facing most organizational decision makers and understand the challenges facing industry professionals today. For instance, which aspect of your digital marketing strategy are most important for your brand; influencer marketing, content performance, discoverability, etc.? How do you select a platform that best aligns with your goals?
In this webinar, we reviewed the following points:
-SEO Technology Landscape & Market Trends
-What to Look For
-What to Ask
-What is Important in an SEO platform, as ranked by more than 100 SEO professionals
-Coming Up Next with Our SEO Buying Series
We are a full-service advertising agency that offers various services including print advertising, inbound marketing, 3D animation, website development, video production, motion graphics, music scoring, and marketing consultation. The document then outlines various customer engagement and online services including search engine optimization, business blogging, social media marketing, email marketing, email auto-responder, landing page creation, public relations marketing, and reporting. Packages for these online services are detailed as basic, pro, or ultimate.
Google Analytics Konferenz 2019_Google Cloud Platform_Carl Fernandes & Ksenia...e-dialog GmbH
Marketing in the Cloud with Google
It's no secret that "data" and "the cloud" presents a huge opportunity for marketers - but often it's difficult to understand how exactly these famous buzzwords can really help step change performance for a business. In this talk you will learn how Google thinks about marketing in the cloud, what the key use cases are and best practices that will help advertisers prepare for the future.
Reviewing the potential value of Google + as a Web presence point and content marketing distribution channel for Brands and Local Businesses.
Setting up, optimizing, posting to and measuring the overall effectiveness of a Google + page for a business.
Google Analytics presentation given by Ben Rogers - Director, Attacat to the Edinburgh Chamber of Commerce during October 2010. Actionable Insights with Google Analytics.
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
Advanced Google Analytics 4.0 by Aviso Digital Sumeet Mayor
Advanced Google Analytics facilitates Data Cllection and processess it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
Sage enterprise intelligence for sage 500RKLeSolutions
The document describes a webcast about Sage Enterprise Intelligence, a business intelligence solution integrated with Sage ERP that allows users to analyze and report on financial and operational data without assistance through intuitive web, mobile, and Excel interfaces in order to make better informed decisions. It provides an overview of the Sage Enterprise Intelligence capabilities and contact information for RKL eSolutions customer account managers for pricing and consulting on Sage and complementary software licenses.
Schema 201: Real World Markup - SMX 2012 NYBenu Aggarwal
The document discusses Milestone Internet Marketing, a digital marketing agency. It provides an overview of the company, including that it was founded in 1998 and has 130 employees. The bulk of the document discusses how implementing schema on websites can help with search engine optimization by improving rankings, reducing bounce rates, and increasing conversions. Case studies show specific clients experienced increased revenue, unique page views, and reduced bounce rates after implementing schema on their websites.
A Deep Dive into the New Google AnalyticsDemandWave
All this time, Google was listening! Google has finally unveiled its new version of Google Analytics. With increased functionality and a new user interface, there is plenty to talk about in this information-packed webinar. Join us for a deep dive into the new Google Analytics and what this means for SEO!
In this Webmarketing123 webinar, you’ll learn:
• The differences between the old and new interface
• How to use the “Quick Insights” feature to see the influence of different variables on your metrics
• The effects that the new “Event Tracking” feature will have on SEO
Your Agency is Wasting Your Money - 9/10/2013 slidesDemandWave
This document summarizes a webinar presented by Mike Turner from webmarketing123 on how to identify underperforming digital marketing agencies and work with high performing agencies. It outlines four signs of an underperforming agency, including lack of agreed upon goals, irregular or uninsightful reporting, providing recommendations without solutions, and not measuring revenue. It then lists five characteristics of high performing agencies such as tailored reporting, educating on best practices, proactively addressing issues, creating custom solutions, and developing integrated strategies. The webinar also provides advice on getting the most from an agency relationship and key questions to ask.
This document provides an overview of capabilities in business performance management and analytics. It discusses critical competencies including executive dashboarding, analytics and insights. It demonstrates dashboard and data analysis capabilities using a sample sales dataset in Tableau. Key recommendations from the data analysis include reviewing pricing and segmentation strategies. The document also discusses data integration and the value proposition of these analytical skills and applications.
