A Retailer-Supplier process of managing categories as Strategic Business Units, producing enhanced business results by focusing on delivering consumer value
Juxtaposes finding of the first two PMA Shopper Marketing studies against examples of when retailers and vendors leveraged the insights contained herein.
This document provides an overview of key components of a modern marketing information system and methods for analyzing the macroenvironment. It discusses the importance of internal records, marketing intelligence systems, and procedures for gathering, sorting, analyzing and distributing market data. It also outlines various macroenvironmental factors that marketers monitor, including demographic trends like population growth, age distribution, ethnicity, education levels and household patterns on a global, national and regional scale. Specific examples are given of companies adapting their marketing approaches to better target demographic groups.
The document describes a team proposing the Maya SmartCart for testing at a Target store. The Maya SmartCart would personalize the shopping experience for customers and incentivize the use of Target's REDcard. This would improve customer satisfaction while also providing Target with valuable customer data. The team recommends providing 70 Maya SmartCarts at a Target store in Charlotte, North Carolina to pilot the new shopping cart system.
UWMCC Montreaux Case - First Place by AdrianAdrian Nguyen
The document discusses launching a new chocolate product called Euphoria Pomegranate by Healthy Cravings in the American market. It considers branding, target customers, distribution channels, and sales projections. A regional rollout is selected as the launch plan to gather market insights before a full national launch. The goal is $115 million in annual sales and 0.6% market share by 2015.
Target should implement an add-on to their mobile app to increase brand recognition of their PFresh grocery section and expand their target demographic markets. The app would allow customers to create shopping lists, access grocery deals and coupons, and pick up orders placed through the app. This positions Target as an innovative one-stop shop ahead of competitors. Analysis shows the project would increase guest convenience, establish Target as a leader in technology-driven shopping, and provide overall net present value of $9 billion.
Target Corporate Sustainability & Organic Product Line Campaign ProposalTanner Caputo
This project for my advertising course was centered around creating an fictional advertising campaign proposal for Target. The goal was to promote both corporate sustainability practices as well as the launch of the new Target-branded organic product line. In the proposal, we identified the audience; noted the campaign strengths, weaknesses, & threats; provided sample radio copy and other marketing samples; and suggested an ideal media calendar for scheduling marketing efforts.
13th Alex Marketing Club (catman) Category Management by Dr.Amr AlyMahmoud Bahgat
13th Alex Marketing Club (catman) Category Management by Dr.Amr Aly
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
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للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
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*Contact Bahgat*
M.Bahgat@TheLegendary.Info
The document presents a marketing strategy proposal for Target's Threshold home goods brand. A team of 4 students analyzes Target and Threshold brand facts, the target market, competitive brands, and current SWOT analysis. They propose 3 implementations: 1) "Think Thresh" augmented reality for virtual product placement, 2) celebrity spokespersons and television product placements, and 3) coordinated in-store Threshold displays. An "After" SWOT analysis and to-do list are also included. The proposal aims to super-charge Threshold's profit and brand equity through interactive shopping experiences, social media presence, and increased brand awareness.
Juxtaposes finding of the first two PMA Shopper Marketing studies against examples of when retailers and vendors leveraged the insights contained herein.
This document provides an overview of key components of a modern marketing information system and methods for analyzing the macroenvironment. It discusses the importance of internal records, marketing intelligence systems, and procedures for gathering, sorting, analyzing and distributing market data. It also outlines various macroenvironmental factors that marketers monitor, including demographic trends like population growth, age distribution, ethnicity, education levels and household patterns on a global, national and regional scale. Specific examples are given of companies adapting their marketing approaches to better target demographic groups.
The document describes a team proposing the Maya SmartCart for testing at a Target store. The Maya SmartCart would personalize the shopping experience for customers and incentivize the use of Target's REDcard. This would improve customer satisfaction while also providing Target with valuable customer data. The team recommends providing 70 Maya SmartCarts at a Target store in Charlotte, North Carolina to pilot the new shopping cart system.
