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Copyright © 2022
Demandbase
Selling Smarter in a Sea
of Change
Annie Buttner, Product Marketing Manager, Demandbase
Anita Carroll Paquette, Director, CSIO Sales & Marketing Applications, Unisys
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Demandbase
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Demandbase
Selling Smarter in a Sea of Change
Supporting your sellers in global enterprises and
complex sales cycles.
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Demandbase
Selling Smarter in a Sea of Change
Keeping marketing and sales aligned.
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Demandbase
Selling Smarter in a Sea of Change
What to keep in mind when it comes to selecting
technologies and having an eye on information
security.
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Demandbase
Selling Smarter in a Sea of Change
What to look for in a sales and marketing vendor.
7
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Demandbase
Selling Smarter in a Sea of Change
Future planning.
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Demandbase
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Selling Smarter in a Sea of Change

Editor's Notes

  1. Hi - can you introduce yourself and what your current role is with your company?
  2. - Working with global enterprises, Unisys must have some complex sales cycles. What do you think is the most important way you can support your sellers in a case like this?
  3. - Working with both marketing and sales technologies, what are some technologies or strategies you’ve found are most helpful for keeping marketing and sales aligned?
  4. - I know security is a focus of yours as well – what should revenue teams keep in mind when it comes to selecting technologies with an eye to information security?
  5. - What else do you look for in a sales and marketing vendor?
  6. - With an eye to the future - what are you looking forwards to now that Demandbase and InsideView have joined forces?
  7. We will select a winner after the event. The raffle prize for this session is a free year subscription to Headspace.