Gert-Jan Lagas is Head of Google Analytics 360 Suite voor de Benelux en kent alle ins en outs omtrent Optimize 360. De A/B testing tool waarmee A/B- èn multivariate-testen gedaan kunnen worden. Tijdens zijn sessie staat Gert-Jan stil bij de kracht van deze tool waarbij hij tevens de relatie legt met audiences vanuit DoubleClick.
Meer informatie of ook een event bezoeken? Mail naar: event@orangevalley.nl
A Comparison of Analytics and Tag Management Suites by Piwik PRO and GooglePiwik PRO
A combination of Google Tag Manager and Google Analytics has become the standard in the everyday activities of a data-driven marketer. But what if you’re looking for a more secure and privacy-compliant alternative? Welcome to Piwik PRO Tag Manager, which comes with built-in templates and integrations for Piwik along with a range of popular marketing and web analytics tags. Self-hosted and robust, it complies with the strictest privacy laws. See how the Piwik PRO analytics and tag management suite compares to Google and how you can make it work for your business.
4 Signs Your Agency is Underperforming - SlidesDemandWave
The document outlines signs of an underperforming digital marketing agency and characteristics of high performing agencies. It discusses four signs of an underperforming agency: a lack of steady growth over time, irregular reporting that lacks insights, providing more recommendations than solutions, and not measuring revenue from efforts. Five characteristics of high performing agencies are then presented: tailored reporting based on unique key performance indicators that trends positively, educating on best practices, proactively addressing industry changes, creating customized solutions, and developing integrated marketing strategies. The document concludes with recommendations for evaluating an agency's performance and calculating an agency's revenue opportunity.
The document provides an overview of analytics and marketing data from various sources such as Google Analytics, Google AdWords, Google Webmaster Tools, and social media platforms. It discusses the importance of measuring key metrics for search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. Standard and custom reports are highlighted for each channel to track metrics like traffic, keywords, content, conversions, and engagement. Testing strategies are also proposed to optimize performance.
Convergytics - Data Management, Reporting & Visualization CapabilitiesRandhir Hebbar
Convergytics - One of the fastest growing analytics companies in Asia (as per UK based Global Brands Magazine) talks about its BI & Reporting Capabilities and presents some sample work.
Google my business optimization for 2019Daniel Morell
Showing up on Google My Business (GMB) is not accidental. Understanding what moves the needle is vital to focusing efforts where it matters most.
In this presentation, I show how local search works, what changed in 2018, and some tips and tactics for optimizing in 2019,
I presented this slide deck to members of the Heart of the Valley Chamber of Commerce in Kaukauna, WI on January 10th, 2019.
How to Create an Image ALT Optimization Strategy - Himani Kankaria at SEO Mas...Himani Kankaria
Optimizing image ALT attributes need a strategy. Why? Find out the Why, What, and How to optimize image ALT attributes for businesses that highly depend on images for business such as eCommerce, interior design, fashion designing, etc. Image ALT attribute templates included.
- Why should you think of having a strategy for image ALT text?
- What things to consider before optimizing image ALT attributes?
- How you would optimize image ALT attributes?
- Formulas to create killer image ALT attributes that would help you rank on Google Images
Power Digital - GA4 & BigQuery - CBUS WAW - Scott Zakrajsek.pdfTim Wilson
Scott Zakrajsek's presentation at Columbus Web Analytics Wednesday in November 2023—a brief overview of Google Analytics 4, how and why it integrates with Google BigQuery, and some of the basics of getting that data back out of BigQuery using SQL.
This webinar provided the key components necessary to develop and manage a website so you don’t have to worry about speed, technical SEO, hosting infrastructure, or security while boosting your website traffic and leads by up to 20-30%
Similar to Google Analytics - In and Out of the Box - MegaComm 2014 (20)
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
5. Key To Analytics
Look at metrics that matter
Don’t report on metrics for the sake of metrics –
get to business intelligence and understand the
story behind the data
Get actionable takeawaysfrom the data
6. The Rise of Not Provided
Image Courtesy of
mikearnesen.com
21. Takeaways
Actionable data is key
Dig Deeper
Segment for Success
Set up Site Search
Use Custom Reports and Advanced Segments
Secondary Dimensions Are Awesome
22. Stay in Touch – Happy to help
Mark Ginsberg
Founder of DriveHill Media
Marketing Director – Beyond Stores
mark@drivehillmedia.com
@msginsberg
Skype – msginsberg