UWMCC Montreaux Case - First Place by AdrianAdrian Nguyen
The document discusses launching a new chocolate product called Euphoria Pomegranate by Healthy Cravings in the American market. It considers branding, target customers, distribution channels, and sales projections. A regional rollout is selected as the launch plan to gather market insights before a full national launch. The goal is $115 million in annual sales and 0.6% market share by 2015.
Target should implement an add-on to their mobile app to increase brand recognition of their PFresh grocery section and expand their target demographic markets. The app would allow customers to create shopping lists, access grocery deals and coupons, and pick up orders placed through the app. This positions Target as an innovative one-stop shop ahead of competitors. Analysis shows the project would increase guest convenience, establish Target as a leader in technology-driven shopping, and provide overall net present value of $9 billion.
Target Corporate Sustainability & Organic Product Line Campaign ProposalTanner Caputo
This project for my advertising course was centered around creating an fictional advertising campaign proposal for Target. The goal was to promote both corporate sustainability practices as well as the launch of the new Target-branded organic product line. In the proposal, we identified the audience; noted the campaign strengths, weaknesses, & threats; provided sample radio copy and other marketing samples; and suggested an ideal media calendar for scheduling marketing efforts.
13th Alex Marketing Club (catman) Category Management by Dr.Amr AlyMahmoud Bahgat
13th Alex Marketing Club (catman) Category Management by Dr.Amr Aly
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
The document presents a marketing strategy proposal for Target's Threshold home goods brand. A team of 4 students analyzes Target and Threshold brand facts, the target market, competitive brands, and current SWOT analysis. They propose 3 implementations: 1) "Think Thresh" augmented reality for virtual product placement, 2) celebrity spokespersons and television product placements, and 3) coordinated in-store Threshold displays. An "After" SWOT analysis and to-do list are also included. The proposal aims to super-charge Threshold's profit and brand equity through interactive shopping experiences, social media presence, and increased brand awareness.
Fundamentals Of Marketing & Customer Serviceguest082e19
This Presentation helps the beginner, to explore makreting concepts & to build insight to whom ever been intrested in establishing a poisition in Today's competing market.
Target uses various social media platforms like Facebook, Twitter, Pinterest, YouTube, and Instagram to increase brand awareness and engage with customers. It posts about products, sales, and responds to customer complaints. While Target has an active social media presence, it could improve engagement by using more interactive posts and increasing YouTube content. The company also lacks unified branding across some location-specific Facebook pages.
- Market segmentation involves dividing a market into distinct groups based on variables like geography, demographics, psychographics, and behaviors. These variables are used to segment both consumer and business markets.
- Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors. Generational cohorts like Baby Boomers and Millennials have distinct characteristics that marketers consider.
- Business markets can be segmented using demographic factors, operating variables, purchasing approaches, situational factors, and personal characteristics of buyers. This allows targeting business segments differently.
The document discusses branding strategies for oil companies. It defines key branding concepts like corporate brand reputation and image. It highlights challenges in the oil and gas sector like lack of product differentiation and disloyal customers. The document recommends integrating CSR initiatives with company vision to build brands. It emphasizes using an integrated marketing communications approach including digital advertising, public relations, and event management to effectively communicate with stakeholders.
This seminar report discusses network marketing, with a focus on lessons that can be learned from Amway's operations in India. It provides an overview of network marketing and defines it. It then describes some of Amway's best practices in India, including conducting market research, improving products and training, and developing a strong distribution network. Finally, it discusses benefits of network marketing like leverage and low costs, and lessons like the importance of market research, compensation plans, and building relationships.
Sales Power Strategies: Keys to Thriving in the New Normal SAP Ariba
The document discusses strategies for sales teams to thrive in today's changing business environment. It outlines four levels of strategy - messaging, sales management, accounts/business units, and individuals. It emphasizes the importance of segmenting customers and tailoring selling strategies based on how different customer segments buy. Some key customer segments discussed are partner buyers, solution sponsors, competitive buyers, repetitive/commodity buyers. The document also addresses challenges such as longer sales cycles, increased competition, and the need for salespeople to provide strategic value rather than just taking orders.
This document provides an overview of retail strategy and concepts through a series of PowerPoint slides. Some key points include:
- Retail strategy involves determining a target market, retail format for satisfying customer needs, and bases for building sustainable competitive advantages.
- Elements of a strong retail strategy include focusing on a specific target market, developing a unique retail format, and sources of competitive advantages like exclusive merchandise, customer loyalty programs, and efficient supply chain management.
- Developing a competitive advantage requires focusing resources, but also limits a retailer's flexibility over time. Successful strategies balance focus with the ability to adapt to changes.
Marketing management introduction - unit i - EMBA - purbanchal universitySinga Lama
Strategic market management involves analyzing a company's situation, assessing opportunities, identifying target markets, setting goals and strategies, and implementing a timeline and budget. The process includes planning, implementation, and control. Planning involves a SWOT analysis, goal setting, and deciding on the marketing mix. Implementation puts the plan into action through programs, schedules, and product availability. Control compares results to goals and benchmarks to evaluate performance and make adjustments. Strategic market management takes a holistic, integrated approach to create superior customer value.
The document outlines a kids holiday gifting strategy for Target Corporation. It analyzes Target's target markets, competitors, strengths/weaknesses, and key findings from a survey. It then proposes four coordinated strategies: 1) hosting in-store events focused on toys and games for kids ages 4-8, 2) gaining traction on social media platforms like YouTube by targeting kids ages 8-13, 3) increasing engagement on Target's mobile app for kids 8-13 by offering discounts and ads, and 4) improving supply chain management and sales forecasting models to predict demand and prevent out-of-stock issues.
Meaning of Market, Marketing, Scope of Marketing Management, Difference between marketing & selling, Retail marketing, retail organisation, store and non-store retailing.
Chapter 4 customer buying behavior (original)jayvee galicia
Customer buying behavior involves a consumer's attitudes, preferences, intentions, and decisions when purchasing products or services. The NPD Group collects data on customer buying behavior to help retailers and vendors make better decisions. The buying process begins with need recognition, either for utilitarian needs like tasks or hedonic needs like pleasure. Customers then search for information internally or externally and evaluate alternatives based on attributes and importance before making a purchase decision and posting an evaluation. Retailers aim to influence consideration sets and build loyalty through satisfaction.
Create a cost-efficient marketing strategy with our content ready Marketing Resource Management PowerPoint Presentation Slides. The marketing effectiveness PowerPoint complete deck includes readymade templates like capture market insights, global market potential graphical & tabular format, survey insights, opportunity analysis, connect with customers, creating customer value & loyalty, purchase stage, moderate effect of customer decision making, medium that influence purchase decision, analysing business situation, consumer market segmentation, build strong brands, create brand equity, brand positioning framework, develop strategic positioning, competitive analysis, shape the marketing offerings, setting product strategy, designing & managing services, develop pricing strategies, communicate the value, marketing reach by channels, introducing new market offerings, new product detailed overview, tapping into global markets etc. The biggest advantage of time optimization presentation deck is that it is fully editable in powerpoint, you can change the color text and font style without any hassle to suit your business needs. Download this visually appealing market research presentation deck to create successful long-term growth. Display detailed awareness with our Marketing Resource Management PowerPoint Presentation Slides. They will appreciate your hands-on approach.
The document discusses the marketing mix, also known as the 7Ps of marketing. It describes each element of the marketing mix (product, price, place, promotion, people, physical evidence, and process) and how marketers use the marketing mix to satisfy customers and gain a competitive advantage. It also discusses how marketers analyze buyer behavior, assemble the appropriate marketing mix based on target customers, and develop a marketing plan to implement marketing strategies and achieve marketing objectives.
Advertising & Consumer Behavior, Lecture VI by Pekka Mattilapekkamattila
This document summarizes an advertising and consumer behavior lecture given by Pekka Mattila on December 6, 2010. It discusses various topics related to advertising such as message processing, creative tactics, advertising experiments, and trade promotions. It also outlines the structure of the final exam which will involve essay questions and a personal reflection on prior assignments.
Marketing Strategies to Attract the CustomersAhmadShabirReza
businesses nowadays growing fast around the world. The industry comprises of various sub-sectors which include the business sector, restaurant and resort. The tourism and hospitality industry is a sector that most countries around the world try to develop. The industry has been one of the major employers throughout the world. The business being a vital part of the wider hospitality industry occupies an important place in the economy of most countries.
Mountain Man Brewing Company is facing challenges as light beer sales increase and premium beer sales decrease. Their Mountain Man Light brand has higher costs but lower prices than their flagship Mountain Man Lager brand. The company must decide whether to invest in growing Mountain Man Light through advertising or risk cannibalizing sales of their core Mountain Man Lager brand.
Novatine hit record market share levels in October, driven by the new Purple flavor and increased distribution. Novatine gained 2.2 share points and 12% volume growth over the last 4 weeks compared to last year. Shipments were also up 15.7% in October and 9.7% year-to-date, exceeding forecasts. However, some risks remain from softer sales at Costco and Safeway in October. The report provides an overview of Novatine's market performance and identifies growth drivers like the Purple flavor launch as well as areas for improvement such as link scores for the new TV ad.
This document discusses various types of sales promotions used by the Corpus Christi Hooks minor league baseball team and in general. It covers consumer promotions like discounts, giveaways and sponsorships used by the Hooks to drive attendance. It also discusses trade promotions commonly used between manufacturers and retailers, such as price discounts, slotting fees, trade incentives and trade shows. The document provides examples and discusses the benefits and problems of different promotional techniques.
1. A consumer market consists of household consumers who purchase goods for personal or family use rather than for resale.
2. Key characteristics of a consumer market include that it is a marketplace catering to individual consumers, with goods bought for individual or family consumption rather than resale.
3. Examples of goods purchased for individual use include clothes and shoes, while groceries, fuel and cars are typically for family consumption, and large appliances like refrigerators and beds are generally not for resale.
This document provides an overview of key marketing management concepts for MBA exam preparation. It discusses topics such as differentiation strategy, marketing vs selling, the marketing concept, advantages of strong brands, attracting and retaining customers, the buying decision process, target marketing activities, service differentiation, price setting, consumer behavior factors, pricing policy, the product life cycle, market segmentation, purchase decision roles, needs hierarchy, competitive forces, business markets, competitor analysis, defending market share, packaging, customerization vs customization, relationship marketing, perceived risk, Generation Y criteria, megatrends, sustaining market growth, and production mix vs line. The document advises elaborating points and including examples when answering exam questions.
1. There is widespread debate in the industry around defining shopper marketing, with various definitions focusing on different aspects such as reach, activities, and program initiator.
2. The most encompassing definition is "shopper-centric marketing," which focuses on satisfying shoppers' needs through relevant information, store experiences, and ease of purchase, regardless of the specific marketing stimulus or who funds it.
3. Shopper marketing should aim to reach shoppers through in-store and out-of-store activities designed to influence purchase decisions at any point when shoppers are considering a product category.
Assessment of most selling staples & FMCG products in mop & pop stores close ...BHOMA RAM
The document provides an overview of strategic planning in a military context. It discusses how strategic planning begins with proper administration and organization to define roles and responsibilities. This ensures efficient coordination and eliminates overlap. The document also outlines the basic classifications of military strategy - grand strategy, strategy, operations, and tactics - which help structure the chain of command and divide responsibility between levels. Overall, the document emphasizes how effective administration and organization are prerequisites for successful strategic planning in any large group pursuing an objective.
Fundamentals Of Marketing & Customer Serviceguest082e19
This Presentation helps the beginner, to explore makreting concepts & to build insight to whom ever been intrested in establishing a poisition in Today's competing market.
Target uses various social media platforms like Facebook, Twitter, Pinterest, YouTube, and Instagram to increase brand awareness and engage with customers. It posts about products, sales, and responds to customer complaints. While Target has an active social media presence, it could improve engagement by using more interactive posts and increasing YouTube content. The company also lacks unified branding across some location-specific Facebook pages.
- Market segmentation involves dividing a market into distinct groups based on variables like geography, demographics, psychographics, and behaviors. These variables are used to segment both consumer and business markets.
- Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors. Generational cohorts like Baby Boomers and Millennials have distinct characteristics that marketers consider.
- Business markets can be segmented using demographic factors, operating variables, purchasing approaches, situational factors, and personal characteristics of buyers. This allows targeting business segments differently.
The document discusses branding strategies for oil companies. It defines key branding concepts like corporate brand reputation and image. It highlights challenges in the oil and gas sector like lack of product differentiation and disloyal customers. The document recommends integrating CSR initiatives with company vision to build brands. It emphasizes using an integrated marketing communications approach including digital advertising, public relations, and event management to effectively communicate with stakeholders.
This seminar report discusses network marketing, with a focus on lessons that can be learned from Amway's operations in India. It provides an overview of network marketing and defines it. It then describes some of Amway's best practices in India, including conducting market research, improving products and training, and developing a strong distribution network. Finally, it discusses benefits of network marketing like leverage and low costs, and lessons like the importance of market research, compensation plans, and building relationships.
Sales Power Strategies: Keys to Thriving in the New Normal SAP Ariba
The document discusses strategies for sales teams to thrive in today's changing business environment. It outlines four levels of strategy - messaging, sales management, accounts/business units, and individuals. It emphasizes the importance of segmenting customers and tailoring selling strategies based on how different customer segments buy. Some key customer segments discussed are partner buyers, solution sponsors, competitive buyers, repetitive/commodity buyers. The document also addresses challenges such as longer sales cycles, increased competition, and the need for salespeople to provide strategic value rather than just taking orders.
This document provides an overview of retail strategy and concepts through a series of PowerPoint slides. Some key points include:
- Retail strategy involves determining a target market, retail format for satisfying customer needs, and bases for building sustainable competitive advantages.
- Elements of a strong retail strategy include focusing on a specific target market, developing a unique retail format, and sources of competitive advantages like exclusive merchandise, customer loyalty programs, and efficient supply chain management.
- Developing a competitive advantage requires focusing resources, but also limits a retailer's flexibility over time. Successful strategies balance focus with the ability to adapt to changes.
Marketing management introduction - unit i - EMBA - purbanchal universitySinga Lama
Strategic market management involves analyzing a company's situation, assessing opportunities, identifying target markets, setting goals and strategies, and implementing a timeline and budget. The process includes planning, implementation, and control. Planning involves a SWOT analysis, goal setting, and deciding on the marketing mix. Implementation puts the plan into action through programs, schedules, and product availability. Control compares results to goals and benchmarks to evaluate performance and make adjustments. Strategic market management takes a holistic, integrated approach to create superior customer value.
The document outlines a kids holiday gifting strategy for Target Corporation. It analyzes Target's target markets, competitors, strengths/weaknesses, and key findings from a survey. It then proposes four coordinated strategies: 1) hosting in-store events focused on toys and games for kids ages 4-8, 2) gaining traction on social media platforms like YouTube by targeting kids ages 8-13, 3) increasing engagement on Target's mobile app for kids 8-13 by offering discounts and ads, and 4) improving supply chain management and sales forecasting models to predict demand and prevent out-of-stock issues.
Meaning of Market, Marketing, Scope of Marketing Management, Difference between marketing & selling, Retail marketing, retail organisation, store and non-store retailing.
Chapter 4 customer buying behavior (original)jayvee galicia
Customer buying behavior involves a consumer's attitudes, preferences, intentions, and decisions when purchasing products or services. The NPD Group collects data on customer buying behavior to help retailers and vendors make better decisions. The buying process begins with need recognition, either for utilitarian needs like tasks or hedonic needs like pleasure. Customers then search for information internally or externally and evaluate alternatives based on attributes and importance before making a purchase decision and posting an evaluation. Retailers aim to influence consideration sets and build loyalty through satisfaction.
Create a cost-efficient marketing strategy with our content ready Marketing Resource Management PowerPoint Presentation Slides. The marketing effectiveness PowerPoint complete deck includes readymade templates like capture market insights, global market potential graphical & tabular format, survey insights, opportunity analysis, connect with customers, creating customer value & loyalty, purchase stage, moderate effect of customer decision making, medium that influence purchase decision, analysing business situation, consumer market segmentation, build strong brands, create brand equity, brand positioning framework, develop strategic positioning, competitive analysis, shape the marketing offerings, setting product strategy, designing & managing services, develop pricing strategies, communicate the value, marketing reach by channels, introducing new market offerings, new product detailed overview, tapping into global markets etc. The biggest advantage of time optimization presentation deck is that it is fully editable in powerpoint, you can change the color text and font style without any hassle to suit your business needs. Download this visually appealing market research presentation deck to create successful long-term growth. Display detailed awareness with our Marketing Resource Management PowerPoint Presentation Slides. They will appreciate your hands-on approach.
The document discusses the marketing mix, also known as the 7Ps of marketing. It describes each element of the marketing mix (product, price, place, promotion, people, physical evidence, and process) and how marketers use the marketing mix to satisfy customers and gain a competitive advantage. It also discusses how marketers analyze buyer behavior, assemble the appropriate marketing mix based on target customers, and develop a marketing plan to implement marketing strategies and achieve marketing objectives.
Advertising & Consumer Behavior, Lecture VI by Pekka Mattilapekkamattila
This document summarizes an advertising and consumer behavior lecture given by Pekka Mattila on December 6, 2010. It discusses various topics related to advertising such as message processing, creative tactics, advertising experiments, and trade promotions. It also outlines the structure of the final exam which will involve essay questions and a personal reflection on prior assignments.
Marketing Strategies to Attract the CustomersAhmadShabirReza
businesses nowadays growing fast around the world. The industry comprises of various sub-sectors which include the business sector, restaurant and resort. The tourism and hospitality industry is a sector that most countries around the world try to develop. The industry has been one of the major employers throughout the world. The business being a vital part of the wider hospitality industry occupies an important place in the economy of most countries.
Mountain Man Brewing Company is facing challenges as light beer sales increase and premium beer sales decrease. Their Mountain Man Light brand has higher costs but lower prices than their flagship Mountain Man Lager brand. The company must decide whether to invest in growing Mountain Man Light through advertising or risk cannibalizing sales of their core Mountain Man Lager brand.
Novatine hit record market share levels in October, driven by the new Purple flavor and increased distribution. Novatine gained 2.2 share points and 12% volume growth over the last 4 weeks compared to last year. Shipments were also up 15.7% in October and 9.7% year-to-date, exceeding forecasts. However, some risks remain from softer sales at Costco and Safeway in October. The report provides an overview of Novatine's market performance and identifies growth drivers like the Purple flavor launch as well as areas for improvement such as link scores for the new TV ad.
This document discusses various types of sales promotions used by the Corpus Christi Hooks minor league baseball team and in general. It covers consumer promotions like discounts, giveaways and sponsorships used by the Hooks to drive attendance. It also discusses trade promotions commonly used between manufacturers and retailers, such as price discounts, slotting fees, trade incentives and trade shows. The document provides examples and discusses the benefits and problems of different promotional techniques.
1. A consumer market consists of household consumers who purchase goods for personal or family use rather than for resale.
2. Key characteristics of a consumer market include that it is a marketplace catering to individual consumers, with goods bought for individual or family consumption rather than resale.
3. Examples of goods purchased for individual use include clothes and shoes, while groceries, fuel and cars are typically for family consumption, and large appliances like refrigerators and beds are generally not for resale.
This document provides an overview of key marketing management concepts for MBA exam preparation. It discusses topics such as differentiation strategy, marketing vs selling, the marketing concept, advantages of strong brands, attracting and retaining customers, the buying decision process, target marketing activities, service differentiation, price setting, consumer behavior factors, pricing policy, the product life cycle, market segmentation, purchase decision roles, needs hierarchy, competitive forces, business markets, competitor analysis, defending market share, packaging, customerization vs customization, relationship marketing, perceived risk, Generation Y criteria, megatrends, sustaining market growth, and production mix vs line. The document advises elaborating points and including examples when answering exam questions.
1. There is widespread debate in the industry around defining shopper marketing, with various definitions focusing on different aspects such as reach, activities, and program initiator.
2. The most encompassing definition is "shopper-centric marketing," which focuses on satisfying shoppers' needs through relevant information, store experiences, and ease of purchase, regardless of the specific marketing stimulus or who funds it.
3. Shopper marketing should aim to reach shoppers through in-store and out-of-store activities designed to influence purchase decisions at any point when shoppers are considering a product category.
Assessment of most selling staples & FMCG products in mop & pop stores close ...BHOMA RAM
The document provides an overview of strategic planning in a military context. It discusses how strategic planning begins with proper administration and organization to define roles and responsibilities. This ensures efficient coordination and eliminates overlap. The document also outlines the basic classifications of military strategy - grand strategy, strategy, operations, and tactics - which help structure the chain of command and divide responsibility between levels. Overall, the document emphasizes how effective administration and organization are prerequisites for successful strategic planning in any large group pursuing an objective.
The document provides guidance on conducting a deep-dive business review of a brand by analyzing six key areas: 1) the overall category performance and trends, 2) the target consumer segments and buying behaviors, 3) the various distribution channels and major customers, 4) the closest competitors' strategies and perceptions, 5) the performance and health of the brand itself, and 6) summarizing the findings to identify drivers of and inhibitors to growth as well as opportunities and risks. It outlines processes for reviewing each area, such as mapping out the consumer buying system and brand funnel, creating customer scorecards, and dissecting competitors. The deep-dive review aims to provide insights to inform the brand planning process.
This document provides an overview of key concepts in marketing management. It discusses the marketing process, scope of marketing, core concepts like segmentation and the marketing mix (4Ps). It also covers new product development stages, classification of new products, product life cycle, and factors influencing distribution decisions. The document is an introductory guide to understanding markets and the marketing function in businesses.
Category management is a retailing concept that breaks products into discrete groups ("categories") to be managed strategically. It aims to improve sales and profits by treating each category as a business unit. Spencer's Retail uses category management by collecting data at the store and strategic level to gain insights. Data is analyzed at the SKU, category, and store level to inform category visions, personalized experiences, and promotion optimization. This helps improve performance across the business.
This document provides an overview of marketing strategies and the strategic planning process. It defines marketing strategy and discusses different types, including business-to-business and business-to-consumer strategies. Common strategies mentioned include paid advertising, cause marketing, relationship marketing, and internet marketing. The document also outlines the strategic planning process, including analyzing the current business portfolio, shaping the future portfolio, and developing the marketing mix. Key advantages of marketing strategies are improved efficiency and targeted approaches, while disadvantages include getting stuck with a strategy and decreased perceived product value.
This document discusses key elements of developing a retail strategy. It outlines why a retail strategy is important, including analyzing market requirements, outlining goals, differentiating from competitors, and coordinating efforts. It describes steps to develop a strategy, such as defining the target market and competitive advantages. Elements of a retail strategy are identified as the target market, retail format, competitive advantages, and criteria for selecting markets. Sources of competitive advantage and defining the organization's mission are also discussed.
The document discusses key elements of developing a retail strategy, including:
1) Defining target markets and retail formats to focus on, sources of competitive advantage, and criteria for selecting target markets.
2) Developing objectives, positioning approaches like mass, differentiated, and niche retailing.
3) Considering elements of the retail mix like location, merchandise, pricing, and communication for retailers like Macy's and Walmart.
4) Obtaining resources and considering relationships with vendors, human resources, distribution systems, and store location.
This document provides an agenda and summary for a marketing primer focused on specialized markets. It discusses B2B marketing differences compared to B2C, including organizational buying phases and the buying center. International marketing decisions and strategies are examined, including potential markets in BRICS and CIVETS countries. Product and communication adaptations are highlighted. Marketing math concepts like breakeven analysis and customer lifetime value are explained. Upcoming assignments and a guest speaker on global marketing are announced.
The document discusses fast moving consumer goods (FMCG) and sales promotions. It begins by explaining that FMCG refers to everyday consumer products that move quickly through retail shelves, though definitions vary. Characteristics of FMCG include low individual cost but high overall spending, limited household inventory with frequent purchases, and minimal decision time based mainly on brand and retailer recommendations.
The document then discusses different elements of sales promotions, which are an important part of FMCG marketing strategies. Consumer-oriented sales promotions aim to directly motivate consumers and can include techniques like coupons, price discounts, free samples, contests, and bundling offers. Factors that influence the effectiveness of these promotions include the promotion type, targeted segments, competitors' actions
The document discusses key elements of developing a retail strategy, including:
1) Defining target markets and retail formats to focus resources and mix.
2) Identifying sources of competitive advantage like location, customer loyalty, and supply chain management.
3) Setting objectives to translate the organization's mission into action, such as sales growth, profit levels, and customer/image satisfaction.
This document provides a project report on customer preferences for choosing Big Bazaar, a large retail store. The objectives are to study customer preferences and factors affecting their choice of Big Bazaar. 80 customers were surveyed using questionnaires and interviews. The report includes an introduction to Big Bazaar, describing its profile, competitors, and future plans. A SWOT analysis is also provided. The data collected is analyzed and interpreted using tools like editing, classification, coding, tabulation and graphs. In conclusion, the report aims to help Big Bazaar understand customer preferences to improve marketing strategies.
Chris J Snook- Founder Institute Denver mentor presentation on the rules of good revenue model design and the laws of revenue, compensation, and growth along.
The document provides information on key marketing concepts including the 4 Ps of marketing (product, place, price, and promotion), the marketing process, consumer behavior, and factors influencing buying decisions. It defines marketing as getting potential customers interested in products/services through researching, promoting, selling, and distributing. The 4 Ps framework explains key elements of a marketing strategy. Consumer behavior is influenced by psychological, social, cultural, personal and economic factors. The stages of consumer buying behavior are identifying needs, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
05.21.15 Vanderbilt Presentation on Building Leadership SkillsMichael Burcham
Presentation to Leadership Team at Vanderbilt University Medical Center on Transformational Leadership. A Discussion of Disruption in the Market, Becoming a Leader in Creating Change, and Tools for Self Improvement as a Leader.
These slides are from our brand management training program. With our Brand Plan training, we will show you how to come up with the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements.
At Beloved Brands, we help brands find growth and we make brand leaders smarter.
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptxFaizanGul6
The document provides an overview of business-to-business (B2B) marketing strategies and tactics for the digital age. It discusses developing buyer personas, identifying marketing channels, and creating and measuring marketing campaigns. Key points include developing a vision and goals, defining the target market and buyer persona through research, identifying appropriate marketing channels like blogs, social media and email, creating content like whitepapers and videos, and measuring performance to improve over time. The document also discusses shifts in the B2B buying process and how to adapt marketing approaches accordingly.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
This document provides an overview of marketing concepts and strategies. It discusses the importance of marketing for any business to generate sales and profits. It defines marketing as a transaction for profit and explains the difference between transactional marketing, which focuses on one-time sales, and relationship marketing, which aims to cultivate loyal, repeat customers through good customer service and word-of-mouth advertising. The document also outlines the key elements of developing a marketing plan, including understanding customer needs through market research, analyzing competitors, defining the marketing mix of product, price, place and promotion, and setting a budget and timeline for marketing strategies.
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